Following the American Psychological Association Style Guide

Running head: TOPGOLF REPORT 1

Topgolf Report

Professor TOPGOLF REPORT 2

Introduction

At Topgolf, our goal is to help you create unforgettable experiences with friends and family. Each venue features fun and competitive golf games for all ages, climate-controlled playing "bays" similar to a bowling lane, an impressive food and drink menu, private spaces for groups of any size, HDTVs to watch the big game and a music selection that will make every visit feel like a party (Topgolf.com, 2017).

Locations

Topgolf Germantown in Maryland is opening in Fall of 2018. Topgolf Loudoun is in

Virginia. Topgolf Edison is in New Jersey. Topgolf Mount Laurel is in New Jersey. Topgolf

Alexandria is in New Jersey.

In our signature game, players score points by hitting balls (assigned using our microchip technology) into any target. The more accurate your shot and the farther the distance, the more points you earn (Topgolf.com, 2017). Top Scramble is a beginner, and experienced golfers compete mano-a-mano on a level playing field. Players are split into teams, and the best score on each ball is used as the score for the team (Topgolf.com, 2017). Top Pressure is a test your touch and accuracy by hitting all nine sections within the yellow target. Close out the first level, then see point values multiply during levels two and three. Be careful not to hit the same section twice or you'll lose points (Topgolf.com, 2017). Top Chip is for fans of the short game, TopChip uses just the red target (five shots), yellow target (five shots) and green target (10 shots). Hit the correct target and you’ll score points, but hit the wrong one and see your points disappear

(Topgolf.com, 2017). A new game is Top Pressure Advanced where you can prove you've got TOPGOLF REPORT 3 what it takes to unlock this secret game. Score at least 30 points in TopPressure or 100+ points in

Topgolf, and you'll have access to play TopPressure in the green target on your next visit. The points are higher and the challenges are bigger (Topgolf.com, 2017). TopPressure advanced remains active for 30 days after the date unlocked. Game not available at Topgolf Alexandria or

Wood Dale. Available for all guests at Topgolf Las Vegas (Topgolf.com, 2017). Top Shot is similar to TopChip, this game challenges you to hit the targets at four consecutive distances (five shots each). The starting target you choose (red, yellow or green) determines the game’s level of difficulty. Accuracy is key in this exciting game (Topgolf.com, 2017). Top Score is this high- scoring version of Topgolf rewards you for going big. The farther the target you hit and the closer you get to the center flag, the higher the multiple of points you’ll receive (Topgolf.com,

2017). Top Contender is this game is only available for events, leagues and the Topgolf Tour.

Download the game guide above to learn more (Topgolf.com, 2017). Top Drive is a break out your big guns, and take aim at our farthest targets. Not for the faint of heart, this game challenges even the most experienced and powerful drivers (Topgolf.com, 2017).

Topgolf Leagues

Together. Score. Pour. Topgolf's weekly Spring Leagues are the perfect excuse to get together with friends, make a few new ones and enjoy a little competition. Topgolf Spring

Leagues start beginning April 3 and registration is now open across all Topgolf venues. Grab those clubs and the best Topgolfers you know, and sign up today because spots go faster than a shank off a driver! (Topgolf.com, 2017). You can register online for leagues or contact Topgolf.

Topgolf for the leagues is also proud partners with Callaway. TOPGOLF REPORT 4

Golf Lessons

At Topgolf U, we’re redefining the way people learn to play golf. Our certified pros help students develop and practice the fundamentals of the golf swing in a high-energy environment that’s constantly being updated and upgraded so no two lessons are ever the same. These aren’t your typical golf lessons, and that’s what makes them so great! (Topgolf.com, 2017).

Topgolf Kidzone

Topgolf isn't just for adults, it's perfect for all ages! The game is fun for players of any skill level, and there are tons of other activities to keep the whole family entertained - pool tables, interactive video games, giant Jenga and much more.* This exclusive club is for kids 12 and younger and is free to sign up. Your little ones will be the first to hear about cool events at

Topgolf just for families and kids. Permission from a parent or guardian is required to enroll.

Activities vary by location (Topgolf.com, 2017). You can sign up online or contact Topgolf.

