Rockin the Laneways Application Drafting Tool

Rockin’ The Laneways – Application drafting tool Introduction

Use this tool to draft your application. Once drafted you will need to copy and paste your drafted text and budget into the corresponding boxes on the Grants Portal.

Before starting an application, make sure you have read and understood the program guidelines on creative.vic.gov.au/rockinthelaneways Application Details Section 1 – General Section

The fields in Section 1 are included in the drafting tool as they will need to be completed on the Grants Portal. The only field in this section that benefits from being drafted – that is, crafted and refined – is the Project Description. Section 1 is a generic section that all applicants respond to across all programs.

Amount applying for ($)

Project start date

Project end date

Project title

Project description (500 characters max) The description should be a simple overview of the activity in one to three sentences.

Primary location of activity Victoria Statewide National (tick one only) Interstate International

If you choose Victoria you will then be asked to submit a single Victorian address where the project is taking place. If you are touring or working in multiple locations within Victoria, choose Statewide.

Section 2 – Project/Program Details

It is important to provide a clear and comprehensive description of your project and what you are proposing to do. Each response can have a maximum of 2000 characters, including spaces. Revisit the Rockin’ The Laneways Grants guidelines at creative.vic.gov.au/rockinthelaneways to make sure your application addresses the assessment criteria and aims of the program. Rockin’ The Laneways – Application drafting tool Expand on your project description. Include detail on what you want to do, how you will do this and what musical story and genre it covers. If you have applied for over $3,000 you will need to include a basic business plan which includes your anticipated revenue streams.

Why should this project be funded? How and why will this help build Victoria’s reputation as a cultural capital?

Describe your audience, who will be attracted to this event/project and how will you attract them? Note if you have applied for over $3,000 you will need to attach a marketing plan.

Is this project part of or linked to a larger event? Does it align with other tourism opportunities? If yes, include who and how in your answer.

How will you know your project has succeeded? Include indicative outcomes.

Section 3 – Personnel

Provide brief bios for participants involved in this application, including organisations, festivals, events, etc. Each response can have a maximum of 500 characters

Participant’s / Organisation's biography (You must provide at least one biography, and a maximum of five).

Participant’s/ Organisation's biography

Rockin’ The Laneways – Application drafting tool Participant’s/ Organisation's biography

Section 4 – Project Activity Area

What is the primary Genre of music you are applying for?

All / not specific Alternative Blues Cabaret

Country Dance Dub Electronic

Experimental/Sound Art Folk Funk Heavy Rock

Hip Hop Instrumental Jazz Metal Pop Punk

R&B Reggae Rock Roots Ska Soul Vocal

How many Victorian artists/artistic personnel are involved in this project/program?

How many non-creative practitioners are directly involved in this project/program (eg technicians, publicist, stage manager, etc)?

What are your forecast audience numbers at ticketed event/s funded by this grant?

Under 100 100-500 Over 500 NA

How would you describe your current career level?

New Emerging Established Rockin’ The Laneways – Application drafting tool Who/what is the primary beneficiary of the Music Works Grant?

Artist Manager Promoter

Label Venue Festival

Organisation – not for profit

If Other:

Is this the first time you have applied for funding from Creative Victoria?

Yes No – If no, what year was your last application?

Primary artform Cross-artform Dance (tick up to three boxes) Literature Music Theatre Visual Arts

Do you, your organisation or Children (up to 12 years) Youth (12-25 years) creative practitioners involved Senior Adult Women with this application identify as: Aboriginal/Torres Strait Islander Culturally & linguistically diverse (CALD) People with a disability LGBTI Not Applicable

Is your project aimed at a Children (up to 12 years) Youth (12-25 years) specific audience or group of Senior Adult Women participants that identify as: Aboriginal/Torres Strait Islander Culturally & linguistically diverse (CALD) People with a disability LGBTI Not Applicable

Section 5 – Budget

To submit an application, you will need to include a complete budget online.

To draft your budget, download and complete the Excel Creative Victoria Budget Tool, available from the Rockin’ The Laneways Grants pages of the Creative Victoria website at creative.vic.gov.au/rockinthelaneways. Rockin’ The Laneways – Application drafting tool Application Documents and Supporting Material Required documentation

Grant amount Conditions Complete Sections 1 to 5 under Application Grants up to $3,000 questions and required information.

Grants over $3,000 and up to $25,000 Complete Section 1 to 5 under Application questions and required information. Further Requirements:

A Marketing Plan (1-2 pages) including:  measurements and targets,  key messages,  an outline of your media and advertising plan including timelines  the expected outcomes of your marketing  the marketing budget  an evaluation measurement plan

Basic Business plan or overview of your proposed activity (1-2 pages) including:  your anticipated revenue streams  description of your unique selling point  how you plan to approach activity  key roles

Applications should include uploaded supporting documents where appropriate. Where to get help To find out more or to discuss your application, please find the appropriate Creative Victoria staff member to contact by clicking here.