Dollar Introduces New Winter Range Collection Ultra Thermals

Press Release

Dollar Introduces New Winter Range Collection “Ultra Thermals”

Kolkata, 18th October, 2014: Hosiery major Dollar Industries Ltd introduced their new collection of designer thermals, under their existing brand Dollar Ultra Thermals for this winter season. Ultra thermals are warm nimble product and meant to deliver an exquisite experience for the user. Made from super soft materials including original wool-cot fibres to provide extra warmth, these thermals are body-hugging perfect fit for both men and women.

“Dollar Ultra Thermals are very fashionable. They are specially designed to keep you warm and comfortable even in extreme cold weather. The fabric is quick drying, soft to touch, helps your skin to breath better and minimizes perspiration”, said, Mr Vinod Gupta, Managing Director, Dollar Industries Ltd. The Ultra Thermal range is priced at Rs.550/- for both top and bottom.

To promote this new range, Dollar recently has launched a new TVC for Ultra Thermals. Celebrated anchor, TV and film personality Manish Paul has been featured in the new TVC. The main catch line for the TVC will be “Hot Hain Boss”.

This season, Dollar also launched their super premium range of thermals labeled as “Dollar Ultra Premium Thermals”. They are ultra luxurious and ultra warm. This premium range is made from ultra light smooth fabrics for bulk free lining. Its amino silicon softness gives you all day long warmth and comfort. The fabric has moisture control properties and the thermals have body hugging fit to reveal perfect look. The premium collection is available in White, Black & Anthra colours. The Ultra Premium Thermal range is priced at Rs.650/- for both top and bottom.

About Dollar Industries Dollar Industries Ltd, is today amongst the top hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. The company’s existing export markets are in Middle East and South East Asian Countries, presently the company is exploring new markets in Africa to reserve more export revenue.

For further information please contact: Sreeraj Mitra / Debarjun Kar / Saurav Mukherjee Sagittarius Communications Ph: 9007307884 / 9874559911 / 8697719310