COLLEGE OF BUSINESS ACADEMIC REPORT FOR 2004-2005

College of Business – Oregon State University

1. 2004-2005 Highlights a. Programmatic achievements . Initiatives in support of teaching 1) Entrepreneurship minor established – 38 students enrolled. 2) Entrepreneurship option being reviewed by faculty committees and should be ready by winter term 2006. 3) Working to complete tool to assess course learning outcomes. 4) Changed accounting program to better fit accounting career tracks for students. 5) Developed Transition Learning Community for freshmen business students. 6) Successfully raised funds to support student Investment Club. 7) Opened Financial Reporting conference to 90 students. . Major research/scholarship initiatives 1) Faculty published research related to Entrepreneurship and Innovation and Business Sustainability in leading journals. 2) Overall research productivity and quality for 2004-2005 was excellent as several faculty published in elite peer reviewed journals for their discipline. 3) The College’s faculty employed students as faculty assistants. 4) Faculty advised and provided support to Honors College thesis projects. 5) The College developed the Summer Research and Innovative Teaching Program to fund research and innovative teaching ideas supporting the College’s strategic goals. 6) Successfully acquisition and implementation of Compustat and other major databases to support research. . Major outreach/engagement initiatives 1) Weatherford – State Farm Visiting Fellows program - more than 80 entrepreneurs and business professionals have participated in the Austin Entrepreneurship Program informal curriculum program 2) Dean’s Distinguished Lecture Series: . Diane Swanson – Presentation on business ethics . Jim Bernau – Presentation on Entrepreneurship and Innovation at the Willamette Valley Vineyards 3) Spring Seminar Series – “Entrepreneurial Success, it’s not just the money.” 4) Austin Family Business Program hosted approximately 40 workshops and interacted with 2,900 clients. 5) The College hosted its third annual Alumni and Business Partners awards dinner in May 2005. The College recognized several distinguished alumni and business partners during the ceremony. West Coast Bank received recognition for its significant contributions to OSU and the Austin Family Business Program.

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6) Hosted Continuing Professional Education conference on Financial Reporting. 7) The Kids @ Komputers teaching tool, developed by OSU Extension and COB faculty and staff will be implemented by the Hillsboro school district in the coming school year. 8) Discussions continued with HP executives on collaboration between HP and COB faculty 9) Director of AEP received HP funding to complete MIT’s week-long executive education program on Entrepreneurship. 10) Faculty provided business planning expertise for Warm Springs Reservation representatives 11) College representatives participated in Oregon International Trade Commission Education Task Force 12) Four MBA student teams worked on consulting projects for clients. 13) The College’s leadership explored the potential for executive education opportunities with the pharmaceutical industry. 14) Dean visited the Purdue University Discovery Park 15) College faculty and staff participated in the OSU – Innovation Campus retreat 16) The Associate Dean hosted Oregon Community College Chairs and Deans of Business to coordinate business curriculum across community colleges. . National/International impact of programs and initiatives 1) The Austin Family Business Program hosted the 2005 Family Enterprise Research Conference. This was the first-ever family business research conference in the US. Over 50 leading scholars in the family business field from all over the world attended (UK, Canada, Germany, Switzerland, Italy, and Finland). This conference was dedicated to developing a community of scholars interested in the conduct of research to improve understanding of the family firms and create usable knowledge. The conference aimed to enable scholars to design and develop research projects that are theoretically sound, empirically rigorous, and of practical significance and applicability to family firms. 2) International Business Student Exchange program – 113 students participated in exchange programs in nine countries. 3) The AEP Director and Weatherford faculty in-residence presented research on entrepreneurial residential colleges at the US Association for Small Businesses and Entrepreneurship conference 4) The College is a key contributor to the NSF supported K-12 TeachEngineering program which provides standards-based engineering content for use in the K-12 classroom. 5) Faculty attended international conferences and presented papers on Entrepreneurship, Management, Marketing, Family Business, Information Management, Finance and Accounting. 6) Faculty conducted research, taught courses and presented papers in Australia, Germany, Taiwan, Canada, England, Thailand, Costa Rica and China.

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b. Faculty recognition and awards . One faculty member received recognition for the best paper award from the Association of Management’s Gender and Diversity Division. . Five faculty members were named as Newcomb fellows for meritorious and superior performance c. Student recognition and awards . COB students placed third during the business ethics debate competition held at the University of Arizona. . The College instituted a leadership and performance-based scholarship program with Target. . The Beta Alpha Psi chapter was recognized as a superior chapter for 5th year in a row.

2. Strategic Plan Implementation a. Focus for 2004-2005: Enhancing student success, increasing research and outreach, and enhancing diversity and community.

