WELCOME Dear Colleague, When I became INMA president two years ago, our newsmedia industry was staring into the deepest, international economic abyss it had ever seen. From the ashes of that Great Recession has become a renewed energy to change the industry culture, transform business models, and commit anew to innovation. The 81st Annual INMA World Congress this week in New York aims to capture the spirit behind our industry’s transition from print to multi-media and — accelerate it. Thus, our conference theme: “Vision. Innovation. Now!” As we shed the print culture and adopt a multi-media opportunity culture, newspaper executives must: Work harder and more cleverly for advertising sales and for providing more success for advertisers. Segment into smaller slivers to increase audience and advertiser relevance. Focus more on differentiating our value in marketing budgets. Re-think and increase the value of our content on new platforms. Move quickly, be willing to fail — yet fail fast and move on to the next idea. So much to do, so little time. This week’s INMA World Congress promises to renew and rejuvenate. It’s a time to step away from the office and step back for a broader perspective that we hope will bring great value to you and your enterprise. The programme has a New York slant to it, which is appropriate for our location. Yet our audience of industry leaders is very diverse: 325+ delegates from at least 44 countries. I hope that, beyond the programme, you get an opportunity to meet with your colleagues. It is the best of the panoply of great benefits of the World Congress that an international group of newspaper executives converges in one location. It makes for a robust “INMA conversation.” It’s been a great honour and privilege to serve as president of INMA the past two years, and I know this New York conference will be a great way to demonstrate what INMA has come to mean for all of us. All the best, Michael Phelps President, INMA CEO, Washington Examiner INMA World Congress Programme INMA I page 3 ABOUT INMA The International Newsmedia Marketing Association (INMA) is the world’s leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change. INMA aims to provide thought leadership and practical ideas to grow audience, advertising, brand, and profits. Objectives include: LEADERSHIP ON INDUSTRY ISSUES Best practices: Be the industry’s leading resource for best practices. INMA has taken an industry leadership role on key issues in 2011: Trends: Quickly identify and communicate trends. iPad/tablet business models Vision: Share the network’s vision and ideas with media Apple app subscription policy industry leaders. Integrating advertising sales Emerging value of content Founded in 1930, INMA today has more than 5,000 members in Social media opportunities 80+ countries. INMA is headquartered in Dallas with offices in Antwerp and New Delhi. Partner in Business DTI™ delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company’s unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. DTI Cloud, DTI’s SaaS deployment model, provides new operational efficiencies for all of a HOW YOU CAN INTERACT WITH INMA newspaper’s business- Bookmark us Facebook critical applications and Daily e-newsletter Twitter content. www.dtint.com. Weekly e-newsletter LinkedIn An INMA partner in RSS feeds business since 2009. BENEFITS OF YOUR MEMBERSHIP INMA.org Conference reports Awards Conferences Blogs Case studies Ideas Magazine Discussion boards Print/TV/radio archives Publications Member directory Industry news INMA I page 4 INMA World Congress Programme ABOUT INMA TOP 20 SEARCHED TERMS AT INMA.ORG From March 1 to May 1 Business 1 2 model 3 4 Easy pay 5 6Revenue model iPad Transformation Social media Advertising 7 8 9 sales 10 Circulation pricing Format change 11 Brand equity 16 Citizen journalists 12 Free dailies 17 Magazine 13 Mobile 18 Audience research 14 Research 19 Community relations 15 Mobile usage 20 Coupons INMA World Congress Programme INMA I page 5 ABOUT WORLD CONGRESS This week’s New York conference represents the 81st annual gathering of members of INMA (International Newsmedia Marketing Association). This week’s conference brings together more than 325 delegates from 44 countries around the world, with a mission that includes learning more about growing the newspaper’s franchise, benchmarking efforts with that of peers, and communicating to the broader newspaper industry a market-based vision. REGISTRATION HOURS The INMA Registration Desk is located on the third floor of the Sheraton New York Hotel and Towers. Hours of registration are: Sunday, May 15 7:30 am - 6:00 pm Monday, May 16 7:30 am - 6:15 pm Tuesday, May 17 7:30 am - 5:00 pm CONTACTING THE HOTEL For those needing to contact the Sheraton New York Hotel and Towers, the property’s main telephone numbers are +1 212-581- 1000 or +1 888 627-7067. BADGES AND TICKETS Badges must be worn at all times for admittance to