Application for Project Funding s1

Asha for EducationTM P.O. Box 322 • New York • NY 10040-0322 www.ashanet.org

Please attach additional sheets wherever necessary. Thank you for your time and patience.

Name of the organization ETASHA Society

Date of establishment 17th January 2006

Location New Delhi

Description of area National Capital - Large Metro

Contact person(s) Dr. Meenakshi Nayar

Address ETASHA Society E 48 Greater Kailash Enclave II New Delhi - 110048 India

Phone number 91 - 11 - 9810128687

Number of children currently enrolled in the project: Project completed in August 2012

Current Girl/Boy ratio na

Current Teacher/student ratio na

Over all school attendence percentage na

Medium of instruction na

Below are some general questions regarding the project. Since your is valuable to us, please make your answers as detailed as possible.

Asha for Education 2

Asha for Education approved the following two projects for implementation by ETASHA in the year September 2011 to August 2012: 1. Vocational Training and Placement of 80 Disadvantaged Youth 2. Creation of Audio Materials to reinforce Learning of Spoken English

The projects were approved in mid 2011 and the funds transmitted in August 2011. As such, this report covers the progress report of both these projects for the period September 2011 to August 2012.

Project 1 - Vocational Training and Placement of 80 Disadvantaged Youth - The project was named Project Prerna. The focus of training under this project was our flagship program titled 'Customer Service & Work Culture'(CSWC).

Project Prerna involved enrollment of 80 underprivileged youth in the CSWC program, followed by their training and skill development in Selling and Customer Service Skills as well as in the core employability skills of Spoken English, Intrapersonal and Interpersonal skills, Social Confidence building, Computer and Internet Usage and enhancing their understanding of the World of Work.

The students successfully completing the programs were to be placed in jobs with growth potential in reputable companies.

Brief description of the training program CSWC are as follows:

CSWC is ETASHA’s flagship program. With over 200 hours of inputs, it is designed to develop attitudes & values, develop hard and soft skills and finally place young people into entry level careers in the service sector. The program is divided into 6 components: Spoken English – over 70 hours of learning time to maximize students’ use of spoken English. English is also the main medium of communication outside the classroom, including field trips, assignments and presentations. Content is context based relating to the service industries which students will later join. Computer Usage – Facilitated tuition covering basic MS Word and Excel, Internet usage, web-mail and data entry skills focusing on speed and accuracy. Many students take advantage of the computer rooms to increase their skills after class. English is also the medium of communication in Computer Usage classes. Interpersonal Skills – designed to increase students’ ability to successfully operate within structured business environments. Skills developed include time management, listening skills, conflict management and anger management, while value clarification relates to issues such as respect for self and others, recognizing strengths and areas for improvement and formulating vision and goals for life. Social Confidence – assignment based field visits to modern service sector environments serve 2 main functions i) to de-mystify environments our

students may feel excluded from; ii) to set a context for personal grooming, dependability, etc. Presentations in English further help students to gain confidence. World of Work – covers the reality of work & workplaces, terminology, structures/hierarchies, roles and responsibilities, understanding of organizational structures, interview techniques and successful CV writing. Selling Skills – from the 4Ps to the sales cycle, objection handling and customer care, this component of our program helps students understand the ‘science’ that underpins successful selling and customer service. Role plays help students develop selling and customer service skills. Eligibility: Minimum 10th pass and 18 years of age. Duration: 13 weeks x 3 hours a day x 6 days a week. Class Size: Maximum 20

In the last weeks of the program students undergo rigorous study and preparation to ready them for placement into the organised sector, with ETASHA’s placement team managing the procedure of connecting young people with potential employers, arranging interviews and reassuring and supporting them through the process until placement is made.

Details of Outputs of Project Prerna

Four CSWC programs were conducted under Project Prerna covering enrollment of 85 trainees, of which 66 or 78% successfully completed the program.

Of the 66 trainees who completed the program, 52 or 79% were placed in jobs at salaries ranging from Rs.4000 to Rs. 15,000 per month.

Of the 85 candidates who enrolled, 33 were girls; 22 of the girls completed the program and 18 got placed in jobs.

