Guidelines for Use of the NAEA Logos

Guidelines for Use of the NAEA Logos September, 2011 The NAEA logo and the enrolled agent logo are the primary graphic elements of the association’s branding program. Consistent application and precise production of the logos will identify and reinforce public awareness of the association and the profession. When the logos are used properly with the other elements of the branding program, a unique and effective visual style can be established. The logos and their treatment are described in the following pages.

THE OFFICIAL NAEA LOGO

The NAEA logo contains four elements: 1. The stylized NAEA initials (rendered in Mrs. Eaves – Adobe font ) 2. The association logotype, National Association of Enrolled Agents (Mrs. Eaves PetiteCaps) 3. The tagline, Powering America’s Tax Experts 4. The cross lines separating the other three elements

All elements must be used in every application. The entire logo should be reduced or enlarged as a single unit so that the proportions are not altered.

The initials “NAEA” and the words “National Association of Enrolled Agents” should always appear in the typeface as shown. No other typeface should be used as a substitute. National Association of Enrolled Agents must be displayed in two lines underneath the cross line. Always use the logos provided by NAEA. Never redraw the logo or modify it in any way. The width of the signature must not be less than 3 inches.

The use of NAEA’s logo is restricted to promotional and business materials of NAEA, its affiliates and members in good standing. Individual members and associates may only use the association logo in materials that promote solely the individual member and not a business that cannot report 100 percent NAEA membership among employees (please contact NAEA for special circumstances or clarification). Use by corporate partners requires express written permission from NAEA. Unauthorized use constitutes trademark infringement under both federal and state laws.

THE OFFICIAL NAEA ENROLLED AGENT LOGO

The Enrolled Agent logo contains four elements: 1. The stylized logotype “Enrolled Agent” (rendered in Mrs. Eaves) 2. The association logotype, National Association of Enrolled Agents (Mrs. Eaves PetiteCaps) 3. The tagline, America’s Tax Experts 4. The cross lines separating the other three elements

All elements must be used in every application. The entire logo should be reduced or enlarged as a single unit so that the proportions are not altered.

The words “Enrolled Agent” and “National Association of Enrolled Agents” should always appear in the typeface as shown. No other typeface should be used. National Association of Enrolled Agents must be displayed in one line underneath the cross line. Always use the logos provided by NAEA. Never redraw the logo or modify it in any way.

The Enrolled Agent logo may only be used by NAEA, its affiliates and enrolled agent members in good standing. Associates may not use the Enrolled Agent logo. Unauthorized use constitutes trademark infringement under both federal and state laws.

COLOR The following color guidelines apply to both the NAEA logo and the Enrolled Agent logo. Precise color is an important aspect of our logos, so it is necessary that the correct colors are used in order to achieve a standard look. The logo may also be used in black, white or NAEA blue alone, but no other colors.

For printed materials PMS Colors: NAEA blue (PMS 2756) NAEA red (PMS 209)

CMKY Colors: NAEA blue 100C/94M/0Y/29K NAEA red 0C/100M/34Y/53K

For Electronic Usages (Web, PPT, etc.) NAEA blue Hex # 221b60 NAEA red Hex # 790f34

WHITE SPACE When using the NAEA logo, you must make sure that there is a margin of no less than .375” or 112 pixels surrounding the logo so that the logo is not crowded. Make sure that the all other graphic imagery, edges and other visual elements remain clear of the logo.

Reproduction quality copies and digital versions of the logos may be downloaded here. As you incorporate these new logos into your marketing material, please note:

 For printed pieces, going to an outside printer, use either the PMS .eps files (recommended). If not printing with PMS inks, use the CMYK .eps files.  For online communication, i.e., website, e-newsletter, etc., use .gif files or .png  Never use .jpg for printed pieces.  .pdf files are ok for printed pieces, but not as good as .eps.

Color NAEA logo PDF Enrolled Agent logo PDF NAEA logo EPS Enrolled Agent logo EPS NAEA logo JPG Enrolled Agent logo JPG NAEA logo CMKY Enrolled Agent logo CMKY Enrolled Agent PNG Enrolled Agent GIF B/W NAEA logo PDF Enrolled Agent logo PDF NAEA logo EPS Enrolled Agent logo EPS NAEA logo JPG Enrolled Agent logo JPG

NAEA Blue NAEA logo PDF Enrolled Agent logo PDF NAEA logo EPS Enrolled Agent logo EPS NAEA logo JPG Enrolled Agent logo JPG NAEA logo CMKY Enrolled Agent logo CMKY

Improper use of our logos will dilute the effectiveness of our brand. Help us in our efforts to make NAEA and enrolled agent synonymous with trust and tax expertise. We strongly encourage you to immediately begin the transition from the previous NAEA logo to the current one. Thank you in advance for following NAEA’s logo guidelines. Questions may be directed to [email protected].