10th INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE
Brussels - Belgium June 9-11, 2003
(Conference location : Hotel Hilton - Boulevard de Waterloo 38 - 1000 Brussels)
P R O G R A M M E
Monday, June 9, 2003
18:30 - 20:00 Registration and welcome drink (1st floor)
Tuesday, June 10, 2003
07:45 - 08:30 Registration . (1st floor)
08:30 - 09:00 Welcome Christer KARLSSON & Tom HUSTAD
09:00 - 09:45 Keynote Speaker Rick HARWIG (Philips) ”R&D Management in the Networked Economy”
09:45 - 10:30 Keynote Speaker Andrew DEARING ( EIRMA) “Being Ready for Tomorrow - 40 years of Business-led R&D”
10:30 - 11:00 Coffee/Tea Break 11:00 - 12:30 Parallel Sessions
Room 1 Room 2 Room 3 Room 4 Room 5
Front End Capabilities in Outsourcing Performance Organizational Development SMEs – Part 1 - Measurement Capabilities & Process Resources Chair : H. Boer Chair : M. Chair : A. Griffin Chair : C. Chair : A. Gregory Karlsson Hatchuel
11:00 - 11:30 FRONT-END CRITERIA FOR ASSESSMENT OF THE OUTSOURCING R&D FOR R&D PERFORMANCE EMPLOYING A RESOURCE SUCCESSFUL VARIETY INNOVTIVE CAPABILITY OF FLEXIBILITY – MEASUREMENT AND BASED VIEW IN NEW CREATION: AN EMPIRICAL SMES – DEVELOPMENT OF EXPERIENCES FROM THE BENCHMARKING PRODUCT DEVELOPMENT STUDY OF THE FRONT-END AN INTERNET-BASED TELECOM INDUSTRY GUIDI CHRISTIAN MANAGEMENT - RE- PHASE EVALUATION TOOL KLING RAGNAR- ORGANIZING THE NEW HOLMQVIST TOBIAS KOBE CARMEN - LINNARSSON HAKAN PRODUCT VERWORN BIRGIT – DEVLEOPMENT PROCESS SONDEREGGER ROMAN- CHRISTIANSEN JOHN - BITZI STEFAN – MEIER BEKKE KJAER ANNIE – MARKUS HANSEN ALLAN – VARNES CLAUS
11:30 - 12:00 FACTORS INFLUENCING THE PRODUCT DEVELOPMENT EFFECTS OF OUTSOURCING DEFINING AND MEASURING NEW PRODUCT ADVANTAGE COMPETENCE TRANSILIENCE FRONT END OF THE LIMITATIONS WITHIN SMES: NEW PRODUCT IN DEVELOPMENT OF INNOVATION PROCESS: A THE DRIVE TO DEVELOPMENT: AN WITH FORMATIVE INDICATORS RIJSDIJK INTEGRATED HARD- AND COMPREHENSIVE REVIEW MANUFACTURE IN THE EXPLORATORY STUDY SOFTWARE PRODUCTS OF SELECTED EMPIRICAL ABSENCE OF AN SERGE- HULTINK ERIK OLSEN NINA VEFLEN – JAN LOVEN EVA – KARLSSON NPD AND UNDERSTANDING OF GRIPSRUD GEIR CHRISTER EXPLORATIVE FFE STUDIES DESIGN. KOHN STEFAN – HUSIG MILLWARD HUW- – LEWIS STEFAN ALAN
12:00 - 12:30 A CAUSAL MODEL OF THE OUTSOURCING OF NEW LIFE-CYCLE FLEXIBILITY IMPROVING CAPABILITIES IN IMPACT OF THE "FUZZY PRODUCT DEVELOPMENT - HOW TO MEASURE AND NEW PRODUCT FRONT END" ON THE MORE THAN SUPPLIER - IMPROVE THE INNOVATIVE DEVELOPMENT: SUCCESS OF NEW PRODUCT INVOLVEMENT CAPABILITY IN TURBULENT EXPERIENCES FROM AN DEVELOPMENT RUNDQUIST JONAS ENVIRONMENTS ACTION RESEARCH PROJECT VERWORN BIRGIT- BUGANZA TOMMASO – KARLSSON MARIANNE – HERSTATT CORNELIUS VERGANTI ROBERTO KAULIO MATTI 12:30 - 14.00 Lunch
