Are You the Victim of Advertising Propaganda?

Are you the victim of advertising propaganda? Can you complete the line? Did the tune come into your head as well?

1. Subway, ______.

2. Have a break, have a ______.

3. Tastes the rainbow: ______!

4. Finger Lickin Good: ______!

5. I want my baby back baby back baby back ______’s baby back ribs.

6. Sleep country Canada, Why ______!

7. Silly Rabbit, ______.

8. I am stuck on Band-Aid brand, ‘cause ______.

9. Snap Crackle Pop!: ______.

10. Just do it… ______

Identify the brand for each Trademark: Write the brand name under each logo.

1 Propaganda Terms You need to know these terms for the test.

Term: Definition Example My Example Tactics that persuade people to believe, buy, See below Propaganda or do something an attack on a person “My opponent is a Name-calling instead of an issue “tree-hugger.”

You want to do this Everyone is voting for Jim Bandwagon because “everyone” is Smith. Shouldn’t you be doing it. part of the winning team? Distraction – Uses “The death penalty Red Herring details that have doesn’t stop criminals nothing to do with the from committing crimes… topic But what about all of the victims’ families?” Appealing to your Using cute little puppies Emotional emotions instead of for the SPCA commercial (can also be use of anger Appeal using logic, reason, or facts or humor) Using a famous person Athletes in Gatorade Transfer & to endorse a product or commercials Testimonial idea Actress saying she Testimonial=they say uses the hair color they like/use it Repeats the message Commercial “jingles” Repetition over and over again 1-800-My-Lemon Using “good” labels American, patriotic, Glittering that are unsupported amazing, beautiful Generalization by facts

Stereotypes- a All ______people Sweeping statement about a are ______. Generalization group of people not based on fact What you are supposed Political Ad: Circular to believe is mixed in Joe Smith is in favor of gun control. Communists Argument with the proof…You are led to believe support gun control. Joe Smith must be a something based on Communist. the facts. Using numbers to show “4 out of 5 doctors Appeal to how many people think recommend…” something is true Check the small print! Numbers-- What do the numbers Statistics really mean? Who are these doctors? People who use this A presidential candidate Plain Folks product or believe this is seen eating at a idea are just like you McDonald’s restaurant. and me.

Name ______2 Group members: ______

Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial.

Which type of propaganda is most obvious?

Group 1 Group # _____ Group 2 DellTypes Red of Propaganda: Tide Stain http://www.youtube.com/watch? http://www.youtube.com/watch?v=TGghswQgAzE v=O4te_DIknEQ&noredirect=1 Diet Pepsi Max-What Is Love? SalesGenie.com http://www.youtube.com/watch?v=ctemZdDG7YA http://www.youtube.com/watch?v=inB4uInnf4U “Can Jimmy Play?”-Gatorade Bridgestone Squirrel http://www.youtube.com/watch?v=aAk48zTOk9U http://www.youtube.com/watch?v=SkvI4NoUX6E NFL-Best Fans on the Planet FedEx Pigeons http://www.youtube.com/watch?v=UUV4YKbiVxQ http://www.youtube.com/watch?v=Ycvf9E2cjRs

Group 3 Group 4

Under Armour - Click-Clack Dove - Evolution http://www.youtube.com/watch?v=tvDvuILhGws http://www.youtube.com/watch?v=iYhCn0jf46U

Zantac Coke- Carville & Frist http://www.youtube.com/watch?v=NgFvQhKNb3U http://www.youtube.com/watch?v=k3hz5lbUFPo

Life Water-Thriller E-Trade Baby http://www.youtube.com/watch?v=8c_uvQ3Mp_8 http://www.youtube.com/watch?v=dxDSQ23cWhE

Pepsi-Justin Timberlake Gatorade- Thirsty Dog http://www.youtube.com/watch?v=AKKM8sP24BE http://www.youtube.com/watch?v=cGDd6aAZavc

Types of Propaganda Used in Each Commercial:

______

3 Name ______Partner: ______

1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest. 3. Fill in the type of propaganda that is being used. Some will have two, others may have one. 4. Explain why you picked that answer.

1. http://www.youtube.com/watch?v=9gspElv1yvc SPCA Type of Propaganda Used: ______Explanation:______