Publicity Tool Kit for Wedding Show Summer Edition

It’s all here for you to use!

2016 Social Media/Publicity/Marketing Tools This tool kit is designed to help you maximize your event presence and drive more people to the event and specifically to your booth/area.

Reinforce your participation in the show! Enhance the power of your existing marketing efforts by including the Wedding Show – Winter Edition logo and/or information in all of your planned radio, television, online or print advertising before and during the event. It’s a great way to let current and potential customers know they can find you at the show. To make things easy, in this document are logos and sample tag lines.

Know your audience! More than 100 wedding vendors representing cakes, music, flowers, photography, bridal gowns, formal wear and more will be available to help future brides and grooms finish up last minute details or start the complete planning process! As a top wedding planning destination for brides, Shopko Hall draws thousands to this successful event!

What do we have for you and what can you do to help?  TV spot and its link on You Tube  News release for you to use as a reference  Artwork for use on social media and on your website  Artwork in two sizes for you to print off and use as a poster or handout  Suggested copy/tag lines  Like us or follow us on our social media platforms Facebook, Twitter and Instagram. That will make it easier for us to share, like or favorite your posts when you talk about your business at the show.  Tag us on our social media platforms so we know when you’re talking about the show and we can favorite, like or re-tweet

TV Spot The TV spot is available on You Tube Artwork Social Media & Website

Facebook Cover Photo

2 Facebook Ad

Facebook and Instagram

Website Ads

3 Artwork Poster, Handout & Other Art

Poster (prints as 11x17)

Handout (prints as 8.5x11)

4 Logo and artwork use disclaimer By downloading these logos, you agree to the following: - These event logos are trademarked property of PMI Entertainment Group Expo and Event Production and are strictly intended for exclusive use by PMI Entertainment Group, its sponsors, exhibitors, suppliers and various media outlets for marketing purposes only. These logos cannot be altered in any way other than proportionate sizing.

Suggested Copy and Taglines

General talking points

Please note: Our social media handles are (we use @ReschCenter for all events in all buildings):  @ReschCenter – Twitter  @ReschCenter – Instagram  Facebook.com/ReschCenter

Wedding Show – Winter Edition – the region’s premier bridal planning event – is the ideal direct marketing opportunity for companies like yours and we welcome your participation in the show. This tool kit is designed to help you maximize your event participation. Included throughout are strategies, tools, templates and ideas to promote your involvement and to drive more people to your booth. Good luck in your preparations for the show and please browse the links below for specific and useful marketing information and ideas.

Sample Facebook posts  View the latest wedding trends at the Wedding Show – Winter Edition, January 22-23 at Shopko Hall in Green Bay. Visit WeddingShowGreenBay.com/Winter for more details.  Visit YOUR COMPANY NAME HERE when you are at the Wedding Show – Winter Edition at Shopko Hall in Green Bay.  Visit one of the largest and most popular Wedding Shows in Northeast Wisconsin. Let us help you finish up the last minute details of your special day! Come check us out at booth YOUR COMPANY BOOTH NUMBER HERE for the Wedding Show – Winter Edition at Shopko Hall in Green Bay!  Join us January 22-23 at the Wedding Show – Winter Edition as we celebrate our NUMBER year at the event. #WeddingShowGB

Sample Twitter posts

 Looking for all the things to complete that wedding checklist? Come stop by our booth #WeddingShowGB

 Get your tickets to #WeddingShowGB before it is too late! WeddingShowGreenBay.com/Winter

 Calling all BRIDES! We’ll be at #WeddingShowGB January 22-23! Get your tickets now at WeddingShowGreenBay.com/Winter

5  We’re excited to be a part of #WeddingShowGB this year!

 Browse the wedding trend area to see what’s new in the wedding industry at #WeddingShowGB

 Get a FREE bridal makeover by Paul Mitchell the School Green Bay at #WeddingShowGB

Instagram – post and share photos using following hash tag:  Visit us at the #WeddingShowGB!

 Visit WeddingShowGreenBay.com/Winter for more details! See you there!

 Don’t miss the #WeddingShowGB on January 22-23. Get your tickets today at WeddingShowGreenBay.com/Winter

Instagram likes hash tags so add things like #weddings #brides #weddingcake #bridalgowns Press Release

Area’s largest Wedding Show set for Jan. 22-23 Green Bay (December 9, 2015) – Northeast Wisconsin’s largest and most prestigious wedding show will be at Shopko Hall, Green Bay on January 22 & 23. The Wedding Show – Winter Edition is produced by PMI Entertainment Group. Prospective brides, grooms and anyone interested in weddings will get their fill with more than 180 exhibitors! The show offers the latest in photography, invitations, decorations and accessories. There’s no guess work in wedding desserts because you get to taste scrumptious wedding cakes and trendy bakery items. You’ll see an array of floral bouquets to choose from and hear a variety of music options to entertain your guests.

Friday night is VIP Night featuring the Bride’s Cake Dive. Attendees will have a chance to participate in the cake dive and win great prizes. Bridal makeovers will also be offered on Friday.

Saturday features wedding trend seminars throughout the day as industry experts mentor brides on the latest trends. Fashion Shows will be at 11am and 1pm where actual brides will showcase beautiful dresses and modern bridal party needs.

6 What: The Wedding Show

When: Friday, January 22, 5pm – 9pm Cake Dive at 8pm

Saturday, January 23, 9am–3pm Fashion Shows at 11am and 1pm

Where: Shopko Hall, 1901 South Oneida Street, Green Bay

Tickets: Save $2 on advance tickets ($8 advance) available at the Resch Center box office or online at WeddingShowGreenBay.com until January 21. Admission is $10 at the door.

Media contact:

Terry Charles

PMI Entertainment Group Public Relations Manager

920.405.1194