Consumers Beware: Fake Goods Carry High Costs

MEDIA ADVISORY FOR IMMEDIATE RELEASE: October 3, 2006

CONSUMERS BEWARE: FAKE GOODS CARRY HIGH COSTS

WHAT: The International AntiCounterfeiting Coalition is holding a press event called “Blood Money: The Steep Human Cost of the Counterfeit Culture” that will share the dark, ugly side of knock-offs.

See a gallery of fakes, images of child labor (see attached), video of sophisticated counterfeiters, and hear why consumers will never want to buy fakes again… they’re getting more than they bargained for when they become PARTNERS IN CRIME.

WHEN: 10:00 a.m. - 12:00 p.m., Wednesday, October 4, 2006

WHERE: Adam's Mark Hotel - Dallas Press Room - 2nd Floor 400 North Olive Street Dallas, TX 75201

COMPLETE CONFERENCE AGENDA:

Wednesday, October 4 8:30 - 10:00 AM Automotive Update Roundtable: Industry Insights and Best Practices City View 7 Room - North Tower elevators to 4th Floor & Apparel/Luxury Goods Update Roundtable: Industry Insights and Best Practices City View 8 Room - North Tower elevators to 4th Floor

10:00 AM - Noon IACC Press Event with a presentation by Ed Kelly, Tilleke & Gibbins International Ltd. Press Club - Center escalator to 2nd Floor

Noon - 1:30 PM Tobacco & Spirits Update Roundtable: Industry Insights and Best Practices City View 7 Room - North Tower elevators to 4th Floor & Electronics & Technology Update Roundtable: Industry Insights and Best Practices City View 8 Room - North Tower elevators to 4th Floor

1:30 - 3:00 PM Sporting Goods Update Roundtable: Industry Insights and Best Practices City View 7 Room - North Tower elevators to 4th Floor & Pharmaceuticals & Consumer Goods Update Roundtable: Industry Insights and Best Practices City View 8 Room - North Tower elevators to 4th Floor

5:30 - 6:30 PM Meet the President: Nils Montan City View 7 Room - North Tower elevators to 4th Floor Thursday, October 5 8:45 - 9:00 AM Opening Remarks and Welcome Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor - Dawn Buonocore-Atlas, Calvin Klein, Inc. & IACC Chair - Don Valdez, Decker Jones McMackin McClane Hall & Bates

9:00 - 9:30 AM Keynote Speaker: Ed Kelly, Tilleke & Gibbins International Ltd. Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor Blood Money: The Steep Human Cost of the Counterfeit Culture

9:30 - 10:45 AM >From Making the Case to Winning it: Where the Rubber Meets the Road >with Federal Prosecution Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor - Background of state prosecution and civil seizure - Overview of Customs seizure - Pitching the case to the AUSA by ICE agent - Prosecution of defendants by AUSA - Follow-up contempt proceeding Moderators: Michael W. O. Holihan, Holihan Law & Eric A. Berger, A Action Investigations & Security Inc. Speakers: Jason Dimitris, Assistant United States Attorney, United States Department of Justice & Ray Llorca, Senior Special Agent, United States Immigration and Customs Enforcement

11:15 AM - 12:30 PM Concurrent Session One: Asset Forfeiture Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor Moderator: Rod Berman, Paul Frank Inc. Speaker: Todd Sharinn, Baker & McKenzie

11:15 AM - 12:30 PM Concurrent Session Two: Establishing a Product Security Program for Your Company Austin Ballroom 1 - Center escalator to 2nd Floor Moderator: Rob Saiter, Authentix Speakers: Ed Dietrich, Reconnaissance International & Brian Monks, Underwriters Laboratories Inc.

12:30 - 2:00 PM Luncheon Lone Star Ballroom Sections A3 & A4 - Center escalator to 2nd Floor, thru guest bridge walkway Opening Remarks - Rene Albury, Software & Information Industry Association IACC Foundation Update - Angelo Mazza, IACC Foundation President Featured Luncheon Speaker: - Barry Worden, Texas Motor Speedway, NASCAR

2:00 - 3:15 PM >From manufacturers to government officials to people: Effectively >working in Russia and Eastern Europe while vigorously protecting your >brand Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor Moderator: Tom Thompson, CIPR Speakers: Denis Khabarov, Baker & McKenzie & Troy Modlin, Philip Morris International Inc.

Friday, October 6 9:15 - 9:30 AM Opening Remarks Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor - Jeff Storie, Decker Jones McMackin McClane Hall & Bates - Nils Montan, IACC

9:30 - 10:45 AM South America Tri-Border Area Update Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor Moderator: Nils Montan, IACC Speakers: Gustavo Giay, Marval, O'Farrell & Mairal; Ignacio Serratti, Berkemeyer Counselors & Attorneys; & Jose Werner, Dannemann, Siemsen, Bigler & Ipanema Moreira

11:15 AM - 12:30 PM Commandeering the Web Vigilantes: Strategies for Making Auction Site Counterfeiters and Pirates Pay Austin Ballrooms 2 & 3 - Center escalator to 2nd Floor Moderator: Jason Allen, Software And Information Industry Association Speakers: Brian Brokate, Gibney, Anthony & Flaherty, LLP; J. Andrew Coombs, IACC General Counsel; & Rob Holmes, IPCybercrime

MEDIA CONTACTS: Michelle Moore Paul Werth Associates Cell: 614.499.4390 Office: 614.224.8114 Ext. 236 [email protected]

Melina Metzger Paul Werth Associates Cell: 614.519.6636 Office: 614.224.8114 Ext. 236 [email protected]