National Museums Liverpool (NML) Job Description

Director of Development (Payband 8)

Department: Development

Reports to: Director of NML

Direct Reports: Deputy Director of Fundraising (Trusts and Foundations) (Payband 7) Deputy Director of Fundraising (Corporate and Individual Giving) (Payband 7)

Works closely with: NML Executive Team

Background Information

The Mission of National Museums Liverpool (NML): To be the world’s leading example of an inclusive museum service. Our values and beliefs:  As an inclusive and democratic museum service, we aim to maximise social impact and educational benefit for all.  Museums change lives, and are fundamentally educational in purpose.  Museums foster ideas and dialogue, use collections to inspire people, and should not shy away from controversy.  Museums are powerful advocates for good and active citizenship; agents of social change; and can be instrumental in developing awareness and understanding of, and campaigning for, social justice.

By living these values and making our collections more accessible and understandable to wider audiences, NML has grown in popularity over the past decade and a half. Museums can and do change people, and we are most proud of the human impact of our work.

NML comprises eight museums: International Slavery Museum, Lady Lever Art Gallery, Merseyside Maritime Museum, Museum of Liverpool, Sudley House, Border Force National Museum (funded by the Home Office), Walker Art Gallery, and World Museum.

The day-to-day operations are managed by the Executive Team, headed up by the Accounting Officer and Director, David Fleming, OBE. The Executive is supported by a Board of Trustees.

Please follow the link to read our latest annual report which details NML’s mission and values as well as recent achievements: http://www.liverpoolmuseums.org.uk/about/corporate/annual-review/annual-review- 2015-16.asp As the only national museum service in England based wholly outside of London we have a unique role. We operate nationally and internationally; we are the largest cultural institution in the North West; and we are the main museum service for Liverpool and the surrounding region. We work hard to keep the museum service free and accessible to everyone, ensuring that our venues, exhibitions and education resources serve and represent the diverse needs of all our local communities. NML annual visitor numbers have grown markedly, from 710,000 in 2001, to 3.5 million in 2013. Since then government funding has been cut with a consequent reduction in levels of activity. Annual visitor numbers fell to about 2.65 million in 2015; but exceeded 3 million again in 2016.

The collections of NML are extremely varied, ranging from archaeology to zoology, and include world-class art, history and science. Because of the importance of these collections, the UK Government nationalised the museum service in 1986.

The Development Office The Development Office is responsible for NML fundraising and donor relations activity, with the objective of securing support from and developing partnerships with grant-making trusts and foundations, companies and individual donors, as well as public sector sources including, but not limited to, the Heritage Lottery Fund and the ERDF. The Office is currently organised in two areas:

 Trusts, Foundations and Public Sector

 Corporate and Individuals

The team secures external funds for strategic projects across NML venues including venue development, gallery refurbishment, on-site and touring exhibitions, education and community programmes.

The role NML recognises that, to achieve our organisational objectives, it is vital to improve and extend the range of income generation. We aim to strengthen and diversify our supporter base and to build deeper relationships with major donors at a time when public funding is under pressure.

The new Director of Development will be responsible for helping to shape the organisation’s strategic direction. This post offers an exceptional candidate the opportunity to enable NML to integrate development into the heart of its strategy.

The postholder will be a member of NML’s Executive Team and will provide sound strategic advice and guidance to the Director, Board of Trustees, and Executive Team. As a member of the Executive Team this role will contribute to the development of organisational strategy and the achievement of NML’s objectives.

We are investing in fundraising capacity and seek a strategic leader who can help us develop and implement a meaningful strategy to realise and sustain NML’s vision for the future. As Director of Development, you will demonstrate an active commitment to NML mission and values. Reporting to the Director you will lead and oversee the management of the Development Office Team and strategic fundraising, whilst working as part of the NML Executive Team.

A key priority will be to ensure that NML’s evolving capital development aspirations, major exhibition programme and community education developments are achieved. You will spend the majority of your time building relationships with higher level supporters in the United Kingdom and potentially overseas. Key requirements include strategic vision, leadership and management skills; the ability to develop and implement strategic plans and to identify major gift prospects and work with professional and curatorial colleagues to develop these relationships; a talent for inspiring interest in NML; excellent social skills and cultural understanding; and outstanding oral and written communication skills. You will nurture and drive a productive and fruitful relationship with NML’s Board of Trustees to enable effective and long-term cultivation, solicitation and stewardship of supporters. The successful candidate will be responsible for the remit as described below, and this may evolve with time. Therefore a flexible and adaptable approach is essential to contribute to the sustainable development of the fundraising function of the whole organisation.

Main Purpose and Objectives  To develop, direct and coordinate NML’s development strategy to generate support from companies, individuals and grant making bodies  To provide strategic leadership to the Development Team, working with the Deputy Directors to develop and achieve fundraising goals

 To identify, develop and articulate feasible and compelling partnership propositions, working closely with NML staff and leadership

 To contribute as part of NML’s Executive Team to the development of organisational strategy and objectives

Fundraising Responsibility:  Develop and implement a fundraising strategy to meet NML’s identified project and revenue funding needs, working with the Development team to:

o Identify, research and develop methods for discovering and cultivating potential supporters and partners

o Build and retain a network of supporters and advocates for NML and implement solicitation strategies to secure major gifts, taking personal responsibility, where appropriate for specific high-value prospects and supporters

o Achieve target funding for NML’s internal and touring exhibition programme, education and social care programme o Ensure the development and growth of NML’s corporate membership scheme, to encourage and generate unrestricted funding to support NML’s wider activities

