Dave: Welcome to the Very First Episode of Clickfunnels' Radio Podcast. I Am Super Excited

Dave: Welcome to the very first episode of ClickFunnels' radio podcast. I am super excited. I've got Russell Brunson here to start things off on our first episode. Obviously, most you guys probably know who Russell is, but he's a co-founder and marketing genius behind the rapid growth of ClickFunnels. I've known Russell now for almost, gosh, I think, Russell, probably eight, nine, ten years. We've worked together on a ton of different projects, but nothing is as exciting for me as ClickFunnels. With all that said, I know some people know you, some people don't.

I've got a ton of different experience personally with you, but real quick let me tell you people who may not know Russell. He's been online for over 12 years, started off as a college wrestler just trying to make a few bucks to help pay some bills. Now he's created multiple, six-, seven-, and even eight-figure businesses, published a best selling author, and is writing another book this year. Let's go ahead and get right into it, Russell. For those who may not know you as well as I do, why don't you give us a little more backstory about who you are and what you've done and why ClickFunnels?

Russell: [01:14] Hey, Dave. Yeah, definitely. Thanks for having me. I'm excited. This is fun to be on the very first episode, and I'm excited to see this project come to life. It's going to be awesome. For me, I'm someone just like I'm guessing almost every other person who's listening right now. 12 years ago, I knew nothing about business. I knew nothing about internet marketing. All I knew is that I wanted to figure out a way to make some extra money so that I could do what I loved to do. At the time, I was wrestling. I had just married my wife, and we were broke. I didn't want to quit wrestling, so I started looking like, what can I create, what can I do, to make money online?

I jumped on the internet, I was trying a bunch of things, and most of the stuff didn't work for a long time. Eventually, after about a year and a half of me dinking around, I don't even know what I was doing, I kind of figured out who this whole internet marketing game, how it works. It was basically get a product, you can create your own or you can find one or whatever, but create a product and you got to create a sales process to sell that product. If you get traffic or people that show up at the website, and that was kind of it. We started doing that over ten [00:02:00] years ago and at first it was really small. We were selling potato gun DVDs, we were selling little things like that, and then it grew over the years.

We sold supplements, we sold weight loss advice, dating advice, couponing advice, and everything in between. That's what we were doing for the last ten years. Then about two years ago, this is when we launched one of our big supplements as you know, Dave. We launched a supplement called Neuracel and it grew really, really big. While we were doing it, it was so hard to get anything done. We had this funnel and then we'd want to change something. It'd be a two week long process to get one little thing changed. It was frustrating. One day, one of my now partners in ClickFunnels, his name is Todd, he flew out to Boise and we were hanging out for a week.

He was the one that build all the back-end systems for the supplement, and I was like, "Man, it doesn't make sense that this is so frustrating and hard. What if there was a way we could make this better?" We sat in front of a whiteboard for a week and just mapped out ... Me as the entrepreneur, I'm like, "I wish it did this, and I wish it did this." I was throwing out all these crazy ideas, and sometimes he'd be like, "That's not possible, Russell," and other times he's like, "I think we could do that." We started brainstorming this idea for this thing. I remember we actually bought the domain that weekend. We bought clickfunnels.com that weekend, and then he went to work and started building it. That was about two years ago, and since it's come live it's completely transformed my business, my life. It's transformed the lives of over 10,000 other entrepreneurs, and it's the most exciting thing, I think, on the internet right now. That's where I've come from and where we're at right now.

Dave: I think that's exciting. ClickFunnels for me is just a ton of fun, but for a lot of people who don't understand what funnels are, obviously you've talked a lot about the death of a website and things like that. What's the difference between a website and a ClickFunnel, and what exactly is a ClickFunnel?

Russell: [04:06] Yeah. If you think about it, I explain it this way. When I got started and I was selling by potato gun DVD, and yes that is a real thing. People always ask me, like, "Did you really sell ..." I can see it on my shelf right now. It's still right there. [00:04:00] It was a real, real thing. Back then, we didn't have sales funnels. All we had was websites. I remember when I was building my very first website, I looked out there and I saw what other people were doing who were selling, not potato guns, but other people are selling other similar things. Most of them had this long form sales letter with an order button. You click on that and it'd take you to an order form, and then you would buy something.

