BUSI 100- Introduction to Business

BUSI 100- Introduction to Business 3 Units, 6 hours, 18-weeks COURSE SYLLABUS

Instructor: Ian MacNeil, MBA, CHE Office: Faculty Offices 1030K Office Hours: Posted on my NVC Website and Office Door in Room 1030-K Phone: 707.253.4588 E-Mail: [email protected]

Welcome: Welcome to Introduction to Business! I am so glad you decided to enroll in this course at Napa Valley College. I'm sure you will find it a rewarding experience. I am Julie Hall and am a Professor of Office Administration in the Business & Computer Studies Division of Napa Valley College (NVC). I have been teaching at Napa Valley College since 1999. Additional information about my background is included in the Additional Instructor Information in this syllabus.

Book: Kelly, M., & Mc Gowen, J. (2011), BUSN3, (Student Ed), Mason, OH: South-Western Cengage Learning.

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Course Description: This course is an overview of contemporary American business. The course explores private enterprise, entrepreneurship, management, marketing, finance, securities, business law, and information systems.

Student Learning Outcomes: 1. Apply current business computer applications. 2. Interact professionally and ethically through oral and written communications. 3. Analyze and solve business problems using a variety of methods. 4. Apply knowledge of management techniques and business theory. 5. Develop career plan electives.

Course Objectives: Upon completion of this course you will be able to do the following:  Describe the American private enterprise system and explain how it differs from other economic systems.  Relate advantages and disadvantages of the various legal forms of business ownership.  Examine how small businesses and entrepreneurs contribute to the American private enterprise system.

1  Discuss how business, society, and government relate to each other.  Demonstrate how each of the functions of management is implemented in contemporary American businesses.  Approach and solve problems in a systematic and logical manner.  Apply the total marketing concept and discuss how marketing strategies are developed.  Employ various methods of marketing research and demonstrate how the information gathered is used in developing marketing strategies and plans.  Explain the four “P’s” of the marketing process and how each is related to marketing strategy.  Discuss what role financial planning plays in American business and how financial planning affects a firm’s profitability.  Describe how our financial institutions and securities markets function and the role they play in the American enterprise system.  Compare the characteristics of various securities.  Explain what the accounting process does and how accounting information is used by decision makers inside and outside of the firm.  Examine how the accounting process relates to each of the functions of management.  Evaluate the capabilities and limitations of computers and how they are used in business.  Illustrate how legal considerations affect nearly every aspect of contemporary American business.

Assignments: To achieve the course objectives, you will use the textbook and online resources on the Internet. Computers are available in Room 1432. The lab hours are posted on the door weekly.

Evaluation and Grading Rubric: Your grade in this course will be based on the following distribution of activities with the following assigned points:

Weighting Homework, Articles 30% Unit Review #1(Chaps. 1-6) 15% Unit Review #2 (Chaps. 7, 11-14)) 15% Business Plan Project 15% Final Unit Review (Cumulative plus Chaps. 15 & 20% 18) Class Participation 5% 100%

Percent Grade

2 90-100%= A 80-89%= B 70-79%= C 60-69%= D 0-59%= F

Late Policy: Any homework, articles, or cases that are turned in late will not receive 100% credit. If late by one day, the grade will be reduced by 10%. If late by two days the grade will be reduced by 20% after three days, no late work will be accepted.

Course Compass—How to Prepare for your Assignments and Assessments:

Chapter Readings: Read chapters as assigned.

Chapter Homework: Homework consists of studying the text and lecture notes, and preparing for written assignments and exam “crib sheets.”

Classroom Activities: Classroom Activities are designed to help the student understand the more difficult and /or important concepts presented by the author.

Articles: A pertinent article, relating to the chapter, must be obtained from the Internet and submitted each week. Attach a 1-2 paragraph summary of how the article relates to a concept in the textbook.

Final Business Project Plan: Each student will be placed in teams to create a business plan. Each week your team will add more data to your final worksheets.

Team Business Plan project: Your team will prepare a business plan project. Grading for the Team Project is based on a fifthteen-minute oral presentation following approximately a month of research. Some students may receive a lower grade that their team if they don’t contribute fairly.

Napa Valley College’s Academic Honesty Policy: “Napa Valley College values integrity, honor, and respect in all endeavors, both personally and professionally. It is expected that a student’s academic work be of his/her own making. In spite of the increased use of collaborative learning and other forms of group work, it is important that each student remain accountable for his/her own work. Failure to abide by this standard of conduct is considered to be academic dishonesty.” (S6330 Napa Valley College 2008-2010 Course Catalog, p. 37)

Consequences of Academic Dishonesty: In the event of academic dishonesty, the instructor may:  Give a lower or failing grade on the assignment or exam;

3  Refer the student to the Vice President of Student Services for student disciplinary action.

In the event of a second infraction, upon consultation with the division chair, the instructor may do one or more of the following:  Refer the student to the Vice president of Student Services for student disciplinary action.

If the student believes he/she is unjustly accused, he/she may appeal the decision to the Vice president of Instruction or follow the student grievance process through the Office of Student Services. (S6330 Napa Valley College 2008-2010 Course Catalog, p. 37).

Withdrawal from a Course: If you are unable to complete this course, it is your responsibility to drop the class. See the NVC Credit Class Schedule for the official class drop dates. Failure to drop may result in an “F” on your transcript. If you need to drop this class, you must complete a drop card in the Admissions & Records Office of the Napa Valley College campus.

Availability: Office hours are posted on my NVC website and office door in Room 1030-K and by appointment.

Student Services: 1. Advising- Advising will be available through making an office hour appointment. The NVC campus Website, catalog, and semester schedule are also available to assist you.

2. Counseling- Please is respectful and kind to others while engaging in this class. I will not tolerate disruptive behavior. Violating this request may cause you to be blocked from participating in the course or referring you to the Vice President of Student Services for individual counseling. Other campus counseling services are available to you. Please refer to page 40 of the NVC College Catalog for more information.

3. Accommodations for students with disabilities- Blackboard has embedded in its design platform accommodations for disabled students. Students may address specific requests to the Office of Special Services at 707-253-3050.

4. Other: College-wide regulations apply to this course. Please see the current NVC 2008- 2010 College Catalog.