14:00 - 15:30 Parallel Sessions Room 1 Room 2 Room 3 Room 4 Room 5
New Product Issues in Product Market Based Governance Strategy Automotive Diffusion Development Influences in Industry Chair : A. Griffin Product Chair : A. Chair : H. Boer Chair : M. Development Hatchuel Gregory Chair : c. Karlsson
14:00 - 14:30 STRATEGIC ORIENTATION DESIGN DRIVEN COMPETITIVE REACTION TO MARKET OFFER CONCEPT FIRST, SECOND OR THIRD (MARKET AND INNOVATION AND THE THE LAUNCH OF A NEW DEVELOPMENT - USING A WAVE OF TECHNOLOGY - TECHNOLOGICAL) AND NEW DEVELOPMENT OF BUSINESS PRODUCT. AN POST-INDUSTRIAL PRODUCT SHOULD IT MATTER TO PRODUCT SUCCESS IN CLASSICS IN THE EXPLORATORY ANALYSIS OF CONSTRUCT IN PRACTICE MANAGERS? DEDICATED AUTOMOBILE INDUSTRY SIGNALLING BRANNSTROM OSKAR GRUNDSTROM BIOTECHNOLOGY FIRMS VERGANTI ROBERTO - OTERO-NEIRA CARMEN – CHRISTINA- ANDERSON HYNES NIKI MARCHESI ALESSIO – VARELA JOSE HELEN SANDERSON SUSAN
14:30 - 15:00 INTEGRATING THE "NEW THE NEXT AUTOMOTIVE THE INTERNATIONAL FROM TECHNOLOGY PUSH THE USE OF THE PRODUCT PRODUCT DEVELOPMENT" REVOLUTION: NEW TAKEOFF OF NEW TO CUSTOMER-CENTRED DEVELOPMENT PROCESS AS AND "PROJECT BUSINESS DEVELOPMENT IN PRODUCTS: DEVELOPMENT A MEANS OF IMPLEMENTING MANAGEMENT" PARADIGMS THE AUTOMOTIVE INDUSTRY THE ROLE OF ECONOMICS, CASE: E-LEARNING A COMPANY STRATEGY FOR BETTER NPD STAHL MARTIN CULTURE, AND COUNTRY PRODUCT PLATFORM LÖFSTRAND MAGNUS- PERFORMANCE. INNOVATIVENESS PARTANEN JUSSI-PEKKA LOPEZ-MESA BELINDA – LOPEZ MIRANDA ADAN – STEFAN STREMERSCH THOMPSON GRAHAM MORRIS PETER GERARD J. TELLIS -
15:00 - 15:30 THE STRATEGIC ALIGNMENT BRIDGING THE GAP NEW PRODUCT DIFFUSION, MARKET ORIENTED NEW GOVERNANCE MODES FOR OF NEW PRODUCT BETWEEN STRATEGY GOVERNMENT REGULATION PRODUCT DEVELOPMENT - THE DEVELOPMENT OF DEVELOPMENT: A STUDY IN IMPLEMENTATION AND AND COMPETITION IN PRE- HOW CAN A MEANS-END MOBILE TELECOM INDUSTRIAL PRODUCT PRODUCT DEVELOPMENT IN EMERGING MARKETS CHAIN APPROACH AFFECT TELECOMMUNICATIONS FIRMS THE ENVIRONMENT OF THE WHELAN SUSAN THE PROCESS? SERVICES : AN EMPIRICAL LE PHILIPPE AUTOMOTIVE SONDERGAARD HELLE STUDY INDUSTRY ALSTED VAN DEN ENDE JAN- STOCK CLAUDIA FERDINAND JASPERS 15:30 – 16:00 Coffee/Tea Break
16:00 – 17: 30 Parallel Sessions Room 1 Room 2 Room 3 Room 4 Room 5
NPD Practices Disruptive Value Chain Market Cross Functional Innovation Considerations Targeting Integration Chair : A. Chair : M. Chair : C. Hatchuel Chair : H. Boer Gregory Chair : A. Griffin Karlsson