Details of enrollment and placement are given in Table 1 below:

S. Program Enrolled Completed Placed Pursuing Studies, Gone back to Continuing No. Program not looking for village Job placement search 1 CSWC 53 22 20 14 3 1 2 2 CSWC 51 20 17 16 - 1 - 3 CSWC 41 20 14 12 2 - - 4 CSWC 39 23 15 10 5 - - Total 85 66 52 10 2 2

Program-wise details of trainees, including placement particulars are given below:

Customer Service & Work Culture - CSWC 53 Conducted from 18.04.12 to 19.07.12 Placement details of Name of Contact No. Qualification Date of Birth S. No. C/EL Name Address Company, Job Title, Salary in Rs. 12th 9971460481 4/4/1994 Net Ambit as a CSE Trainee, 7200 1 C Md. Danish passed J-19 JJ camp, Tigri H-224, JJ camp, Tigri, Chandni 011-25338711 12th 27/11/1993 na 2 EL New Delhi-62 (did not complete program) 9210050717 (PP) 95 DDA Flat, Tigri, C Himani 9716593296 12th 3/4/1991 DNS College as a CSE, 8000 New Delhi-62 3 (sister) C H-500 Dakshin Puri, Kunal 9211707960 10th 20/01/1992 Looking 4 New Delhi-62 C-2-120, Madangir, 9910655131 (H) C Karan 11th Dr. Ambedkar Nagar, 20/01/1994 Looking 9958283978 5 New Delhi-62 C G-832, Sangam Vihar, Vodafone as a Tele-Sales, Rs.6500/- + Sonu 9910420760 12th 05/10/19936 6 New Delhi-62 incentives C 9654081770 A-231, J.J.Camp, Abbas Ali 10th 26/11/1993 Not Looking, pursuing regular school 7 (Sister) Tigri, New Delhi-62 EL Fell ill, so had to drop out and join a Usha 8802036487 10th A-862, Sangam Vihar 23/3/1993 8 later batch - CSWC 55 C L-1570/9 Sangam Not contactable, seems to have gone Sunil Kumar 9711526343 9th 17/02/1994 9 Vihar, New Delhi-62 back to village C Ali Ahmad 8527127802, A-418 J.J.Camp Tigri Vodafone as a Tele Sales - Part time, 9th 2/5/1993 10 Ansari 921292152 New Delhi-62 Rs.3500/- + incentives 9810937861, D-2/170, JJ Colony Bande Call Center as a Telecaller, Rs 4000/- Brother- B.Com Madanpur Khadar, 13.11.1990 C Kumar Sahu + incentives 9911410847 New Delhi-76, 11 Preeti Pursuing 91/170, sarita Vihar, Call center at Badarpur as a C 9971427129 06.07.1989 12 Rathore BA New Delhi Telecaller, Rs 5000/- + incentives A-1/466, JJ Colony Ravinder C 9211500014 12th pass Madanpur Khadar, 16.03.1986 Vodafone as a Telecaller, Rs.7000/- Kumar New Delhi-76 13 B-93(18) Madanpur Birbal C 9891557495 12th pass Khadar, New Delhi- 06.04.1990 Vodafone as a Telecaller, Rs.7000/- Kumar 14 44 B-618, J J.Colony, Latika 9717236336- C 12th pass Madanpur khadar, N 16.04.1985 Pursuing further studies Biswas father 15 D.76 Pursuing 29, Sarai Jullena N.D- Hinson Vodafone, Gurgaon as a Tele Meenakshi 9250064270 24.07.1988 16 C Graduation 25 Caller (Inbound), 9000 A-564, Ph-II J.J Bharti Airtel as a Telecaller, Rs C Rakhi Biswas 9213326042 Graduate Colony Madanpur 17.04.1985 8000/- + incentive 17 Khadar , N D.-76

