Proposal for New Courses s1

WINONA STATE UNIVERSITY PROPOSAL FOR NEW COURSES

Department Arts Administration______Date October 16, 2007______

Refer to Regulation 3-4, Policy for Changing the Curriculum, for complete information on submitting proposals for curricular changes.

AAD 302______Introduction to Arts Administration______3______Course No. Course Title Credits

This proposal is for a(n) __X _ Undergraduate Course ______Graduate Course

Applies to: ______Major __X__ Minor _____ University Studies* ___X__ Not for USP _____ Required __X__ Required _____ Elective _____ Elective

Prerequisites This course is intended for juniors and above. Others may enroll with permission from the instructor. Students with a minor in Arts Administration must have successfully completed AAD 301.

Grading method ___X__ Grade only ______P/NC only ______Grade and P/NC Option

Frequency of offering ______Spring______

*For University Studies Program course approval, the form Proposal for University Studies Courses must also be completed and submitted according to the instructions on that form.

Provide the following information:

A. Course Description

1. Catalog description.

This course will introduce students to the practical skills required for the successful management of arts organizations. Areas covered will include budgeting, marketing/publicity, fundraising, audience development, analysis of financial statements, contracts, board governance, and issues associated with the founding of a nonprofit organization. Prerequisite: This course is intended for students pursuing a minor in Arts Administration. Others may enroll with approval from the instructor. Students pursuing a minor in Arts Administration must have successfully completed AAD 301.

2. Course outline of the major topics and subtopics.

This course outline represents current plans and objectives. As the course proceeds through the semester, those plans may vary as opportunities arise that would enhance class learning. Such flexibility is not unusual and should not be unexpected. For example, during the Fall 2007 semester, “Management in the Arts” (MU 372 / TH 385), on which this course is largely based, was presented with an experiential learning opportunity to turn a local music organization, Chamber Music Winona, into a legal, 501(c)(3) nonprofit organization. Consequently, the course outline/syllabus was modified to allow the class to thoroughly explore the requirements of starting a nonprofit arts organization, which included consulting with the founder of Chamber Music Winona, researching federal (IRS) and state (MN Secretary of State) incorporation requirements, drafting the articles of incorporation, bylaws and mission statement, and filing the necessary legal forms with the appropriate state and federal offices.

Weeks One - Four - Course introduction and requirements - Overview of the arts administration field and its history - The arts at WSU / In Winona - Arts Management professions - Online resources - Starting a nonprofit organization - Federal requirements for forming a 501(c)(3) nonprofit organization - Minnesota laws/statutes - Articles of incorporation / Bylaws / Mission statement - Board of directors / Board governance - Nonprofit law and contracts - Nonprofit accounting / Financial statements - Intellectual property / Copyright law - Marketing / Audience segmentation - Branding

Weeks Five - Eight - Operations / Brick and mortar issues - Philanthropy - Audience development / Advancement / Corporate and foundation support - Fundraising fundamentals - Technology - Arts web design - Virtual arts organizations (Online virtual reality) - Ethics and the arts - Midterm examination review - Midterm examination

Weeks Nine - Twelve - Grantwriting - Grantwriting exercises - Arts entrepreneurship - Business plans - Team business plan development - Arts in education - Media and arts leadership - Press releases - The press release / press release exercises

Weeks Thirteen - Sixteen - Arts: The aesthetic experience - Managing people and resources - Arts professions - Searching for a job - Grantwriting project presentations - Final examination review - Final examination

3.a Instructional delivery methods utilized: (Please check all that apply).

