DG TAXUD: Video clip (Teaser)

Audiovisual Script

No Image Permanent title Text/Title 1 EU Flag in the centre of the screen European Union Taxation and Custom Union

2 EU Flag in the centre of the screen URL ECIP 3 Screen is split into 2 equal parts: in each URL ECIP EU Tax and Customs one quick shots are shown. Services Online EU flag with title “Taxation and One window shows images related to Customs Union” Making trade easier trade facilitation: Customs officers checking containers, scanning containers, (On the left side of the trucks passing the frontier, business screen, blanks in for some people at the airport, customs officer in seconds and then front of the screening computer - . disappears) -a receipt from a shop clearly indicating (or zooming) VAT, a person filling in tax declaration, money notes being paid out at Protecting citizens a bank counter (EURs), VAT database on the computer screen etc. (appearing on the right side of the screen after the The 2nd window shows images related to previous heading security measures and taxation disappears: blanks in for measures: some seconds and then - customs speed boat, customs helicopter, disappears) table with fake medicines on it, different signs and uniforms showing “Customs” “Douane”, planes at airport etc.

All shots edited in a fast-paced style with dynamic fades such as rotating fades, push lefts and push right, with a sweeping, dynamic music underneath 4 Screenshot of the ECIP portal, customs URL ECIP Animated Title: officers working at Computers with open European Customs web pages, scrolling down, showing the EU flag with title Information Portal mouse cursor on the EU map “Taxation and First phase Customs Union”

1 5 URL ECIP Animated Title: Single access point for EU flag with title customs information “Taxation and Customs Union”

Different shots of the import, export and transit ECIP scenarios are on the frame, fading into real life scenes: Ships in harbour, containers, customs officers checking goods, etc. 6 Screenshot of the ECIP portal URL ECIP Animated Title: Businessman travelling, fade into a Online Business business man working at a computer EU flag with title Databases Zoom into the DATABASES button linked “Taxation and to DDS2 Customs Union”

7 Start page of DDS-2 is on the screen, URL ECIP scrolling down EU flag with title “Taxation and Customs Union” 8 Fading into different shots of the TARIC URL ECIP Animated Title: are shown, fading dynamically into each EU customs tariff other (e.g. swirls) EU flag with title database (TARIC) and “Taxation and others Customs Union”

Up-to-date information

9 Zooming into screenshot of the ECIP portal

e.g. DATABASES button becoming smaller to make the transition between the different topics more visible and

Zoom into "eLearning button" (on the left side of the screen) 10 Screenshots of e-learning tools in 3D, URL ECIP Animated Title: edited in a fast-paced style, fading into real Comprehensive life scenes and vice versa. E.g.: EU flag with title eLearning tools for the “Taxation and most important customs - customs dog in the game to become a Customs Union” procedures real dog; - a real container to become a container in virtual environment; etc. 11 Shots showing business conference, URL ECIP Animated Title: business men/women from different ethnic Training for businesses, backgrounds shaking hands, visual fade EU flag with title tax and customs officials. into a shot of customs officials discussing / “Taxation and pointing at a computer screen, split Customs Union” 2 screens of e-learning tools fading in, Free-of-charge and edited in a fast-paced style. available in different EU languages 12 Screenshot of the ECIP portal

e.g. "eLearning button" becoming smaller to make the transition between the different topics more visible and

Zoom into the link to "Security amendment page" (on the left side of the screen)

13 Web page with info about the security URL ECIP Animated Title: amendment. Customs officers at borders, Information on the checking with modern scanner showing EU flag with title Security Amendment to goods in truck. “Taxation and the Community Customs Customs Union” Code

14 Different help pages are shown. URL ECIP Animated Title: Customs officers watching sites (harbour Access to national help or border control), shots showing daily EU flag with title desks work at a border control, trucks passing “Taxation and through border control and highway Customs Union”

15 Fading into screenshot of the ECIP portal URL ECIP Animated Title: The three aspects fading in one after the . EU Tax and other, with the rhythm of the music beats, Customs online the next always sweeping away the Easy previous to the side. . Smart . European 16 The European Union’s logo and DG URL TAXUD’s name appear on the screen and (bigger size than before, disappear again. 2-3 sec. on the screen)

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