Use This Scoring Sheet for Writing, Categories 1-10

TOTAL POINTS______

2015 OASIS PROGRAM SCORING SHEET

Entry Category: CALENDARS

Entrant (district, entry title): ______

Please complete the written commentary, then assign a score of 1-10 points (1 being the lowest score) to each scoring area. Judges’ commentaries are a vital element of the OASIS professional development program.

______Effective content (Is the content clear and to the point? Is the theme/reason for the publication carried on through to the end? Can readers tell where to turn if they wish to follow up on something they’ve read?) Judge’s Comments: ______

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Creativity (Does the writing in the entry creatively address the issue/message? Do the headlines invite readers into the articles? Are photographs used in a creative manner to enhance the message?) Judge’s Comments:

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____ Composition/style (Does the writing exhibit proper use of grammar, punctuation? Are jumped articles correctly noted as to the jump page? Do fonts and headline size vary?) Judge’s Comments: ______

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______Design of materials (Does the use of color, graphic elements, photographs and type enhance the publication?) Is the layout interesting? Would the overall design make you want to pick it up and read it?) Judge’s Comments: ______

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TOTAL POINTS______2015 OASIS PROGRAM SCORING SHEET

Entry Category: BROCHURES

Entrant (district, entry title): ______

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Creativity (Does the writing in the entry creatively address the issue/message? Do the headlines invite readers into the articles? Are photographs used in a creative manner to enhance the message?) Judge’s Comments: ______

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______TOTAL POINTS______

Entry Category: INTERNAL PUBLICATIONS

Entrant (district, entry title):______

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Entry Category: EXTERNAL PUBLICATIONS

______Effective content (Is the content clear and to the point? Is the information in the publication useful and/or interesting? Can readers tell where to turn if they wish to follow up on something they’ve read?) Judge’s Comments: ______

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Entry Category: TABLOID PUBLICATIONS

______Effective content (Is the content clear and to the point? Do the articles contain useful and/or interesting information? Can readers tell where to turn if they wish to follow up on something they’ve read?) Judge’s Comments: ______

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Entry Category: ONE-TIME PUBLICATIONS (any non-recurring publication)

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Entry Category: MISCELLANEOUS PRINTED MATERIALS

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Entry Category: FEATURE ARTICLE (published in district publication or online)

______Effective content (Is the content clear and to the point? Is the message clearly identified and effectively delivered? Is the content easily viewed on the Web page?) Judge’s Comments: ______

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Creativity (Does the writing in the entry creatively address the issue? Use a unique approach? Does the lead make you want to read on? Does the placement of text and/or photos/graphics work visually?) Judge’s Comments: ______

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____ Composition/Functionality (Does the entry demonstrate proper use of grammar, punctuation? Is it well organized and written? If there are any links in the story, do they work correctly?) Judge’s Comments: ______

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____ For more information... (If readers want more information, do they know where and who to call? Is a contact person listed by name ? Or are they taken to the right place on the Web site?) Judge’s Comments: ______

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Entry Category: FEATURE RELEASE (for news media use)

______Effective content (Is the content clear? Is the message clearly identified and effectively delivered? If quotations are used, do they add to the content or merely quote officials?) Judge’s Comments: ______

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Creativity (Does the writing in the entry creatively address the issue? Use a unique approach? Does the lead make you want to read on? Are there an adequate variety of sources?) Judge’s Comments: ______

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____ Composition/style (Does the entry demonstrate proper use of grammar, punctuation? Is it well organized and written?) Judge’s Comments: ______

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____ For more information... (If the readers want more information, do they know where and who to call? Is a contact person listed by name and phone number?)

