18TH Annual Latina History Day Conference

18TH Annual Latina History Day Conference The Millennium Biltmore Hotel 506 Grand Avenue, Los Angeles, CA 90071 Friday, March 13, 2009

Join us in celebrating our 18th year in producing one of the most dynamic Latina programs in our community. This annual conference, for which Latina History Day in California was created, draws over 600 women to celebrate the historic accomplishments of Latinas and presents forums on corporate advancement, the state of public education, and financial empowerment. Cornerstones of the conference are the inspirational keynote speakers who are always motivating, charismatic, passionate, and entertaining. Latina History Day is the only conference in Los Angeles that is designed specifically to meet the needs of Latina professionals; offering her resources, skills development, and networking opportunities to advance her career.

Conference Information

7:30 a.m. – 2:00 p.m. Registration

7:30 a.m. – 8:30 a.m. Continental Breakfast

8:30 a.m. – 9:45 a.m. Morning Program “Changing the Face of History: Presenting the Future History Makers” Keynote Address: Giselle Fernandez, Journalist and President of Skinny Hippo Productions Sponsored by The Estee Lauder Companies

(Scholarships Awarded to 5 Latina College Students. Councilmember Jan Perry to present City Proclamation and Declaration of Latina History Day)

9:45 a.m. – 11:15 a.m. Concurrent Workshops

Community Track| The Latina Voice: Education Policy Reform Senator Gloria Romero (Invited)

The community track session is designed for Latinas who are interested in making a difference in their communities through the policy process. In California less than 10% of Latinas have a college degree. This translates into fewer opportunities for advancement and lower earning potential for the more than 90% that do not. Join this discussion with leaders in education on various reform efforts and enrichment programs that have 1 been adopted to address college preparedness. Learn how you can get involved in your our community to ensure that the opportunity of college is available to all Latinas.

Speakers Dr. Julie Mendoza, Arches Sandy Mendoza, Director of Community Engagement & Advocacy, United Way Angela Acosta-Salazar, Vice President, Rio Hondo Community College Board of Trustees Mike Munoz, Director of Educational Partnerships, Rio Hondo College Dr. Sara Lundquist, Vice President of Student Services, Santa Ana College

Financial Track| Financial Makeovers

A makeover is a fresh start towards feeling confident and in control, especially in today’s economy. Three conference participants were chosen to receive financial makeovers from a Wells Fargo senior financial consultant and their experiences will be shared to offer insight on how you can make positive changes in your finances. Each of these women represents common situations faced by Latinas at different stages in their lives, and our panel will help navigate through the challenges and give you the needed tools to achieve financial independence.

Speakers Evelin Martinez, Vice President and District Manager, Wells Fargo Art Saldivar, Regional Sales Manger, Wells Fargo

Career Track| Making a Career Transition: Finding the Guts to Pursue Your Dreams

Today’s professional woman is constantly developing her strengths and making difficult decisions to advance her career aspirations. The pursuit of the “dream job” is a journey filled with obstacles and personal introspection. This workshop will introduce participants to a panel of women who have made career transitions and met their challenges head on.

Speakers Nancy Marmolejo, Social Media Strategist, Viva Visibility Maria Christina Gonzalez Noguera, Vice President, Global Communications, The Estee Lauder Companies Marlies White, Founder, SomaLife International Maureen Martinez, Farmers Insurance Group

Youth Track | Youth Financial Literacy: How to Have It All- Education, Careers and Financial Independence!

Speakers

2 Lauren Henderson, Teen Program Facilitator, Girls Incorporated Jessica Garcia, Teen Program Facilitator, Girls Incorporated

11:20 a.m. – 12:20 a.m.Concurrent Workshops

Community Track| Census 2010: The Next Civil Rights Priority

Census data is used by policy makers, researchers, planners, foundations, businesses and community organizations to inform vital decisions. These decisions affect all aspects of our communities including funding levels and elected representation. The U.S. House of Representatives and the Obama Administration have recognized the importance of the 2010 Census by including $1 billion of Census funding in the economic stimulus package. This session will discuss national and local strategies to make sure the Latino population is accurately counted. Learn how you can get involved to ensure a full count of our communities that will guarantee we receive the services necessary to meet the need.

