Are You the Victim of Advertising Propaganda?

Are you the victim of advertising propaganda? Can you complete the line? Did the tune come into your head as well?

1. Subway, ______.

2. Have a break, have a ______.

3. Tastes the rainbow: ______!

4. Finger Lickin Good: ______!

5. I want my baby back baby back baby back ______’s baby back ribs.

6. Sleep country Canada, Why ______!

7. Silly Rabbit, ______.

8. I am stuck on Band-Aid brand, ‘cause ______.

9. Snap Crackle Pop!: ______.

10. Just do it… ______

Identify the brand for each Trademark: Write the brand name under each logo.

1 Propaganda Terms You need to know these terms for the test.

Term: Definition Example My Example Tactics that persuade people to believe, buy, See below Propaganda or do something an attack on a person “My opponent is a Name-calling instead of an issue “tree-hugger.”

You want to do this Everyone is voting for Jim Bandwagon because “everyone” is Smith. Shouldn’t you be doing it. part of the winning team? Distraction – Uses “The death penalty Red Herring details that have doesn’t stop criminals nothing to do with the from committing crimes… topic But what about all of the victims’ families?” Appealing to your Using cute little puppies Emotional emotions instead of for the SPCA commercial (can also be use of anger Appeal using logic, reason, or facts or humor) Using a famous person Athletes in Gatorade Transfer & to endorse a product or commercials Testimonial idea Actress saying she Testimonial=they say uses the hair color they like/use it Repeats the message Commercial “jingles” Repetition over and over again 1-800-My-Lemon Using “good” labels American, patriotic, Glittering that are unsupported amazing, beautiful Generalization by facts

Stereotypes- a All ______people Sweeping statement about a are ______. Generalization group of people not based on fact What you are supposed Political Ad: Circular to believe is mixed in Joe Smith is in favor of gun control. Communists Argument with the proof…You are led to believe support gun control. Joe Smith must be a something based on Communist. the facts. Using numbers to show “4 out of 5 doctors Appeal to how many people think recommend…” something is true Check the small print! Numbers-- What do the numbers Statistics really mean? Who are these doctors? People who use this A presidential candidate Plain Folks product or believe this is seen eating at a idea are just like you McDonald’s restaurant. and me.

Name ______2 Group members: ______

Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial.

Which type of propaganda is most obvious?

Group 1 Group # _____ Group 2 DellTypes Red of Propaganda: Tide Stain http://www.youtube.com/watch? http://www.youtube.com/watch?v=TGghswQgAzE v=O4te_DIknEQ&noredirect=1 Diet Pepsi Max-What Is Love? SalesGenie.com http://www.youtube.com/watch?v=ctemZdDG7YA http://www.youtube.com/watch?v=inB4uInnf4U “Can Jimmy Play?”-Gatorade Bridgestone Squirrel http://www.youtube.com/watch?v=aAk48zTOk9U http://www.youtube.com/watch?v=SkvI4NoUX6E NFL-Best Fans on the Planet FedEx Pigeons http://www.youtube.com/watch?v=UUV4YKbiVxQ http://www.youtube.com/watch?v=Ycvf9E2cjRs

Group 3 Group 4

Under Armour - Click-Clack Dove - Evolution http://www.youtube.com/watch?v=tvDvuILhGws http://www.youtube.com/watch?v=iYhCn0jf46U

Zantac Coke- Carville & Frist http://www.youtube.com/watch?v=NgFvQhKNb3U http://www.youtube.com/watch?v=k3hz5lbUFPo

Life Water-Thriller E-Trade Baby http://www.youtube.com/watch?v=8c_uvQ3Mp_8 http://www.youtube.com/watch?v=dxDSQ23cWhE

Pepsi-Justin Timberlake Gatorade- Thirsty Dog http://www.youtube.com/watch?v=AKKM8sP24BE http://www.youtube.com/watch?v=cGDd6aAZavc

Types of Propaganda Used in Each Commercial:

______

3 Name ______Partner: ______

1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest. 3. Fill in the type of propaganda that is being used. Some will have two, others may have one. 4. Explain why you picked that answer.

1. http://www.youtube.com/watch?v=9gspElv1yvc SPCA Type of Propaganda Used: ______Explanation:______

Type of Propaganda Used: ______Explanation:______

2. http://www.youtube.com/watch?v=lw9ZeXB2uKs Audi commercial Type of Propaganda Used: ______Explanation:______

3. http://www.youtube.com/watch?v=Is3icfcbmbs Head-on Type of Propaganda Used: ______Explanation:______

4. http://www.youtube.com/watch?v=18ya0-OZ58s Snickers Type of Propaganda Used: ______Explanation:______

5. http://www.youtube.com/watch?v=r2EcgNfK3PA Doritos Type of Propaganda Used: ______Explanation:______

6. http://www.youtube.com/watch?v=l6q0ft48Jpw Pepsi Type of Propaganda Used: ______Explanation:______

4 7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related Anti-smoking Type of Propaganda Used: ______Explanation:______

8. http://www.youtube.com/watch?v=HqL9MjPnxBA Pro-Active Type of Propaganda Used: ______Explanation:______

9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related Brad Pitt- Levis jeans Type of Propaganda Used: ______Explanation:______

10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl- 2009/69046 Career Builder Type of Propaganda Used: ______Explanation:______

11. http://www.youtube.com/watch?v=dIgey9NLdhk Chuck Norris- Mt. Dew Type of Propaganda Used: ______Explanation:______

12. http://www.youtube.com/watch?v=r30IPbdWqSw Coke Type of Propaganda Used: ______Explanation:______

13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel Harry Reid Type of Propaganda Used: ______Explanation:______

5 Homework: Sell It With Propaganda Identifying Propaganda Worksheet

Name: ______Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title. Title of ad ______

What is your ad trying to “sell” (a product or an idea)? ______

Briefly describe your ad (its appearance, message, tone, etc.): ______

Intended audience (ex: a specific group of people, a nation, etc.): ______

Propaganda technique used (ex: testimonial, bandwagon, fear, etc.): ______

What clues indicate technique used?: ______

What makes the ad effective in “selling” the product?: ______6 These websites may be helpful when working through your propaganda unit.

PBS: Advertising Tricks http://pbskids.org/dontbuyit/advertisingtricks/ ______

Propaganda Resources on the Web http://www.classroomtools.com/proppage.htm ______

Propaganda Slide Examples: PowerPoint (political) http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt ______

Student Propaganda PowerPoint Slide Examples http://pinemountainms.blogs.com/files/propagandapt-1.ppt ______

Student Propaganda PowerPoint Slide Examples http://jc-schools.net/ppt/propaganda.ppt

7 Propaganda Group Presentation

Task:  Your group will create a PowerPoint slide for one form of propaganda.  Your slide will contain the term, a picture, a definition, and an example (commercial or advertisement) of the propaganda technique.  Your slide will be added to a class PowerPoint presentation of all of the propaganda terms. You will present your slide when it appears.

Presentation Planning & Note Sheet:

Who will present this piece of the PPoint?

Definition

Picture(s)

Commercial or Advertisement

Defend the Propaganda for this Commercial or Advertisement

Emotional Appeal •Appealing to your emotions instead of using logic, reason, or facts.