Inma-Nyprogramme-Final.Pdf

WELCOME

Dear Colleague,

When I became INMA president two years ago, our newsmedia industry was staring into the deepest, international economic abyss it had ever seen. From the ashes of that Great Recession has become a renewed energy to change the industry culture, transform business models, and commit anew to innovation. The 81st Annual INMA World Congress this week in New York aims to capture the spirit behind our industry’s transition from print to multi-media and — accelerate it. Thus, our conference theme: “Vision. Innovation. Now!” As we shed the print culture and adopt a multi-media opportunity culture, newspaper executives must:  Work harder and more cleverly for advertising sales and for providing more success for advertisers.  Segment into smaller slivers to increase audience and advertiser relevance.  Focus more on differentiating our value in marketing budgets.  Re-think and increase the value of our content on new platforms.  Move quickly, be willing to fail — yet fail fast and move on to the next idea. So much to do, so little time. This week’s INMA World Congress promises to renew and rejuvenate. It’s a time to step away from the office and step back for a broader perspective that we hope will bring great value to you and your enterprise. The programme has a New York slant to it, which is appropriate for our location. Yet our audience of industry leaders is very diverse: 325+ delegates from at least 44 countries. I hope that, beyond the programme, you get an opportunity to meet with your colleagues. It is the best of the panoply of great benefits of the World Congress that an international group of newspaper executives converges in one location. It makes for a robust “INMA conversation.” It’s been a great honour and privilege to serve as president of INMA the past two years, and I know this New York conference will be a great way to demonstrate what INMA has come to mean for all of us.

All the best,

Michael Phelps President, INMA CEO, Washington Examiner

INMA World Congress Programme INMA I page 3 ABOUT INMA

The International Newsmedia Marketing Association (INMA) is the world’s leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change.

INMA aims to provide thought leadership and practical ideas to grow audience, advertising, brand, and profits.

Objectives include: LEADERSHIP ON INDUSTRY ISSUES Best practices: Be the industry’s leading resource for best practices. INMA has taken an industry leadership role on key issues in 2011: Trends: Quickly identify and communicate trends. iPad/tablet business models Vision: Share the network’s vision and ideas with media Apple app subscription policy industry leaders. Integrating advertising sales Emerging value of content Founded in 1930, INMA today has more than 5,000 members in Social media opportunities 80+ countries.

INMA is headquartered in Dallas with offices in Antwerp and New Delhi.

Partner in Business

DTI™ delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company’s unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. DTI Cloud, DTI’s SaaS deployment model, provides new operational efficiencies for all of a HOW YOU CAN INTERACT WITH INMA

newspaper’s business- Bookmark us Facebook critical applications and Daily e-newsletter Twitter content. www.dtint.com. Weekly e-newsletter LinkedIn An INMA partner in RSS feeds business since 2009.

BENEFITS OF YOUR MEMBERSHIP

INMA.org Conference reports Awards Conferences Blogs Case studies Ideas Magazine Discussion boards Print/TV/radio archives Publications Member directory Industry news

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TOP 20 SEARCHED TERMS AT INMA.ORG From March 1 to May 1

Business 1 2 model 3 4 Easy pay 5 6Revenue model iPad

Transformation

Social media Advertising 7 8 9 sales 10

Circulation pricing Format change

11 Brand equity 16 Citizen journalists 12 Free dailies 17 Magazine 13 Mobile 18 Audience research 14 Research 19 Community relations 15 Mobile usage 20 Coupons

INMA World Congress Programme INMA I page 5 ABOUT WORLD CONGRESS

This week’s New York conference represents the 81st annual gathering of members of INMA (International Newsmedia Marketing Association). This week’s conference brings together more than 325 delegates from 44 countries around the world, with a mission that includes learning more about growing the newspaper’s franchise, benchmarking efforts with that of peers, and communicating to the broader newspaper industry a market-based vision.

REGISTRATION HOURS The INMA Registration Desk is located on the third floor of the Sheraton New York Hotel and Towers. Hours of registration are:

Sunday, May 15 7:30 am - 6:00 pm Monday, May 16 7:30 am - 6:15 pm Tuesday, May 17 7:30 am - 5:00 pm

CONTACTING THE HOTEL For those needing to contact the Sheraton New York Hotel and Towers, the property’s main telephone numbers are +1 212-581- 1000 or +1 888 627-7067.

BADGES AND TICKETS Badges must be worn at all times for admittance to official conference functions. Plenary session meal functions are included in registration. Delegates must have their badges present in order to gain access to receptions, lunches, and additional functions. If you have not signed up for the Awards Dinner, please visit the INMA Registration Desk. The cost is US$95 per person for delegates and US$195 for guests.

ATTIRE Dress during all conference sessions is business attire. “Business casual” is the attire for the Sunday evening Welcome Reception. Black-tie attire is optional for the Tuesday evening Awards Dinner.

QUESTIONS The INMA World Congress sessions are designed to be informative — and interactive. At each session, conference delegates will have the opportunity to ask questions of speakers verbally and via hand-written notes that will be delivered to the moderator. You may also e-mail questions to [email protected], or text message (SMS) +1 214 850-7972. These messages will be forwarded to the moderator during the session.

SPEECHES AND POWERPOINTS World Congress PowerPoints will be available exclusively to conference delegates at a private download page by Wednesday evening (New York time), May 18. An e-mail will be sent to delegates when all presentations have been uploaded. Please be aware that not all speakers grant permission to upload presentations. For this reason, presentations cannot be made available until after the World Congress.

DELEGATE LIST To facilitate the latest INMA World Congress registrations, the delegate list is presented separately from the World Congress programme. It is included in your registration materials. If there are corrections to be made to the list, kindly provide them at the INMA Registration Desk, and they will be included in the post-conference list.