 Support senior colleagues across NML to build relationships with potential and existing partners and supporters

 Identify mutual interests among the philanthropic needs of NML special projects, venues, collections and divisions to ensure they work together when appropriate

 Ensure that current and accurate records are kept of all fundraising activity

 Ensure formal funding and sponsorship agreements meet all statutory requirements and ensure clarity on all relevant matters for both parties

 Prepare and present reports and briefings to internal and external sources as required

 Coordinate and support fundraising activity undertaken by the Director of NML, the Executive Directors for Education and Collections and other senior staff, providing strategies, briefings and training necessary to maximise success in the cultivation, solicitation and stewardship of major donors

 Ensure compliance with all relevant fundraising and financial regulations. Management Responsibility:

 As a member of NML’s Executive Team, contribute to the development of NML’s overall organisational strategy and objectives

 Lead, manage and motivate the Development team, working with and through the Deputy Directors to encourage input in creative planning

 Oversee the performance and development of the team, ensuring team and individual objectives are set and reviewed by all members of the team and their managers, performance is monitored and development needs are addressed through appropriate training or coaching

 Ensure effective knowledge management by the whole team, using appropriate CRM software1

 Ensure the Development Office works effectively across NML, coordinating fundraising projects that reflect NML’s strategic priorities, respond to exceptional opportunities and maximise returns for NML

 Develop collaboration with NML Trading Ltd to ensure the most efficient and effective delivery of high profile events to support the cultivation and stewardship of prospects and supporters

1 The Development Team currently use Raisers Edge as its customer relationship management system.  Propose and work within the agreed departmental budget, ensuring budgetary control in line with NML’s financial regulations

 Ensure the Development Office contributes to and complies with best practice, including ethical guidelines, legal compliance, data management, risk management and any other legal requirements Communication Responsibility:  Overall responsibility to ensure that the Development Team is able to:

 Communicate the need for support to potential funders in an appropriate and compelling manner

 Understand donors’ motivations in relation to key projects with the aim of securing major gifts

 Build and develop cross-NML relationships to facilitate fundraising and project delivery, and where required personally facilitate cross-NML working groups to drive different campaigns

 Help build understanding of fundraising across NML and help colleagues in all departments to embrace their important roles in fund development

 Identify suitable fundable projects and deliver them successfully, ensuring close collaboration with other relevant NML departments and project teams (Marketing and Communications, Exhibitions, NML Trading Ltd, Curatorial etc)

 Ensure effective use of social media and other new technologies to support fundraising goals

 Personally provide:

. High level briefings to the NML Board of Trustees, Director and Executive Team to maximise their engagement as ambassadors, advocates and askers

. As a member of the Executive Team provide regular updates on progress against targets

The post holder must also:  Uphold NML’s commitment to Equality and Diversity and promote non- discriminatory practices in all aspects of work, and ensure that all members of the team understand and comply with NML policy and practice

 Undertake training and development courses and programmes, as required.

 Implement NML’s Health and Safety Policies and procedures, Access Policy as well as other appropriate practises and guidelines, and ensure that every member of the team is aware of these and compliant  Maintain current knowledge of all legislation and best-practice guidance relevant to fundraising, e.g. the Code of Fundraising Practice, rules about the collection of money, Gift Aid, data protection and licensing, and ensure that all members of the team understand these and are compliant

Key Criteria for success:

After 6 months you will have:

 Gained full knowledge and understanding of NML’s programmes, activities and future plans

 Developed a cohesive fundraising strategy in line with NML’s strategic plan, complete with clear income and expenditure targets

 Agreed an annual fundraising target with the Executive Team

 Undertaken a review of the current Development Office structure, in line with NML and fundraising strategy, and made recommendations as appropriate

 Demonstrated progress towards improving cost / income ratio of fundraising activity, and agreed target for review after 12 months in post

 For each priority project, ensure that a pool of prospects of sufficient depth to meet financial targets has been researched and qualified

 Developed cultivation strategies for each priority prospect

 Supported the engagement of trustees in the fundraising process, increasing their participation and motivation

 Gained the confidence of the NML Director and established credibility with senior staff across NML  Integrated as a respected member of NML’s Executive Team contributing to the strategic management of the organisation

 Integrated the Development Office as a central function of NML, working with the Development team to build cross-NML relationships with other departments to facilitate fundraising and project delivery in line with organisational priorities

The details contained in this job description reflect the content of this job at the date of being prepared. The requirements of the role may evolve over time, and the post-holder will be expected to remain flexible and adaptable. National Museums Liverpool may revise this job description from time to time in consultation with the post-holder. Candidate Specification – Director of Development Essential Desirable Qualifications Educated to degree level E

Professional qualification in D fundraising, marketing, PR

Membership of a relevant D professional body

Experience Creation of successful partnerships E with major donors, trusts and (proven track foundations and companies record with evidence of Experience using CRM databases E success) Experience of marketing, PR and E events

Experience of identifying and E maximising opportunities for customer / client development

Strategy development E

Staff management with a diverse E range of team members

Budget management E

Knowledge Ability to set strategic goals, prioritise E and Skills and manage a range of fundraising activities

Highly developed written and spoken E communication skills with the ability to engage a variety of audiences at all levels

Exceptional representational and E diplomacy skills, able to influence at all levels through persuasion and negotiation

Drive and determination to achieve E results

Excellent analytical and decision E making skills The ability to adapt to a changing E environment

A personal network of opinion- D formers, philanthropists and key decision-makers in trusts and foundations and companies

- 1 February 2017 -