FOR IMMEDIATE RELEASE
Contact:
Erin Byrnes
Ogilvy Public Relations
212-880-5252
New GROHE Ladylux³ Café Touch: Fall in Love at First Touch
Convenient functionality and intuitive, stylish design for today’s kitchens
From handling raw meat to those accidental spills on the kitchen floor, we've all been there with filthy hands -- when you can't touch anything, including the kitchen sink. What to do? With GROHE's Ladylux³ Café Touch you will not have to worry about cleaning your faucet handle after you clean your hands because you can turn the Ladylux³ on with your elbow, forearm or the back of your hand -- activate the sensor once, and fall in love at first touch.
And with clean hands you can better appreciate the quality and superior design of the Ladylux³ Café Touch, adding a sophisticated feel to your kitchen.
"Consumers are constantly dealing with the daily demands of a hard-working kitchen, and GROHE consistently provides quality design, superior technology and German engineering to meet those demands," said Alex Davidkhanian, President of GROHE North America. "The new Ladylux³ Café Touch, adds convenience and style to your kitchen." GROHE's Proprietary Technology The new Ladylux³ Café Touch blends the beautiful look of the Ladylux line with the advanced functionality that sets this faucet apart. In addition to the innovative Touch technology, the Ladylux³ Cafe Touch can also be operated using its conventional handle. When the Touch technology is used, the faucet automatically releases cold water for reasons of user safety. Additionally, with an added GrohTherm® Micro thermostat, you can custom-set the starting temperature. And the built-in scalding protection means that children can operate this faucet safely at all times. In addition, this new member of the popular Ladylux family comes with a new pull out dual spray, which has been completely redesigned with a cleaner spray head and a new dual control button with a locking feature, making switching between spray modes effortless. The faucet’s functionality is further enhanced by its tall and arched spout, which makes filling tall vases, watering cans and pots a breeze.
The smooth action of the lever is ensured by the proven GROHE SilkMove® cartridge technology. At the same time, the innovative SpeedClean® surface of the spray face reliably prevents the nozzles from getting clogged up – and any limescale build-up can be removed effortlessly with just a swipe of a finger.
Ladylux³ Café Touch Finishes
The new Ladylux³ Café Touch is available in two different finishes. While the brilliant chrome version is a captivating addition to any kitchen environment, the sleek stainless steel variant coordinates beautifully with all matte kitchen sinks.
Introducing the new GROHE Ladylux³ Café Touch – a kitchen faucet that takes functionality and convenience to the next level. # # # About GROHE GROHE Group comprises GROHE Holding GmbH, Hemer; GROHE AG, Hemer; Joyou AG, Hamburg (fully consolidated since 1 July 2011) and other subsidiaries in foreign markets. GROHE Group is the world’s leading provider of sanitary fittings. As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer “Pure FreudeanWasser.” The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the GROHE Group generated consolidated sales of €1,405 million.The GROHE Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 percent of its sales outside Germany.