SIMULTANEOUS INTERPRETATION Simultaneous interpretation into Spanish and Russian will be provided for the Brainsnack Seminar and Plenary Sessions, but not the INMA Awards Dinner and the Post-Conference Executive Briefing: Wall Street Journal/Dow Jones.

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SCHEDULE

MAY 15 SUNDAY

7:30 am - 6:00 pm Third Floor REGISTRATION DESK

9:30 am - 12:00 noon Empire Ballroom, Second Floor PRE-CONFERENCE BRAINSNACK SEMINAR Start your morning with seven rapid-fire, high-energy case studies highlighting what the top news companies are doing to grow their audience, advertising, and brand across platforms. A “brainsnack” is a quick-to-the-point presentation on a subject: in INMA’s case, 10-minute presentations with no more than 20 PowerPoint slides.

CAN WE TRULY DRIVE NEW REVENUE FROM THE IPAD AND TABLET DEVICES? Hear what the Daily Telegraph in London did to optimise its readers’ experience and its own revenue streams by embracing all that tablets have to offer. Meanwhile, what about the Apple relationship? What do readers say about the devices? Mark Challinor, Director of Mobile, Telegraph Media Group, United Kingdom

CONVERTING HIGH HEELS SUPPLEMENT TO STAND-ALONE MAGAZINE Every Saturday, Gazeta Wyborcza publishes a free supplement for women called High Heels. Staff always wondered if the brand was strong enough to survive if it was a stand-along magazine. The newspaper published High Heels Extra, a quality glossy female magazine, that became a big success. Grzegorz Piechota, Director of Social Media, Gazeta Wyborcza, Poland

SELLING OUT TABLET/MOBILE ADVERTISING INVENTORY The Globe and Mail’s mobile advertising sales strategy capitalised on new app product launches by creating unique sponsorship packages that sell out in less than 24 hours. Andree Gosselin O’Meara, Director, Audience Development and Content Distribution, Mobile and Digital Media, The Globe and Mail, Canada

MULTI-PLATFORM TRANSITION, FROM THEORY TO PRACTICE Like many newspaper’s, Folha de S.Paulo has transitioned from primarily a print newspaper to a multi-platform news operation — ranging from the newsroom to the advertising sales department. Learn about the practical lessons from this transition and what it means for content and advertising. Marcelo Benez, Advertising Director, Folha de S.Paulo, Brazil

EMERGING DIGITAL MEDIA PLATFORMS, PAST, PRESENT AND FUTURE ROULETTE We’ve seen the statistics on digital growth stalling. We are all building our businesses for future platforms. But, how can we everywhere? In this presentation, learn about the Washington Post and its views on trends, responses and areas for growth. Ken Babby, Chief Revenue Officer, Washington Post, and General Manager, Washington Post Digital, United States

ADVERTISING INNOVATION IN A DYNAMIC MARKET Ads24 is the national sales arm for Media24 newspapers selling across 117 print and digital properties and reaching 72% of all South African newspaper readers. In this presentation, learn how traditional ad spending plans are changing, how Ads24 is going after non-traditional advertisers, and how the door has been opened for creative and innovative executions in print and digitally. Linda Gibson, Chief Executive Officer, Ads24, South Africa

DN SCHOOL: REACHING OUT TO YOUNG GENERATION To secure future growth, Dagens Nyheter has developed a raft of activities which reach out to the younger generation in different ways and go far beyond traditional Newspaper In Education (NIE) programmes. Learn more about the “DN School” initiative in this presentation. Johan Othelius, Director of Sales and Marketing, Dagens Nyheter, Sweden

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SCHEDULE

MAY 15 SUNDAY

12:00 noon - 12:30 pm Empire Ballroom, Second Floor ANNUAL BUSINESS MEETING Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

6:30 pm - 8:30 pm Central Park West, Second Floor WELCOME RECEPTION Meet peers and fellow news industry executives at this cocktail reception at the Sheraton.

MAY 16 MONDAY

7:30 am - 6:00 pm New York Ballroom East, Third Floor AV Sponsored by Gabriels Technology NETWORKING LOUNGE

7:30 am - 6:15 pm Third Floor REGISTRATION DESK

8:30 am New York Ballroom West, Third Floor WELCOME AND INTRODUCTIONS In the World Congress’ opening ceremonies, a roll call of nations present and opening remarks from the President put in perspective the next two days of programming. Michael Phelps, President, INMA, and President/CEO, Washington Examiner Ravi Dhariwal, Vice President, INMA, and CEO/Publishing, The Times of India Juan Señor, Conference Moderator, and Director, Innovation Media Consulting

SUB-THEME: BOLD VISIONS, BOLD STRATEGIES

9:00 am New York Ballroom West, Third Floor THE FUTURE DOES NOT FIT IN THE CONTAINERS (OR THE MINDSETS) OF THE PAST A perspective on how to see reality, stop fretting old stuff, and start getting new stuff. The power of marketing and brand-building is more important than ever, and how news publishers position themselves in the coming years of transition will likely determine their fate. Rishad Tobaccowala, Chief Strategy and Innovation Officer, Vivaki

9:45 am New York Ballroom West, Third Floor HOW TO SURVIVE AND THRIVE IN THE DIGITAL MEDIA REVOLUTION Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a “C-Scape” has emerged — a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business — especially news companies. This presentation will be based on the new book, C-Scape: Conquer the Forces Changing Business Today, which shows the challenges are daunting and the opportunities are huge for publishers with vision. Larry Kramer, Author, C-Scape, and Founder, Marketwatch.com