A-497, Ph II, J.J Reena Bharti Airtel as a Telecaller- Tarif C 9213326042 Graduate Colony Madanpur 17.04.1988 Biswas Plans, Rs 8000/- + incentive 18 Khadar, N D.-76 Plot no. 2188, Krishan 9911262276- Café Coffee Day as a Customer C 10th Pass J.J.colony, Madanpur Chandra father service assistant, Rs 7000/- Khadar N D. 76 19 02.08.1987 C PKT.-A, PH II 645, Sandeep 9313154056 12th pass Madanpur Khadar, 05.07.1988 Pursuing further studies Kumar 20 N.D.76 C A/2 709 JJ colony Runs a General Store in Madanpur Raju 9810754415 Madanpur khadar 10.10.1989 Khadar 21 New Delhi H No.-352, Santosh C 9868058419 12th pass Kuan Mohalla, 25.02.1988 Tuition center as a Owner, 10000 Kumar 22 Tughalakabad,N D.25 * Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 51 Conducted from 27.03.12 to 25.06.12 Placement details of Name of Contact No. Qualification Date of Birth S. No. C/EL Name Address Company, Job Title, Salary in Rs. B-273, Gali no. 14, 17 yrs Eureka Forbes as a Field Sales, 5000 1 C Suhaila 9716078159 10th Pass Madanpur Khadar, + incentives New Delhi-76 B-1-550, Madanpur 21 yrs ICICI Prudential as a Industrial Pursuing 2 C Rahul Rai 9555735083 Khadar, JJ colony, Relation Exec., 4000 12th New Delhi D-45, Bilashpur 19 yrs ICICI Prudential as a Industrial 3 C Sandeep camp, Molar band, Relation Exec., 4000 Kumar Badarpur, New Delhi- 9999372064 10th Pass 44 A 1/ 591, JJ colony, 14/5/1989 Shoppers Stop as a Customer Service 4 C Pankaj Kumar Pursuing Madanpur Khadar, Executive, 5500 9718661103 Graduation Sarita Vihar, New Delhi-76 90, Mithapur village, 18yrs Apollo Hospital Canteen as a counter 5 C Yogender 9250372442 10th Pass Dham shalla wali gali, Sales boy, 5000 Badarpur, N Delhi-44 C-10, Mithapur 6 C Rahul Kumar 9953687604 BA village, Shree colony, 2/10/1990 Dominoes as a CSE, 7000 New Delhi-44 7 C Shiv Dayal B-1/246 J. J. Colony, 21yrs Shopper's Stop -Ansal Plaza as a 9873515230 12th pass Madanpur Khadar, Trainee, 2000 New Delhi 8 C Pawan Kumar G-135 First floor, 05.05.87 Delhi Metro as a Ticket collector, 9911241337, BA street no.17, Zakir 10000 9311872824 pursuing Nagar, New Delhi Chauhan Mohalla, Tata Sky - Adecco as a Field Sales, 9910820964, Pursuing 9 C Vijay Pratap Madanpur Khadar, 23.03.85 4000 9971583591 BA Singh New Delhi 9250624038 Pursuing A-213, Jaithpur Extn, BigTel as a Telecaller, 6000 (4000 10 C Dharmendra BA Badarpur, ND-44 17 yrs basic + 1200 attendance allowance +

Singh 800 on target bonus = 6000)

A-1/200, JJ Pagepoint Services as a Telecaller, Pursuing 11 C Ritu 9911455029 Colony,Madanpur 20 yrs 6000 (4000 basic + 1200 attendance BA Khadar,ND-76 allowance + 800 on target bonus) 12 C Arun Kumar 395A, Chauhan 19 yrs Adecco - HT as a Promoter, 5000 Pursuing 9250555559 Mohalla, Madanpur Graduation Khadar, New Delhi Madarpur Khadar 22 yrs BigTel as a Telecaller, 6000 (4000 brother- 13 C Manish 12th pass basic + 1200 attendance allowance + 9990427025 Kumar 800 on target bonus = 6000) Pursuing 71/ 86, Zakir nagar, 14 C Anees Ahmad 9971417284 Sabka Bazar as a Cashier, 9700 MA Okhla, N.D 19 yrs Meethapur Extension 15 C Randhir Father - Ratan Singh Marg, 10th Pass Café Coffee Day as a CSA, 4750 Kumar 9958179121 Gali no. 3, House noo.318, Badarpur 18 yrs H.no. 20, S.I.N Unc - 16 C Rajeshwari 10th Pass colony, mori gate, 19yrs gone back to village 9811747141 N.D. Mohd. R-2, 78-B, P. P Pur, 9958365859 BA Pass 23yrs Sabka Bazar as a Cashier, 6000 17 C Husnein Badarpur Okhla Phase II Kalkaji na 18 Jitender 10th Pass 15.08.1991 EL New Delhi 110019 (did not complete program) A 2/1381, JJ colony, 19 Umesh 10th Pass Madanpur Khadar, 10.04.1984 na EL Ph-1, New Delhi-76 (did not complete program) C-131/ 5, Lal Kuan 20 Madhu 10th Pass Chungi, N-2, MB 01.05.1978 na EL road, New Delhi-44 (did not complete program)

* Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 41 Conducted from 05.12.11 to 16.03.12

Date of Placement details of Name of Address Qualification S. No. C/EL Name Birth Contact No. Company, Job Title, Salary in Rs. Raj Kumari 20.03.1987 B777, MPK extn, 9958217997 MTS as a Telesales, salary Rs.6000 + 1 C B.A Sharma ND meals + Cab Ashu 13.10.1984 B 204, MPK extn, 9868767142 2 C ND B.A Luxor Pens as a Sales, Rs.4000/- Dolly Rathour 09.01.1985 B1/17, JJ 9910446332 3 C Colony,MPK 12 Class HDFC as a Data Entry Rs. 6500 Extn,ND Madanpur Khadar, 69501041 na 4 EL Sunny 1.1.1992 10th pass New Delhi-76 (did not complete program) 129, Asgoorpur, Pursuing na 5 EL Anuj Chauhan 10.03.1992 Noida 12th (did not complete program)

Okhla Village House Westside as a Customer Service Asstt, 6 C Asif Khan 30/3/91 no-125, Chappar 9718201480 Pursuing BA Salary Rs.5600 Wali Masjid House no- 109,Baber Street , Westside as a Customer Service Asstt, 7 C Wakeel 18/7/90 1165925241 Pursuing BA Batla House,Jamia Salary Rs.5600 Nagar A124, JaithpurExt., 9958667216, Pursuing BA Tata services Pvt. Ltd. Noida, Salary 8 C Gaurav Pratap 19yrs Badarpur,ND 9015425718 (by corres.) Rs.7,000 Room no 5, Raja ETASHA Society as a Community 9 C Ranjana Kumari 18yrs Mohalla, Jasola 9871154047 10th Pass Mobilizer, Salary Rs.4500/- Vihar, ND Call center as a Telecaller, Salary 10 C Meena 19yrs J J Colony, MDK, ND 9312535119 12th pass Rs.6500 + incentives Nehru nagar, block 9990745751 na 11 EL Suman Sharma 2.04.1990 no.10, New Delhi (did not complete program) Block B 5/18, gali 9818826338 no.3, Madanpur na 12 EL Pooja Kumari 05.07.1991 Graduate Khadar extn, (did not complete program) New Delhi A 1- 28, gali no2, 9211552303, Pursuing na 13 EL Suman Varma 14.09.1992 Madanpur Khadar, 9717344025 10th (did not complete program) JJ colony, New delhi A 1/ 38, JJ colony, 9971319538 na 14 EL Renu 20.10.1992 Madanpur Khadar, 10th pass (did not complete program) New delhi Aasma 10.10.1991 H.no D2-352, MPK , 9718779574 MTS as a Telesales, Rs.6000 + meals + 15 C 12 class ND Cab Ranjeet Sharma 10.01.1992 B653,Gali no28, 9818767556 16 C Class X Not looking for immediate Placement MPK Extn,ND Bhawar Singh 19.02.1992 B 277, MPK 9873851216 17 C Extn,ND Class X Not looking for immediate Placement Vinod Barwa 04.07.1991 B1/845, JJ colony, 18 C 9024124766 Class 11 KFC as a Team member, Rs.5500 MPK extn, ND Priyanka 30.01.1993 E-49, Hari Nagar-3, 19 C 9871554730 Class XII Net Ambit as a CSE, salary Rs.7500/- Sharma ND Jyoti Kumari 10.03.1992 9210824653 MTS as a Telesales, Rs.6000 + meals + 20 C Class XII B667, MPK,ND Cab * Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 39 Conducted from 04.10.11 to 18.01.12

Date of Placement details of Name of Address Qualification S. No. C/EL Name Birth Contact No. Company, Job Title, Salary in Rs. FA 14/c Shaheen 1 C Nadeem Ahmad 20.07.1992 9818729040 12th Pass Not looking for immediate Placement Bagh E- 29, old Jasola na 2 EL Masoom Ali 15.02.1992 9560977198 12th Pass Village (did not complete program)

