Fashion- Refers to Design Characteristics That Are Popular

Fashion and Design

The Fashion Industry

Fashion- refers to design characteristics that are popular

Style- is the form of the garment. Rugby Polo T-shirt A line skirt Pencil skirt Bell bottom pants Boot cut Straight leg

4 segments of Fashion Industry Textile Industry- produces fibers and fabrics. Apparel Industry- Designers produce garments. Fashion Merchandizing- sell the apparel. Fashion Promotion- promotion and publicity to consumers

Elements of Design Line: stripes on a sweater, scoop neckline, seams on jeans; these are all examples of lines.

Vertical- sense of strength, gives height, wider stripe gives width.

Horizontal- feeling of restfulness; creates width; stripes far apart eye moves up and down.

Diagonal- suggest excitement and movement

Straight lines create crisp formal look.

Curved lines create a softer effect.

Zigzag lines create a sense of drama. Illusion- an image that fools the eye

Shape: outline of the garment defines its shape.

Natural- follows the body’s outline. Emphasizes waist

Bell- combines vertical/horizontal lines. Can add contours/make you look shorter.

Tubular- rectangular with no waistline. Vertical lines are dominant. Makes wearer appear taller and slimmer.

Full- more horizontal and curved. Makes body look larger. Garment shapes are influenced by fashion trends. Space: refers to the area within the outline of a garment/outfit.

Space can be divided by seams, buttons, pockets decorative trim, etc. Texture: the way a fabric looks and feels. Some textures are associated with certain types of clothing.

Function of garment relates to the texture choice. Color: this is what usually attracts people first. Select colors that suit you.

Understanding color Hue: specific color Value: lightness or darkness of a hue. Shade: adding black to a hue. Tint: adding white to a hue Intensity: brightness or dullness of a hue.

Color schemes- hue combinations that look good together.

Monochromatic- tints and shades of a hue.

Complementary- uses hues directly across from each other on the Color Wheel.

Analogous- uses 2 or more colors that are next to each other on the color wheel.

Split complementary-use 1 color plus 2 colors on either side of its complementary color scheme Triadic- uses 3 colors that are an equal distance apart on the color wheel.

Colors can create illusions. Cool: blue, green, violet Warm; yellow, red, orange

Clothing: All one color outfits give the illusion of added height. Sharp contrasts in hue, value, or intensity-might make you look shorter.

Tones in your skin, hair and eyes determine which colors look best on you.

Principles of Design Emphasis: technique of drawing attention where you want it. (Focal Point) Example: contrasting collar draws eye to face.

Add emphasis with:

Color, line, texture, design details and trims

Accessories add emphasis also

Proportion: one part of a design relates in size to another part.

Proportion in suit

Length of the jacket in relationship to the length of the skirt pants or dress.

Unequal portions are the most pleasing to the eye.

Long jacket/ short skirt

Short jacket/ long skirt

Choose clothing that is proportional to your own size. Small frame/ small proportions

Large Frame /large proportions Balance: involves giving weight to spaces on both sides of an imaginary line.

Creates a sense of stability

Rhythm: carries the eye through a regular pattern of design elements. (Plaids matching up, pockets and jackets have same curve.)