I was like, "Well, that's how people are doing it online. I can copy that idea," so I wrote this long form sales letter. I had an order button, and that was my website. What was cool was back then it worked. It worked really good. I would go to Google and I would bid on words like "potato gun" or "potato gun plans" and things like that. I'd spend maybe a dollar on advertising, and then on the other side I'd make two or three dollars. It was awesome. As a college kid, it was like my own little ATM machine. I'd put a dollar of advertising in, I'd make three dollars and if I did that 50 times a day, it was awesome.

Then the problem is that there was whole bunch of people out there talking about how easy it was to make money on the internet, and it ruined it for all of us. Soon there was all this other competition. People started jumping up and Google started seeing, hey, now instead of one dude selling potato gun plans, there's like 20. Instead of charging three cents a click, we're going to charge three dollars a click. All the costs went up and it got really, really hard. For a while I couldn't make any money. A lot of people couldn't make any money because you'd spend a dollar on advertising and you'd make ten cents back, or whatever that was, or you'd lose 100% of it. It got to the point where it was almost impossible.

Luckily, for me and for you and for all of us, there were some really smart people out there who started studying this and figuring out, "What if we changed things? What if we did this?" I remember the first evolution of a sales funnel was this thing called a squeeze page, which now most of us know what that is. Back then, this was a brand new idea. Where now you can send someone to a page, get their email address, then follow up with them, and then you can sell them other products. That one little page completely transformed internet marketing and made it now where we had these funnels and now we could follow up with customers and we could do all these things we couldn't do before.

Then, a little while later, someone was like, "Well, they just bought my product. What [00:06:00] if I add an upsell and then offered them a second product? We see Amazon do it. We see McDonald's do it. What if we did it?" They started adding upsells, and then that worked. Then we started tweaking. Instead of having an upsell, what if we had a one-click upsell where you just click a button and it would automatically bill their credit card? Then, what if we added a downsell? Suddenly this whole world, this whole philosophy of funnels was built just out of necessity from all of us. All of us marketers online trying to figure out how to get back to the good old days when we were making money, and then we started creating these funnels. That's really the difference between a website, which is a one-page thing that doesn't do much, to a funnel, which takes someone through a process and you think through each of the pieces of it and you can create a funnel that'll actually make you money. That's what it is.

Dave: I remember the first time I saw ClickFunnels, and we were talking about that whole idea. It just made so much sense to me. When you look at, especially McDonald's and Amazon, or GoDaddy used to always drive me crazy because it was upsell after upsell after upsell, but it made sense and I understood it. When I first saw ClickFunnels and the idea behind having a platform where you could build those things in ... The part I like the most is the ability to test. You can split test so many different things, to where it actually works for you and your business. Tell me, Russell, when we started looking at the future of ClickFunnels and things, what's going to happen here? We're at the beginning of 2016. Where do you see ClickFunnels going, and more importantly for those people listening, what types of things can they expect to see and do inside of their own businesses?

Russell: [07:49] Yeah, that's a great question. I love talking about this because it's funny. When we launched ClickFunnels a little under two years ago, we had a very clear vision of what we wanted to do. We knew the first step was this funnel building software that made it really simple and really easy to build funnels and to drag and drop and make pages really easily. That was step number one. Garrett White, if you've heard his testimonial, talked about how they came out of nowhere and they took the marketplace by storm and it was this big huge thing, [00:08:00] but for us that was step number one in our vision.

Then step number two was that we had to have an affiliate platform. A few months ago we launched this thing called Backpack, which was the affiliate platform, and people were like, "Whoa, where did this come from?" We knew from day one, that was the next phase of it. I wrote the scripts for all three explainer videos, ClickFunnels, Backpack, and Actionetics, on the same weekend. That was before we ever launched the software. We've known the vision from day one. Then, a little while later, we launched Actionetics, which is this big followup system. Everybody was like, "Whoa, where did this come from?" and we're like, "That was the vision from day one." The vision hasn't changed, but a lot of people haven't seen the rest of it.