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SCHEDULE

MAY 16 MONDAY

10:30 am NETWORKING BREAK Co-sponsored by Planeta Marketing and Saxotech

11:15 am New York Ballroom West, Third Floor NEWSPAPERS: A REVISED VIEW Innovation, transformation, and culture change are central to the newspaper’s rebirth as a multi-media brand. In this unique and interactive presentation, learn how consumer perception of newspapers is changing, how to derive value from finite communities, the proper role of social media and newspapers, the latest on iPad engagement, and what advertisers want from the multi-media publisher. Earl J. Wilkinson, Executive Director and CEO, INMA

12:30 pm - 2:00 pm NETWORKING LUNCH

SUB-THEME: NEXT GENERATION OF CROSS-PLATFORM ADVERTISING SALES

2:00 pm New York Ballroom West, Third Floor INTEGRATED ADVERTISING SALES 2.0 The Denver Post and Deseret Digital Media have advanced integrated sales models rooted in distinct multi-media strategies. One company can’t integrate enough fast enough. The other company believes sales strategies should be based on the unique values of the platform. In this unique point/counter-point where the audience can decide differences and nuances, learn about the two newspapers’ organisational structures, CRM systems, hiring philosophies, product-agnostic sales engines, and the nuances of selling print and digital marketing solutions — a presentation beyond whether or not to integrate. This session will look at success by sales channel and leveraging legacy sales teams. Kirk MacDonald, Executive Vice President/Advertising, Marketing and Digital Sales, Denver Post Michael Petroff, Vice President/Sales and Revenue Products, Deseret Digital Media

3:00 pm NETWORKING BREAK Co-sponsored by Levoir and RAM

3:45 pm New York Ballroom West, Third Floor IDENTIFIABLE AND SEGMENTABLE: FINANCIAL TIMES AND MULTI-MEDIA SALES When the Financial Times created its metered paywall in 2007, the pundits said they were crazy. Four years later, the ability to identify its audience, segment readers, and demonstrate engagement has sent digital advertising soaring. Learn how the FT’s multi-media packages have grown revenue and changed the company’s culture. Andrew Sollinger, Managing Director/U.S. Commercial Operations, Financial Times

SUB-THEME: PERSPECTIVES

4:30 pm New York Ballroom West, Third Floor IF I HAD TO RUN A NEWSPAPER AGAIN ... When Brian Tierney stepped down as president/CEO of Philadelphia Media Holdings, the news industry lost one of its fiercest agents for change and innovation. In this unique presentation, INMA invites him back to the industry table to provide insights on what he might have done differently as a publisher and how the news industry as a whole should change — lessons vital to publishers inside and outside the United States. Brian Tierney, CEO, Realtime Media

5:00 pm PLENARY SESSION CONCLUDES FOR DAY

5:00 pm - 6:00 pm New York Ballroom East, Third Floor RECEPTION Unwind after a day of conference sessions with a reception before heading out for business dinners and functions. Sponsored by NewspaperDirect

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SCHEDULE

MAY 17 TUESDAY

7:30 am - 5:00 pm New York Ballroom East, Third Floor NETWORKING LOUNGE

7:30 am - 5:00 pm Third Floor REGISTRATION DESK

SUB-THEME: DRIVING VALUE WITH MULTI-MEDIA AUDIENCES, PLATFORMS, CONTENT

8:25 am OVERVIEW

8:30 am New York Ballroom West, Third Floor TRADITIONAL MEDIA COMPANIES IN THE DIGITAL AGE: STEPS TOWARD TRANSFORMING Smartphones. Tablets. Digital. With so many platforms — plus print — what are the organising principles of a multi- platform strategy? What are the practical steps needed to change a traditional media company’s culture to get the most out of the Digital Age? Randall Rothenberg, President and CEO, Interactive Advertising Bureau

9:15 am New York Ballroom West, Third Floor EVOLUTION OF THE MEDIA ECOSYSTEM Rapid technology change is causing ripple effects on the content side of the media business, forcing news publishers to constantly re-evaluate how consumers are interacting with their brands and platform experiences. In this presentation, learn how news and media consumption are changing with tablets, smartphones, the PC-based Web — and its implication for print consumption. Learn what is next in terms of devices and what this means for consumption and audiences. Scott Brown, Senior Vice President, Global Communications, Media Practice Consumer Insights and Strategic Relations, The Nielsen Company

10:00 am NETWORKING BREAK Sponsored by Atex

10:45 am New York Ballroom West, Third Floor THE NEW YORK TIMES AND THE DIGITAL FRONTIER The New York Times is widely viewed as setting the standard for journalistic excellence and product innovation for the newspaper industry worldwide. In 1996, it shifted from a regional to a national newspaper. Earlier this year, it implemented a digital paid content strategy that is the talk of the media industry. In this session, INMA and its members will hold a wide- ranging conversation with the publisher of The Times about his newspaper’s mission to preserve quality journalism in the Digital Age. Also, how is the Times changing with the fast-shifting media landscape; what should we expect of The Times’s paid content strategy, and what lessons are applicable to peer newspapers worldwide? Arthur Sulzberger Jr., Publisher, The New York Times, and Chairman, The New York Times Company

11:45 am New York Ballroom West, Third Floor APPLE, GOOGLE, AND THE PUBLISHER RELATIONSHIP App subscriptions, advertising CPMs, SEO, customer data, content control. Apple and Google have become mega- partners of news publishers worldwide, holding massive sway over the evolution from news-on-paper to multi-platform news provider. In this presentation, INMA will discuss and debate the opportunities and threats to working with Apple and Google. Frédéric Filloux, Editor and Author, Monday Note

