April 1, 2017

MARK E. ROSENBERG

Summary of Professional Experience

Mark Rosenberg has over 50 years of extensive business experience primarily in the health care industry as an entrepreneur, building, developing and managing Long-Term Skilled Nursing Facilities (SNF’s); managing an assisted living facility; developing and operating a Home Hospice Program; and healthcare consulting. He was also a founding partner in the development of a cable television system in Baltimore County, MD. He acquired and ran an athletic clothing manufacturing business. In addition, Mark has been an investor, officer, managing partner, advisor, and/or consultant to a broad array of other business entities across a spectrum of industries since the 1960’s. In 2009 Mark became a Certified Mediator.

As part of Mark and his wife Deborah Prout’s move back to the East Coast, Mark had taken the position of Executive Director of the Anne Arundel Conflict Resolution Center in Annapolis, Maryland. On June 29 Mark submitted his resignation and is beginning his own Mediation service business.

From mid-2011 until December 31, 2014, while Mediating, Mark served as the Coordinator for a Prostate Cancer Screening project being developed by Soar BioDynamics in Incline Village, Nevada. Mark helped develop the overall business strategy and managed the project’s relationship with the Veterans Administration, including assisting in gaining access to “Big Data” (14 million men and 33 million PSA tests). In his role with the V.A Mark held W.O.C. status (Without Compensation) and had FBI clearance. His work also included assisting in the preparation of significant grant applications to the Department of Defense (DOD).

In 2009, Mark decided to utilize his many years in business and became a professional Mediator. His prior work in the nursing home and hospice industries had required caring for as many as 1000 patients; listening to, counseling and advising their families; overseeing a staff of 1000; and working proactively with regulatory and licensing bodies. This expertise in successfully resolving conflicts, mediating employee workplace disputes and resolving family issues, resulted in a business that was never sued, never had a liability insurance claim, and never had any untoward action from the Health Department in the State of Maryland. With this background, Mark completed a 40-hour formal mediation training program and earned his Certification in Professional Mediation. Since 2009, he had mediated for the Washoe County Circuit Court system in Reno, Nevada and conducted private mediations. In 2010, he was sworn in by the Chief Justice of the Nevada Supreme Court as a Mediator for the Nevada Foreclosure Mediation Program. Mark has completed over 100 mediations between homeowners and banks and was recognized as one of the top 10 Mediators, out of 300 in the state, for having the highest percentage of “resolved” cases. Mark’s appointment was reconfirmed by the Court in November 2014 and he continued to serve as an active

1 Mediator until June 2015.

Upon moving to Northern Nevada in 2005, Mark assisted clients in obtaining SBA Pre- qualified 7-A loans (before the SBA discontinued the program). In addition, he was appointed a trainer and intermediary for several banks that issue SBA Community Express Loans.

During 2004-2005, Mark served as the CEO of the Yolo Hospice in Davis, California as a transition step in Mark and his wife Debbie’s move west. Yolo Hospice was a $4,000,000 per year program when he arrived. During his tenure, Mark was responsible for a number of significant accomplishments. He expanded the geographic service area to include several surrounding counties where the reimbursement rate was higher, resulting in a 5% higher overall increase in the average daily rates. Mark also oversaw the expansion of hospice services into area nursing homes and assisted living facilities in the service area, resulting in a 33% increase in patient census. He developed and implemented improved accounting and financial processes, including creating the organization’s first extensive and detailed line-item budget, as well as overseeing a strategic planning process. Before leaving Davis, Mark laid the ground work for a specialized Latino Hospice Program within the Yolo program, in order to better address the needs of that significant demographic.

In January 2004, Mark served in a consulting role for the Institute for Johns Hopkins Nursing (IJHN) – a partnership of the Johns Hopkins School of Nursing and the Nursing Department of the Johns Hopkins Hospital in Baltimore – with a mission “to share the innovations in practice, science, and scholarship of Johns Hopkins Nursing with other health-care professionals locally, nationally and world-wide” and to support research and professional development within Johns Hopkins Nursing. Mark’s charge was to provide the Board of Governors of the Institute with a business plan to achieve the mission, with a particular emphasis on bringing “good business practices” to the Institute and making it profitable. Following submittal of his Business Plan and report on The Institute to its Board of Governors, Mark was asked by the Dean of the School of Nursing, Dr. Martha Hill, to provide reports on the following areas:

 To review the Faculty Practice Program of the Johns Hopkins School of Nursing.  To provide a financial analysis/simulation for the School assuming addition of a second section of an Accelerated Nursing Course (which was subsequently added).  To discuss key elements of the in-progress strategic plan, including: how to better showcase nursing scholarship; increase exposure for Johns Hopkins Nursing on the international stage; and to outline methods and the cost-benefit analysis for Distance Learning/Education (also subsequently added).