E 214, Near Bharat na 3 EL Noshina Nizam 04.10.1989 Public School, 9555537564 Graduate (did not complete program) Shaheen bagh, ND Nazneen F 180, Abul fazal, Jamia Milia as a Office Asstt., Salary 4 C 30.06.1976 9716130178 10th Pass Parveen ND Rs.15000/- E 230, Abul Fazal 5 C Mohd Imran 15.05.1985 9990557477 10th Pass Not looking for immediate Placement Encl- II, ND E 241/3, Abul Fazal 6 C Sultan 06.06.1988 9990068118 12th Pass Not looking for immediate Placement Encl- II, ND Shahanwaz E/ 136/ 4, Shaheen 9899444680, 7 C 05.07.1993 12th Pass Not looking for immediate Placement Ahmed Bagh, ND 7838209161 H.No 1920, J J Chiranjeev 8 C 10.05.1988 Colony, Phase-3, 9818974151 10th Pass Westside as a CSA, salary Rs.4500/- Kumar MPK, New Delhi 30.11.1989 D2 /358, , J J Colony 9718607279, Shopper's Stop - GIP as a CSA, Salary 9 C Raju Kumar 10th Pass MPK 9910378521 Rs. 4500/- C 1330 , J J Colony Pursuing Shopper's Stop - GIP as a CSA - trainee, 10 C Seema Nagar 26.10.1989 9818040613 MPK 12th Salary Rs.2500/- B-26, J J Colony, Reliance Retail as a CFA , Salary 11 C Gaurav Singh 18yrs 971720125 10th Pass MDK Rs.7200/- B I/797, J J Colony, Madanpur Khadar CCD as a Part-time Team Member, 12 C Rekha 17yrs 9717308201 12th pass Ext., ND Salary Rs.2800/- 9717308201 Taimoor Nagar, NFC, 9810866739 CCD as a Part-time Team Member, 13 C Santosh Rana 10.12.1990 10 Class ND Salary Rs.2800/- B1-880, J.J.Colony, na 14 EL Rahul 11.07.1991 9968212017 10th pass Madanpur Khadar (did not complete program) B1-880, J.J.Colony, na 15 EL Arun 27.08.1993 9968212027 10th pass Madanpur Khadar (did not complete program) A1-725, J.J.Colony, na 16 EL Pinky 08.12.1992 9250366942 10th pass Madanpur Khadar (did not complete program) A 114, MPK, Sarita 9716905585 17 C Naval Kajaniya 09.09.1989 B.Com 2 yr Net Ambit as a CSA, salary Rs.8000/- Vihar,ND 0 A1/909, J.J.Colony, na 18 EL Sunita 25.06.1990 9910972723 10th pass Madanpur Khadar (did not complete program) B-2/ 686, Madanpur na 19 EL Satya Ranjan 02.11.1990 Khadar Extn, New 9873958390 12th pass (did not complete program) Delhi H.No. 105/ 2, Gali no 18, Madanpur na 20 EL Sultana 14.10.1990 9650135313 12th pass Khadar Extn., New (did not complete program) Delhi B1-841, J.J.Colony, 21 C Mamta II 21.07.1992 9911995368 10th pass Not looking for immediate Placement Madanpur Khadar B45, Kachan Kunj, Self placed. School in Madanpur 22 C Manju 15.08.1985 9278156604 BA Part 2,MPK Khadar as a Teacher, salary Rs.2000/- B45, Kachan Kunj, 23 C Kavita 14.11.1988 9278156605 BA Net Ambit as a CSA, salary Rs.8000/- Part 2,MPK * Note - C = Completed, EL = Early Leaver

Some Photographs and Success Stories of student beneficiaries of Project Prerna are attached herewith

Long-term goals of the project (mention any changes you foresee)

Project Prerna was conceived within ETASHA's core objectives of providing market- oriented employability and vocational skills to disadvantaged Indian youth.

The goal of ETASHA's Vocational Training activities is to continuously attempt to increase the reach of training and linkage with growth oriented careers in organised sectors of industry for underprivileged youth.

Description of current school (society) facilities (building, equipment etc)

ETASHA operates from 3 rented premises - 1 from which the head office or Career Development Institute functions and 2 from which the Career Development Centers function.

The head office shares space with other offices, so the facilities are somewhat expandable. Full communication, internet and computing facilities are available.