12:30 pm NETWORKING LUNCH

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SCHEDULE

MAY 17 TUESDAY

2:00 pm New York Ballroom West, Third Floor CASE STUDY: VG AND THE MOVE TOWARD MERGING PRINT AND ONLINE As Schibsted-owned VG manages the tricky transition from print to multi-media, it has chosen to keep print and online separate — until now. Learn how this innovative Norway-based publisher is now integrating print and online, why it’s making the move now, and how to keep the fire alive while transitioning to multi-media. Torry Pedersen, CEO and Editor-in-Chief, VG

2:45 pm New York Ballroom West, Third Floor CASE STUDY: SPORTING NEWS’ FIRST-MOVER PAID CONTENT STRATEGY AND THE APPLICABILITY TO NEWSPAPERS Learn how a 125-year-old brand has evolved from a weekly newspaper into a bi-weekly magazine, a free Web site based on breaking news and trending topics, and a paid daily product for tablets, smartphones and Web users. Also learn their hands-on approach to converting to an online paid model. Geoff Shaw, Vice President/Digital Media, Sporting News

3:30 pm CONCLUDING CEREMONIES The conference will conclude with the passing of INMA’s presidential gavel from President Michael Phelps of the Washington Examiner to Vice President Ravi Dhariwal of the Times of India.

4:00 pm PLENARY PROGRAMME CONCLUDES

7:00 pm - 10:30 pm New York Ballroom West, Third Floor AWARDS DINNER The formal conference has concluded, and now it’s time for a night of celebrations. Over dinner and drinks, sit back and learn the winners of the INMA Awards competition, representing the top marketing campaigns from the past year. The 2011 Silver Shovel Award also will be presented, rewarding individual achievements in the news industry.

MAY 18 WEDNESDAY

9:30 am - 11:30 am New York Ballroom East, Third Floor POST-CONFERENCE EXECUTIVE BRIEFING: WALL STREET JOURNAL/DOW JONES As one of the world’s elite news organisations, the Wall Street Journal has long been a benchmark for excellence in journalism. The Journal and corporate parent Dow Jones are now leading the transformation to multi-media with new energy in the print platform, paid content, the iPad, and more. In this exclusive executive briefing for INMA conference delegates, learn the latest in the Journal’s digital, marketing, audience, and advertising capabilities. Daniel Bernard, Chief Product Officer, The Wall Street Journal Digital Network Lynne Brennen, Senior Vice President, Circulation, Dow Jones & Company Anthony Cenname, Publisher, WSJ.Magazine Emily Jipson, Vice President, Product, WSJ.com & Emerging Media, The Wall Street Journal Digital Network Michael W. Miller, Senior Deputy Managing Editor, The Wall Street Journal Romy Newman, Vice President of Multimedia Sales, The Wall Street Journal

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SPONSORS I NETWORKING LOUNGE

ATEX Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, Atex is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand. ADDRESS CONTACT Woodside House Malcom McGrory Latimer, BUCKS HP5 1UQ [email protected] United Kingdom www.atex.com Phone: +1 781-685-3240 Fax: +1 978-851-5058

DIGITAL TECHNOLOGY INTERNATIONAL DTI™ delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company’s unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. DTI Cloud, DTI’s SaaS deployment model, provides new operational efficiencies for all of a newspaper’s business- critical applications and content. ADDRESS CONTACT 1180 N. Mountain Springs Parkway Don Oldham Springville, UT 84663 USA [email protected] Phone: +1 801 853-5000 www.dtint.com Fax: +1 801 853-5002

GABRIELS TECHNOLOGY SOLUTIONS Founded in 1994 and headquartered in New York City, Gabriels Technology Solutions (GTS) is a leading private label e-commerce provider specialized in delivering high performance, search engine optimized applications. GTS develops, powers, and manages online vertical solutions for over 500 media properties, and real estate companies worldwide. Expertise includes advanced search technology, custom software development, mission critical hosting ser vices, and data management. Enterprise level products include Real Estate, Automotive, Employment, and Mar ketplace platforms, using scalable technology to support content rich, high traffic websites. ADDRESS CONTACT 1250 Broadway, 28th Floor Gabriel Cianchetto New York, New York, USA [email protected] Phone: +1 212-741-0700 www.gabriels.net Fax: +1 212-239-0968

LEVOIR Levoir is all about contents à la carte! We develop collectible contents for newspapers and other media players, to help them boost their sales and market presence. For more than ten years, our team has been creating groundbreaking projects that have really made a difference. It’s high time we did it for you. ADDRESS CONTACT Alameda Bonifacio Lozano Silvia Reig Molina Lote 2-E, Oeiras 2780 125 Portugal [email protected] Phone: +34 60 782-2492

NEWSPAPERDIRECT NewspaperDirect delivers the world’s publications to millions of readers the way they want to receive them — in print, online, offline, on their smartphone, tablet or eReader — wherever they live, travel, work, study or play. NewspaperDirect’s flagship product, PressDisplay.com, and its SmartEdition ePaper Solution, enable publishers to extend their market reach to over 2,500 libraries worldwide, hundreds of corporate and government offices, thousands of hotels, major channel partners and millions of consumers around the globe. And with its continual investment in most innovative digital publishing platform in the industry and unique no-operational-cost business model, it’s no wonder that NewspaperDirect is recognized as the world leader in multi- channel content distribution and monetization, and the chosen partner of over 1,500 publishers from 90 countries. ADDRESS CONTACT 120-10451 Shellbridge Way Igor Smirnoff Richmond, B.C. V6X 2W8 Canada [email protected] Phone: +1 604 278-4604 x317 www.newspaperdirect.com Fax: +1 604 278-4684

INMA I page 18 INMA World Congress Programme SPONSORS I NETWORKING LOUNGE

PAPERVIEW Founded in 1998, Paperview is both the pioneer and market leader of full service content-based marketing and promotional solutions to and for the press. With clients in more than 15 territories, Paperview offers a unique value proposition in terms of know-how, project management, content and financial flexibility that can go so far as Paperview taking on the complete financial risk of any given project. ADDRESS CONTACT 134-146 Curtain Road Maximilian Weiner London EC2A 3AR [email protected] United Kingdom www.paperviewgroup.com Phone: +32 2 550-1040 Fax: +32 2 550-1041