[08:45] I was actually on a call this morning with Todd and Dale and two other co-founders of ClickFunnels and we talked about if you look at ClickFunnels as a whole, the funnel building platform works, there's different tweaks and features it'll keep adding. It's pretty much a finished product. You get Backpack, there's some reporting things we're still working out but there's not much more we're adding there. The future, I really believe, is in Actionetics. The Actionetics is, it's what makes your funnels smart. For example, and I'm going to break this down to two things, what it does right now and then what it'll be doing this year because that's the future.

Right now, when somebody comes and they join any of your funnels, they opt in or they buy something, as soon as they buy it, in real time we go out and we buy all of the data that's possible on that person. We buy all their social data, so how many Facebook fans do they have? How many Twitter followers? How many LinkedIn subscribers? Everything we can get from social data, we buy that and we pull back in real time. We also buy social data, how much money they make, what neighborhoods they live in, what their credit score is. Anything we can buy ... Not their credit score, but as much as we can we buy it and in real time we bring it back. Right now, based on who that person is we assign them an action score.

You can send out different email sequences based on that. You can say, "Hey, if this person makes over $50,000 a year and has at least 5,000 fans on Facebook send them this email message, but if not send them this email message." [00:10:00] You can speak to people differently. That's possible right now. What's coming, and what the future is, is really making your funnels understand who the people are that are on the pages and then rebuilding the pages based on that. Imagine somebody comes and they buy your free book offer. You find out after they buy, okay, this person is loaded. They're making almost a million bucks a year and they've got 500,000 followers on Facebook.

Hey, maybe we should offer them something more expensive. Maybe we should offer them our high-end coaching thing, or maybe a partnership, or maybe we should have this be the upsell. The next person comes by and they buy the book, and they're out of a job, they're making under $20,000 a year, whatever. It probably doesn't make sense to offer them a $50,000 a year package. Maybe we offer them a $97 package or a $27 package. We'll be able to customize every single funnel, every single message, based on who that person is. That's the future. I don't know, have you ever seen the movie Minority Report?

Dave: Oh, I love it.

Russell: [11:15] Remember when, I think Tom Cruise, they gave him some other dude's eyeballs and he walks into this shopping mall and all of a sudden the shopping mall notices this guy's eyeballs and it's like, "Hey, Mr. So-and-So. Welcome back. By the way, how are your jeans fitting? Did you know that you can buy new jeans over here at half-price? Hey ..." As you walk into the mall, all these messages are customized to him from his eyes. I was like, that's kind of where we're going, where when somebody comes to your page we want to be able to look at everything we have, everything from social data to economic data, all those kind of things. Also, their buying history from you. They already bought this product. Don't show them this page. Show them this instead. They've already done this, and building out this process based on who they are. No longer are we marketing to masses, we want to be marketing to individuals. That's really the future of where we're trying to go with ClickFunnels.

Dave: I absolutely love that. My dad is a government employee and has no idea what I actually do for a living. He's like, "There's just no way [00:12:00] you can make money doing what you do." He was here just right before Christmas, and I showed him the Actionetics explainer video, and he goes, "That is just wrong. That is just wrong. You should not be able to have that kind of control." I'm like, "Dad, what are you talking about?" He goes, "You can't be able to go out and find out who I am." I'm like, "Well Dad, it's already out there on the internet. The information's there. More importantly, that's what you want when you're talking to a sales person. You want them knowing what it is you want." After a while, he was like, "You know what? From a business standpoint, I think that's just brilliant. I think it's great. I think it's exciting, but as a consumer, man. I just didn't know all that was out there."

Russell: [12:58} It is really crazy if you think about it. At first it creeped me out for a little bit and then I realized that that's the world we live in. The next thing I realized is that, well, if I'm going to be okay with that, this is actually kind of cool because now I'm not going to be on Facebook or whatever looking at stuff I don't care about. I'm going to be looking at what I actually want. That's half the battle on the internet half the time is we're scrolling through things trying to find stuff that we care about, where now we're able to get delivered exactly what's interesting to us. I think eventually that's what people are going to come to expect and they're going to be upset if they don't get that. That's where we're all going.

