10/15/13: Marketing Kit LHAT/PPE Release MARKETING 11/01/13: LHAT Release

KIT 12/10/13: PPE Events Begin

The LHAT/PPE Marketing Kit includes all of the communications that your campus needs in order to implement the Laboratory Hazard Assessment Campus Tool (LHAT), and to market the campus Personal Protective Equipment (PPE) Distribution events. Please read this document first which outlines Communication the corresponding links and their content. If you have any questions, please Guide contact Tawny LaBarbera at [email protected]. LHAT Marketing Kit This kit is designed to help you promote LHAT at your campus. You can use all or none of the materials provided in this kit. Please note- within each document, items in red text indicate the need to add in campus-specific information.

Contents Include:

1. LHAT/PPE Distribution Graphics

 These graphics can be used on your LHAT homepage or any other promotional communications.

. LHAT-5 Steps Informational Flyer

. PPE Logo(s)

Tagline: To be used for all communications

related to the distribution event.

Original: To be used for all ongoing communications regarding PPE.

2. LHAT Suggested Text for a Campus Webpage

 This is the proposed text for the permanent LHAT webpage for your campus.

. User Access Information

. EH&S Access Information

3. LHAT/PPE Suggested Promotional Text-Short

 This text can be used to promote LHAT and the on your campus webpage in sections with limited text space. An example of where this text may be best placed would be in an “Announcements” or “News” section of your EH&S website.

4. LHAT/PPE Promotional Email Text

 This text can be used to promote the tool through email to potential users.

5. PPE Media Support

 Text for a campus newspaper, newsletter, or publication . Press Release

. Sample Ad

6. LHAT/PPE Informational Print Media

 This can be distributed to potential users, posted on your campus webpage, or posted in locations on campus to advertise LHAT to potential users.

. 4 Flyers (can be printed in B&W or color)

. 5 22x28 Posters

. Custom Request Form

(cont.)

7. LHAT/PPE FAQ’s

 Frequently asked questions: EH&S to present answers to potential users.

8. LHAT User Guide – online only

 This tutorial with screenshots will be accessible only through the LHAT application.

9. PPE Event Suggested Social Media

 Social Media messages for each campus to post to their specific sites.

. FB & Twitter Updates

10. LHAT/PPE Videos  Training and promotional videos stress the importance of PPE to lab workers.

. Training Video: Outfitting for Safety (embedded in LHAT)

. Stay Protected: http://www.youtube.com/watch?v=cJRXyJ9eZnM

. Splash Zone: http://www.youtube.com/watch?v=5TqQT9Pfh_Q

11. Eventbrite links  Custom campus Eventbrite links for your publications:

UCLA ucla-ppe.eventbrite.com UC Berkeley ucb-ppe.eventbrite.com UC Davis Medical Center ucdmc-ppe.eventbrite.com UC Davis ucd-ppe.eventbrite.com

Copyright © The Regents of the University of California. All rights reserved. 10/17/13 UC Merced ucm-ppe.eventbrite.com UC Riverside ucr-ppe.eventbrite.com UC Santa Barbara ucsb-ppe.eventbrite.com UC Santa Cruz ucsc-ppe.eventbrite.com