Lab Manager Job Descriptions

J O B D E S C R I P T I O N

Title Range Reports To

Marketing Executive ME Business Development Manager

Primary Function

The Marketing Executive is responsible for the implementation of ITD’s marketing programs in defined target markets.

Minimum Qualifications

Five year’s post-graduate experience working as a successful marketing professional for an IT services company in the company’s target markets or closely related markets. A Bachelor’s degree in Marketing or Business is regarded as an advantage. Pevious experience working in or delivering Marketing Programs to the Not-For-Profit Sector or Disability Sector will be highly regarded.

Principal Duties and Responsibilities

In brief, the Marketing Executive role has responsibility for the following areas:

 Staying abreast of ITD’s marketing programs and identifying potential new market opportunities

 Providing input on selection of target markets and design of marketing programs

 Staying abreast of relevant marketing events (seminars, trade shows, media specials, etc.)

 Implementation of assigned marketing programs and materials, including:-

o Development of target audiences and key messages

o Collection and dissemination of client testimonials

o Implementation and maintenance of electronic media such as company website, social media presence, email messaging, newsletters, etc.

o Implementation and maintenance of physical media such as signage (fixed and portable), brochures, flyers, mailers, etc.

o Co-ordination of trade event presentation, including booking, staging, staffing, speaking opportunities, media, etc.

 Training and engagement of all ITD staff in their effective participation in marketing programs

 Measuring ROI effectiveness of assigned marketing programs

 Tracking and reporting on key metrics relating to website and newletter user activity

 Quality content creation for online publication (ITD website and ITD Monthly Newsletter)

The above statements are intended to describe the general nature and level of work to be performed by incumbents. They are not intended to be an exhaustive list of all responsibilities, duties and skills required by all incumbents. Incumbents may perform other duties as assigned. In addition, as a member of The IT Department, there are further common responsibilities:-

 Contribution to teamwork and team development

 Alignment of personal and team goals and values to company goals and values

 Adherence to PP&Gs relating to assigned responsibilities

 Continuous improvement to standards, processes and tools to enhance quality and productivity in assigned areas

 Contribute to implementation of company strategy

 Personally exemplify company culture

 Personal development (build team competence)