TOWARDS A FRAMEWORK 16:00 – 16:30 INNOVATION IN PROJECT- DEVELOPING PROCESS ON BRAND AND LINE INTEGRATION OF NEW SUPPORTING THE BASED FIRMS: THE EQUIPMENT FOR A EXTENSIONS PRODUCT DEVELOPMENT IN MANAGEMENT OF PRODUCT INFLUENCE OF DISRUPTIVE TECHNOLOGY: BLICHFELDT BODIL MNES: A CASE STUDY IN THE BOUNDARIES - A CASE ORGANIZATIONAL THE CASE OF THE STILLING MOBILE TELECOM INDUSTRY STRUCTURE MAGNETIC ANNEALING STUDY OF THE NEW ANDRIANI PIERPAOLO- FURNACE SITUATION BLINDENBACH-DRIESSEN KURIAKOSE ANNA FLOORTJE - VAN DEN COUGHLAN PAUL - – EXPERIENCED BY ERICSSON ENDE JAN HURLEY DAVID – MOBILE PLATFORMS BRENNAN LOUIS DAWIDSON OLA- KARLSSON MARTIN
16:30 – 17:00 HOW ARE THE NPD DISRUPTIVE INNOVATION INTERNATIONALIZATION DIFFUSION OF ANTECEDENTS AND PRACTICES IN THE HIGHEST GOING GLOBAL - CASE: AND TECHNOLOGY INNOVATIONS: SUCCESSFUL CONSEQUENCES OF CROSS- PERFORMING COMPANIES? NORDIC WALKING POLES SOURCING PERFORMANCE: ADOPTION NEEDS MORE FUNCTIONAL INTEGRATION LAUGEN BJØRGE SANDBERG BIRGITTA A TWO-COUNTRY-TWO- EFFECTIVE TARGETING IN SPANISH FIRMS TIMENES– BRUN ERIC INDUSTRY STUDY DE MAREZ LIEVEN FERNÁNDEZ-FERRÍN CHRISTIAN – ACUR HEMMERT MARTIN PILAR – DEL RIO LUISA – NURAN - BOER HARRY – BANDE BELEN FRICK JAN
17:00 – 17:30 FURTHER UNDERSTANDING FOSTERING MARKET THE EFFECT OF NARROW INTERFACE MANAGEMENT OF THE NEW PRODUCT PROACTIVENESS IN AND BROAD MARKET FOR RADICAL INNOVATION DEVELOPMENT PROCESS: DEVELOPING DISRUPTIVE SCREENING ON NEW PROJECTS-A DYNAMIC FINDINGS FROM THE INNOVATIONS SERVICE DEVELOPMENT PERSPECTIVE INNOVATION MANAGEMENT SANDBERG BIRGITTA SALLIS JAMES – VELFEN SOEREN SALOMO – PROJECT (IMP) OLSEN NIINA BILLING FABIAN – RADNOR ZOE– RICKARDS GEMUNDEN GEORG TUDOR – NOKE HANNAH 19:30 Departure to the Conference dinner
20:00 Conference Dinner – Chateau de Grand-Bigard Wednesday, June 11, 2003
08:30 - 09:15 Keynote speaker Marco IANSITI (Harvard Business School, U.S.A.) “From the Laboratory to the Ecosystem: A History of Product Development Management Research”
09:15 - 09:30 Break
09:30 - 11:00 Parallel sessions
Room 1 Room 2 Room 3 Room 4 Room 5
Collaborative Product Distributive Understanding Computer Based Development Modularity Development Market Tools Chair : R. Chair : J. Opportunities Chair : Verganti Chair : P. Christiansen Chair : T. Hustad K.Debackere Coughlan
09:30 - 10:00 THE DETERMINANTS OF MODULAR PRODUCT STRATEGIES FOR MANAGING COGNITIVE MAPS TO COMPUTER-AIDED SERVICE TRUST AND ITS EFFECTS ON DEVELOPMENT - MANAGING INNOVATION IN NETWORKS ANALYZE NEW PRODUCT DESIGN IN THE AUTOMOTIVE PERFORMANCE IN CO- TECHNICAL AND JOHNSEN THOMAS – DEVELOPMENT PROCESSES: INDUSTRY DEVELOPMENT EFFORTS. ORGANIZATIONAL FORD DAVID A CASE STUDY BAKIRI REDOUANE ASSISTANT PROFESSOR OF INTERDEPENDENCIES SCOZZI BARBARA – MARKETING, DR. GOEPFERT JAN R. – CARBONARA NUNZIA BSTIELER LUDWIG STEINBRECHER MICHAEL