In 1995, Mark Rosenberg became the Chief Executive Officer of Mid-Atlantic Hospice Care, Inc. (MAHC). Co-Founded by Mark and his wife, Deborah Prout, MAHC became a leader in the home hospice care industry in Maryland. MAHC was a pioneer in developing and refining the serving of hospice patients in long term care facilities.

2 MAHC wrote and copyrighted a “Manual for the Delivery of Hospice Care in Nursing Homes.” Originally granted a Certificate of Need for Central Maryland (Baltimore County, Howard, Harford, and Anne Arundel Counties, and Baltimore City), Mark negotiated the merger of MAHC with the Hospice of Maryland in 1998, in order to add Prince George’s and Montgomery Counties to the service area. This merger enabled MAHC to reach/serve the majority (70%) of Maryland’s population.

In 1998, Mark partnered with the Associated Jewish Charities and the Jewish Family Services to found the Jewish Hospice Program of Maryland (JHP) in order to meet the needs of affiliated and non-affiliated Jews for religiously and culturally sensitive hospice services. JHP continues to be one of a very few such programs in the United States. The expansion of MAHC geographically and programmatically made it an attractive acquisition candidate and in February 2000, the company was sold to Heartland Hospice Services, a wholly owned subsidiary of HCR-Manor Care, a New York Stock Exchange listed company. Mark continued to manage the program on a day-to day basis until August of 2000, when he became Manager of Special Projects for Heartland, a position that he held until January 31, 2003.

Mark was a Member of the Hospice Network of Maryland (HNM) and served on the Legislative Committee of that organization helping to craft legislation and testifying before numerous committees of both bodies of the State Legislature. He served on subcommittees charged with rewriting rules and regulations for hospice, nursing homes, and assisted living facilities and as well as on the State of Maryland’s “Home Based Health Care Services Advisory Committee.”

Experienced in all aspects of care for the elderly, Mark served on an Ad Hoc Committee for Jewish Family Services, reviewing and analyzing their home care service program “By Your Side” and on the Committee on Social and Community Services of the Associated Jewish Community Federation of Baltimore.

Often called upon to speak on care for the elderly – including, issues at the end-of-life, hospice care, and nursing homes -- Mark has spoken before various community and professional organizations, including the Health Facilities Association of Maryland (HFAM) and the Maryland Association of Nonprofit Homes for the Aging (MANPHA) – the leading for-profit and not-for-profit long term care organizations – as well as various committees and sub-committees of the Maryland State Legislature.

Prior to founding Mid-Atlantic Hospice Care, Mark was President and owner of the Hickory Hill Tree Farm (HHTF) in Bel Air, Harford County, Maryland. From 1992 until its sale in August 1995 (to launch MAHC), Mark built HHTF from a primarily seasonal business into a year-round tree farm and landscaping business with a specialty niche in Christmas tree growing, brokering and sales at the wholesale and retail levels.

Between 1984 and 1991, Mark was actively involved in Yale Sportswear Company, an athletic clothing manufacturing company based in Easton, Maryland. Yale had annual sales in excess of $5 million and employed over 100 people. Mark was involved initially as an investor and as Chairman of the Board; he then served as Chief Executive Officer from 1986 until he sold his interest in 1991.

From 1967 until 1990, Mark played a major role in the development of the modern day

3 nursing home industry in Maryland. As President/Chief Executive Officer/Chief Operating Officer of Allied Health and Management Company, Mark was responsible for the design, development, construction, and administration of nursing homes with a combined total of 1000+ beds. The firm employed over 1000 employees and in the mid 1970’s had annual revenues in excess of $17 million (the equivalent of over $77,000,000 in today’s dollars). In addition to developing Allied’s own properties Mark supervised the construction and operation of four additional Skilled Nursing Facilities for other parties. Over the course of his time at Allied Health, Mark’s responsibilities included the construction supervision of over 750,000 square feet of Skilled Nursing Facilities. He also oversaw construction of a 90,000 sq. ft., 12 court indoor tennis/soccer facility that he and his long-time business partner developed and operated.