Judge’s Comments: ______

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______TOTAL POINTS______2015 OASIS PROGRAM SCORING SHEET

Entry Category: NEWS ARTICLE (published in district publication or online)

______Effective content (Is the content clear and to the point? Is the message clearly identified and effectively delivered? Is the content easily viewed on the Web page?) Judge’s Comments: ______

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Creativity (Does the writing in the entry creatively address the issue? Use a unique approach? Does the lead make you want to read on? Does the placement of text and/or photos/graphics work visually?) Judge’s Comments: ______

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____ Composition/Functionality (Does the entry demonstrate proper use of grammar, punctuation? Is it well organized and written? If there are any links in the story, do they work correctly?) Judge’s Comments: ______

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____ For more information... (If readers want more information, do they know where and who to call? Is a contact person listed by name ? Or are they taken to the right place on the Web site?) Judge’s Comments: ______

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Entry Category: NEWS RELEASE (for news media use)

______Effective content (Is the content clear and to the point? Is the message clearly identified? If quotations are used, do they add to the content or merely quote officials?) Judge’s Comments: ______

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____ For more information... (If the readers want more information, do they know where and who to call? Is a contact person listed by name and phone number?) Judge’s Comments: ______

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Entry Category: MISCELLANEOUS WRITING (Commentary, online, displays)

______Effective content (Is the content clear and to the point? Is the message clearly identified? If quotations are used, do they add to the content or merely quote officials?) Judge’s Comments: ______

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____ For more information... (If the readers want more information, do they know where and who to call? Is a contact person listed by name and phone number?) Judge’s Comments: ______

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Entry Category: FEATURE PHOTOGRAPHY

____ Message delivery (Does the picture, cutline, title, etc. capture a moment clearly about education? Does it elicit a response by the viewer?) Judge’s Comments: ______

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____ Creativity (Is the content engaging? Does the photo have impact? Is it clean? Is it easy to read? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story?) Judge’s Comments: ______

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____ Visual style (Is it clean? Is it easy to read? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story? Does it elicit a response? Is the message clearly understood? What about sharpness? Cropping? Framing?) Judge’s Comments: ______

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____ Impact in an education communications product (Would the photograph enhance a school publication, Web site or display?) Judge’s Comments: ______

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Entry Category: NEWS/SPORTS PHOTOGRAPHY

____ Message delivery (Does the picture, cutline, title, etc. capture a moment clearly about education? Does it elicit a response by the viewer?) Judge’s Comments: ______

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____ Creativity (Is the content engaging? Does the photo have impact? Is it clean? Is it easy to read? Does it use light well (e.g.-natural light, fill flash)? How well does the image tell a story?) Judge’s Comments: ______

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____ Visual style (Is it clean? Is it easy to read? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story? Does it elicit a response? Is the message clearly understood? What about sharpness? Cropping? Framing?) Judge’s Comments: ______

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Entry Category: PHOTOGRAPHY ESSAYS

____ Message delivery (Does the picture, cutline, title, etc. together tell a story? Does it elicit a response by the viewer?) Judge’s Comments: ______

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____ Creativity (Is the content engaging? Does the photo have impact? Is it clean? Is it easy to read? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story?) Judge’s Comments: ______

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____ Visual style (Is there a dominant image? Do the photos vary in size and shape? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story? Does it elicit a response? Is the message clearly understood? What about sharpness? Cropping? Framing?) Judge’s Comments: ______

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Entry Category: DISPLAY PHOTOGRAPHY (District displays, exhibits)

____ Message delivery (Does the photo display tell a story? Does it elicit a response by the viewer?) Judge’s Comments: ______

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____ Creativity (Is the content engaging? Do the photos have impact? Does the design draw the viewer in?) Judge’s Comments: ______

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____ Visual style (Is there a dominant image? Do the photos vary in size and shape? Does it use light well (eg-natural light, fill flash)? How well does the image tell a story? What about sharpness? Cropping? Framing?) Judge’s Comments: ______

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____ Impact in an education communications product (Does the total package of images, text and other elements make of a clear statement about an education success story or resource?) Judge’s Comments: ______

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Entry Category: VIDEOS (program-length produced for broadcast or cable)

____ Effective content (Is message clearly, effectively delivered to audience? Is medium appropriate for message? Is length appropriate for message?) Judge’s Comments: ______