The CDCs have one computer lab each with a combination of 20 PCs and laptops, two or three classrooms with around 20 chairs, a durrie and a whiteboard each, and an office room with table, few chairs, a PC and cupboards for materials and library. Common facilities in a CDC include a pantry with water purifier, an inverter and tea/coffee making equipment and crockery. Air coolers are available particularly in the Computer lab, and in the classrooms if possible.

How do you need to improve these facilities?

We need to cool the computer lab more efficiently to protect the computers from the intense heat in peak summer. However, uninterrupted availability of power all year round is itself a major issue - more back-up power would also be required.

How do you think the school (the Society) has improved in the last year

Over the last year or so, ETASHA has got strengthened both strategically and operationally. In terms of strategic issues, we have been able to actualise the ITI model as well as the Corporate partnership model.

We have conducted effective employability skills programs for 600 girls in ITI, SiriFort, which has resulted in their calling us again for conducting the same institute-wide program this year.

A program in collaboration with Nippon Paints to recruit and train colour matchers for the Automotive paints industry, was a ground-breaking effort, which involved training for

Asha for Education 10 a skill for which no training facilities existed. This effort is also leading to discussions with several other industries with whom we can collaborate to provide training for newly evolving trades.

Operationally, we were able to strengthen our community mobilisation efforts to improve our intake of students to include only those that were keen on starting employment immediately after training. This has also showed through in the form of less drop-outs in later programs as well as better placement ratios. Our Placement efforts have also become stronger, we are now able to place most of the students within a month of the training program getting over

What are the problems you have faced in the last year?

In the beginning of the year, mobilisation of youth appeared especially difficult. However, we were able to improve this significantly towards the end of the year.

How would you rate the overall effectiveness of this project over the past year?

Program effectiveness is significantly improved

How much longer do you foresee requiring Asha funding, and for what purposes?

Since our target audience is from the underprivileged segment, by definition, they cannot pay the full cost of training and placement. In fact, we are able to charge them only about 15% of the cost of the program.

We are able to convince some employers to pay a placement fee for the employees recruited by them. However for this revenue stream to reach significant proportions, we need to reach a scale of operations where employers can be assured of finding candidates whenever and of whatever caliber they wanted.

We visualise needing funding support for another 5 years or so.

Current expenditure details

INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD ENDED 31st MARCH, 2012 4,18,244. Community Mobilisation Salary 00 25,56,349. Operation Salary 00 2,06,100. Administration Support Salary 00 3,34,200. Rent 00 48,000 Accounting Charges .00 16,545 Audit charges .00 2,730. Bank Charges 15

33,527 Certificate Ceremony Expenses .00 47,535 Community Mobilization .00 1,83,349. Conveyance 00 28,812 Adminstration Charges .00 6,591. Community Research 00 24,529 Electricity Expenses .00 72,090 Equipment Repair and Maint. .00 68,293 Fund Raising Expenses .00 1,474. Interest on Tds 00 32,742 Legal and Professional Charges .00 44,367 Office Repair and Maint. .00 1,801. Misc. Expenses 00 1,243. Newspaper Books and Periodicals 00 11,880 Office Expense .00 1,948. Postage and Courier 00 1,67,946. Printing and Stationery 00 1,28,227. Programme Exposure and Visit Expenses 00 9,855. Projector Hiring & Maint. Expenses 00 64,073 Staff Welfare .00 51,733 Telephone Expenses .00 69,849 Tours and Travels .00 6,741. Water Exp 00 5,650. Website Development 00

Depreciation 74,075.61 Total - Rs. 47,20,498.76

Current total income of your project Rs 52,71,750.65

Please give us details on the sources and amounts of funding the project receives

RECEIPTS AND PAYMENT ACCOUNT FOR THE YEAR ENDED 31ST MARCH, 2012

RECEIPTS 2011-12 PAYMENTS 2011-12 Amount (Rs.) Amount (Rs.)

