The IMPACT 3 Plus™ Sales Assessment is the most comprehensive, in-depth, real-world, easy- to-use sales assessment tool ever developed.

The Magic of The IMPACT 3 Plus™ Sales Assessment

The success of the selling process usually does not depend on the product or service, but really does depend on the ability of the salesperson to sell. The IMPACT 3 Plus™ Sales Building Assessment is the only assessment in the world that measures Selling Skills, Selling Behaviors, Attitude and a Personal Values and feeds the results back inside the IMPACT Selling® System that we teach.

The IMPACT 3 Plus™ Assessment measures over 60 critical components directly related to a salesperson’s ability to perform, such as their commitment to selling, goal direction, listening skills, resiliency, questioning strength, and effectiveness in finalizing transactions.

In today's business climate, no sales manager can afford to hire salespeople without using The IMPACT 3 Plus™ Sales Building Assessment. You will not find a more thorough or effective sales assessment in the world.

Using The IMPACT 3 Plus™ as a hiring tool

As a hiring tool, the IMPACT 3 Plus™ gets behind each candidate’s masks and identifies their true capacities to perform. This is far more than simply identifying behavior. Although important, behavior is only part of a truly complete profile – you must measure more and measure it accurately. That’s exactly what the IMPACT 3 Plus™ does and why over 80% of our clients will not hire anyone without first using our IMPACT 3 Plus™ Sales Building Assessment.

Measuring the “Natural” Selling Skills

Just as a sculptor will utilize selected tools in the creation of a magnificent sculpture, so should an effective salesperson use many sales skills to be successful. Here’s what is measured: Self-Starting Capacity Thinking on One’s Feet

Goal Focus Persistence

Call Enthusiasm Objective Listening

Sense of Timing Identifying Objections

Time Management Approaching Qualified Buyers

Involving Qualified Buyers Giving An Effective Presentation

Handling Rejection Six Core Values

Identifying Buying Signals Overcoming Objections

Problem Solving Concrete Organization

Questioning Strength Evaluating What To Do

Persuading Others Understanding Needs

Prospecting Telephone Technique Closing the Sale

And More!

Learn about “hidden” core attitudes

Behavior is no more than a key ingredient for a successful salesperson. But in a traditional interview behavior can often be easily masked (Who doesn't put their best foot forward to get the job?) The Impact 3 Plus™ digs deep to uncover things that candidates didn’t even know about themselves. Like:

Self-Confidence Personal Flexibility

Politeness and Courtesy Courage

Handling Stress Factors Emotional Connection

Self-Esteem Warmth & Friendliness

Common Sense Initiative Patience

Uncover Sales Perceptions

An individual may have the proper skills, the correct behavior, but lack the motivation necessary to complete the job. Here’s what you’ll discover: Appreciation of Selling Commitment to Selling

View of Selling Enjoyment of Selling

Attitude Toward Others Role Satisfaction

Personal Achievement Results Oriented

Self-Control

Learn about the TOTAL Salesperson:

Intuitive Insight Relating With Others

Correct Use of Resources Goal Directedness

Four Behavior Styles Problem Resolution

Behavior Modification … and much more

Here's what other sales managers and sales executives are saying about the IMPACT 3 Plus™

"We have used The Brooks Group for 10 years to help us with the hiring process for salespeople and managers. We are a sales organization with 18 retail operations Nationwide with 140 salespeople.

The Brooks Group profiles help us to match up the applicant's behavior, values, attitude and sales ability with our top sales associates. This improves the odds that the new hire will be successful.

We use The Brooks Group for profile testing, training seminar facilitation and products that give our managers the tools for continual sales training. They are very responsive to our needs."

Ken Courson Vice President of Human Resources Arrow Truck Sales

"I especially want to thank you for all of your assessment reviews. The Impact Three Plus assessments have significantly helped us reduce turnover and keep our team focused on the IMPACT selling system. As a result we have generated double digit growth in a flat industry in a declining category for over six years. I am absolutely convinced that your combination of assessments and training are a winning solution."

Llora Wonder VP Sales & Marketing Douwe Egberts Coffee Systems - A division of Sara Lee

"Through our partnership with The Brooks Group, we have come to realize the inherent value of the IMPACT Three Sales Building Assessment as a reliable instrument for selecting the best people to become recruiters. Of all the subjects we teach our managers and recruiters, the one that elicits the most interest and discussion is the Assessment interpretation. Our people are continually amazed by how accurately the assessment captures just who they are. Because behavior, attitude, personal interests and values, and selling skills all play a vital role in predicting the success of a recruiter, we've decided to begin using the IMPACT Three Sales Building Assessment as a "one-third part" of the hiring process. We looked at several other surveys and aptitude predictors; however, none of them related to the way we do business, expect for The Brooks Group assessment. We're confident the IMPACT Three will accurately identify those individuals who possess the traits we're looking for in a productive recruiter. Furthermore, the conveniences of testing candidates over the Internet, combined with the "plain language" explanations, make this a "can't miss" proposition."

Kevin Reinert, Colonel, USAF

"I want to tell you how pleased we are using the Impact Three Sales Building Assessments. As you know we have historically had a high turnover rate with our sales help and have seen a dramatic decrease since we started to work with The Brooks Group and use these assessments over four years ago. I highly recommend them to anybody that has to hire salespeople.

It's been amazing how accurate they have been. Whatever you or Richard have told us about the individual and their ability has been right on. Our biggest mistake has been when we decided to give some a shot even though the assessment indicated that it would be a challenge for them. These individuals have come in and struggled and in most cases not been productive for any length of time. Fortunately the same has been just as true when you guys recommend someone. They turnout to be highly productive salespeople with terrific attitudes."

Joe Bushy Vice President G&I Homes

"I am writing to express our appreciation for the fine job your Impact Assessment System is doing for Arizona Truck Center.

We have tested every manager and salesperson in our organization. The accuracy of your analysis is uncannily correct. You hit the nail right on the head.

People costs are very high today, and we will not employ any person in the future without the benefit of the High Impact Assessment System.

I have used other systems in the past, your system is far superior to any others I am aware of in the marketplace."

Gordon Cronin Sales Manager Arizona Truck Center Inc.

Using The IMPACT 3 Plus™ As a Development/Training Tool

Top athletes work hard in the off-season to improve their games. Doctors continue their education to improve their knowledge and skills. Why shouldn’t sales professionals do the same – especially if they expect to reap the same benefits as other professionals?

The IMPACT 3 Plus™ is the foundation on which sales professionals build their improvement process. In order to perform better, salespeople must gain a better understanding of themselves. The IMPACT 3 Plus™ enables sales professionals to do just that. And on levels that make every other sales assessment on the market pale by comparison.

Using our Performance Benchmarking System for Position Analysis

If a job could talk, what would it say? The results of The Brooks Group Position Analysis list which of 23 competencies the job requires for peak performance, in order of importance, to establish an effectiveness standard unique to your organization. This is your benchmark of peak performance for a sales position in your organization. It also includes interview questions and it allows you to compare an individual's capacity for success against those required for the job. There is also a complete performance management and appraisal system that is unique to each position and person. A complete hiring and management system all rolled into one.

Analyzing your entire Organization with our Organizational Diagnostic Survey

Finally, we measure your entire organization through our Diagnostic Survey: an analysis of your organization’s strengths and areas of improvement, conducted department by department. The Diagnostic Survey feeds back scores of specific action steps and solutions targeted to your specific issues.