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____ Creativity (Does entry creatively address the issue/problem? Unique approach? Innovative manner? Is the script well organized and well written?) Judge’s Comments: ______

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____ Visual/Audio style (Is shot use appropriate for message? Good use of graphics, charts, photographs, b- roll?) Are music and narrator’s style appropriate for message? Is narration clear and understandable?) Judge’s Comments: ______

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____ Quality of product (Did the production quality enhance its usefulness?) Judge’s Comments: ______

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Entry Category: VIDEOS (In-school programs and training videos for in-house use)

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____ Visual/Audio style (Is shot use appropriate for message? Good use of graphics, charts, photographs, b- roll?) Are music and narrator’s style appropriate for message? Is narration clear and understandable?) Judge’s Comments: ______

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Entry Category: VIDEO PRODUCTIONS (PSAs, other short-subject videos)

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____ Visual/Audio style (Is shot use appropriate for message? Good use of graphics, charts, photographs, b- roll? Are music and narrator’s style appropriate for message? Is narration clear and understandable?) Judge’s Comments: ______

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TOTAL POINTS______

Entry Category: WEB SITES - District

____ Effective Content (Would the information on the site be useful to an education audience? Is there a list of contacts for inquiries? Is the website user friendly, i.e., site map if necessary?) Judge’s Comments: ______

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____ Creativity (Does entry display creativity in design of site, pages, listings, etc.?) Judge’s Comments: ______

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____ Pages / Links (Do all internal pages and links work? Are the links interesting and useful in selection?) Judge’s Comments: ______

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____ Visual style (Is the look of the page content effective or too busy? Do graphics and type complement one another? Do any photographs used enhance the site?) Judge’s Comments: ______

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Entry Category: WEB SITES – Individual School

____ Effective Content (Would the information on the site be useful to an education audience? Is there a list of contacts for inquiries? Is the website user friendly, i.e., site map if necessary?) Judge’s Comments: ______

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____ Creativity (Does entry display creativity in design of site, pages, listings, etc.?) Judge’s Comments: ______

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____ Pages / Links (Do all internal pages and links work? Are the links interesting and useful in selection?) Judge’s Comments: ______

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____ Visual style (Is the look of the page content effective or too busy? Do graphics and type complement one another? Do any photographs used enhance the site?) Judge’s Comments: ______

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Entry Category: ELECTRONIC NEWSLETTER

______Effective format (Does the electronic format appear to work well and meet a need for this format? Does the distribution target a specific audience with the information?) Judge’s Comments: ______

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Content (Does the writing in the entry creatively address the issue/message? Do the headlines invite readers into the articles?) Judge’s Comments: ______

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____ Design (Are there headlines, charts, logos or photos or other design elements that enhance the straight text of the newsletter? If not, should there be? Is the information easily accessed by the reader?) Judge’s Comments: ______

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______Follow-up (Does the e-publication give a way for readers to provide feedback and/or get additional information? Do any links included in the newsletter work properly?) Judge’s Comments: ______

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Entry Category: ELECTRONIC PRESENTATIONS (PowerPoint, Prezis, Displays)

______Effective format (Does the electronic format appear to work well and meet a need for this format? Does the distribution target a specific audience with the information?) Judge’s Comments: ______

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Content (Does the writing in the entry creatively address the issue/message? Do the headlines invite readers into the articles?) Judge’s Comments: ______

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____ Design (Are there headlines, charts, logos or photos or other design elements that enhance the straight text of the newsletter? If not, should there be? Is the information easily accessed by the reader?) Judge’s Comments: ______

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______Follow-up (Does the e-publication give a way for readers to provide feedback and/or get additional information? Do any links included in the newsletter work properly?) Judge’s Comments: ______

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Entry Category: MISCELLANEOUS ELECTRONIC COMMUNICATIONS PRODUCT/PROGRAM

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____ Creativity (Does entry creatively address the issue/problem? Unique approach? Innovative manner? Is any related script well organized and well written?) Judge’s Comments: ______

