Public Service Announcement (Cause Or Issue to Be Addressed)

(Name of Organization) Public Service Announcement – (Cause or Issue to be addressed)

Release Date: Contact: (Your internal contact for media) (When media can begin to broadcast or publish your information)

(Print Media PSA Example)

Montana’s New High School Equivalency Test

It’s never too late meeting a challenge today for tomorrow’s opportunity.

Over (Figure) adults in (Town, County, or Montana) do not have a high school credential; limiting their career opportunities, earning potential, or the ability to go to college. Two-thirds of all jobs in the United States will require some form of education or training beyond high school by 2018, according research by Georgetown University’s Center for Education and the Workforce. The (Organization/Group) will be hosting/offering (Event/Services/etc.) on (Dates/Locations) to help Montana citizens earn their high school equivalency certificate to help Montana communities thrive. The HiSET test, Montana’s new test for high school equivalency, is recognized by all employers, the military, and higher education institutions. The test was developed to help adult students find a way to meet their education goals of today for their life tomorrow. ###

(Radio PSA Examples)

:10 Stop putting off getting your high school equivalency certificate. Start on (date of event). To learn more, visit (organization/event/group website link).

:15 On (date of event) start your path towards getting your high school education credential. (Name of Organization/Group/etc) are giving free (services) at (location) to help adults earn their certificate. To learn more, contact (organization/group name), or visit (web address). :30 You don’t have to have limited career choices because you haven’t yet finished your high school education. The (organization /group name) is hosting/offering (describe services) on (date) at (location) to help adult students prepare for the new Montana high school equivalency test called HiSET. Your education choice today will bring you better life opportunities tomorrow. For more information visit (organization/group/event website).

Tips and Other Useful Information: Print PSA Length: General rule - no more than 200 words. Make sure to answer who, what, where, why, when and how.

Radio PSA Lengths: 10 second: 20-25 words 15 second: 30-35 20 second: 40-50 30 second: 60-75 words