10:00 - 10:30 THE ROLE OF INTER- MEASURING MODULARITY STRATEGIC NETWORKS IN THE INFLUENCE OF PROBLEM-SOLVING IN NEW ORGANIZATIONAL EMBEDDED IN PRODUCT HIGH TECHNOLOGY ENVIRONMENTAL SCANNING PRODUCT DEVELOPMENT: COLLABORATION WITHIN ARCHITECTURES PRODUCT DEVELOPMENT – ON INNOVATION THE ROLE AND INNOVATION STRATEGIES: MIKKOLA JULIANA HSUAN THE ROLES OF THE PERFORMANCE IMPLEMENTATION OF TOWARDS A PORTFOLIO NETWORK ACTORS IN JOINT FRISHAMMAR JOHAN – VIRTUAL SIMULATION APPROACH? DEVELOPMENT PROJECT HORTE AKE BECKER MARKUS – FAEMS DRIES – VAN JOKELA PAIVI ZIRPOLI FRANCESCO LOOY BART
10:30 - 11:00 COMMUNICATON PATTERNS PRODUCT MODULARIZATION COPING WITH SOCIAL MARKET INFORMATION OPPORTUNITIES AND AND PRACTICES IN AND ORGANIZATIONAL COMPLEXITY IN PROCESSING FOR HIGH- THREATS OF COMPUTER SOFTWARE DEVELOPMENT COORDINATION DISTRIBUTED SOFTWARE TECH PRODUCTS: AN BASED PRODUCT NETWORKS PERSSON MAGNUS – DEVELOPMENT PROJECTS EMPIRICAL INVESTIGATION DEVELOPMENT PAASIVAARA MARIA AHLSTROM PAR PYYSIÄINEN JARKKO – VELDHUIZEN ERIK – ZIRPOLI FRANCESCO – KAARINA – LASASENIUS PAASIVAARA MARIA – HULTINK ERIK JAN – CAPUTA MAURO – CASPER – PYYSIAINEN LASSENIUS CASPER GRIFFIN ABBIE SALVATORE PASQUALE JARKKO
11:00 - 11:30 Coffee / Tea Break
11:30 - 12:30 Parallel Sessions
Room 1 Room 2 Room 3 Room 4 Room 5
Process Capabilities in Knowledge Product and Design & Evaluation SMEs – Part 2 Management Package Design Customer Information Chair : P. Chair : J. Chair : T. Hustad Chair : R. Coughlan Christiansen Chair : K. Verganti Debackere
11:30 - 12:00 AN ASSESSMENT OF NEW STRATEGICAL BEHAVIOUR KNOWLEDGE MANAGEMENT INTERNATIONAL USE AND NON USE OF PRODUCT DEVELOPMENT IN AND PRODUCT IN THE FOOD INDUSTRY PACKAGING DESIGN CUSTOMER INFORMATION IN SERVICE DEVELOPMENT – THE IRISH PHARMACEUTICAL DEVELOPMENT WITHIN TOLLIN KARIN DECISIONS AND THE NEW INDUSTRY ITALIAN SMES PRODUCT DEVELOPMENT AN EXPLORATORY STUDY ENRIGHT SÉAMUS CALABRESE GIUSEPPE PROCESS MARTIN – CORMICAN GIULIO – COCCIA MARIO – GARRETT TONY- HULTINK SOLHÄLL CATHARINA KATHRYN ROLFO SECONDO E. JAN – OTTEN MARIEKE 12:00 - 12:30 NEW PRODUCT METHODS FOR MODELING KNOWLEDGE MANAGEMENT STRATEGIC DESIGN DETERMINANTS OF DEVELOPMENT PROCESS IN AND SUPPORTING CHALLENGES IN CORPORATE LANGUAGE - PRODUCT DEVELOPMENT SPANISH FIRMS: INNOVATION PROCESSES IN VENTURING AND TRANSFORMING BRAND PERFORMANCE: SOME IMPORTANCE OF SMES TECHNOLOGICAL IDENTITY INTO PRODUCT MICRO-ECONOMETRIC MARKETING AND TECHNICAL SCOZZI BARBARA – CAPABILITY BUILDING DESIGN ELEMENTS EVIDENCE ACTIVITIES GARAVELLI CLAUDIO – THROUGH RADICAL KARJALAINEN TONI- TIRI MARC BENITO LEANDRO – CROWSTON KEVIN INNOVATIONS MATTI VARELA JOSE VANHAVERBEKE WIM 12:30 – 14:00 Lunch