PLANETA MARKETING Your reliable partner for press promotions. Worldwide proven leader in press promotions. Seventh worldwide publishing group offering editorial content and a fully integrated services. We can help to increase your readership and circulation, at the time you make new revenues. Now, we can also provide great contents for Tablets, as a new way of press promotion. ADDRESS CONTACT Avda. Diagonal, 662 2º Carlos Alberto Andrade Barcelona 08034 Spain [email protected] Phone: +34 93 344-0720 www.planetamarketing.com Fax: +34 93 209-6919

PPI MEDIA With a good chance your freshly printed newspaper is made with ppi Media’s publishing solutions. Knowledge of the traditional media industry is our advantage when taking off to new, multi-media and cross-platform offerings. ppi Media’s portfolio of integrated print, online, and mobile solutions encompasses cross-platform ad sales, value priced editorial workflow solutions and an iPad newsreader specifically made for newspaper publisher. With over 100 newspaper groups/publishers worldwide, ppi Media ranks among the top software providers for newspaper and cross-media publishers. ADDRESS CONTACT 800 E. Oak Hill Drive Markus Feldenkirchen Westmont, IL 60559 USA [email protected] Phone: +1 630 920-2093 www.ppimedia-us.com

RESEARCH AND ANALYSIS OF MEDIA (RAM) Over 400 newspapers, magazines, internet and mobile phone media companies in some 13 countries use RAM, a complete research and analysis system, to measure reader engagement and advertising effectiveness. All material and results (from more than 15 million interviews) are combined in a single, common reference database. This unique solution combines a rapid and cost-efficient research and survey process with solid, qualitative results. RAM provides a critical link between the media and its audience. ADDRESS CONTACT 236 Pablo Road Bob Busch Ponte Vedra Beach, FL 32082 USA [email protected] Phone: +1 904 685-2859 www.rampanel.com Fax: +1 904 685-2875

SAXOTECH SAXOTECH helps media companies address the changing behaviors of consumers by providing enterprise content management and monetization solutions for multi-channel publishing. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish for digital and print channels and are backed by world-class customer implementation, training, support and ongoing development. Today, SAXOTECH’s solutions are in use by more than 470 news organizations around the world. ADDRESS CONTACT 302 Knights Run Avenue Don Martin Suite 1150, Tampa, FL 33602 USA [email protected] Phone: +1 813-314-2736 www.saxotech.com

INMA World Congress Programme INMA I page 19 NETWORKING

MAY 15 SUNDAY 6:30 pm - 8:30 pm Central Park West, Second Floor WELCOME RECEPTION Meet peers and fellow news industry executives at this cocktail reception at the Sheraton. It’s a great way to meet people before going to dinner or seeing a show. Dress for the evening is business casual.

MAY 16 MONDAY 5:00 pm - 6:00 pm New York Ballroom East, Third Floor RECEPTION Unwind after a day of conference sessions with a reception before heading out for business dinners and functions.

MAY 17 TUESDAY 7:00 pm - 10:30 pm New York Ballroom West, Third Floor AWARDS DINNER The 81st Annual INMA World Congress will conclude with a gala dinner honouring the best marketers and the best marketing campaigns in the newspaper industry from the past year. Settle into an evening of music, entertainment, networking — and awards. The 2011 Silver Shovel Award will be presented, honouring an individual for their contributions to the newspaper industry and to INMA. And the formal unveiling of winners in the INMA Awards 2011 competition — the pinnacle of success in newspaper marketing — will be made throughout the evening. Get ready for an evening of glamour and glitz! Dress for the evening is business attire with black-tie optional.

RECENT SILVER SHOVEL AWARD RECIPIENTS

2010: Ed Efchak 2007: Inge Van Gaal 2004: Sergio Rego Monteiro Yasmin Namini Herman Verwimp 2003: Frits Lahnstein 2009: Ross McPherson 2006: Mark Challinor 2002: Jan Lamers 2008: Scott Stines 2005: Howard Brown 2001: Carolyn Pugh Foust Earl Wilkinson

RECENT INMA AWARDS “BEST OF SHOW” RECIPIENTS

2010: The Times of India 2005: Frankfurter Allgemeine Zeitung, Germany 2009: Montreal Gazette, Canada 2004: The New York Times, USA 2008: Economic Times, India 2003: Göteborgs-Posten, Sweden 2007: Kleine Zeitung, Austria 2002: The New Zealand Herald, New Zealand 2006: Het Nieuwsblad, Belgium 2001: Cape Times, South Africa

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WORLD CONGRESS BLOG

REAL-TIME FUSION BLOG COVERS WORLD CONGRESS

It is appropriate that, to cover INMA’s annual World Congress about the hottest trends in media, we use the hottest trends in media. This year, that includes bringing in a team of fusion journalists from Western iMedia, the innovative editorial startup operated out of Western Kentucky University.

Ten of these multi-platform storytellers will integrate with INMA’s own editorial and online staff to report every possible facet of the conference in every practical format. You will recognise them all over the event by their flashing multi-media nametags. You’ll see their work in real time all over this Web site. And don’t be surprised when they also reach out to you through your mobile phone, iPad and Twitter feed to get you involved in the story. That’s part of what they do.

“Fusion journalists combine the ethics and mission of quality editorial work with an atypical range of expertise in making that work more visual, more tangible, more accessible to a contemporary audience,” says Western iMedia director Kerry Northrup. “These are journalists who don’t just tell stories but who create the environments in which news consumers experience those stories across multiple media and emergent technologies.”