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____ Visual style (Is shots use appropriate for message? Good use of graphics, charts, photographs, b-roll?) If applicable, are music and narration clear and understandable?) Judge’s Comments: ______

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____ Overall quality of product (Did the production quality enhance its usefulness? Did it work correctly in terms of access and playing?) Judge’s Comments: ______

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Entry Category: SPECIAL EVENTS

_____ Promotion (Does the entry demonstrate how the event was promoted to meet its goals? Are effective materials and/or human resource incorporated into the effort? Is there an identified audience?) Judge’s Comments: ______

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_____ Event theme (Does entry clearly communicate the reason for the event to its intended audience? Is the goal or theme clearly and effectively delivered?) Judge’s Comments: ______

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_____ Creativity (Is the event creatively planned and staged? Are supporting materials and overall effect creative?) Judge’s Comments: ______

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_____ Impact (Does the entry demonstrate the impact of the event on the school, district students and/or public support for the public education system by participation or resulting action?) Judge’s Comments: ______

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Entry Category: PARENT/COMMUNITY ENGAGEMENT PROGRAM

_____ Scope (Are multiple audiences identified by school? Districtwide? Is there a clear goal for reaching out to these audiences?) Judge’s Comments: ______

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_____ Effective planning (Is the reason for each element in the program outlined? Is the program clearly designed to carry a central theme or to achieve a common goal throughout the school system?) Judge’s Comments: ______

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_____ Elements (Does the program demonstrate a variety of communications elements? Does each element or any elements have a targeted internal audience?) Judge’s Comments: ______

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_____ Resources (Does the plan involve school and/or district staff beyond the communications program? Do these staff resources represent ongoing support for more effective internal communications?) Judge’s Comments: ______

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Entry Category: ACADEMIC ACHIEVEMENT PROMOTIONS

_____ Promotion (Does the entry demonstrate how the event was promoted to meet its goals? Are effective materials and/or human resource incorporated into the effort? Is there an identified audience?) Judge’s Comments: ______

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_____ Theme (Does entry clearly communicate the reason for the event to its intended audience? Is the goal or theme clearly and effectively delivered?) Judge’s Comments: ______

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_____ Creativity (Is the event creatively planned and staged? Are supporting materials and overall effect creative?) Judge’s Comments: ______

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_____ Impact (Does the entry demonstrate the impact of the event on the school, district students and/or public support for the public education system by participation or resulting action?) Judge’s Comments: ______

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Entry Category: MISCELLANEOUS PUBLIC AWARENESS MATERIALS / PROGRAMS

_____ Promotion (Does the entry demonstrate how the program was promoted/used? Are effective materials and/or human resources incorporated into the effort? Is there an identified audience?) Judge’s Comments: ______

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_____ Effective theme/goal for event (Does entry clearly communicate the reason for the program to its intended audience? Is the goal or theme clearly and effectively delivered?) Judge’s Comments: ______

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_____ Creativity (Is the program creatively planned and staged? Are supporting materials and overall effect creative? Are any written materials presented in an engaging manner?) Judge’s Comments: ______

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_____ Impact (Does the entry demonstrate the planned and/or realized impact of the program on the school, district students and/or public support for the public education system?) Judge’s Comments: ______

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Entry Category: SOCIAL MEDIA SITES (Facebook or Twitter)

____ Effective Content (Is the information clearly presented within any confines of the social media outlet? If public comments allowed, are rules clearly posted? Would it make you want to return for updates?) Judge’s Comments: ______

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____ Creativity (Does entry display creative use of writing or graphics to convey the intent of the page? Does the creator appear to have done more than simply written text, then cut and paste to the page?) Judge’s Comments: ______

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____ Links (Do all of the links work? Are the links useful in selection to give the audience access to more information? Or are links overused simply for the sake of taking the visitor to another page?) Judge’s Comments: ______

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____ Visual style (Has the entry been designed using a common template or customized to give it a look different from others’ pages? Do the fonts and images included aid in making a user-friendly page?) Judge’s Comments: ______

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