2010 Calendar of Events February to November 2009

Donate Life Rose Parade® Float 2010 Calendar of Events – February to November 2009

Date(s) Event Description

Fri Feb 20 Float Committee Annual Strategic planning for 2010 campaign Meeting Fri May 15 Issue Float Rider and Issue selection guidelines and forms to Float Rider Floragraph Selection and Floragraph Sponsors Guidelines Sat May 16 Float Road Test 1 (“T1”) Preliminary test of float’s roadworthiness, Rose Palace, Pasadena Tue Jun 16 Float Unveiling Float design unveiled at Donate Life America Spring 2009 Workshop; Re-launch website, issue press release Donate Life Family See “Family Circle” at www.donatelifefloat.org Circle Rose Dedications Open Tue June 30 Float Rider Info Sheets, Deadline to submit Float Rider Info Sheets, bios, Bios photos and consent forms for pitching stories to for Advance PR long-lead magazines Deadline Wed July 1 Grandstand Seats Grandstand seats available for ordering online Available Group Decorating Days Decorating shifts assigned to groups Set Sat July 18 Float Road Test 2 (“T2”) Test of float’s roadworthiness and passenger capacity, Rose Palace, Pasadena Fri July 31 Float Rider and Final deadline for float participants and floragraph Floragraph Honoree honorees to be selected Selection Deadline Fri Aug 14 Float Rider and Final deadline to submit Float Rider and Floragraph Info Sheets, Floragraph Info Sheets, bios, photos and consent Bios Deadline forms Thu Sept 24 VIP Seats, Rose Bowl Deadline for partners to order VIP grandstand Game Ticket Order seats, Rose Bowl Game tickets Deadline Mon Sept 28 Float Riders Unveiled Press release; see official website, www.donatelifefloat.org Thu Oct 1 Decorating Signups See “Join Us” at www.donatelifefloat.org Open Wed Oct 7 Sponsor Float Official partners to submit forms Merchandise Form Due Fri Oct 9 Rose Parade Souvenir Deadline to submit artwork for ad in Rose Parade Program Ad Deadline souvenir program

221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655 www.donatelifefloat.org RP31-112909 Wed Oct 14 Float Participant Introductory packet with media pointers, Family Orientation Packages Circle documents Shipped Fri Oct 23 Souvenir Program Order Deadline to place order for souvenir programs Due Participant & Partner Official partners to submit forms Event Participation Form Due Fri Oct 30 Grandstand Seat Orders Cancellation deadline for Rose Parade grandstand Due seats Mon Nov 2 Floragraphs Unveiled Press release; see official website, www.donatelifefloat.org Wed Nov 4 Coronation Luncheon 11:30am, Tournament House (Invitation only) Sat Nov 7 Float Participants’ 8:45am, Tournament House, Pasadena Photo Day Schedule subject to change

221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655 www.donatelifefloat.org RP31-112909 Donate Life Rose Parade® Float 2010 Calendar of Events – December 1-28, 2009

Date(s) Event Description (All Times PST) Tue Dec 1 Team Donate Life Conference call to orient Volunteer Operations, Guest Orientation Services and Floragraph committee members Participant Four conference calls scheduled throughout week Orientation Conference Calls Sat Dec 5 Dry Decorating* 9am–5pm – California Department of Motor Vehicles (40), Floragraph Asian Community (20), Unaffiliated Individuals (20) Decorating Mon Dec 7 Grandstand Seat Confirm Donate Life grandstand seats; hold for distribution Confirmation upon arrival Thu Dec B-roll, Float Ship B-roll tapes and complimentary float merchandise and 10 Merchandise and Rose Parade program magazines to official partners and their Official Program agencies Distribution Sat Dec 12 Dry Decorating* 9am–5pm – Donate Life Ambassadors (20), Embajadores de Floragraph Done Vida (20), TRIO Ventura County/West Valley (10), UOTA Decorating (10), Unaffiliated Individuals (20) Mon Dec Rose Bowl Game Confirm Rose Bowl Game tickets; hold for distribution upon 14 Ticket Confirmation arrival Sat Dec 19 Dry Decorating* 9am–5pm – Donate Life Run/Walk Committee (40), Floragraph Lifesharing (40), Dignity Memorial (20), Unaffiliated Decorating Individuals (20) Sat Dec 26 Dry Decorating* 8am–3pm – OneLegacy Family Services (80) 3pm–9pm – OneLegacy Family Services (80) Sun Dec Dry Decorating* 8am–4pm – Cedars-Sinai Medical Center (20), UCLA Health 27 System (20), OneLegacy Board of Directors/Advisors (20), Unaffiliated Individuals (20) 4pm–11pm – Donate Life Community Partners (60), Unaffiliated Individuals (20) Mon Dec Floral Decorating* 8am–4pm – OneLegacy Family Services (80) 28 4pm–11pm – OneLegacy Staff and Donation Partners (40), UCI Medical Center (20), Unaffiliated Individuals (20) * Float decorating and judging at Phoenix Decorating Rosemont Pavilion, 700 Seco Street, Pasadena CA 91103 Schedule subject to change

