Safe Kids Day Social Media Guide for Sponsors

SAFE KIDS DAY SOCIAL MEDIA GUIDE FOR SPONSORS

In April, we’re celebrating Safe Kids Day to raise awareness and resources to keep kids safe from preventable childhood injuries and deaths due to car crashes, drowning, fires, falls and more. This guide provides suggested posts for Facebook and Twitter to help spread the word.

We have several options available for you:

First, we offer general campaign posts for Facebook and Twitter. These posts have an event focus.

Next, you’ll see the Safer in 7 Campaign. These posts provide an educational component to our Safe Kids Day messaging.

Third, we have fundraising and appreciation posts to help raise money, thank our sponsors and leverage our celebrity heroes.

At the end, we’ve provided graphics, including several wonderful new photos that are yours to use. And we added some tips for how to promote a Facebook post, tips for using Twitter and helpful links.

If you have any questions or suggestions, please contact Julie Kenneally at 202-662-4472 or email at [email protected].

General Campaign

Facebook  Can’t wait celebrate Safe Kids Day on (date). Together, we can celebrate kids, prevent injuries and save lives. Come join our efforts! http://bit.ly/1bDnCjm

 Did you know every year a million families around the world lose a child to a preventable injury? That’s why we’re supporting Safe Kids Day -- a day to save a million tomorrows. Learn how you can help: http://bit.ly/1bDnCjm

 Join us for Safe Kids Day to help keep kids active, healthy and safe so they can grow up to do all the great things kids were meant to do. Learn more. http://bit.ly/1bDnCjm

Twitter

 Every year, a million families around the world lose a child to a preventable injury. You can help. http://bit.ly/10Lk20S #safekidsday

 Can’t wait for #SafeKidsDay in April! Join us to celebrate kids, prevent injuries and save lives. Learn more http://bit.ly/10Lk20S

Safer in 7 Campaign Facebook

 Have you taken the Safer in 7 Challenge? What will you do today to protect your kids? http://bit.ly/1nslKNZ

Here’s an example of a Facebook page, with a cover image and a Safer in 7 post:

Twitter

 Did you know injuries are the #1 killer of kids in the U.S.? Join us in taking the Safer in 7 challenge. http://bit.ly/1nslKNZ #SafeKidsDay

 Make your kid, and every kid, a safe kid. Here are 7 tips. http://bit.ly/1nslKNZ #SafeKidsDay

 Keeping kids safe is a big job. What will you do to help keep kids safe today? #SafeKidsDay http://bit.ly/1nslKNZ

 Here’s our top 7 tip countdown to #SafeKidsDay. Tip 1: Check to make sure your car seat is snug. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 2: Secure furniture and TVs to the wall. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 3: Check your smoke and carbon monoxide alarms. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 4: Keep medicines up and away from little fingers. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 5: Check your home for button batteries. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 6: Talk to coaches about concussions and sports safety. http://bit.ly/1nslKNZ

 #SafeKidsDay tip 7: Take action against distraction. http://bit.ly/1nslKNZ

Fundraising and Appreciation Facebook Posts

 Join us in thanking our Safe Kids Day celebrity heroes! http://bit.ly/1bDnCjm [Please Note: Our celebrity list is constantly being updated. Please check here for the latest up-to-date

info.]

 Would you give $10 to save the life of a child? Help us protect kids around the world from preventable injuries.

 Did you know that preventable injuries are the #1 killer of kids in the U.S.? Learn how you can help change that.

Twitter

 We’re celebrating #SafeKidsDay in April. Help us reach our goal of raising XXX to keep kids safe.

 This #SafeKidsDay, help us keep kids active, healthy and safe. Together we can make a difference. http://bit.ly/10Lk20S

 .@SharonStone joined our #SafeKidsDay campaign. Will you? http://bit.ly/10Lk20S

 Thanks @DrewBarrymore for all your support for #SafeKidsDay! So excited for this year’s event! http://bit.ly/10Lk20S

 Thanks @Mark_Wahlberg for helping us make every kid a safe kid. We appreciate your support! #SafeKidsDay http://bit.ly/10Lk20S

 Thanks @Piersmorgan for supporting #SafeKidsDay to help celebrate kids, prevent injuries and save lives. http://bit.ly/10Lk20S

 Join us in thanking @TomArnold for being a #SafeKidsDay celebrity hero http://bit.ly/10Lk20S

 Thanks @NigelBarker for supporting #SafeKidsDay! Learn more http://bit.ly/10Lk20S

 .@MichaelChiklis joined our #SafeKidsDay campaign. Learn how you can get involved too. http://bit.ly/10Lk20S

 .@JamieLSigler thanks so much for supporting #SafeKidsDay. Really appreciate all of your help! http://bit.ly/10Lk20S

Graphics

The graphics seen in this guide can be downloaded for your use. Items include a Facebook cover photo, and multiple Facebook graphics.

You’re also welcome to use images from our Facebook posts, and customize them with your own headline and link. Just go to our Facebook page, download the image and then upload it on your page with your headline and link.

Promoting a Facebook Post

We’ve had great success using ads on our Facebook page. Ads help drive more traffic to your fundraising page. Here are 5 steps to promote a Facebook post:

1. On your Facebook home page, post the Facebook post you want to promote.

2. Once the post is published, click the bottom right button that says “Advertise Post.”

3. Change the maximum budget to the amount you would like to spend to promote your post.

4. Click “More Options” and change the duration of your post to reflect how long you would like the promotion to last.

5. Click “Promote Post.”

Twitter Tips

Suggested # tags for twitter: #safekidsday

Twitter Tip: Hyperlinks work better if you shorten them. To shorten hyperlinks you can go to http://bit.ly/

Safe Kids Worldwide Links

Find us here:  Facebook (USA)

 Twitter (USA)

 YouTube (USA)

 Google Plus

 LinkedIn (USA)

 Pinterest

Questions?

Call Julie Kenneally at 202-662-4472 or email at [email protected].