Station Profile: WCOL/Columbus, OH ACM Camp's Dual Impact
May 21, 2018, Issue 602 Station Profile: WCOL/Columbus, OH More than 65% of iHeartCountry stations saw gains with Per- sons 25-54 over the winter, according to format captain Rod Phil- lips, and the company’s WCOL/Columbus, OH enjoyed some of the most impressive. The station was up 25% year over year in that demo, and continues to post enormous numbers 6+. WCOL averaged an 11.9 over the last 13 PPM surveys, in fact, the highest being April’s 14.4. It was ‘COL’s best overall showing since PPM arrived in the market. The Columbus powerhouse has always been successful, but the last few months have been especially notable. PD Dan Zuko, who’s heading into his 20th year with the station and fifth at its helm, Rod Phillips attributes WCOL’s success to a seasoned and involved staff, increased concert traffic and a potent music cycle. Phillips, meanwhile, praises the “highly en- There’s A Neon Light: Broken Bow’s Jason Aldean at gaged” Zuko, the morning show Zuko co-hosts and a station that the St. Louis stop of his High Noon Neon Tour Thursday totally embraces its community. Country Aircheck recently caught (5/17). Pictured (front, l-r) are WIL’s Bud Ford, Jerry up with both to better understand what’s driving WCOL’s growth. Broadway, Kelly From Arnold and Danny Montana; Staff, Mornings & Competition: (back, l-r) Grady, KSD’s Jules Riley, Aldean, Ashley, “It’s crazy right now,” Zuko says of the sta- KSD’s Dusty Panhorst and the label’s Jim Malito.
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