. Student success 1) Launch of Austin Entrepreneurship Program@Weatherford Hall. Full capacity of 290 students in residence at Weatherford. Anticipate continued student support and excitement for the program. a) The Entrepreneurship minor had 38 students enrolled with expectation for more enrollment growth. b) Entrepreneurship option is under review and should be approved by winter term 2006. c) Student residents enjoyed weekly “fireside chats” with the faculty in-resident as part of the AEP informal curriculum. d) Ten student teams participated in the AEP business plan competition and there were at least eight student businesses running out of Weatherford. e) Three of ten student teams competing for seed funding offered by the Portland Business Roundtable received $5,000 to be split between their winning business concept proposals. 2) Continued growth in experiential learning opportunities and the number of students involved. a) Business Solutions Group enjoyed 28% increase in student internships and 25% increase in revenue. b) The College posted 74 opportunities for internships over the academic year. Records indicated that 75 business students participated in internship opportunities that may or may not have been listed by the College. c) The College provided support to students as research assistants and contributed to Honors College thesis projects. The College created five new courses for the Honors College offerings for 2005. d) The College increased the number of professionals visiting the classrooms and interacting with students.

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e) The College increased the number of class fieldtrips to business sites and manufacturing plants. f) The College hosted a workshop on business etiquette to prepare students for their future profession and entry into the job market. 3) Successes, challenges and barriers for Student Success: a) The first year of the AEP was successful and provided numerous learning opportunities for further improvement. Visiting business professionals enjoyed their stays at Weatherford and the opportunity to meet with students. However, student participation in the program was lighter than anticipated and required more aggressive marketing and promotion. The AEP faculty and staff will work to develop policies and procedures that encourage Weatherford students to take full advantage of the opportunities to interact with visiting business professionals. The AEP staff intends to offer students more structured topics in the informal curriculum as well as incentives such as a certificate in entrepreneurship. The largest barrier to success is the need for additional funding to support operating expenses. Additional funding will allow the College and AEP staff to provide the full- range of offerings that will best serve the program. b) The BSG has enjoyed tremendous growth in new clients and the number of students working as interns. The BSG leadership has improved its business model and has a better grasp of expenses and revenue potential. Due to space constraints in Bexell Hall, the growth of BSG will soon be impeded by the lack of room to accommodate additional testing contracts and students. c) The College has long made it a priority to provide business students with access to classes to ensure they can graduate within four years. As resources continue to be constrained, the College will be faced with the difficult choice of limiting access or increasing class sizes.

. Increasing research and outreach 1) Launch of AEP@Weatherford and the Visiting Fellows program. More than 80 Visiting Fellows have participated to date. Continuing to develop infrastructure and identify potential partners and projects for commercialization process. Continued talks with identified partners. 2) Dean visited Purdue University’s Discovery Park and participated in OSU-Innovation Campus Retreat along with faculty representatives. 3) Continued to explore opportunities for business education and outreach in entrepreneurship, innovation and business sustainability. Presented idea for an “Entrepreneurship Boot Camp” to Intel without success. Continued to work with the Independent Liquid Terminals Association (ILTA) on a benchmarking research project which may result in an opportunity to design and sell executive education to ILTA members.

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4) Nurtured and mentored new faculty in research to include efforts to coordinate research. Developed new policies to allow faculty to compete for summer research support. Provided faculty with funding for travel support to present papers and offered faculty course release time to focus on research. 5) The Dean requested and received pre-proposals from faculty on ideas for initiatives that will contribute to the College’s strategic plan and enhance success in the Capital Campaign. 6) Successes, challenges and barriers for Increasing Research and Outreach: a) The College has an exceptionally young faculty composition with a high number of assistant professors on tenure-track. The College faces the challenge of trying to ensure the assistant professors are given enough time to conduct their scholarship to be competitive for P&T while at the same time enlisting their participation in the development work needed to achieve success in the Capital Campaign. b) The College’s accrediting body noted in its recent maintenance of accreditation review that the College’s “faculty salaries are so low as to suggest pending retention problems.” The College is unable to offer competitive salaries while trying to hire top-quality scholars. c) The Dean received 13 pre-proposals and will review them over the summer. The pre-proposals generated considerable discussion and healthy debate on the College’s aspirations and future plans. d) The shortage of visitor parking near Weatherford Hall hampers the ability of the College to host large numbers of off-campus guests.

. Enhancing diversity and community 1) Over 5,000 pre-college youth participated in Business and Information Technology (BIT) programs by COB 4-H Extension faculty (ETIC funded) in Central and Southern Oregon. 2) A Hispanic BIT Intern presented technology training in Spanish to more than 150 Latino youth attending a summer 4-H camp in Jackson County. 3) BIT Mobile is now providing technology outreach in Central Oregon for underserved rural youth and minority audiences. 4) A new CD-ROM curriculum “Kids @ Komputers” is being published by COB & OSU Extension as a training aid for educators serving grades 4-6. It emphasizes Internet safety and computer use skills typically absent in Oregon schools, home school and after-school settings – and will greatly benefit underserved rural youth & minority audiences. 5) More than 350 youth from around the state will be housed at Weatherford Hall for the 2005 Oregon 4-H “Summer Conference.”