For the INMA World Congress, we’ve asked Western iMedia to concentrate on generating a social mediastorm and on vidcasting conference activities and participants.

iMedia will be out to engage as many conference participants as they can in a continuous, robust exchange of thoughts and ideas through Twitter and other networks. From your iPhone or Blackberry directly into our editorial workflow, then — enhanced and contextualised — on to the world, even while the speaker is still presenting. BYOB (bring your own Blackberry). iMedia will provide training on how to contribute.

By the time the conference is over, as Northrup explains it, each of these pieces of “micro-journalism” combine in the multiblog environment to become a rich and complete report of the entire experience that will be the 81st INMA World Congress.

World Congress Blog www.inma.org/wc Twitter #inmawc

INMA I page 22 INMA World Congress Programme LEADERSHIP

BOARD OF DIRECTORS The INMA Board of Directors is the governing body of the Association with oversight, fiduciary, and strategic responsibilities. This volunteer body of INMA members aims to fulfill the vision and mission of INMA. Board members serve three-year terms, while officers serve two-year terms.

OFFICERS DIRECTORS President. Michael Phelps, Washington Examiner, USA Olivier Bonsart, Ouest-France, Rennes, France Vice President. Ravi Dhariwal, Bennett, Coleman & Company, Dissica Calderaro, A Crítica, Manaus, Brazil New Delhi, India Mark Challinor, Telegraph Media Group, London, United Kingdom Past President. Ed Efchak, Customers by Design LLC, USA Rob Curley, Greenspun Interactive, Las Vegas, USA Treasurer. Scott Stines, mass2one, Cedar Rapids, USA Bob Dickey, Gannett, McLean, USA South Asia Division President. Tariq Ansari, Mid-Day Multimedia Ltd., Sandra Gómez, El Diario de Hoy, San Salvador, El Salvador Mumbai, India Harold Grönke, Verlag Dierichs, Kassel, Germany Europe Division President. Grzegorz Piechota, Gazeta Wyborcza, Alberto Jaramillo, 360com, Mexico City, Mexico Warsaw, Poland Yasmin Namini, The New York Times, USA Latin America Division President. Marcelo Benez, Folha de S.Paulo, Bengt Ottosson, Expressen, Stockholm, Sweden São Paulo, Brazil José Luis Parra, El Mercurio, Santiago, Chile North America Division President. Kathleen Coleman, Tom Ratkovich, smartFOCUS ASTECH, Denver, USA The Spokesman Review, Spokane, USA Kjersti Løken Stavrum, Aftenposten, Oslo, Norway Robert Whitehead, Fairfax Media, Sydney, Australia Lukas Widjaja, Kompas Gramedia, Jakarta, Indonesia

REGIONAL BOARDS INMA regional boards govern Association activities specific to their region of the world: Europe, Latin America, North America, and South Asia.

EUROPE DIVISION NORTH AMERICA DIVISION President. Grzegorz Piechota, Gazeta Wyborcza, Warsaw, Poland President. Kathleen Coleman, The Spokesman-Review, Spokane, Past President. Wolfgang Bretschko, Styria Medien, Graz, Austria Washington Officer. Olivier Bonsart, Ouest-France, France Vice President. Sandy MacLeod, The Toronto Star, Canada Officer. Mark Challinor, The Daily Telegraph, London, United Kingdom Past President. James Gold, Leap Media Partners, LLC, Lutz, USA Officer. Herman Verwimp, Gijbels Group, Brussels, Belgium Bernard Asselin, Bleublancrouge Inc., Montreal, Canada Emilio Barberán, Planeta Marketing, Barcelona, Spain Ken Babby, The Washington Post, USA Alain Couchot, L’Alsace – Le Pays, Mulhouse, France Lynne Brennen, Dow Jones & Co., Inc., Princeton, USA Jan Damgaard, Ekstra Bladet, Copenhagen, Denmark Laurie Finley, Winnipeg Free Press, Manitoba, Canada Griet Ducatteeuw, Corelio, Brussels, Belgium Murray Gaylord, The New York Times, USA Paul Farrell, The Irish Times, Dublin, Ireland Andrée Gosselin O’Meara, The Globe and Mail, Toronto, Canada Alexandre Nilo Fonseca, Controlinveste Media, Lisbon, Portugal Elizabeth Hansen, Bangor Daily News, Bangor, USA Angelo Galli, Class Editori, Milan, Italy Chris Hendricks, The McClatchy Company, Sacramento, USA Niklas Jonason, Stadsporten Citygate AB, Stockholm, Sweden Wendy Hurwitz, Gannett, Co., McLean, USA Sergey Kalmykov, AllRussia News Agency, Moscow, Russia Kirk MacDonald, The Denver Post, USA Trude Margel, Mediasite, Oslo, Norway Tyler Mack, Las Vegas Review-Journal, USA Chris Pennock, Johnston Press, Peterborough, United Kingdom John Newby, The Times, Ottawa, USA Masa Peura, Helsingin Sanomat, Helsinki, Finland Michael Petrak, MediaNews Group, Denver, USA Stef Rietbergen, De Gelderlander, Nijmegen, Netherlands Sara Weaver, The Desert Sun, Palm Springs, USA Erik Roose, AS Postimees, Tallinn, Estonia Guillermo Schmitt, Segodnya Publishing Group, Kiev, Ukraine SOUTH ASIA DIVISION Peter Szauer, HVG Publishing House, Budapest, Hungary President. Tariq Ansari, Mid Day Multimedia Ltd., Mumbai, India Past President. Ravi Dhariwal, The Times of India, New Delhi, India LATIN AMERICA DIVISION Mariam Ali Baig, Dawn Group of Newspapers, Karachi, Pakistan President. Marcelo Benez, Folha de S.Paulo, São Paulo, Brazil Sanjay Gupta, Dainik Jagran, Kanpur, India Past President. José Luís Parra, El Mercurio, Santiago, Chile Bharat Kapadia, Lokmat, Mumbai, India Paulo Mira, PHD Business, Inc., Miami, USA Siddharth Kothari, Rajasthan Patrika, Jaipur, India Marcela Jovel de Molina, La Prensa Grafíca, San Salvador, El Salvador Jacob Mathew, Malayala Manorama, Kottayam, India Alfredo de la Torre, Grupo Clarín, Buenos Aires, Argentina D. D. Purkayastha, ABP Pvt, Ltd., Calcutta, India I. Venkat, Eenadu Group, Hyderabad, India

