Consider Leveraging Your Existing Social Channels to Help Raise Visibility of Your Institution
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Social Media Content: Evera MRI Hospital PR Toolkit
Consider leveraging your existing social channels to help raise visibility of your institution as a leader in the management of treating patients with irregular heartbeats or at risk for sudden cardiac arrest. Please feel free to adapt and customize as appropriate for your institution. Twitter:
Use a link shortener, such as https://bitly.com/ to create a shortened URL so your links do not take up too many characters. Facebook:
Visuals can help increase engagement on your page, so include relevant images or videos with your post.
Suggested Twitter Content:
First implantable cardioverter defibrillator for MRI use now available at [INSERT HOSPITAL NAME]. Learn more: [BITLYLINK]
We’re proud to offer the latest technology for patients at risk for sudden cardiac arrest. Learn more: [BITLY LINK]
We’re committed to providing the best care for patients with implantable cardioverter defibrillators. Learn more: [BITLY LINK]
Ask your doctor about the latest advancements in implantable cardioverter defibrillators. Learn how we’re helping patients: [BITLY LINK]
Suggested Facebook Content:
Patients at risk for life-threatening cardiac arrhythmias or sudden cardiac arrest who may need an implantable cardioverter defibrillator system will be able to receive access to MRIs, which helps us to provide even better care. Learn how we are helping patients: [LINK to blog/web site].
More than one-third of patients with an implantable cardioverter defibrillator (ICD) are likely to need an MRI within four years. However, until now, patients with ICDs were unable to receive MRI scans. We’re proud to offer the first ICD for use with MRI scans. Learn more about the new technology: [LINK to blog/web site]