In the course of his work with Allied Health, Mark developed and implemented a wide array systems and policies that allowed Allied to have the lowest administrative cost per patient day in the State. These included: sophisticated accounting systems, including the early design/development of industry-specific computer software; patient and employee policies; management of patient/family interventions; and procedures for system-wide purchasing, training of employees, and labor relations that became the standards for the industry. For example, Allied Health was the first company to require its nursing aides to have certification. Mark is a past President (1972-1974) of the Health Facilities Association of Maryland (HFAM), the for-profit State Nursing Home organization.

In addition to his regional nursing home activities, from 1974-76, Mark served as Chairman of Public Affairs for the American Nursing Home Association (the national association of which HFAM was a member). During his tenure, the association launched a year-long public relations campaign in Readers’ Digest magazine to improve the image of the Nursing Home Industry. Mark and his long-time business partner, Dr. Leonard P. Berger, completed their divestiture of the company’s facilities in 1990.

Among his other business ventures, Mark was a Founding Member of Caltec Cablevision, a cable television start-up in Baltimore County, Maryland, one of the nations’ largest political sub-divisions. Mark served as a Member of the Board of Directors and was Treasurer from Caltec’s 1974 inception, through franchising and construction, until its sale to Comcast in 1982 for $125 million. Mark served on a Comcast Advisory Committee in Baltimore until 2009.

In addition, over the course of his career, Mark has consulted with a number of small businesses ranging in scope from the development and marketing of new patented products to serving as the President and CEO of Easisoft, a Hospice Patient Information system. Mark also worked with a physicist in developing products for the United States defense and weapons industry.

Mark’s prior community activities have included serving as a Member of the Board of Directors of the Greater Baltimore Medical Center (GBMC) – a leading regional medical center – from 1986-1992. After completing his Board service, he was asked to return to participate in and chair evidentiary hearings for the hospital’s Physician Credentialing Committee. Mark also served as Treasurer of the Flower Mart in Baltimore, the largest and oldest flower mart in the country having its beginning in 1911. In addition, he served on the Board of Directors of Center Stage in Baltimore.

Mark was a Member of the Business Advisory Board of the Merrick School of Business

4 at the University of Baltimore. He chaired the Small Business Development Committee, the Tech Commercialization Committee, the Entrepreneurship Committee, and served as a mentor to a student in the Advantage MBA Program. He has served as an Adjunct Professor at the University of Baltimore, teaching a course in entrepreneurship. The University of Maryland Robert H. Smith School Of Business also appointed Mark as an Adjunct Faculty Member and he taught entrepreneurship there in spring 2002.

Mark served as the Vice-Chairman of the Board of Beth Jacob Synagogue in Baltimore City, having previously served as President of the Congregation.

Mark has had a lifelong fascination with flying, beginning as an Air Scout in the early 1950’s. Mark obtained his private pilot license in 1967. He has flown Piper’s, Cessna’s, and a Beech Debonair before transitioning to a Piper Malibu. He discontinued flying in 1986.

Mark Rosenberg is a native of Baltimore and a product of its public school system, graduating from the Academic Program at Forest Park High School. He went on to receive a Bachelor of Science in Accounting from the University of Baltimore. He served in the Maryland Air National Guard from 1960 to 1966. He has been married to Deborah Prout for twenty-five years. Deborah currently serves as Special Assistant to the Dean- School of Nursing, University of Maryland-Baltimore. Mark and Debbie had lived full-time in Incline Village, Nevada since 2005 until their recent return to Maryland. Mark and Debbie like to sail, downhill ski, kayak and hike in their spare time. Mark has two grown children. Dorothy, an architect, lives in Woodland, California, with her architect husband, Victor Burbank and family. Mark’s son Kevin, a CPA, and his wife Natalie Lopasic, MD, an ophthalmologist, live in Rexford, New York, outside of Albany with their family.

Mark E. Rosenberg 376 Alenthus Trail Crownsville, Maryland 21032 E-mail [email protected] Cell Phone- 775-815-4937 Home Phone- 410-923-2513

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