Dave: I totally agree with you on that. I think that's the part that people have to understand, is that there's too much information out there. They get inundated with stuff, and nothing really takes place. If you can go ahead and sell ... I hate shopping, and my wife loves to shop. For me, when I'm going to go shop I'm going to go get what I want, I'm going to buy it, and be done. She wants to go out and go around and just enjoy the experience of being in the mall. For me, I love a great salesperson.

We were actually buying some snowboard stuff for my kids, and the salesperson was awesome. He was upselling me left and right, and I actually complemented him and the manager. I'm like, "You've got an awesome salesperson here," because he knew exactly what I needed next, and I loved that sequencing. I think that's what's so exciting [00:14:00] for me about Actionetics, is because you can really customize it for the actual consumer so they're not getting bombarded by stupid stuff, but it's things that pertain specifically to them. Of the entire ClickFunnels platform, the part I'm most excited about is Actionetics. Congratulations.

Russell: Definitely. It's the future, and I feel like we're ahead of the curve. I don't see anyone else even talking about that yet. They're all still trying to figure out how to catch up to our editor. I'm like, "Guys, that was three years ago. This is the future. Catch up," which is a good prompt for us to have. I love it.

Dave: I think that's fantastic. Well, Russell, you've had the opportunity of not only building multiple million dollar companies, six-figure, seven-figure, eight-figure businesses, but you also have the opportunity of consulting with those people who are in that same area. You deal with people who are just getting started, and then you also have an elite group of 100 or so people that are really crushing it out there. When you start talking to a person who's just getting started in ClickFunnels, where would you tell them to start? What should they do first?

Russell: [15:23] Yeah, that's a good question. It's been fun. I'm actually writing, as you mentioned earlier, my second book. During that process, this book's all about the beginner. What's the process you start from the beginning? It's been fun for me to think back to ten or 12 years ago when I was going through that and what I wish I would've known back then. The biggest thing I would say is to begin with, your job is not initially to go and be super creative. We all think that entrepreneurship's us being creative, when it's not. Entrepreneurship is about finding a market that's hot and figuring out how to get into that.

The first thing I would do is I would figure out what market do you want to be in? What are you crazy passionate about, where every single day you are up talking and thinking about it and trying to figure out how to make it better? One of the markets I'm obsessed with, I love learning about biohacking, like what to eat and to drink and to think to make you function better. I'm searching stuff and reading and learning and listening all the time because I'm already [00:16:00] obsessed with that. For you guys, that's probably saying that you're probably already obsessed with something. That's where you should probably start at.

Then it's going out there and looking at who in that little market, that world, is already doing what I want to do. If there's no one else doing it yet, that means the market's not mature and you probably should steer away from it. You want to go to markets that are mature, but figure out who's doing what you want to do and see if they're making money. If they are, the coolest thing about the internet is that everything's out there. We can see what people are doing to be successful. Let's say I'm in the biohacking world and I look out there and there's all these different people and then there's two or three people that I'm like, "Wow, these guys are making money. They're doing cool things. I'd love to have a business kind of like these guys."

[17:10] That's where I'd start. If you can't find that, that's got to be step number one. After you find it now, you go through a process. We call it funnel hacking. It's the ClickFunnels term, but that means going to that person's website, their funnel, and then doing what every good entrepreneur has to become good at doing. That's pulling your credit card out of your wallet and buying something to see what their funnel looks like. Chances are, if they're already successful they've gone through a lot of heartache. They've spent time; they've spent energy; they've spent money to go through this. You got to leverage off of the work that they've already done.

You buy their product and you see, what does their sales process look like? Okay, they've got a $37 eBook, then they have a $27 upsell, then a $97 upsell. Then if you buy all those, then log into the products [inaudible 00:17:19]. What does the product look like? Okay, their eBook. It's a 52-page eBook and I get six videos. Okay, and then the upsell is 32 videos and the other upsell is whatever, right? You start looking at all these things and saying, "Wow, if I want to be successful in this market I know that my front end should probably be a $37 eBook. I'm not going to copy them, but I'm going to model. They've proven that this market likes to buy that kind of a product at that price point. Let me make something similar to that."