STAFF INMA employs a professional staff at its global headquarters in Dallas, USA, as well as its regional offices in Antwerp, Belgium, and New Delhi, India.

Earl J. Wilkinson, Executive Director Inge Van Gaal, Europe Division Coordinator Dawn McMullan, Editor, Ideas Magazine Maria Terrell, Associate Director Tom Corbett, Europe Division Project Manager Andrea Loubier, Editor Jara Geczi, Office Director Priya Marwah, South Asia Coordinator Bob Ogle, Editor Megan DeLeon, Event Manager Danna Emde, Art Director Elaine Clisham, Editor

INMA World Congress Programme INMA I page 23 CORPORATE MEMBERSHIP

More and more companies are transitioning from Individual Membership in INMA to an INMA Corporate Membership, which allows an unlimited number of a company’s employees to enjoy the full benefits of INMA.

This low-cost, high-value innovation programme started in 2009 and is now the fastest-growing segment within INMA as companies commit to exposing large numbers of employees to ideas, innovation, and people through membership.

CORPORATE MEMBERS OF INMA (AS OF MAY 1, 2011)

INMA I page 24 INMA World Congress Programme MEMBER DIRECTORY

NETWORK WITH FELLOW MEMBERS

Take advantage of the INMA.org Member Directory to network with peers throughout the year.

INMA World Congress Programme INMA I page 25 UPCOMING CONFERENCES

SÉMINAIRE FRANCOPHONE INMA 09-11 June 2011 | Montpellier, France

The INMA French Seminar is a hands-on, intimate event designed to explore the practicalities of what’s happening at newspapers in France and the French-speaking regions of Switzerland and Belgium. The theme of this year’s 13th annual seminar be will be “Stay Ahead Of Your Audiences” and feature workshops on classifieds, online, single-copy sales, distribution, CRM, and retaining subscribers and advertisers.

INMA SOUTH ASIA CONFERENCE 11-12 August 2011 | Bangalore, India

The INMA South Asia Conference is a market-leading event designed to capture strategic best practices and the practicalities of newspaper advertising sales for newspaper executives from the leading companies in India, Pakistan, Bangladesh, Sri Lanka, and others interested in this region. This fifth annual conference will be held in Bangalore with theme to be announced soon.

INMA NEDERLANDS-VLAAMS NIEUWSMEDIA CONGRES 09-10 September 2011 | Utrecht, The Netherlands

The INMA Dutch-Flemish Newsmedia Conference brings together Dutch- and Flemish-speakers from The Netherlands and Belgium every other year to share emerging strategies and best practices to grow audience and advertising across platforms. For 2011, the programme is based on interaction and will focus heavily on growing advertising and audience across platforms as we emerge from recession.

INMA EUROPEAN CONFERENCE 19-21 October 2011 | Lisbon/Cascais, Portugal

The INMA European Conference 2011, in cooperation with OPA Europe, will bring together a European audience to explore the best practices of European newsmedia companies as they aim to grow audience, advertising, and brand across platforms in a profoundly changed economy. The conference theme will be “Stay Ahead Of Your Audiences.” Pre-conference research and local media seminars will be held.

INMA AUDIENCE SUMMIT 24-25 October 2011 | Las Vegas, United States

The INMA Audience Summit will focus on audience growth strategies in print, digital, mobile, and emerging platforms. Focus will be on the news eco-system, e-readers, membership programs, metrics, innovation, and the balance between legacy systems and multi-media. The Audience Summit will be a mix of digital and print initiatives and a mix of strategic and best-practice presentations.

INMA SEMINÁRIO INTERNACIONAL DE JORNAIS 21-22 November 2011 | São Paulo, Brazil

The INMA International Newspaper Marketing Seminar brings global best practices in newspaper marketing to Brazil. This case study-focused seminar includes speakers from the leading newspapers in North America, Europe, and Latin America as INMA aims to be the Brazilian newspaper industry’s “window on the world.” Join INMA for the hottest new seminar in Brazil.

INMA I page 26 INMA World Congress Programme INMA BLOG NETWORK

The “INMA conversation” is alive and well in 10 blogs written by 40 volunteer bloggers addressing key strategic issues. Go to www.INMA.org/blogs.

OUT OF THE BOX This blog features Kylie Davis’ professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism; creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above.

UNLOCKING THE VALUE OF CONTENT As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry’s success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms.

AUDIENCENTRICITY Audiencentricity offers ideas and observations on media, business and technology trends from DTI’s global team. The blog explores audience-centric newsmedia strategies: new ways to grow audiences and revenues.

THE EARL BLOG Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation.

INTEGRATED ADVERTISING SALES Integrating advertising sales across platforms is the premier model for newsmedia companies to grow and sustain revenue at maximum efficiency. Yet the transition to this model is fraught with cultural, organisational, and management pitfalls. We aim to provide insights into the total audience model for advertising sales and inject digital fluency into advertising departments.

