Arts Marketing Manager

Supporting information for the post of:

MARKETING CO-ORDINATOR Dear applicant,

Vacant Post: MARKETING CO-ORDINATOR

Thank you for your interest in the above position. An application pack, which includes: background information; job description and person specification is enclosed.

To apply for this position, please send a completed application and equal opportunities form by email to [email protected] by 12 Noon on Friday 16 May 2014. After this time applications will not be accepted. Please ensure that you complete all sections of the application form fully.

Interviews will be held week commencing 26 May 2014 and candidates should expect to take part in a presentation and written test as part of the interview process.

The National Centre for Craft & Design is committed to a policy of equal opportunities and we ensure that all applicants are treated fairly and equally. We would be grateful if you would complete the enclosed equal opportunities monitoring form to help us check that we are carrying out our policy. The information will be kept confidential and will have no bearing on your application.

For further information or an informal chat about the post, please contact Clare Edwards on 01529 308719.

Yours sincerely,

Clare Edwards The National Centre for Craft & Design and Design Factory BACKGROUND INFORMATION

The position of Marketing Co-Ordinator will work across two leading organisations: The National Centre for Craft & Design and Design Factory.

The National Centre for Craft & Design is a world class venue, the largest in England entirely dedicated to the exhibition, celebration and promotion of international and national craft and design. The Centre boasts five gallery spaces that show up to 20 world-class exhibitions every year. A stimulating learning programme inspires people of all ages, skills and interest levels and our design and craft shop is a cultural haven for the latest contemporary handmade products. www.nationalcraftanddesign.org.uk

Design Factory is the UK’s leading creative agency for the support and promotion of British designer-makers. It is a membership organisation that promotes artistic integrity, raising the standard of craft and design and commercially supporting and developing the very best designer- makers in craft practice today. www.designfactory.org.uk

We are seeking to recruit a Marketing Co-ordinator to deliver an integrated and dynamic marketing and communications strategy for The National Centre for Craft & Design and Design Factory. Candidates for the post will be confident in communicating with a diverse range of audiences and well versed in delivering marketing campaigns, both physical and digital, that meet the demands of quality and audience reach. They will have experience in visual arts marketing and be dedicated to working collaboratively with colleagues and partners.

The National Centre for Craft & Design and Design Factory are part of NK Arts Partnership and work with artsNK and Terry O’Toole Theatre (TOTT) to deliver a dynamic programme of high quality arts and cultural experiences across North Kesteven, the East Midlands and beyond. The postholder will work with the Marketing Co-Ordinator for artsNK and TOT to maximise cultural marketing and PR opportunities for the partnership.

The post is employed through Leisure in the Community who delivers North Kesteven District Council's leisure and cultural services contract. JOB DESCRIPTION

Post: MARKETING CO-ORDINATOR Location: The National Centre for Craft & Design, Sleaford, Lincolnshire Hours of work: 30 hours per week Responsible to: NCCD and Design Factory Manager Salary: £19,000 pro rata per annum

JOB PURPOSE To deliver and execute a marketing and communication strategy that seeks to raise the profile of NCCD and Design Factory locally, regionally and nationally; building audiences, growing participation, increasing income and raising the profile of British craft and design.

KEY TASKS  To co-ordinate and deliver high quality targeted campaigns that promote and market NCCD and Design Factory exhibitions, events, activities and programmes to local, regional and national audiences.  To co-ordinate marketing schedules and work with the wider team to ensure all marketing actions and tasks are implemented on time and to the highest standard.  To co-ordinate the design, print and production of marketing information including; leaflets, posters, adverts, postcards, catalogues and promotional displays and ensure all information is of the highest quality and standard.  To co-ordinate and deliver effective digital campaigns, including; monitoring and updating websites, writing and issuing newsletters, updating and monitoring social media profiles (Twitter, Facebook, YouTube, Instagram, Vimeo, Flickr, Pinterest), contributing to blogs, creating digital content and exploring new digital applications.  To work effectively with staff across the organisations to identify, plan and implement new campaigns for developing audiences both physical and digital.  To write and issue press releases and work with local, county, regional and specialist arts and creative press and media to maximise press and PR opportunities.  To work with partners to maximise PR opportunities linked to key cultural events including; Lincolnshire Day, UK Craft & Design month, Architecture Week and Big Draw, etc.  To update and maintain distribution lists and visitor/user databases.  To undertake and co-ordinate evaluation activity and provide monthly progress reports in relation to marketing delivery.  To attend quarterly Lincolnshire One Venue meetings on behalf of NCCD and represent NCCD on the LOV marketing group.  To review and evaluate best practice across all areas of marketing communications and make recommendations for improvements.  To attend and contribute to programming and team meetings  To work closely with the Marketing Co-Ordinator for artsNK and Terry O’Toole Theatre to maximise marketing and PR opportunities.  To maintain awareness and understanding of our programmes and services and regularly attend NCCD and Design Factory events and exhibition previews.  To monitor the marketing budget, in close liaison with the Manager.  To undertake such other duties as may be determined from time to time, within the genera l scope and commensurate with the grade of the post. Duties outside the scope of the po st may also be undertaken with the consent of the post-holder PERSON SPECIFICATION