Then go and you create that, and then what are their upsells? You create something similar. You take your expertise, your content, and your ideas, whatever it is, and you fit it into that framework, that blueprint that they've already proven it works. That's how we get started. I think that that's the biggest thing, is that I talk to people that have been trying this business for like two or [00:18:00] three years. I'm like, "What business are you modeling?" They're like, "What do you mean?" I'm like, "What are you doing?" They're like, "Well, I'm trying to figure out to start this new business." I'm like, "But you're not modeling anyone?" They're like, "No." I'm like, "{

Dave: I love that. That's fantastic. It goes back to what you and I talked about multiple times as far as the whole Tony Robins idea of modeling. I think that's a great, great idea. Tell me now though, Russell, for those people who have been doing it, they're having success, what do you recommend they do to get to that? If they're at six, how do they get to seven? If they're seven, how do they get to eight? What's the next step for those guys?

Russell: Good question. Typically when I find that entrepreneurs are making about six figures a year, it means they've got a good product and they've figured out a way to sell that. When you figure out those two things, here's a good product, here's how to sell it, you get to about six figures a year typically. The next thing people are like, "Well how do you get to seven, and how do I get beyond that?" I think the first key is stepping away from "This is my product I sell," and taking a step back and saying, "What's the result I'm actually delivering for my end client?" For me to get to seven or eight figures, it's not about me selling a product. It's about me selling results to people.

I look at that like, what's the result I'm giving to people? A lot of times you've already got people you've sold things to. It's going back and finding the results people have gotten. In my first book, DotCom Secrets, I talk about a concept I call a value ladder where you're bringing somebody up through this value ladder. I start thinking, "Okay, I've got a bunch of clients. Now they're buying my products, my services. What can I do to provide these guys more value?" A good example is Liz Benny, who I know you're going to have on one of the future episodes. She came in, her first product was a webinar and she started selling a thousand- dollar home study course.

She started getting tons and tons of success stories and she was making money. Everything was good. Then she asked, "Russell, how do I get to the next level?" I said, "Well, how else can you serve these people? You're already helping them a ton, but what else can you do? What else can you give, and how else can you serve these guys?" [00:20:00] She's like, "Well, I could do similar ..." She joined my $25,000 program. She's like, "What if I had a $25,000 program?" I'm like, "That's a great idea. You could help people at a different level that they've never had before." She put together her version of my $25,000 program and she launched it and in the first week did over $100,000 just selling this new coaching program.

Now she had a chance to work closer with people and really serve them at a higher level. Now she's got that piece, so the next step of the value ladder. Then, what's the next thing? Always thinking, how else can I provide value? What else do my customers need? What else can I give them to help them get that result? That starts helping you to change your business from a product into an actual business, which are multiple products and services and things you're doing to help people get a result. I think that's really the first spot I started looking at, is that. How else can I serve these guys? If you look at how money is made, it's all through that process. It's us serving and giving, and in response we get more money back for doing that, which is a cool way to look at business. Dave: I think that's great. For those people who are just getting started the first thing, then, is modeling. Those people who already got a business go on and want to get to the next level, it's finding a way of better serving them, helping them solve a bigger and better problem for their customer and their client. I think that's awesome. I was talking with some buddies the other day. They're all pharmaceutical reps. We were talking about how crazy their business is and they spent all this time and this money on R&D and then they make just crazy, crazy money once things actually work. They were talking about we could probably make a trillion dollars if we could solve a bigger problem like AIDS or like cancer. Again, it goes back to what you're saying. The greater value you provide, the more money you make. You've done a great job in your own business and I think that's really what takes it from that product level to the business level, is when you're really providing massive, massive value. That's awesome.

Russell: Definitely.

Dave: Well, tell me real quick. You're always out testing new things and I know one of the things you're playing around with right now are some of the social media platforms like [00:22:00] Periscope and Blab and Meerkat and things. What are some of the things that you're excited about this year as far as testing and playing with?