official conference functions. Plenary session meal functions are included in registration. Delegates must have their badges present in order to gain access to receptions, lunches, and additional functions. If you have not signed up for the Awards Dinner, please visit the INMA Registration Desk. The cost is US$95 per person for delegates and US$195 for guests. ATTIRE Dress during all conference sessions is business attire. “Business casual” is the attire for the Sunday evening Welcome Reception. Black-tie attire is optional for the Tuesday evening Awards Dinner. QUESTIONS The INMA World Congress sessions are designed to be informative — and interactive. At each session, conference delegates will have the opportunity to ask questions of speakers verbally and via hand-written notes that will be delivered to the moderator. You may also e-mail questions to [email protected], or text message (SMS) +1 214 850-7972. These messages will be forwarded to the moderator during the session. SPEECHES AND POWERPOINTS World Congress PowerPoints will be available exclusively to conference delegates at a private download page by Wednesday evening (New York time), May 18. An e-mail will be sent to delegates when all presentations have been uploaded. Please be aware that not all speakers grant permission to upload presentations. For this reason, presentations cannot be made available until after the World Congress. DELEGATE LIST To facilitate the latest INMA World Congress registrations, the delegate list is presented separately from the World Congress programme. It is included in your registration materials. If there are corrections to be made to the list, kindly provide them at the INMA Registration Desk, and they will be included in the post-conference list. SIMULTANEOUS INTERPRETATION Simultaneous interpretation into Spanish and Russian will be provided for the Brainsnack Seminar and Plenary Sessions, but not the INMA Awards Dinner and the Post-Conference Executive Briefing: Wall Street Journal/Dow Jones. INMA I page 6 INMA World Congress Programme SCHEDULE MAY 15 SUNDAY 7:30 am - 6:00 pm Third Floor REGISTRATION DESK 9:30 am - 12:00 noon Empire Ballroom, Second Floor PRE-CONFERENCE BRAINSNACK SEMINAR Start your morning with seven rapid-fire, high-energy case studies highlighting what the top news companies are doing to grow their audience, advertising, and brand across platforms. A “brainsnack” is a quick-to-the-point presentation on a subject: in INMA’s case, 10-minute presentations with no more than 20 PowerPoint slides. CAN WE TRULY DRIVE NEW REVENUE FROM THE IPAD AND TABLET DEVICES? Hear what the Daily Telegraph in London did to optimise its readers’ experience and its own revenue streams by embracing all that tablets have to offer. Meanwhile, what about the Apple relationship? What do readers say about the devices? Mark Challinor, Director of Mobile, Telegraph Media Group, United Kingdom CONVERTING HIGH HEELS SUPPLEMENT TO STAND-ALONE MAGAZINE Every Saturday, Gazeta Wyborcza publishes a free supplement for women called High Heels. Staff always wondered if the brand was strong enough to survive if it was a stand-along magazine. The newspaper published High Heels Extra, a quality glossy female magazine, that became a big success. Grzegorz Piechota, Director of Social Media, Gazeta Wyborcza, Poland SELLING OUT TABLET/MOBILE ADVERTISING INVENTORY The Globe and Mail’s mobile advertising sales strategy capitalised on new app product launches by creating unique sponsorship packages that sell out in less than 24 hours. Andree Gosselin O’Meara, Director, Audience Development and Content Distribution, Mobile and Digital Media, The Globe and Mail, Canada MULTI-PLATFORM TRANSITION, FROM THEORY TO PRACTICE Like many newspaper’s, Folha de S.Paulo has transitioned from primarily a print newspaper to a multi-platform news operation — ranging from the newsroom to the advertising sales department. Learn about the practical lessons from this transition and what it means for content and advertising. Marcelo Benez, Advertising Director, Folha de S.Paulo, Brazil EMERGING DIGITAL MEDIA PLATFORMS, PAST, PRESENT AND FUTURE ROULETTE We’ve seen the statistics on digital growth stalling. We are all building our businesses for future platforms. But, how can we everywhere? In this presentation, learn about the Washington Post and its views on trends, responses and areas for growth. Ken Babby, Chief Revenue Officer, Washington Post, and General Manager, Washington Post Digital, United States ADVERTISING INNOVATION IN A DYNAMIC MARKET Ads24 is the national sales arm for Media24 newspapers selling across 117 print and digital properties and reaching 72% of all South African newspaper readers. In this presentation, learn how traditional ad spending plans are changing, how Ads24 is going after non-traditional advertisers, and how the door has been opened for creative and innovative executions in print and digitally.