Presented by the OCS Enrollment Management Team

AMEN Webinar Series 2016-2017 Presented by the OCS Enrollment Management Team

Title Focus areas Primary Audience Date

Developing a Parent This webinar is for the Marketing Director Tuesday, Ambassador Group: Setting marketing director who September 13, 2016 priorities and getting the is expected to “do it job done all.” We will help you to 12:00pm to 1:00pm get organized and get to work.

Workshop This webinar gives an Marketing Wednesday, October overview of the highly Director, 19, 2016 Next Level Web Strategies: successful Parent Principals, Board Utilizing Parent Ambassador Program Members, Parents 9:00am to 1:00pm Ambassadors to harness that capitalizes on the power of parent parent involvement to engagement and referrals support and accomplish the goals of your Enrollment Management Plan.

Hosting a Great Open This webinar is for Board Members, Tuesday, House: Auditing your anyone interested in Marketing November 15, 2016 current communications improving audience Director, and creating a plan engagement and Principals, 12:00pm to 1:00pm streamlining communications.

Preparing for Catholic Does your school have a Marketing Tuesday, Schools Week and no logo or does your Director, December 13, 2016 Retention Events: Creating school have six logos? Principals, Board or reviving your school’s Either way, this webinar Members 12:00pm to 1:00pm brand. will help you to create a consistent visual identity as you prepare materials to share with prospective and current families. AMEN Webinar Series 2016-2017 Presented by the OCS Enrollment Management Team

Title Focus areas Primary Audience Month

Communications and the We know that Catholic Marketing Tuesday, Media : Creating a plan and schools have limited Director, January 17, 2017 setting your marketing budgets, but it is critical Principals, Board budget to incorporate Members, Business 12:00pm to 1:00pm marketing into your Managers school budget. This webinar shares sample budgets and marketing plans to help get you started.

Workshop Is it time to refresh (or Board Members, Wednesday, blow up) your website? Marketing February 15, 2017 Developing Your 2017-18 This webinar will walk Director, Marketing Plan: Revamping you through the key Principals, 9:00am to 1:00pm your School’s Website aka pieces of a quality Technology the 24-hour Campus website, dip your toes Director into SEO optimizations and provide some resources for going forward.

Early Childhood Marketing: The most important this Marketing Tuesday, If you only focus on one you can do this year is Director, March 14, 2017 thing this year, make it focus on retention. Principals, Board retention. Happy families naturally Members, 12:00pm to 1:00pm want to share their Teachers happiness with prospects. This webinar looks at retention drivers, plans and incentives. AMEN Webinar Series 2016-2017 Presented by the OCS Enrollment Management Team

Title Focus areas Primary Audience Month

Marketing in a Changing When someone calls or Teachers, School Tuesday, Neighborhood : Creating a visits your school what Secretary, April 18, 2017 culture committed to is their first impression? Marketing customer service Who in your building is Director, 12:00pm to 1:00pm customer service Principals oriented? Your families and prospective families are customers and should be treated that way.

Summer Marketing Early Childhood Preschool Tuesday, Strategies: Developing a enrollment presents the Teachers May 16, 2017 targeted early childhood best opportunity to Marketing marketing and retention recruit new students. Director, 12:00pm to 1:00pm plan After Pre-K and K, is Principals, Board also the point when Members most families transfer. This webinar focuses on best practices around Both recruiting and retaining early childhood families.