Russell: [22:23] Yeah. You nailed on the head what's getting me excited. I really like Periscope and Facebook Mentions. I've been testing a lot of different platforms, but it's been interesting. I look at the last 12 years of me doing this business. I was lucky. My very first mentor when I got started online, he was like, "Hey Russell, focus on building a list." His name is Mark [Joiner 00:22:25]. He's like, "Focus on building a list." I'm like, "Okay," and then a few months later this thing game out. Some of you guys may remember that if you've been around for as long as I have.

There's this thing called AdSense. Everybody was making stupid crazy money, throw up a little crappy AdSense site. I was seeing the shiny object. I'm like, "Okay, I'm going to do this". I'd start building stuff over there and Mark, my mentor, would be like, "No." He's like, "Focus on building a list. This is a fad. It's going to go away." I'm like, "People are making $100,000 a month with crappy little websites, just throwing them up there." He's like, "No. Focus on the asset." I was so mad, because I'm like, "Fine." I'd just go back and keep doing what he kept telling me to do, luckily.

A year later, AdSense crashed. I had friends who were making half a million dollars a month go bankrupt after that because it was just gone. They built infrastructure and teams, and then Google made just one little choice, one little decision, and gone. I still had this list I was growing. For me, that's been my focus the last ten years, building a list and monetizing that list and really focusing there. It's interesting, I look at my business now. If I send out an email I might get somewhere from 5 to 10,000 people who click on a link inside an email. That's gone up to half a million people, but that's just the law of numbers.

A little while ago I started playing with Periscope. I remember the very first time I did it I didn't know what I was doing. I downloaded the app, I was clicking around, and all of a sudden it popped up and was like, "You're live." Then people started popping up. I had like 30 people show up. I didn't even know what was happening. I was so confused. Then I ended the show pretty quick because I didn't know what I was doing, and I was like, "I clicked a button and 30 people showed up that fast." I'm like, "There's something to this." I started focusing on it, I started doing more and more. We've been doing almost a Periscope a day for the last two or [00:24:00] three months.

Now, between Periscope and I also use another phone I use with Facebook Mentions. Between us doing that, we've had times where we'll get anywhere from 1,000, 2,000 people to watch live. Then we push the replays afterwards and we'll get 10, 15, 20,000 people to watch a replay later. For me it's the first thing that I've been as excited about since email, because imagine if I keep focusing on this for the next six months. In a year, two years, three years from now, there's going to be a day where I click that little button on my phone and I have 100,000 people show up instantly.

When I can do that, I've got more power than most cable news channels. It's power. I think that, for me, I'm obviously investing a lot of time and energy into that, but it's been worth it. We did a Periscope two weeks ago, did $150,000 in sales from one little Periscope. It was crazy. We did one the other day where some girl was watching this Periscope and her friend was sitting next to her. Her friend was a business owner as well, and her friend was like, "Who's this guy?" She started listening, she got excited, she went to our page, and the next day she signed up for our $25,000 coaching program.

It's just this unique thing that I think there's this window now where we can all jump on it and have success. I keep telling people about it, but I don't see many people doing it. I'm going to keep on doing it and then a year from now I'll tell those who didn't, "I kind of told you so." I keep talking about it. It gets me excited and I really think that outside of email it's probably the next most exciting way to get traffic and people to show up somewhere.

Dave: I think that's so cool. Tell me, how do you actually take them from a Periscope or Blab or something like that to a ... How do you monetize ... You did $150,000 on a Periscope, and that's just crazy.

Russell: [26:00] I wish there was an easy way, because there's not. One time, I had this little note card and I hand wrote in the website URL on the note card and I was like, "Go here, you guys, go here!" Another time, I had the website up on my monitor. I showed the website and I'm zooming in on [00:26:00] the URL. I'm like, "Can you guys see it? There it is." The time that we had the most success was I stood in front of the whiteboard and I wrote out the URL really big on the whiteboard and I kept telling people, "Go here, go here, go here." I kept saying it over and over again, like, "Go to www.whatever.com/whatever." I kept pushing them there. That's the goal, pushing them from a Periscope or from Mentions or whatever to a funnel where I can capture their information, take them through a process. That's how we do it. Someday I hope [crosstalk 00:26:27]-

Dave: I think that's awesome.