221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655 www.donatelifefloat.org RP31-112909 Donate Life Rose Parade® Float 2010 Calendar of Events – Dec. 29 , 2009 to Jan. 7, 2010

Date(s) Event Description (All Times PST) Tue Dec Floral Decorating* 8am–4pm – Astellas (20), Loma Linda University Medical 29 Center (20), Unaffiliated Individuals (40) 4pm–11pm – Official Partners & Float Participants (40), Unaffil. Indiv. (40) Donate Life Family 12pm–8pm, Rosemont Pavilion Circle (By appointment only) Rose Placement Donate Life 1pm–8pm, Rosemont Pavilion Rose Reception (Rose Placement families and invited community partners) Floragraph Family 2pm-3:30pm, Sheraton Pasadena Welcome Reception (Invitation only) Floragraph Families 4pm–5pm, Rosemont Pavilion Rose Placement Transportation provided from Sheraton Pasadena. Float Rider Dinner & 5pm-8pm, Sheraton Pasadena Orientation (Invitation only) Wed Dec Float Decorators 7:30am–8am, Rosemont Pavilion 30 Rose Placement 11:30pm–12pm, Rosemont Pavilion Floral Decorating* 8am–12pm – Float Riders and Floragraph Families (Eastern/Central Time) 12pm–4pm – Float Riders and Floragraph Families (Mountain/Pacific Time) (Note: Working Judging 3-4pm) 4pm–11pm – Experienced Decorators (20), Asian Community (20), Unaffiliated Individuals (40) Donate Life Gala 6pm–11pm, Pasadena Convention Center, 300 E Green St, Dinner Pasadena 91101 (Invitation only; all float riders required to attend) Thu Dec Floral Decorating* 8am–1pm – Official Partners (30) 31 Float Judging 2:30pm–4pm, Phoenix Decorating Rosemont Pavilion Transportation provided from Sheraton Pasadena. All riders required to be present in Parade Day attire. Float Walk 10pm: Float in position on Orange Grove Blvd. Fri Jan 1 121st Rose Parade 5:40am: Float riders in hotel lobby for shuttle pickup 7am: Donate Life Grandstands open 8am–10:30am: Rose Parade (Parade reaches stands at 8:30am) 10:45am: Float riders transported to Post-Parade Reception Post-Parade 11am–2pm, Pasadena Sheraton Reception 96th Rose Bowl 2pm, Rose Bowl Game Shuttles run starting at 10am from Parsons Building, Fair

221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655 www.donatelifefloat.org RP31-112909 Oaks & Walnut) (Ticket availability subject to Tournament of Roses fulfillment) Fri Jan 1 - Post Parade: Jan 1: 1pm–3:30pm; Jan 2-3: 9am–3:30pm Sun Jan 3 A Showcase of Post Parade float viewing east of parade route Floats Thu Jan 7 2010 BCS National 5pm, Rose Bowl Championship (Ticket availability: one per Rose Bowl Game ticket purchased Game by Donate Life as a group. Subject to Tournament of Roses fulfillment.) * Float decorating and judging at Phoenix Decorating Rosemont Pavilion, 700 Seco Street, Pasadena CA 91103

221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655 www.donatelifefloat.org RP31-112909