Opening Balance Community Mobilisation Salary 4,18,244.00

Cash in Hand 30,579.00 Operation Salary 25,56,349.00

Bank 68,040.56 Rent 3,34,200.00 Accounting Charges 48,000.00 Receipts Audit charges 16,545.00

Donation 14,54,986.00 Bank Charges 2,730.15 Donation FCRA - Littelfuse/Give India 2,49,439.00 Certificate Ceremony Expenses 33,527.00

Asha Foundation FCRA 6,01,974.48 Community Mobilization 47,535.00

CAF- India FCRA 6,23,500.00 Conveyance 1,83,349.00

Project funds 20,02,767.15 Administration Charges 28,812.00

Training Fees 1,75,110.00 Community Research 6,591.00

Addition in Corpus 51,000.00 Electricity Expenses 24,529.00 Bank Interest 3729.81 Equipment Repair and Maint. 72,090.00 Bank Interest Fcra 9324.65 Fund Raising Expenses 68,293.00 Interest on FD 19424.38 Interest on Tds 1,474.00 Legal and Professional Charges 32,742.00

Loan from Anil Nayar 4,70,000.00 Office Repair and Maint. 44,367.00

Loan from SMS 1,00,000.00 Misc. Expenses 1,801.00 Newspaper Books and Periodicals 1,243.00 Office Expense 11,880.00 Postage and Courier 1,948.00 Printing and Stationery 1,67,946.00 Programme Exposure and Visit Expenses 1,28,227.00 Projector Hiring & Maint. Expenses 9,855.00 Administration Support Salary 2,06,100.00 Staff Welfare 64,073.00 Telephone Expenses 51,733.00 Tours and Travels 69,849.00

Water Exp 6,741.00 Website Development 5,650.00 Loan repayment to Meenakshi Nayar 3,75,000.00 Loan repayment to SMS 1,50,000.00 Addition in Fixed Assests 49,223.00 Increase In Fixed deposits 2,70,424.38 Increase in Current Assets 1,80,262.88 Decrease in Current Liability 44,149.27

Closing Balance Cash in Hand 34,002.00 Bank 90,390.35 Imprest Arjumand 20,000.00

58,59,875.03 58,59,875.03

Percentage of funds currently sponsored by Asha. - 10.3%

Is there any other feedback you would like to provide to Asha?

We really appreciate the dedication with which the Asha team works, and wish to thank you all for your commendable efforts and support.

Project 2 - Creation of Audio Materials to reinforce Learning of Spoken English

This project has been named ' Project Shruti', reminiscent of the Indian tradition of oral teaching and learning of scriptures and is our attempt to overcome the challenges presented by the inability of underprivileged youth to reinforce and practice their developing English language skills outside of class. Practicing English is difficult for students once out of the classroom as they are rarely or never have access to other English speakers; their families are unlikely to accommodate requests to watch / listen to English language TV stations /radio stations and English is not spoken in the local communities.

Trainees are more engaged when using technology and are more receptive to audio and visual stimuli than the written word. While the project proposal had been based on

Asha for Education 14 audio cassettes played on cassette players, as we explored the market, we found major advantages in using MP3 players over Cassette players. MP3 players had become more affordable and were considered 'fashionable' and therefore attractive to young people. they are also more portable and easier to handle. The portable nature of the MP3 players also means trainees can be studying while on the way to work or school, while outside and at home in bed. We therefore decided to use MP3 players rather than Cassette Players.

Language learning requires repetition and reinforcement and this method lends itself to both the circumstances of the students and to language learning in general. Once the project is complete, trainees will have access to low cost MP3 players, pre-recorded with contextually relevant content for each session, listed by session number and session focus.

The project involved the following stages: Conceptualization of the project and planning of content Script Writing for 38 Lessons Design of worksheet for each lesson Translation - Instructions for listening and practice are in both English and Hindi Procuring of equipment for recording and playback instruments Recording of audio material Field testing Finalizing of materials and creation of master files Recording on Playback Instruments to be given to trainees Launch

The project started off well in mid November 2011. Project conceptualization, script writing, translation and procuring of equipment for recording were completed by mid March 2012.

Recording of the audio material had gotten started when the audio specialist got taken ill and was unavailable till early August.

The Project re-started in August 2012. The balance audio material was recorded.

Field testing of the recorded material was done on some students from among the existing batches of students.

The recordings are being transferred to MP 3 players, and the process is expected to be concluded by end September 2012.

Project Shruti is expected to be launched by mid October, with one batch of students having access to the audio material, while a second batch starting around the same time will go through the training without the supplementary material. Progress of the two batches will be tracked continuously through the three month period of training. results of the process will therefore be available by end January 2013.