Pricing

Here is a list of Topgolf’s pricing from their website (Topgolf.com, 2017):

PRICE PER BAY

HOURLY RATES LISTED PER BAY. GROUPS OF 1-6 PLAYERS PER BAY.

MON-FRIMonday through Friday

FROMOPEN -UNTIL 6PM

$20 PER HOUR

FROM6PM -UNTIL CLOSE TOPGOLF REPORT 5

$40 PER HOUR

SAT-SUNSaturday through Sunday

FROMOPEN -UNTIL 12PM

$20 PER HOUR

FROM12PM -UNTIL CLOSE

$40 PER HOUR

Heroes discount of 10% off Topgolf game play is honored for military (active duty and

veterans), police, fire and EMS personnel with valid I.D.

*Applicable sales tax will be added at point of purchase.

3 EASY STEPS TO PLAY

Memberships

From the Topgolf.com (2017) website, here is the pricing for membership:

 LIFETIME

 $5one-time cost

 Member Playing Card

 Free Club Rentals

 $5 Junior Memberships are also available for purchase at the venue for kids 12 and

younger. Junior Members receive special offers throughout the year.

 PURCHASE TOPGOLF REPORT 6

 EARLY DRIVE 3-MONTH

 $300No initiation fee

 Unlimited Play for 3 Months

Monday – Friday: Open – Noon

 Non-refundable. Good for use in one bay with no more than six players. Early Drive

Member must be present with Guests at all times. On expiration of Early Drive

Membership, membership defaults to a Lifetime Membership.

 PURCHASE

 EARLY DRIVE 6-MONTH

 $500No initiation fee

 Unlimited Play for 6 Months

Monday – Friday: Open – Noon

 Non-refundable. Good for use in one bay with no more than six players. Early Drive

Member must be present with Guests at all times. On expiration of Early Drive

Membership, membership defaults to a Lifetime Membership.

 PURCHASE TOPGOLF REPORT 7

A 20% Heroes discount is available for military (active duty and veterans), police, fire and EMS

personnel purchasing a Platinum or Early Drive Membership with valid I.D.

 PLATINUM

 $250/mo+ $125 initiation fee

 Unlimited play during Platinum Hours

Monday - throughFriday: fromOpen -until 6pm,and Saturday & Sunday: fromOpen

-until Noon

Friday & Saturday: from11pm -until Close,and Sunday - throughThursday: from9pm

-until Close

 Unlimited priority access

 Additional game play credit every month (does not roll over)

 Complimentary Lifetime Memberships for Member's Guests

 10% discount on food & non-alcoholic beverage

 20% discount on events (excludes F&B)

 $1,000 hole-in-one prize

(brown, blue and white targets only)

 Member league discounts

 Platinum Callaway® club rental upgrade (limited supply)

 12-month minimum term; early termination fees apply. TOPGOLF REPORT 8

For corporate platinum memberships, Topgolf can be contacted at the following phone number:

(214) 341-9600.

Conclusion

At Topgolf, our goal is to help you create unforgettable experiences with friends and

family. Each venue features fun and competitive golf games for all ages, climate-controlled

playing "bays" similar to a bowling lane, an impressive food and drink menu, private spaces for

groups of any size, HDTVs to watch the big game and a music selection that will make every

visit feel like a party (Topgolf.com, 2017).

1. Buy a $5 membership card in venue or online to play, if you don’t have one already. You’ll use this card every time you play Topgolf as it tells our golf balls who scored. Plus, it gives you access to exclusive offers throughout the year. Check out our full list of memberships for benefits such as unlimited play! 2. Add money to your membership card based on how long you/your group want to rent a bay (one-hour minimum). You can always add more time at your bay.

3. Head to your bay, swipe each player's membership card and play. Oh, and eat, drink, laugh and have a ball! Share your experience on social media with #Topgolf, and get featured on our social wall.

For those looking to make the Topgolf experience a frequent occurrence or to utilize for business, memberships with priority access and unlimited game play are available at a value. Reference

Topgolf.com. (2017). Topgolf. Online: United States. Retrieved from: https://topgolf.com/us/