Coaching Program Creation - Workshop

Coaching Program creation - Workshop

The following document will help you create the content for us to build out your website. The areas we will cover are:

1. Defining your Categories for Coaching

2. Defining the Programs you will offer

3. Creating Teams

4. Package Pricing

Here is an example of how your customers will view and select the coaching programs that is right for their needs.

Category - Juniors

At Will Robins Golf our goal is to give juniors the coaching, instruction and positive support needed for them to improve their games and to grow as individuals. We believe that golf gives juniors of all ages and skill levels, the opportunity to learn valuable life skills, core values and a lifelong sport. We believe that for juniors to get the most out of the learning experience the coaching must be positive, fun, full of interaction and be personalized to the individual. This means we keep our group sizes small and have players of the same ages and skill levels learn together in a small team environment.

Programs Available – First Tee Year Round Coaching Program

This one of a kind junior coaching program allows your child to learn the great game of golf in a fun small team environment. Each week your child will be coached by our golf professionals in all areas of the game on and off the course. They will play fun games and drills to enhance the skills they need to develop to become golfers. Why the WRGolf Junior Coaching program?  First Tee training and certification (Life Skills, Core Values and tournaments for all ages)  Small group sizes (allowing for personalized instruction and learning)  Multiple Age groups & skill levels (enabling juniors to learn with others their age and skill level)  Multiple start dates and times (to make booking flexible around other summer activities)  Flexible Absence Policy (players are allowed one absences per 12 week session - we do not allow make-up classes during the week) Teams – Wee Swingers – Ages 5 – 8 Monday 3.30 – 5.00pm

Packages – 3 Month Program $125.00 per month

Example - Category – Juniors

Program - First Tee Year Round Coaching Program

Team - Wee Swingers (Ages 5 – 8) Mondays 3.30 – 5.00pm

Package – 3 Month Program $125 per month

Defining Your Categories

Categories are the starting point for all the products you will offer on the site. It is the key demographics you will be teaching for example:

Adults

High School

Juniors

For each category you will want to have your philosophy, believes and teaching methods written out for the new customer to understand:

1. Who you are

2. What you believe

3. How you get your results

Which categories will you be coaching in your business, are there any others you have? (write out below)

What are your philosophies? (write out below)

Defining the Programs you will offer

Programs are offered under each of your different Categories.

Example: Category – Juniors

Program - First Tee Year Round Coaching Program

Coaching Program Creation Workshop Copyright 2013 Robins Golf Logistix Inc Programs describes and defines to your customer the curriculum for the category you are teaching, ie the, skill level, length of time, commitment levels, areas of the game focused on, what they get, what the results are, this is the WHY you need this product ect, examples are as follows:

Category – Adults

Program Examples - Year Round Coaching

6 Week Get started with Golf Coaching Program

Ladies Coaching Program

Weekly facilitated practice program

What are the Adult Programs you will Offer? (fill in below details on page 5)

Category – High School

Program Examples - Junior Varsity Year Round Coaching

Varsity Year Round Coaching

Pre season 5 Day Coaching Camp

What are the High School Programs you will Offer? (fill in below details on page 6)

Category – Juniors

Program Examples - First Tee Year Round Coaching

Spring Coaching Camps

Summer Golf Camps

What are the Junior Programs you will Offer? (fill in below details on page 7)

Creating Teams

Teams are placed under programs and are the specifically how you will dived up the players that can participate in the program.

Category – Juniors

Program - First Tee Year Round Coaching

Team - Monday 5 – 8 year olds

By Age

By Skill Level

By Gender

What are the teams you will have? (fill in below)

Package Pricing

The packages are the different price points and commitment levels that students can buy into. The model being the more you commit to us the more we commit to you by lowering the price.

Example

Package Pricing- 3 Months $145.00 per Month (12 sessions Total)

6 Months $135.00 per Month (24 sessions Total)

12 Months $125.00 per Month (48 sessions Total)

What are packages you will Offer for your programs? (fill in below)

Creating Your Adult Programs

Suggestion - Answer each of these questions with you first gut reaction, don’t over think it, just trust your instict, you can always go back and make changes, key is to get it on paper.

Adult Coaching Program

What’s your hourly price for 1hour adult lesson?

What do you charge for a 10 pack of lessons currently?

What would your coaching program to look like?

How long per session?

How many on course sessions?

How many students per session?

How long would it last?

What would your costs be?

What would your price be?

Adults

How many adults can you get into your new coaching program?

Players ______x $______your Price x ______times run per year

= ______Revenue per Year (1)

Creating Your Hisgh School Programs

Highschool Coaching Program

What’s your hourly price for 1hour junior lesson?

How many sessions?

High school

How many high school players can you get into your new coaching program?

Creating Your Junior Programs

Junior Coaching Program

What’s your hourly price for 1hour junior lesson?

How many sessions?

High school

How many juniors players can you get into your new coaching program?

Creating Your ********* Programs

Highschool Coaching Program

What’s your hourly price for 1hour ****** lesson?

How many sessions?

*************

How many ********** players can you get into your new coaching program?

On completion please save as word doc and send back to [email protected]

From their your coach will take you step by step through the process of creating your own products on your website.