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6) A prototype 4-H Entrepreneurship program is being pilot-tested with underserved and minority youth in Crook County. As part of this program, the pre-college youth will be exposed to COB’s option in Entrepreneurship and Weatherford residential hall as future collegiate opportunities. 7) The College scaled back on its intentions to expand the International Exchange program to two new countries due to lack of demand relative to current offerings. The College will continue evaluate potential partners for the International Exchange with an emphasis of finding suitable programs in South America and Mexico. 8) The College received 67 incoming business exchange students from nine countries. This was an increase from 41 incoming students from seven countries in 2003-2004. 9) The College hosted six visiting scholars from South Korea, Thailand and Japan. 10) Reapplication to Weatherford is currently ongoing with increased emphasis on the diversity of residents. The AEP office submitted a grant proposal to Goldman Sach’s to fund a Youth Entrepreneurship Intensive for Native American students. 11) The College completed its initial draft of its Diversity Action Plan in accordance with OSU policies. The Task Force compiled the relevant information needed to assess the current state of the College with respect to diversity. 12) Successes, challenges and barriers for Enhancing Diversity and Community: a) The feedback from the accreditation review team from the Association for the Advancement of Collegiate Schools of Business revealed that the College needs to be more proactive in developing policies and strategies to attract more students from underrepresented groups.

b. Summarize major unit activities during 2004-2005 that helped promote one or more of the thematic areas. . Completed Spring Seminar Series – “Entrepreneurial Success, it’s not just the money.” . Hosted discussion on “Creating the Technology for Intergenerational Commerce” featuring Hank Patten. . Dean’s Distinguished Lecture Series speakers: 1. October 2004, Diane Swanson – Sustainable business practices and business ethics 2. February 2005, Jim Bernau – Entrepreneurship and innovation at the Willamette Valley Vineyards . The Austin Family Business Program hosted their annual Excellence in Family Business Awards ceremony in November. In 2000, 2001, 2003 and 2004 the winners have gone on to win National Family Business awards. . The Austin Family Business Program hosted the 2005 Family Enterprise Research Conference in May. . Hosted the College’s annual conference on Financial Reporting for accounting professionals. More than 80 professionals and 90 students from the finance and accounting community attended the one-day event.

3. Other initiatives and their outcomes [e.g., Faculty/Staff Professional Development Activities]

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. The College hosted an accreditation visit by the Association to Advance Collegiate Schools of Business (AACSB) maintenance accreditation review team in February 2005. The AACSB review team recommended continuing accreditation for an additional year. The final AACSB recommendation has not been promulgated. . The College sent two COB advisors to the International Student Advising conference in Seattle, WA.

4. Scorecard a. Performance on college-level metrics . Goal 1 - Provide Outstanding Academic Programs o 1.1 - The College continues to expend the funding received for its involvement in the NSF-sponsored K-12 TeachEngineering project. o 1.2 - The College has no invention disclosures. o 1.3 – The College has launched a diversity assessment and will be working to develop a representative survey to assess the climate for diversity. o 1.4 - The College will be taking steps to attract and retain more African-American students. . Goal 2 – Improve the Teaching and Learning Environment o 2.1 - The College’s first-year retention rate for students who remain in business (60%) is well below OSU’s target of 85%. However, when the students who transfer to another major are included, the retention rate (79%) is much closer to the target. o 2.2 - The College’s six-year graduation (42%) is also well below OSU’s target of 65%. Including the students who transferred out of business brings the rate to a respectable 62%. o 2.3 - The College observed a steady increase in undergraduate degrees awarded and expects the trend to continue. o 2.4 - The MBA program has suffered a drop in enrollment and graduate degrees awarded that is consistent with MBA programs across the country. The College plans to increase recruiting activities for the MBA program. o 2.5 – One of the College’s mission objectives is to provide experiential learning opportunities to all qualified students who desire them. The College’s international exchange program, internship program, work-study program, student clubs, and Business Solutions Group all provide excellent opportunities for student engagement. o 2.6 – The College’s Student Primary Major to Faculty FTE ratio increased in 2003-2004 to 51.6 from 49.0. This ratio reflects the high student demand for a business major. The College’s Student Course to Faculty FTE ratio increased to 27.9 from 26.3 and was above the OSU average of 24.5 and well above the target of 19.0. This measure reflects OSU students’ demand for business courses. Both measurements reflect increased demand for business education. The College faculty structure has not changed to accommodate increased demand for business education.