Speakers Arturo Vargas, Executive Director, NALEO Norma Vega, Executive Director, Office of Census 2010, Mayor Antonio Villaraigosa

Financial Track| Financial Solutions for Challenging Economic Times

Everyone is feeling the effects of the current economy in different ways. While we are in a difficult period, you do have the power to make choices that will help you protect yourself and your family. Moderated by ABC7’s Consumer Specialist Ric Romero, this panel of presenters will offer advice that protects the consumer. Panelists will discuss creating and maintaining a budget, coaching participants on how to protect current assets, and how to cut expenses while maintaining the same lifestyle.

Speakers Ric Romero, Consumer Specialist and Reporter, ABC7 Charles Claver, Vice President, Priority Banking Manager, Union Bank Farmers Insurance Group Representative (TBD)

Career Track| Advancing Latinas in Corporate America

HOPE will report initial findings from the Corporate Track Study to better understand the experience of Latinas in Corporate America. In addition, a panel of executives and corporate managers will share their personal journeys through Corporate America. They will discuss challenges Latinas face in climbing the corporate ladder, advances that have been made through corporate diversity programs, work-life balance, cultural implications on career advancement, and understanding the corporate culture in order to get ahead.

3 Speakers Luisa Acosta Franco, V.P. Emerging Markets & Diversity, Farmers Insurance Group Karime Sanchez Bradvica, Area V.P. External Affairs, AT&T Christina Olivas-Nix, Graduate Student Researcher for HOPE Dolores Arredondo, V.P. and Diverse Segments Marketing Manager, Wells Fargo Elizabeth Flores, Director-Regional Operations Support, Wal-Mart Rossina Gallegos, V.P. & Community Development Officer, Union Bank of California Carmen Herrera, Director of Diverse Business Enterprises, The Gas Company a Sempra Energy Utility

Youth Track | Youth Financial Literacy Workshop:

How to Have It All- Education, Careers and Financial Independence!

Speakers Lauren Henderson, Teen Program Facilitator, Girls Incorporated Jessica Garcia, Teen Program Facilitator, Girls Incorporated

12:30 p.m. – 2:30 p.m. Luncheon| Latinas in the 21st Century: Defining Who We Are Keynote Address: Josefina Lopez, author and screenwriter of Real Women Have Curves and author of Hungry Woman in Paris

Panel Discussion: Latinas in the Entertainment Industry Josefa Salinas, Radio Personality, HOT 92.3 Samantha Esteban, Actress Lissa Pallo, Actress Sandra Avila, Director of Development & Production, Maya Entertainment

2:30 p.m. – 4:00 p.m. Youth Track| Teen Wellness Workshop

Speaker Vicka Llamas, Project Coordinator, Teen Pregnancy Prevention Program

2:30 p.m. – 4:00 p.m. Comadre Network: Book Signings, Spa Stations, and Exhibitors

After the lunch Conference participants will be invited to an afternoon of networking with California’s most dynamic, inspiring, and successful Latinas. The network also features an exhibit area with vendors showcasing beautiful wares and organizations offering valuable information. There will also be book signing area with Latina authors as well as spa stations where women can enjoy an afternoon of pampering with chair massages, hand massages, and mini-manicures by Salon Balleza, a local Latina-owned full service day spa.

Latina AuthorsPanel

Josefina Lopez, author of Hungry Woman in Paris

4 Margo Candela, author of More Than This

Reyna Grande, author of Across a Hundred Mountains

Sarah Rafael Garcia, author of Las Ninas: A Collection of Childhood Memories

Jamie Martinez Wood, author of Rogelia's House of Magic

Location

Millennium Biltmore Hotel Phone: 213-624-1011 506 Grand Avenue Fax: 213-612-1545 Los Angeles, CA 90071

Parking

$9.00 self parking at Pershing Square with validation for the full day $20.00 valet parking with validation for the full day at the Biltmore

Directions

Visit www.millenniumhotels.com Select “find a hotel,” then select “USA Millennium Biltmore Hotel Los Angeles”

Business Attire

Conference Contacts

Carmen Reynaga Lisa Lopez

Conferences and Marketing Associate Programs and Policy Director Office: (213) 622-0606 x3 Office: (213) 622-0606 x 4 Mobile: (213) 448-8255 Mobile: (213) 453-5134 Fax: (213) 622-0007 [email protected] Fax:(213) 622-0007 [email protected]