Lecture: Auditorium ITV Online Web Enhanced Web Supplemented X Lecture: Classroom X Service Learning Travel Study Laboratory Internship/Practicum Other: (Please indicate) 3.b. MnSCU Course media codes: (Please check all that apply). None: 3. Internet 6. Independent Study 9. Web Enhanced 1. Satellite 4. ITV Sending 7. Taped 10. Web Supplemented 2. CD Rom 5. Broadcast TV 8. ITV Receiving

4. Course requirements (papers, lab work, projects, etc.) and means of evaluation.

1) Attendance at scheduled classes and field trips 2) Completion of course reading assignments 3) Contribution to class discussions 4) Contribution to team projects/presentations

5. Course materials (textbook(s), articles, etc.).

Arts administration is a relatively new field of study, and few texts on the subject have been written that would be useful for this course. However, reliable online sources of information are available. This course will require students to read current and archived articles that are available online, through free memberships or subscriptions. These resources include:

1) ArtsJournal.com - A daily digest of English language newspaper articles and web logs that focus on arts and culture 2) NYTimes.com - The New York Times online 3) Guidestar.org - Provides information about 501(c)(3) nonprofit organizations in the United States 6. Assessment of Outcomes

The following criteria will be used for assessment:

1) Examinations and quizzes 2) Contribution to class discussions 3) Written papers, assignments, and presentations 4) Peer assessment of contribution to team projects

7. List of references.

Andringa, R. C., & Engstrom, T. W. (1997). Nonprofit Board and Answer Book: Practical Guidelines for Board Members and Chief Excutives. Washington, DC: National Center for Nonprofit Boards. Browning, B. (2005). Grant Writing. Hoboken, NJ: Wiley. Byrnes, W. L. (2003). Management and the Arts (3rd Edition). Hoboken, NJ: Focal. Epstein, L. (2005). Reading Financial Statements. Hoboken, NJ: Wiley. Hutton, S., & Phillips, F. (2006). Nonprofit Kit (2nd Edition). Hoboken, NJ: Wiley. Mohammed, R. (2005). The Art of Pricing: How to Find the Hidden Profits to Grow Your Business. New York, NY: Crown. Mulcahy, L. (2002). Building the Successful Theater Company. New York, NY: Allworth. Mutz, J., & Murray, K. (2000). Fundraising. Hoboken, NJ: Wiley. Ruppel, W. (2007) Not-For-Profit Accounting Made Easy (2nd Edition). Hoboken, NJ: Wiley. Shagan, R. (2001). Booking and Tour Management for the Performing Arts (3rd Edition). New York, NY: Allworth. Welytok, J. G., & Welytok, D. S. (2007). Nonprofit Law and Governance. Hoboken, NJ: Wiley. Wild, J. J. (2000). Financial Accounting: Information for Decisions. New York, NY: Irwin McGraw-Hill. Wolf, T. (2000). Presenting Performances: A Basic Handbook for the Twenty-first Century. Washington, DC: Association of Performing Arts Presenters.

B. Rationale

1. Statement of the major focus and objectives of the course.

By the end of this course, students will have developed an understanding of the critical areas which arts administrators must manage, including Development, Fundraising, Budgeting, Grantwriting, Marketing and Audience Development. Additionally, students will have engaged in discussions with a number of professionals in the field of arts administration, and discovered advanced concepts applied by arts administrators.

Background

Because the study of arts management is a relatively new academic pursuit with few texts that would be helpful to undergraduate students, the majority of instruction/information will be conveyed through lectures, handouts, student presentations and open discussions with fellow-students and guest professionals from both the nonprofit and for-profit fields.

As arts organizations become increasingly complex, they will demand knowledgeable and skilled individuals with an aesthetic sensibility, business acumen and a keen understanding of current issues and trends that are relevant to those organizations’ health, prosperity, and in some cases, survival. Designed primarily, but not exclusively, for students in the performing and visual arts, this class will complement their training as artists, teachers and practitioners, and help lay the foundation for their future participation in arts organizations either as leaders or as participants and supporters.

2. Specify how this new course contributes to the departmental curriculum.

This course is one of three proposed courses, the others being AAD 301 (The Arts Organization) and AAD 303 (Independent Study), that will anchor a proposed minor in Arts Administration. At present, this program does not reside in a specific department but will be rostered in the College of Liberal Arts. The faculty will report directly to the Dean, College of Liberal Arts.

3. Indicate any course(s) which may be dropped if this course is approved.

No courses will be dropped if this course is approved.

C. Impact of this Course on other Departments, Programs, Majors, or Minors

1. Does this course increase or decrease the total credits required by a major or minor of any other department? If so, which department(s)? No. This course neither increases or decreases the total credits required by any major or minor of any department.

