UNIVERSITY OF KENT
Module Specification
1. Title of the Module Tourism (CB359)
2. School Mid Kent College - Travel, Tourism and Customer Service
3. Start Date September 2004
4. Number of students expected to take the module 8/15
5. Modules to be withdrawn on the introduction of this proposed module and consultation with other relevant schools and faculties regarding the withdrawal This module updates the existing KBS module (CB304) delivered on the Degree in Tourism Management and written in the previous framework. Content remains broadly the same.
6. Level of the Module Certificate (FHEQ level: 4)
7. Number of Credits 15
8. Term the module will be taught in: Year 1 - Term 1
9. Prerequisite and co-requisite modules For Honours Degree in Tourism Management: all other compulsory modules
For Foundation Degree in Tourism Management: all other modules
10. The programmes of study to which the module contributes BA (Hons) in Tourism Management
Foundation Degree in Tourism Management
11. The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes.
Subject Specific Learning Outcomes Related Programme Learning Outcomes 1. Analyse the definitions and use of the The concepts and characteristics of tourism as terms ‘tourist’ and ‘tourism’ an area of academic and applied study (K & U 1)
The nature and characteristics of tourists (K & U 4)
All subject specific skills
1 All Intellectual skills
2. Explain key historical developments in The concepts and characteristics of tourism as the tourism industry an area of academic and applied study (K & U 1)
All subject specific skills
All Intellectual Skills 3. Investigate the size and structure of the The products, structure of and interactions in ‘tourism industry’ in the context of its the tourism industry transglobal value (K & U 2)
Organisations, the external environment in which they operate and how they are managed (K & U 5)
All subject specific skills
All Intellectual skills 4. Explain the political and economic The role of tourism in the environments that it environment in which tourism operates effects (K & U 3)
The economic, environmental, ethical. legal, political, sociological and technical external environment. (K & U 7)
All subject specific skills
All Intellectual skills
5. Analyse the social, environmental and The role of tourism in the environments that it economic impacts of tourism effects (K & U 3)
The economic, environmental, ethical, legal, political, sociological and technical external environment. (K & U 7)
All subject specific skills
All Intellectual skills
2 12. The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes.
Generic Learning Outcomes Related Programme Learning On completion of this module students should Outcomes have : 1. Developed analytical skills B12,14 and D24 2. An ability to research using a wide range of B9,11, C19, and D22 industry relevant sources 3. An ability to verbally present information in a B12, 14 and D21 manner suitable to a business environment 4. An ability to write professional business reports B12, and D21 5. An ability to work and interact effectively within a D23 and 25 group 6. The ability to plan and manage their own time to B15 and D26 meet deadlines 7. The ability to apply knowledge to the solution of B13, C16, and D24 problems
13. A synopsis of the curriculum
Outcome Content 1. Definitions of Tourism and Tourist – supply and demand side; statistical, practical, theoretical, analytical. Applications for definitions. Difficulties and Constraints Multidisciplinary aspects. 2. History of tourism – beginnings, recent growth, current trends. Difficulties with perspective – Western European focus, application
3. The tourism industry as a concept Transport, Hospitality, Intermediaries, Services, tourism organisations Public, private and voluntary sectors Inter-relationships Integration Size, structure of industry in UK Worldwide significance Products 4. Role of governments (local, regional, national, governmental and quasi- governmental organisations) Government Policy for Tourism in the UK Political and economic structures and their role in Travel and Tourism Political change and its impact Macro economic factors and tourism: exchange rates and controls, balance of payments, inflation, interest rates and disposable income Micro economic factors and tourism: consumer behaviour, demand and expenditure; business behaviour and competition Economic Policy – its effect on Travel and Tourism
3 5. Economic, Environmental and Socio-cultural impacts of tourism. Multiplier effect, contribution to employment, investment and B of P, leakages, demand inflation, import levels, seasonality, overdependence Conservation, environmental awareness, infrastructure improvement, pollution, resource conflict, environmental damage, Cultural pride, cultural exchange, overcrowding, over commercialisation, loss of authenticity. Strategies to maximize positive and minimise negative.
14. Indicative Reading List: Cooper C, Fletcher J et al, (1998) Tourism Principles and Practice, Longman Holloway J (2002) The Business of Tourism, Pearson Education Ltd Lickorish L J & Jenkins C K Introduction to Tourism Oxford, Butterworth Heinemann Page S, Brunt P, Busby G, Connell J Tourism – A Modern Synthesis London, Thomson Learning Weaver D, Oppermann M Tourism Management Australia, John Wiley & Sons
Journals: Tourism Management Annuls of Tourism Research
15. Learning and Teaching Methods: Lectures, Seminars, Group exercises, Case Studies, Guest Speakers, industry visits.
Nature and number of Contact Hours 36 hours
Total Study Hours 150 hours
1. 3 hours Number of hours allocated to the 2. 6 hours achievement of each learning outcome 3.12 hours 4. 6 hours (contact hours) 5. 9 hours
16. Assessment methods and how these relate to testing achievement of the intended learning outcomes
As this module will be taught on both the Foundation Degree and Part One of the Honours Degree the Assessment strategy has been differentiated to allow for the requirements of both programmes.
Learning Outcome 1 FD: Assessed seminar presentation on definitions and ideas surrounding the words ‘tourism’ and ‘tourist’
BA: Examination
2 FD: Time constrained essay
4 BA: Examination 3 FD: Presentation on one sector of the tourism industry and report analyzing the size, structure and nature of the industry.
BA: Coursework – as above 4 FD: Report on the impact of the political and economic environment on a travel and tourism organisation (can be based on the company for whom they work)
BA: Examination 5 FD: In class case study on the impacts of tourism in a particular destination
BA: Examination
17. Resource requirements e.g. staff, library, IT and space Access to the University of Kent Internet based journals
Existing Mid Kent College and University of Kent library provision
Access to the Internet and Word Processing facilities at Mid Kent College
Sufficient Classroom space to co-teach with HND students
Module will be taught by existing Mid Kent staff
18. As far as can be reasonably anticipated, the curriculum, learning and teaching methods and forms of assessment do not present any non-justifiable disadvantage to students with disabilities.
Statement by the Director of Learning and Teaching:
“I confirm I have been consulted on the above module proposal and have given advice on the correct procedures and required content of module proposals.”
…………………………………………………. ……………………………………. Director of Learning and Teaching Date
Statement by the Head of School:
“I confirm that the School has approved the introduction of the module and will be responsible for its resourcing”
...... ……………………………………. Head of School Date
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