BOTTOM-LINE MARKETING The blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies. Our bloggers are some of the leading marketers at the world’s leading newsmedia companies today. They will aim to show how marketing — often under-utilised in the news industry — improves the bottom line.

MOBILE AND TABLETS FOR NEWSMEDIA As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile new.

MEDIA RESEARCH BLOG The mission of the blog is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. We hope to inspire media researchers worldwide with this blog.

WORLD CONGRESS BLOG The World Congress Blog is your up-to-the-minute guide on-site and post-conference — to INMA’s premier event.

INMA NEWS BLOG The INMA News Blog keeps you up to date on all things INMA. Yes, we’re a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new release.

INMA World Congress Programme INMA I page 27 RECENT CONFERENCE REPORTS

INMA produces executive summaries of media industry conferences exclusively for members. You may download reports in your Settings page or via Reports at INMA.org. Conferences covered thus far in 2011 include:

NAA mediaXchange, Dallas, USA Borrell Local Online Advertising Conference, New York, USA ARF Re:think Conference, New York, USA FT Digital Media & Broadcasting Conference, London, U.K. Digital Innovators Summit, Berlin, Germany OMMA Global, San Francisco, USA AAAA Transformation Conference, Austin, USA WAN-Ifra World Newspaper Advertising Congress, Malta

INMA I page 28 INMA World Congress Programme RECENT PUBLICATIONS

NEWSPAPERS AND SOCIAL MEDIA: FROM MONOLOGUE TO DIALOGUE How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of this report. Topics include why social media engagement gives new life to content, how to identify a brand voice that is social, and newspapers building social experiences around content.

TABLET OPPORTUNITIES FOR NEWS PUBLISHERS One year after the iPad’s announcement, news publishers are zealously experimenting with tablets and apps to see where they fit into the lives of consumers and the budgets of advertisers. Engagement is up, multi-media strategies are in, and how people interact with news may never be the same. Learn what market-leading newspapers worldwide are doing to exploit the opportunities presented by the iPad and emerging devices.

NEWSMEDIA OUTLOOK 2011: PRACTICAL STRATEGIES TO MAKE MULTI-MEDIA PAY OFF FOR PUBLISHERS The practicalities of transitioning from news-on-paper to multi-media is the focus of INMA’s 10th annual Outlook report that identifies trends, planning prisms, and challenges for newsmedia companies in the year ahead. Subjects covered: culture change, strategy assumptions, transformation, paid content, mobile, tablets, integrated advertising sales, news brands, and value creation through linking audience, content, and platform.

REALLOCATING MARKETING IN THE AGE OF MULTI-MEDIA What, why, and how to prioritise finite marketing resources as “newspapers” shift to “newsmedia companies” is the focus of the INMA report “Reallocating Marketing In the Age of Multi-Media.” The report looks at what marketing looks like in the new multi-media news company, how marketing budget allocations are changing, and the role of brand marketing versus platform marketing.

INMA World Congress Programme INMA I page 29 MARKETING CAMPAIGNS

INMA takes all entries in the annual INMA Awards competition and incorporates them into three archives at INMA.org. Imagine the world’s best newspaper marketing campaigns at your fingertips – searchable, browsable by topic, and more.

PRINT CAMPAIGNS 6,286 print materials to support newspaper marketing campaigns

RADIO COMMERCIALS 281 radio commercials produced by newspapers

TV COMMERCIALS 446 television commercials produced by newspapers

INMA I page 30 INMA World Congress Programme CLOSING THOUGHT

MAKING YOUR INMA EXPERIENCE MORE RELEVANT

INMA is undergoing two major areas of growth from initiatives started in the past two years:  Swelling membership ranks — from 1,000 in 2009 to 5,000 in 2011 — as a result of the introduction of Corporate Memberships.  A sharp increase in INMA.org visitors as a result of industry-leading development efforts. The net effect of these efforts is there are more people interacting with INMA than at any moment in the association’s 81-year history. Yet there are growing pains matching our new rainbow of audiences with our voluminous content. INMA once was an association populated by marketing managers at the by EARL J. WILKINSON leading newspapers worldwide. With the new corporate membership initiative, INMA Executive Director companies are encouraging employees across departments to sign on to INMA — bringing people with job titles across the organisation. We welcome this development. At the same time, INMA is a content machine each year:  150+ Ideas Magazine articles, mostly case studies and cover stories.  10 blogs from 40 volunteer bloggers producing 200+ posts.  15+ conference executive summaries.  2,000+ industry headlines.  50+ video interviews.  150+ conference PPT presentations.  1,000+ marketing campaigns in print, TV, and radio. How to sort through all of this and get it closer to your relevant needs? What we’ve spent an enormous amount of time doing in the first five months of this year is mixing and matching our audiences and content in a way that will be more beneficial to members. Here are the three big initiatives to this end:  Topical filter: Created a topical filter for content that gives a view of INMA by seven big topics and membership segments (advertising, audience, digital, leadership, marketing, product, research) and 100+ timely sub- topics.  Search speed: Dramatically improved Web site search speed.  Hot topics: We are curating hot topics like Groupon and the daily deals phenomenon and pushing those to targeted member segments. The search and filter improvements are designed to get you to the relevant answers you need to excel in your job. Of course, by itself, building a better mouse trap won’t get us to where we want to be. Like newspapers and their engagement efforts, INMA walks a fine line between the fact that members need e-mail prompts to know about developments and the fact that members are overwhelmed with e-mails. We’re constantly looking for ways to filter e-mail communications, too. With your INMA membership, you have at your fingertips a virtual gold mine of ideas, information, and people who can add value to your company, your career, and your position within your company. INMA will continue to fight for ways to make that gold mine more relevant to you. At the same time, we encourage you to invest more time in finding the gold.

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