Advertising & Marketing Information Profile
The information that you provide will form the foundation of our catalog pages, advertising materials, as well as information we use to inform our sales representatives of your product. In order to ensure that we are providing the most accurate copy in all of our advertising materials and to our sales representatives, it is crucial for this to be completed and sent to us within the next 3 weeks—if you are unable to complete the more comprehensive Marketing Information Report (and if you have not already done so with your manuscript).
If your book is a revision, you will notice that the prior edition sales manual page is attached. You may use this to help you complete this form OR you can make changes directly to the sales manual page.
With thanks from your Editorial and Marketing Team
1. Author(s): (Please include your name(s), affiliation, and where and when you got your degree) Richard Alan Korb Senior Lecturer in German Department of Germanic Languages Columbia University in the City of NY
Ph.D. in German Literature 1988 from University of Pittsburgh
2. Full title of the work, subtitle, and edition: Jannach's German for Reading Knolwedge (previously German for Reading Knowledge, 5 th edition)
(I'm not sure if this is J'sGfRK6 or J'sGfRK first edition)
3. Target course(s) and level : Graduate students preparing for reading proficiency examinations, particularly in the fields of history, the arts, social sciences, other languges, etc. Aslo good supplement in undergrad courses that require grammar handbook.
4. Brief description of your book’s philosophy: Step-by-step grammar-translation explanations and practice provide motivated, research oriented learners with a rapid "bottom-up" methods to encode German; new features and online chapter- reading guides encourage "top-down," reader-based strategies for global understanding and further extensive reading
5. 4 top/key changes made to this edition: a. new guides to instructors and learners on how best to combine basic vocabulary lists, glosses from texts, and dictionary strategies to learn develop active personal vocabulary lists b. streamlining of vocabulary lists and glosses c. increased emphasis on reader-based strategies (in text explanations and online chapter reading guides): activating self-knowledge, skimming-scanning recognizing context, making connections d. updates to readings and exercise sentences that were time sensitive
6. Key Features and their benefits to students/instructors: Feature: Clear, concise grammar explanations with ample models Benefit to Instructor: needs little additional prep material Benefit to Student: easy to comprehend for NON-speakers of German as class preparation and/or as self-study; becomes resource for future use
Feature Übungssätze (exercise sentences) Benefit to Instructor: can be used for in or out of class exercises; self-checkable using online key; basis for daily discussion of difficulties learners had with structures, idioms, basic vocabulary -- varied approaches to using the exercise sentences is key to keeping the class interesting Benefit to Student: Based on Vocabulary and Structures in each chapter and recycle those of previous chapters. In accordance with instructor wishes, sentences can be self-checked using online key
Feature High-interest readings that deal with issues in Germany, Austria, Switzerland; cross- cultural issues, historical figures and events; topics include literature, music, East-West politics, economics, religion Benefit to Instructor: Helps keeping interest of diverse groups of students Benefit to Student: Let's students from different fields 1) work on personal vocabulary lists in their area, 2) become "expert" for a particular topic and 3) be provided with excellent basis for extended reading in variety of fields
7. NEW to this edition: Feature: Suggestions for working with Vocabulary Benefit to Instructor: Benefit to Student:
Feature: Revised recommendation on "How to select a dictionary" Benefit to Instructor: Benefit to Student:
Feature: Updated and revised Companion Website with online key, chapter-reading guides, summary tables of all grammar concepts Benefit to Instructor: Answer key provides guide for instructor and if she so chooses, self- check tool of learners; grammar tables bring all the structures in a chapter together as one overhead or handout; chapter reading guides provide in/out-of class worksheet for real comprehension/interpretation approach to the readings and suggestions for further extensive reading
Benefit to Student: : Answer key = self-correcting tool; grammar tables summarize all the salient points of each chapter in clear, colorful fashion; worksheets can provide framework to getting ready and getting set to read, and provide ample suggestions for continued reading on each chapter's topic.
8. Pedagogy: Please tell us about the planned teaching and learning aids in your text that are strong selling points. (ie: boxed features, review questions. What do they do and what is the benefit? German for Reading Knowledge's track record as the reading-translation text on the market since it appeared in late 1968; updated radically in 1998, 2004 , and revised and strengthened in 2008.
Use of companion website will be actively encouraged (last edition it was a footnote on the backcover; in the new edition it will be noted in each chapter, when/where instructors and learners can access the companion site for further assistance with textbook
9. Competition: How does your book position in the market relative to the competition in terms of level and approach? Who are the top competitors and what are their strengths and weaknesses? 1. Strengths- Weaknesses- 2. Strengths- Weaknesses-
3. Strengths- Weaknesses-
10. Favorite/most powerful reviewer quote(s): Robert K.Bloomer: SUNY, Stonybrook: "It is good that the fifth edition of German for Reading Knowledge has appeared sooner than anticipated because Richard Alan Korb has made what was already the best source of its kind even better. My recommendation: take it."
Kai A. Dyers, Rutgers University: "using your book for my "German for Reading Knowledge" class was an extraordinary help. I'm sure it is the book with the most reasonable progression on the market. All of the texts and most of the sentences are excellently chosen.
11. Are you willing to help the reps with adoption situations, should they need your help? Yes_x_ No__
12. May our Reps contact you by phone or e-mail should they have questions? yes
Secondary Channel Potential Do you see any potential for your project in the following channels? Please mark all that apply.
Channel o High School
o Career College/Vo-Tech
o Workforce Development Programs
o Executive Education Programs (taught on college campuses and/or corporations)
o Business and Industry (Corporate Training, Corporate Education)
o Government
o Professional Publishing Markets / Retail
International Are there any industries, corporations, government agencies or organizations for which you consult? Yes (Please indicate below) No 1. 2. 3. 4. 5. 6.
Key Contacts List (or attach) all the key contacts in primary (academic) markets that you know who could be potential adopters of your project. (Please fill out as completely as possible)
List (or attach) all your contacts in secondary markets (high school; business/industry/gov’t; retail; international) where we could promote your book. Include consulting relationships, trainers, etc. (Please fill out as completely as possible)
List any notable professional accomplishments, awards, and/or honors you have received outside of academia that would enhance the marketability of your project in secondary channels (retail, business & industry, corporate training).
What conventions/conferences/speaking arrangements to you typically attend? ACTFL, Fall 07 NECTFL, Spring 08 PA Governor's Conference on World Languages Summer 07, Summer 08
Will you be speaking at any of these? Presenter: PA Governor's Conference July