For Immediate Release
June XX 2015
Sugru Continues U.S. Expansion with New Hardware Retailer Listings
Sugru, the world’s first moldable glue, continues expansion across the U.S as the brand moves into the Hardware division
New York, N.Y. – Sugru continues to drive its U.S. expansion plans as the world’s first moldable glue becomes available in smaller hardware stores nationwide. New retailers include; Ace Hardware, True Value Hardware and Do It Best, as well as major hardware wholesalers Orgill.
Since its U.S launch in January 2015, Sugru has secured listings with larger key retailers such as Target and The Container Store. The brand is now exploring additional DIY markets, with the product becoming increasingly available at smaller independent and co-op hardware stores across the U.S.
America now accounts for 50% of the brand’s overall sales, with products available in over 2200 stores nationwide. Launching online back in 2010, when the first 1000 packs sold out in just six hours, Sugru has now sold in excess of 8 million individual packs worldwide. With the aim of becoming a household brand that sits in every kitchen drawer, Forbes calls Sugru “The 21st Century Duct Tape.”
Sugru’s unique formulation allows it to turn into a strong flexible rubber overnight, making it easy for anyone to fix hundreds of household problems. It adheres strongly and securely across many surfaces and environments – from the freezer to a steamy shower and from the home to the great outdoors.
Jane Ni Dhulchaointigh, CEO and inventor of Sugru commented:
“Since our official launch in the US last year, we have been thrilled with the success of Sugru in the American market. The sales figures alone highlight the demand level for an innovative product that appeals to the fixing and mending trend and mindset here in the States. As a result, we’re excited as a brand to be moving further into the hardware space, making Sugru easily accessible and available to DIY enthusiasts”.
About Sugru
Sugru is a moldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminum, steel, ceramics, glass, wood and other materials including some plastics and rubbers.
Sugru was created by Jane ni Dhulchaointigh, a young designer on a mission to empower people who want to repair and enhance their products. Available in 10 different colors, Sugru is stocked at a wide range of retailers nationwide, as well as Sugru.com. Sold in a 3 pack from $12 and 8 pack from $22. . Sugru in numbers: Sold in 165 Countries Listed no. 22 in TIME Magazine’s Top 50 inventions in the world the year it launched in 2010 1000s of different uses The first 1000 packs sold out in 6 hours, 5 million mini-packs have now been sold Average number of stars given by hundreds of amazon reviews - 4.5/5
About Sugru
Sugru is a moldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminum, steel, ceramics, glass, wood and other materials including some plastics and rubbers.
Sugru was created by Jane ni Dhulchaointigh, a young designer on a mission to empower people who want to repair and enhance their products. Available in 10 different colors, Sugru is stocked at a wide range of retailers nationwide, as well as Sugru.com. Sold in a 3 pack from $12 and 8 pack from $22. Invented for people looking to repair and improve stuff, it’s used by people in over 160 countries. Handy for any number of small home improvement projects, Sugru’s durable cured properties mean it’ll stay strong and securely bonded anywhere from the freezer to a hot shower, from the garden to the great outdoors.
Want to learn more?
Check us out: Sugru.com | Google + | Twitter | Facebook | YouTube
For more information, contact:
Manifest New York Marilyn Lopez, Milly Jones & Lucy Rogers t. (646) 893-3009 e. [email protected]