Russell: Someday we will come up with a more simple way, but that's how we're doing it right now. Dave: It's working. I think the key, though, is you still stay focused on your core business and keep that all running smooth and always out there testing and trying new things. You've always been brilliant at finding new exciting different things that you can bring in. I think, again, Periscope is going to be a huge thing this year. I know a lot of the social media platforms, primarily because people get to know you and it elevates that trust level. They're seeing you. It's no longer this crazy little website or anything else. It's actually a person, and people like buying from people they know. I think it's kind of like what you were saying with the girl who was sitting next to the person watching it. She saw it, fell in love with it, and thought, "Hey, I can probably trust this guy." All of a sudden she throws down 25 grand in the next day. Congratulations. That's pretty cool.

Russell: [27:30] People are always asking, "What's the future of the internet?" I think it's that. You look at just the ten years I was around. It used to be sales letters. Then it was video sales letters. Now it's transitioning more to me talking face on face. I think that more and more of the way that we're going to make buying decisions is on if we like the person. I think that we've got to become good communicators. As awkward and embarrassing as it can be, we've got to put ourselves on video because that's how people are going to relate to you. If you're not willing to do that, there's somebody else who will be and you're going to miss out on that opportunity. Across all of our companies, we're doing a lot of that kind of stuff right now because we want to build that relationship and let people know we're not going anywhere. We are here for you, and we're not going anywhere. Yeah.

Dave: I think that's [00:28:00] cool. Gosh, we've been talking about this for a long time as far as the importance of just getting your voice out there, getting your image out there. You have to be able to create a ton of content and I think that the key to ... You've made mention as far as Garrett White. You and I've talked about, or even looked at, some of your older videos and things and how you look stupid. They were terrible. (laughing)

Russell: They were bad, yeah.

Dave: They were terrible, but it got you out there. It got your face out there and it allowed you to practice. More importantly, it helped you hone in your own voice. I think, as we wrap up this podcast, one of the main reasons we're doing this is for that same reason. We want to be out there. We want people to know about us. We want people to get a feel for us, know we're here to provide value to anybody who's out there listening. Again, a couple takeaways. If you're just getting started in your business, find someone and model it. There are already people out there having success in your industry that you're passionate about. Find an industry you're passionate about, model it. You're already having success, find greater ways of adding higher and higher value to the people you're currently working with. Find a better way of serving them. All right, guys. We're just about ready to wrap things up here on our first podcast. Russell, anything you want to tell people as we're wrapping things up here?

Russell: [29:25] I think the last thing I really say, and I tell this to people all the time. I think at first they think that I'm kidding and then eventually realize that I'm right. With ClickFunnels, it's not a matter of if I'm going to use ClickFunnels. It's a matter of when you're going to use it. Everyone's going to be using it. You can do it today; you can wait for six months or a year from now, but you're going to be using it. If you want to be successful online, you just have to. My base thing I tell people is, "Just go and get started. Go jump in there. We have a free trial. Go in there and play." In fact, we bribe you to watch a 20-minute demo video. If you do we send you a t-shirt in the mail.

We're doing cool stuff because we want you guys to be successful. Go in there and just play with it and you'll see what we're talking about and how easy it is to build sales funnels and just how exciting it can be to actually have control of your own business once again. You can do what we used to do with ten or 15 developers and programmers and designers, you can do on your own now in a fraction of the time. [00:30:00] I think that when you guys jump in and get your hands dirty a little bit you're going to love it. That's the last thing I say. It's not a matter of if you're going to use it, it's when so might as well go do it now. Go get your free trial at clickfunnels.com and start playing with it.

Dave: I think that's awesome. Well, Russell, first of all thank you so much for being on our podcast, but most importantly thank you for having the vision and everything else to really come up with ClickFunnels and get this thing going for everybody else. I love what you said. It's not a matter of if, it's only a matter of when. Guys, go to clickfunnels.com. Get your free trial. Again, Russell, thanks so much, have a wonderful day, and we'll talk to you soon.

Russell: Thanks, I appreciate it.