D) Product E) Place

1.) Out of the Four P’s, which is responsible for informing, educating and persuading exchanges with target markets? a) Price b) Promotion c) Popularity d) Producte) Place

2.) Through the S.W.O.T analysis, which would be an example of Texas Tech's football team great season performance which lead to an increase in enrollment for the following year? a) strengths b) weaknesses c) opportunity d) threats e) None of the above here is two of them

3.) Which of the following is cause-related marketing? a) The development and marketing of products designed to minimize negative effects on the environment b) For-profit and non-profit organizations cooperate to generate funds c) Business's concern for society's welfare d) The moral principles or values that generally govern the conduct of an individual

4.) Which of the following is NOT a influential factor in ethical decision making? a) Extent of problems b) Probability of harm c) Numbers not affected d) Social consensus

5.) Which of the following is not a marketing ethical theory? A. Casuist B. Utilitarianism C. Activation D. Deontology

6.) What are the four parts that make up a pyramid of corporate social responsibility? A. Ethical, Practical, Reasonable, Do-able B. Legal, Charitable, Money, Responsible C. Profitable, Manageable, Legal, Feasible D. Economic, Legal, Ethical, Philanthropic

7.) What is meant by moral idealism? A. A personal moral philosophy that focuses on the “greatest good for the greatest number.” B. Marketing effort to produce promote, and reclaim environmentally sensitive products C. Tying the charitable contributions of a firm directly to sales produced through the promotion one of its productsD. A personal moral philosophy that considers certain individual rights duties as universal regardless of the outcome

8.) Between what years was Generation X born? A. 1977 and 1994 B. 1955 and 1980 C. 1965 and 1976 D. 1946 and 1964

9.) Rules come in the form of customs, law, professional standards, and: a. common sense. b. regulations. c. anthropological studies. d. situational knowledge

10.) The ethical values of different cultures tend to: a. have slight differences. b. be identical. c. be impossible for other cultures to appreciate. d. reflect the mandates of the FCPA.

11.) Tide Company's Coldwater Challenge campaign stated that customers can wash their clothes in cold water with their product and the clothes would be cleaned deeper than if the customer used competitors' products in warm water. Washing with cold water reduces the amount of energy used. This campaign is an example of what? a. Sustainability b. Cause-Related Marketing c. Green Marketing d. Corporate Social Responsibility

12.) Which of the following is the correct definition of Ethics? a. The rules people develop as a result of cultural values and norms. b. The moral principles or values that generally govern the conduct of an individual. c. A standard or pattern, especially of social behavior, that is typical or expected of a group. d. None of the above

13.) ______is the ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma. a. Deontological Theory b. Utilitarian Ethical Theory c. Casuist Ethical Theoryd. Moral Relativism

14.) What is a Virtue? a. The rules people develop as a result of cultural values and norms. b. A character trait valued as being good. c. A guideline to help marketing managers and other employees make better decisions. d. The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time

15.)Which of the following is not part of the Code of Ethics? A) Identifying satisfactory business exercises B) Repeatedly sexually harassing coworkers C) Supports internal control behaviorD) Avoids confusion in decision makingE) Facilitates discussion about right and wrong 16.) Morals are…? A) The rules people develop as a result of cultural values and norms B) Principles people develop at birth C) Things other people tell you to believe D) Values your parents force upon you

17.)______are the moral principles or values that generally govern the conduct of an individual or a group.� A. Laws B. Ethics C. Rules D. The Media

18.) Which of the following factors does NOT contribute to regulating society? A. Ethics B. Media C. Capital Punishment D. Laws E. None of the above

19.) What is an argument that's against social responsibility? A. Is it the right thing to do B. It can be profitable C. Take focus away from making profits D. Will it make us more money

20.) Which is an example of Code of Ethics? A. Helps Control behavior internally B. No strict rules C. Facilitates discussion about right and wrong D. A and C 1. B 2. C 3. B 4. C 5. C 6. D 7. C 8. C 9. A 10. A 11. C 12. B 13. A 14. B 15. B 16. A 17. B 18. C 19. C 20. D