14:00 – 15:30 Parallel Sessions
Room 1 Room 2 Room 3 Room 4 Room 5
Innovation Innovativeness Inter-Firm Product Design Role of Culture & Relationships Issues Technology and Networks Customer Orientation in Chair : P. Chair : J. Chair : T. Hustad Entrepreneurial Chair : R. Coughlan Christiansen Companies Verganti Chair : K. Debackere
14:00 - 14:30 CREATING AN INNOVATION NEW PROJECT CONFLICT MANAGEMENT IN DESIGN FOR SERVICE - ENTREPRENEURIAL AND CULTURE: AN APPROACH INNOVATIVENESS POWER TO CLIENT-SUPPLIER SERVICE FOR DESIGN : CUSTOMER ORIENTATION: IS BASED ON COMPLEXITY DISCERN BESTHIGH FROM COLLABORATIVE NEW EXPLORING THE INTERFACE THERE ROOM FOR THE THEORY MARGINAL SUCCESS: THE PRODUCT DEVELOPMENT: BETWEEN MARKETING AND PRODUCT? HARKEMA SASKIA CASE OF PORTUGUESE AN EXPLORATORY STUDY IN DESIGN VASILIS THEOHARAKIS FINANCIAL HONG ANTIOCO MICHAEL – GRAHAM HOOLEY SERVICES KONG WETZELS MARTIN – CARVALHO VIEIRA JOSÉ LAM PING-KIT- CHIN LINDGREEN ADAM – MAGALHAES SERRA – KWAI-SANG GUEVARA MARTINEZ ANTONIO LADRON
14:30 - 15:00 UNDERSTANDING PRODUCT INNOVATION ON CHALLENGES FOR INTER- ECODESIGN PRACTICES TECHNOLOGY AND INDIVIDUAL COOPERATION BUSINESS UNIT LEVEL: AN FIRM PRODUCT PLATFORM WITHIN SOUTHEAST ENTREPRENEURSHIP : BEHAVIOR IN CROSS- INVESTIGATION OF GERMAN DEVELOPMENT BRAZILIAN SME TOWARDS A TYPOLOGY OF FUNCTIONAL TEAMS: AN LUNDBACK MAGNUS- CORPORATE INCUBATORS APPLICATION OF THE KARSLSSON CHRISTER GASSMANN OLIVER - MANUFACTURING COMPANIES:A SURVEY THEORY OF PLANNED BECKER BARBARA COMPANIES ANALYSIS BEHAVIOR ON THE R&D- MARKETING INTERFACE LOHMUELLER BERTRAM – GOUVINHAS PEREIRA GOFFIN KEITH – PFEIFFER REIDSON – COSTA LUEHTJE CHRISTIAN – ROLF GUNTHER JOSUA FERRER-LLAMERA S.
15:00 - 15:30 MANAGING TO IMPROVE NEW PRODUCT EQUIVALENCE IN INTER-FIRM THE AESTHETIC (DESIGN) PRODUCT DEVELOPMENT: DEVELOPMENT DURING RELATIONSHIPS IN NEW ORIENTATED CUSTOMER IN HARNESSING THE POWER TIMES OF SURVIVAL: PRODUCT DEVELOPMENT TOURISM - IMPLICATIONS OF THE INFORMAL CHARACTERISING PRAEST KNUDSEN METTE FOR PRODUCT ORGANISATIONAL NETWORK ORGANISATIONAL DEVELOPMENT MORTON SUE – BURNS N. BEHAVIOUR PIKKEMAAT BIRGIT – – SMART P. – BROOKES N NOKE HANNAH – RADNOR WEIERMAIR KLAUS ZOE 15:30 - 15:45 Coffee / Tea Break
15:45 - 16:30 Best Paper Award
Closing of the Conference Christer KARLSSON & Tom HUSTAD
Outlook to 2004 Conference