A Resourceful Professional with International Experience in Top-Tier Organizations Across

 A resourceful professional with international experience in top-tier organizations across sectors Emirates Airline, Real-estate (high-end master developer) Facilities, Waste, Environmental Management - MENA, Europe  14 years full-time work experience in integrated Marketing and Communications , Business Development, Stakeholder Engagement, Brand Equity Management Corporate Reputation and Crisis management.  Worked on high end mixed use projects valued of AED 60 billion with responsibility started from the inception and the feasibility study of the project into driving the financial model into achieving a profitable Internal Rate of Return (IRR).  Comprehensive experience in Strategic Planning| Strategy||Marketing Management | Marketing and market research | Process Mapping | Product Launch | Sales channels| Product Positioning & Messaging | Competitive Analysis | Lead Generation & Conversion | Social Media Marketing | Branding | Digital Marketing | PR campaigns |Media Planning  Multilingual and multinational..  Led and implemented several project studies that besides developing and executing the “Product”, it included involvement with the business planning and feasibility studies, marketing, sales strategies, risk analysis and mitigation  Extensive international experience developing and implementing Sustainability initiatives from start-up operations to international corporate planning.  Distinguished track record as a high achieving marketing and communications executive with a demonstrated capacity to build and execute communications programmes that support business growth within a dynamic and changing corporation.  Keen understanding of the ME scene beyond just media and into culture, economy, socio- politics and development agenda.

Education Tufts University, The Fletcher School of Law and Diplomacy Medford, MA, USA Master of International Relations and Affairs with focus on Environment, Security , International Trade

Planning and Development Real-Estate, Harvard University, school of design, USA Associate Facility Manager , Middle East Facilities Management

Master of International Marketing and Business, Australia Bachelor in General English Studies Extensive vocational courses on Strategic Marketing Management by Emirates Airline.