Suggested Timeline of Activities

SUGGESTED TIMELINE OF ACTIVITIES

It is critical to proactively communicate about the Field Test. The information below provides suggested ways to keep stakeholders informed as well as to stay in front of the news cycle.

Timing Outreach / Communications Resources Today – March Develop story bank. Creating a Story Bank 18 (or relevant Invite key stakeholders to take the Practice or Practice and Training Tests; Field Test Training Tests and provide information on the Field Test Factsheet; FAQs administration Field Test. date) Identify and prepare spokespeople (state chief, Field Test Factsheet; FAQs; local superintendents and principals, teachers) to Talking Points; PowerPoint present on, and answer questions about, the Field Presentation Test. Set expectations through outreach to: media, Field Test Factsheet; Talking parents, state legislators, and stakeholders. Points; FAQs Ask businesses and other major employers to Template Newsletter/Blog; Field place an article about the importance of the Test Factsheet Common Core and the upcoming Field Test in their employee communications and/or on their website/blog. Encourage the statewide PTA to host a webinar PowerPoint; “What is a Field for parents on the Common Core and the Field Test?” Module Test Prepare weekly tweets and Facebook posts in Field Test Factsheet; Talking advance that discuss Common Core Points; FAQs; Twitter implementation, the Field Test, and available @SmarterBalanced resources for principals, educators, and parents. These can be distributed on a regular basis. Distribute photos of educators and stakeholders Template Press Release; Talking taking the Practice and/or Training Tests. points; Field Test Factsheet During Field Distribute press release near the start of the Field Template Press Release Test Test. Administration Connect media with individuals in the story bank. Talking Points; Field Test Factsheet Conduct a conference call with key reporters. Template Press Release; Field Test Factsheet Send letter to state legislators announcing the start Template Press Release; FAQs of the Field Test. Schedule spokespeople presentations to key PowerPoint Presentation stakeholders at events. Keep all stakeholders informed by distributing Field Test factsheet; Talking information about the progress of the Field Test Points through e-newsletters, website, Twitter, etc.

1 SUGGESTED TIMELINE OF ACTIVITIES

Timing Outreach / Communications Resources After Field Test Distribute press release at the conclusion of the Template Press Release (to be Administration Field Test. provided) Host reporter conference call. Template Press Release (to be provided); Field Test Factsheet; Talking Points; FAQs Distribute letter and/or host meeting with key Field Test Factsheet; Talking legislators to discuss the Field Test. Points; FAQs Report on accomplishments through e- Field Test factsheet; Talking newsletters, website, Twitter, etc. Points