2. Attach letter(s) of understanding from impacted department(s).

There will be no impact, so a letter will not be required.

Attach a Financial and Staffing Data Sheet.

Attach an Approval Form with appropriate signatures.

Department Contact Person for this Proposal:

Greg [email protected]______Name (please print) Phone e-mail address

[Revised 7/5/07] WINONA STATE UNIVERSITY FINANCIAL AND STAFFING DATA SHEET

Course or Program Arts Administration______

Include a Financial and Staffing Data Sheet with any proposal for a new course, new program, or revised program.

Please answer the following questions completely. Provide supporting data.

1. Would this course or program be taught with existing staff or with new or additional staff? If this course would be taught by adjunct faculty, include a rationale.

This course would be taught with existing staff. Greg Neidhart taught an initial version of this course, as a one-time offering, in Fall 2007 and, as of now, would continue as the course’s instructor.

2. What impact would approval of this course/program have on current course offerings? Please discuss number of sections of current offerings, dropping of courses, etc.

No courses would be dropped. This is one of three proposed courses, the other being AAD 301 (The Arts Organization) and AAD 303 (Independent Study) that would anchor a proposed minor in Arts Administration. This course would be offered each Spring semester following the successful completion of AAD 301, which would be offered each Fall. As the number of students enrolled in the Arts Administration minor increases or the enrollment of non-minor students increases, an additional Spring semester section could be added without additional faculty.

3. What effect would approval of this course/program have on the department supplies? Include data to support expenditures for staffing, equipment, supplies, instructional resources, etc.

This course would have no effect on supplies in an existing department, and no additional staff support is foreseen. A small operating budget for the proposed Arts Administration Program should adequately cover needed administrative requirements/costs.

[Revised 9-05] WINONA STATE UNIVERSITY NEW AND REVISED COURSE AND PROGRAM APPROVAL FORM

Routing form for new and revised courses and programs. Course or Program Arts Administration______

Department Recommendation

______Department Chair Date e-mail address

Dean’s Recommendation _____ Approved _____ Disapproved

______Dean of College Date

A2C2 Recommendation _____ Approved _____ Disapproved

______Chair of A2C2 Date

Graduate Council Recommendation _____ Approved _____ Disapproved (if applicable)

______Chair of Graduate Council Date

______Director of Graduate Studies Date

Faculty Senate Recommendation _____ Approved _____ Disapproved

______President of Faculty Senate Date

Academic Vice President Recommendation _____ Approved _____ Disapproved

______Academic Vice President Date

Decision of President _____ Approved _____ Disapproved

______President Date

Please forward to Registrar.

Registrar ______Please notify department chair via e-mail that curricular change has been recorded. Date entered

[Revised 7-5-07] WINONA STATE UNIVERSITY REGULATION 3-4 CHANGE APPROVAL FORM

Routing form for change to WSU Regulation 3-4. Regulation 3-4 Changes

Academic Affairs and Curriculum Committee (A2C2) Recommendation _____ Approved _____ Disapproved

______Chair of A2C2 Date

Graduate Council Recommendation _____ Approved _____ Disapproved (if applicable)

______Chair of Graduate Council Date

______Director of Graduate Studies Date

Faculty Senate Recommendation _____ Approved _____ Disapproved

______President of Faculty Senate Date

Academic Vice President (VPAA) Recommendation _____ Approved _____ Disapproved

______Academic Vice President Date

*In the case of a recommendation to disapprove the proposal, a written rationale of the specific areas of concern will be provided through Meet and Confer to the Faculty Senate with a copy to A2C2.

Decision of President _____ Approved _____ Disapproved

______President Date

*In the case of a recommendation to disapprove the proposal, a written rationale of the specific areas of concern will be provided through Meet and Confer to the Faculty Senate with a copy to A2C2. **President’s Office: Please notify VPAA, deans, Human Resources, Academic Affairs and Curriculum Committee, and department chairs via e-mail that the change to Regulation 3-4 has been approved. Also, send this back to Meet and Confer for notification of approval.

[7-5-07]