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. Goal 3 – Increase Revenues o 3.1 - The College received $44,000 in 2004-2005 grant support for the K-12 TeachEngineering project and expects to continue receiving NSF grant support. o 3.2 – Private giving revenue for 2004-2005 may drop from the levels of recent years as the College revamps the case statement for the Capital Campaign. . The accounting program increased private donations from $30,000 to $60,000. . The finance program’s Investment club completed fund raising of $50,000 to start their own trading account. o 3.3 - The Business Solutions Group expects to continue its growth in the number and dollar value of contracts with new projects from the State of Oregon and leading IT manufacturers. b. Leveraging resources . Initiatives to leverage state resources o The College is collaborating with the business schools at Oregon and Portland State to develop ideas on outreach and executive education. o The Dean will be investing development funds to support summer research activities and increase student scholarship opportunities. . Initiatives to improve administrative efficiencies o The College has funded a Project Manager position to provide administrative support to its two strategic initiatives – Austin Entrepreneurship Program and the Business Sustainability Initiative o The College added a Software developer to the Business Solutions Group to provide depth and expertise in software development and mentorship to student interns. o The College added and filled a position to provide faculty and staff with desktop support. o The Associate Dean will assume direct responsibility for oversight of the MBA program. o The Academic Departments are reviewing the mixture of fixed-term instructors to ensure sufficiency in professionally qualified faculty. Department chairs intend to hire fewer adjunct instructors on a part-time basis and more full time instructors to gain efficiencies.

5. Proposed Goals for 2005-2006, particularly in the areas of 5. Proposed Goals for 2005-2006, particularly in the areas of Strategic Plan Implementation

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PRIORITY AREAS FOR AY 2005-06

College/Unit Enhancing student success Increasing research and Increasing community and outreach diversity Business . Long-term goal(s): . Long-term goal(s): . Long-term goal(s): . Educate current and future . Contribute to the economic . Increase in student and faculty students for success in managing development of the state diversity. and developing sustainable and region . Robust International enterprises. . Deliver out-reach business Exchange Program . Provide experiential learning education to critical sectors . Develop strong alumni and opportunities for all qualified in the Oregon economy business professional business students that desire . Develop nationally relationships to support experiential learning. recognized research to programs and scholarship. . Develop the Austin Business increase impact on Programs into distinctive and successful enterprises respected Programs (focus on entrepreneurship . Strengthen student recruitment & innovation and business and diversity sustainability) . Improve student placement . Achieve recognition for success in careers and student expertise in internships. commercializing OSU . Increase student opportunities to discovery. understand global issues through . Develop distinctive and unique and distinctive respected programs in international exchange entrepreneurship and programs. family business . Increase the quality of COB programs through continual innovation.

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. Initiatives planned for AY05/06: . Initiatives planned for . Initiatives planned for 1. Further development of AEP AY05/06: AY05/06: programs and experiential 1. Further development of 1. Speaker series for multiple learning opportunities AEP arenas to bring diverse a. Includes approval and o Develop the perspectives to students and implementation of an infrastructure to faculty option in add value in 2. Continued efforts to increase entrepreneurship in the commercialization diversity in hiring for open COB. o Identify potential positions. b. Launch of C2C Project projects/partners for 3. Complete Diversity plan. in market research. commercialization. 4. Implement diversity plan. c. 100% growth in e-minor o Develop “boot 5. Continue to grow the 2. Deliver 5 new honors courses. camp” program and international exchange student 3. Integrate and expand Family deliver during year. population. business curriculum in UG and 2. Develop two executive MBA levels. programs for Portland 4. Growth in the Business market. Solutions Group – 10% revenue 3. Develop professional growth and 5% growth in development modules for student internship opportunities continuing education for 5. 10% growth in formal internship local delivery. program opportunities and 4. Develop executive students doing an internship. education in business 6. Continued integration of sustainability Business Sustainability in the 5. Develop faculty expertise curriculum in writing and managing 7. AACSB maintenance review grants. 8. Full development of tool to 6. Invest in faculty assess student learning scholarship. outcomes. 7. Develop outreach to local 9. Establish relationships with ten community using AEP new companies per year visiting professionals.

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. Collaborations: . Collaborations: . Collaborations: . College of Engineering . College of Engineering 1. Business Community . UHDS . UHDS 2. Universities in . Applied Anthropology . College of Science a. China . Career Services . Local business community b. Chile . Business Solutions Group . Portland Business Alliance c. Thailand . Business community . College of Pharmacy d. Hong Kong o Hewkett-Packard . OSU academic units(i.e. e. Denmark o MSN ONAMI, Food Innovation f. Norway o Entrepreneurs Center, etc) g. Austria . Hewlett-Packard. h. Czech Republic . Tech Transfer i. Australia

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