NEWS RELEASE November 17, 2010 For more information call: Lu Stasko/The Stasko Agency 303/477-9902 – office 720/404-4507 – cell

MUDLICK MAIL HELPING AUTO REPAIR SHOP OWNERS SURVIVE AND THRIVE IN TOUGH ECONOMY

Acworth, GA – Three years ago, Chris and Heather Carney were close to giving up on the automotive repair shop they’d owned for more than two decades. Deeply in debt and failing to generate enough revenue to cover expenses, the couple turned to Mudlick Mail CEO Greg Sands for help. Sands, an owner of 20 auto service centers nationwide, evaluated the Carneys’ business, suggesting new customer service practices, employee training programs and marketing initiatives.

The result? The Carneys just celebrated the highest sales month in their 26-year history and monthly sales have doubled since they adopted Sands’ strategies.

“If we hadn’t met Greg, we wouldn’t still be in business,” said Heather Carney, co-owner of CARNEEDS in Paducah, KY.

A major factor in CARNEEDS’ success is the direct mail program provided by Mudlick Mail. The demographically-targeted program is comprehensive, including graphic design services, printing, listing services, postage and delivery for one flat fee. Mudlick Mail CEO Greg Sands and President Tim Ross have over 17 years experience as successful advertisers in the automotive industry. They have helped hundreds of shop owners all over the country maximize their advertising results by sharing their techniques and strategies for serving customers who respond to direct mail advertising efforts.

“Our goal is to take what we’ve learned from our wealth of experience in the automotive service business and apply that knowledge to help other shop owners succeed,” said Mudlick Mail CEO Greg Sands. “We know first-hand what works, so our customers don’t waste money on marketing that isn’t effective.”

Mudlick Mail customers often describe their direct mail efforts as effortless because Mudlick Mail does everything for its clients, providing artwork, carrier route selection, printing, labeling, postage and trucking.

“Our marketing is on auto-pilot,” said Heather Carney. “It’s like clockwork every month.”

Mike Veenstra, owner of Veenstra’s Garage in Grand Rapids, MI, said his sales have risen by 10 to 20 percent since implementing a consistent direct mail program. Mudlick Mail customer Bob Hicks, of Golden Rule Automotive in Covington, GA reports an annual sales increase of 32 percent and expects direct mail to help him reach the long-awaited $1 million mark in sales.

Founded in 2008, Mudlick Mail provides direct mail services for several hundred automotive repair shops nationally. The company distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership. Mudlick also provides free, Web-based training on customer service, staffing and other parts of the business that will help shop owners retain new customers.

For more information visit: www.mudlickmail.com

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