RUSA Board of Directors, MW 2008

ASCLA Board of Directors MW2013 #B1303 TO: ASCLA Board of Directors FROM: Susan Hornung, Executive Director RE: Management Report DATE: January 18, 2013

Financial Report, 1 st Quarter FY2013

Dues: Dues received at end of first quarter (November 2012) are at 23% of projected budget, compared to last year, same time, of 24%. Member dues increased by $1.00 this fiscal year to $52 per year.

Revenue: ASCLA has received about 21% of projected revenue at end of first quarter, which is a little below target for FY2013 projections, and the same as where we were at this time last year. There are no Midwinter institutes this year, however the webinar series has been implemented with one webinar completed successfully (on Creating a Latino-Friendly Library); and the completion of one session of our online course: Improving Services to People with Disabilities, which had 47 registrants. The Ireland fund raising trip was successfully completed in October and brought in a little over $4,300. The Italian trip in April is already sold out. Southern France is now being confirmed for the October 2013 trip. We have 3 preconferences planned for Annual, additional webinars in 2013 and at least one additional online course.

Expenses: Total expenses are about 12.5% of budget at end of first quarter, compared to 23% last year at the same time, and under target, if we expect to spend about 25% per quarter.

In general, ASCLA is off to a great start fiscally. The first Accessibility Academy online tutorial project is off to a great start with the hiring of project manager, Brenda Hough, and this will help enhance revenue streams at the end of the fiscal year. An RFP for revision of the standards for libraries providing services to the incarcerated will be announced in February 2013. Expenses will be incurred for this project in FY2013, but revenue streams will be enhanced from it in FY2014. The 3 preconferences in Chicago at Annual Conference are on “hot” topics, including one on disaster preparedness, and we expect them to be successful.

Membership and Marketing From Marketing and Program Manager Liz Markel. For the full report, see Document #B1303a on the landing page for meeting documents here: http://connect.ala.org/taxonomy/term/28661. Highlights include:

Statistics: Year-to-date membership statistics (measuring progress thus far in the fiscal year compare to the same time in the previous fiscal year), show ASCLA as 12.6% AHEAD of December 2011 performance (295 total members now vs. 262 total members last year) for total memberships.

 ASCLA had a 124 % increase in new personal memberships. This is excellent news and could point to the fact that ASCLA’s profile is being raised among the general membership if this trend continues.

Monthly membership statistics (measuring membership numbers of a particular month against the numbers of the same month one year prior) show new memberships were up over 500% (50 new members now vs. 8 in December 2012)

 Reinstated memberships (members who dropped membership more than 3 months ago) increased over 1,000%, with 12 reinstatements now vs. 1 in December 2012.

1 Marketing: Liz, as a part of her coursework for her Master’s in Nonprofit Administration will develop a full marketing plan for the division that includes membership recruitment and retention.

Programs: Annual 2013: Three preconferences are planned for this conference, covering disaster response, servant leadership and resource sharing. We expect these “hot” topic preconferences to be very successful and will start aggressive promotion immediately after Midwinter conference.

Web Services/Technology, Publications/Communications, and Online Learning Report, January 2013

WEBSITE At the request of the executive committee, more detailed instructions on how to volunteer for an ASCLA committee were added to the website here: http://www.ala.org/ascla/sites/ala.org.ascla/files/content/asclaourassoc/asclavolunteers/how-to-volunteer-for- ascla.pdf

The Standards and Guidelines page was updated on the website.

ONLINE LEARNING New for 2013, ASCLA’s online course “Improving Library Services to People with Disabilities” is offering CEU credits to students. It was a sell-out course in August/September and will also be offered again in February/March 2013.

The Online Learning Committee is still reviewing ASCLA webinar proposals. Two have been already approved for this spring: “Detained and Forgotten: Informational Needs of Youth in Detention,” which will be offered in April; and “Libraries with Open Doors: Creating Community Inclusiveness for Patrons with Differing Abilities and Diversities.”

PUBLICATIONS The Pre-Midwinter 2013 issue of Interface is now posted. Highlights include reports from the interest groups and a short report from one of our travelers about the Ireland trip in October, who had a great time.

The Executive Committee has asked for updates to some of the older revised standards and guidelines books, and that the Publications Committee assist with this. Andrea Hill, who is in charge of publications in the ASCLA office, will be conferring with them at the All-Committee meeting in Seattle.

Other Activity

 Southern France has been chosen for the October 2013 fundraising trip. The itinerary includes Nice, Luberon (known for its beautiful valley of vineyards, lavender fields, olive groves and charming towns), Arles (best known for its Roman and Medieval architecture and its favorite artist Vincent Van Gogh), Avignon, St. Tropez, Cannes, and the Monaco Library, Royal Palace. See the flyer we will be distributing at MW conference for the full itinerary and more details for this wonderful trip!

 An RFP for a project manager was issued and Brenda Hough was hired to coordinate and create the first online tutorial module for the Accessibility Academy – specifically for library staff and how to work better with people with disabilities. Brenda also presented a webinar for ASCLA last year on being a facilitator which was very successful. If you see her in Seattle, please welcome her!

 ASCLA Interest Groups: We now have 15 interest groups. The most recently added group is for libraries serving Alzheimer's & Related Dementias.

2  Interest Group member list now available: Staff implemented a change in how interest groups acquire new members; all interest groups now appear under the category of “Section” in ALA Connect, however they do not have a section structure, such as a board and board committees. This has allowed staff to provide a current member listing with contact information to interest group leaders upon demand – something that was not possible with the past process.

 Non-ASCLA Members in Interest Groups: Any ASCLA member can join an interest group by adding it to their membership online or contacting ALA’s Membership and Customer Services department by phone or email. Our new policy and process also allows ALA members who are not ASCLA members to join an interest group free for one year. At the end of 12 months, they will be prompted to join ASCLA or their interest group membership will be dropped.

 We welcomed Sara Bryce, Youth Services Librarian/Field Trip Coordinator for La Crosse Public Library La Crosse, WI, who will serve as the 2013 Emerging Leader for ASCLA.

 Library Consultants’ Luncheon: The Library Consultants Interest Group is offering a networking luncheon at Midwinter as a forum for face-to-face networking among consulting colleagues. We hope this luncheon is successful enough to make it a regular event at Midwinter in the future.

3 4 5 Rev. January 18, 2012