ESSENTIAL DESIRABLE

Education  Degree level or equivalent with  Qualifications or training and an interest in the arts related to marketing and Training  Experience of working in communications marketing and communications at an appropriate level Relevant  A demonstrated professional  Experience of targeting and Experience and personal interest in the communicating with bloggers visual arts and social media  Solid experience of working in a communities creative arts or marketing  Experience and/or environment understanding of digital  Experience and understanding applications of e-marketing, websites, social media and new developments in the digital field.  Experience of undertaking and analysing quantitative and qualitative audience research  Experience of working with press and media  Creative thinker with proven campaign experience  Experience of communicating and managing brand identities Knowledge  An understanding of audience,  Knowledge and marketing and communications understanding of the wider in an arts organisation arts and cultural sector and  Up to date knowledge of current its practice digital networks and platforms  Knowledge of contemporary  Excellent editorial and proof crafts and/or design reading skills  Spreadsheet and database management  Understanding of the importance of evaluation  Experience of print production and working with designers.

Skills and  Excellent communication skills  Working experience of Abilities including excellent written and Adobe Photoshop and spoken English graphic communication /  Ability to modify language to con desktop publishing packages nect to differing groups of stakeh such as Adobe InDesign. olders and audiences  IT literate with working experience of MS Office Suite including Excel and PowerPoint.  Excellent organisational and administrative abilities  Excellent time management and planning skills  Skilled in finding flexible and creative solutions to problems  Ability to manage and prioritise a complex and varied workload  Ability to network effectively both on and offline. Personality  A team player with the ability to  Highly creative and full of work independently ideas.  A confident manner and a  Curious in nature with a professional, flexible, and lively, broad ranging intellect. positive approach to the work  A good listener, able to motivate and take on the ideas of others  Resourcefulness and a creative approach to the task  Quick thinking and adaptable  Able to respond positively to unexpected challenges  Commitment to providing customer service to the highest standard  Ability and willingness to work at weekends and/or as circumstan ces require General  A current valid driving licence  A willingness to undertake and the use of a vehicle with with enthusiasm all insurance for business purposes opportunities for his / her own training and professional development in order to achieve additional skills as this role develops. SUPPLEMENTARY INFORMATION

Employer Leisure in the Community Trust

Salary £19,000 per annum pro rata

Car Allowance A mileage allowance of £0.20 for diesel and £0.24 for petrol per mile will be reimbursed for all travel carried out for work purposes.

Office Hours 30 hours per week. The post holder is required to have a flexible approach to working hours, of benefit to both parties and agreed in advance with the line manager, as the job may occasionally require some working outside of normal office hours.

Holidays The annual holiday entitlement is 20 days per year plus a further 8 Bank and Public days. This will be pro rata.

Sickness Sickness absence will not be paid for first 3 days of absence; there on entitlement to sick pay will be in accordance with the appropriate rate of Statutory Sick Pay.

Pension The post holder will be invited to join the company’s nominated stakeholder pension scheme.

Benefits Discounts in the Café and Shop at The National Centre for Craft & Design. Complimentary tickets to attend events and performances, subject to availability. Childcare voucher scheme Free Gym membership at LITC sports sites Continuing professional development training opportunities will be provided

Last updated: April 2014