Colin Ochel Hands on Director of User Experience & Product Design Dynamic hands-on leader with knowledge of all aspects of Product leadership 1810 New Bedford Rd. and User Experience, including interaction design, product requirements Wall, NJ 07719 gathering and definition, usability, user research, product roadmap creation, Cell: 973.479.4989 [email protected] visual design, content development and some front-end development. colinochel.com behance.net/colinochel 20 years of success optimizing user engagement for brands such as American Express, IBM, Amazon, JPMorgan, Citi, Bank of America, WSJ, FT, BBC, I bring rhythm to Google, Microsoft, Johnson & Johnson, Abbott, LG, Discovery Channel, Tivo, interaction through MTV, Red Bull, Iron Mountain, and AT&T. Expert in providing a compelling user usability, design and experience to improve brand loyalty, customer retention and visit-to-order ratios. development Designer’s Toolbox UX / UI Design Information Architecture (IA) Axure/Omnigraffle Education Usability Protocols A/B, Card Sort, User Testing HTML/CSS/JS/jQuery Web Site Analytics Animation/Motion Graphics Invision/Craft/Flash/AS Syracuse University Prototyping Affinity Diagramming 3 BFA New Media Studies Persona Creation Requirements Definition Sketch/Adobe XD 1995 Photoshop/InDesign/AI

Professional Experience Early Career FREELANCE User Experience & Product Designer, Dec 1995 – Current LIQUID DESIGN GROUP I have always had a passion for the user’s experience so for the last few years I Chief Creative Officer, 1996-2001 have focused as a User Experience & Product Designer. I like to be part of every step in the UX flow: Strategy – Research – Analysis – Design – Production – Co-founded Liquid Design Launch – Evaluate. I understand that time, budget and/or personnel can get in Group, heading up the Interactive Department. the way of the ideal UX flow so I am knowledgeable and flexible to know what Responsible for all creative can and cannot be sacrificed for a successful product launch. sales, and hiring. In 2001, Liquid Design Group split-up IBM (Watson),UX / UI / Service Lead - Contract, Mar16 – Dec16 and the Interactive Department UX/UI Lead leveraging Watson as a coach to help guide IBMers to learn the became Lime Interactive. proper topics for their position. The Internal Educational Platform provided IBMers the ability to voice their ideas while learning. Through social components, great ideas bubbled up to the surface to be recognized by all. Work Beliefs Be positive AUDIBLE.COM (Division of Amazon.com), UX / CX / Product / Service - Contract, Leave your ego at home 2014-15: CX / Service Lead to bring Audible’s new service, AudibleUnlimited, to the new marketplace of Japan. Tasked with increasing the amount of new See the path before you take the step member acquisitions and retaining them by restructuring how audiobooks are presented for the US Marketplace. Collaborated with five different Product Walk a mile in Managers to define the sites’ business requirements. Developed pixel perfect everyone's shoes prototypes for the entire UX Department.

Know why, not just how 2012 -13: UX / UI / Product Lead for the redesign of Audible.com. Received US Patent 9,471,203 Presenting Animated Visual Supplement Content for an Because you can does not Amazon product. mean you should Audible.com Redesign Highlights: Never miss a deadline u Established an agile structure accelerating product time to market by 23%. Over-deliver u Product detail click-thru-rate up 400 bps. u Search click-thru-rate down from 40.3$ to 18.8%. Less is more u Revenue per visitor 3% higher.

u Conversion to recurring membership up 40 bps.

u Bounce rate down from 13% to 11.5%.

u Solicited customer feedback: 67% is overwhelmingly positive. Colin Ochel Recommendations

Contact information upon request Trip O'Dell Senior Director, Design and Research at Varsity Tutors

In the UX field we talk about "unicorns" designers with a rare combination of talents, who are creative,