2016 Safeco Premierpartner Promo Tools

Safeco® Premier Partner 2016 Promotional Tools

You’ve earned membership in the Safeco Premier Partner Program, and you deserve the right to tout this prestigious honor.

Safeco Insurance® is making it easy for you to spread the good news of your award and boost awareness of your agency at the same time, which could lead to more business. This promotional tool kit helps you use traditional and social media to let your community, customers and potential customers know that you have been recognized with the Safeco Premier Partner status.

According to a Nielson study in 2014, articles about companies in credible publications provide a source of information that affects consumers’ decisions about where to do business and make purchases.

Use the easy-to-personalize tools on the next few pages to:

 Send a news release to the business section of your local newspaper;  Post information about your honor and the Safeco Premier Partner logo on your website;  Tell your Facebook followers that you’re a top-performer;  Tweet about it!

If you have questions, please contact your territory manager. Safeco® Premier Partner 2016 News Release

Instructions A mention of your Safeco Premier Partner status in local media can help position your agency as a trusted advisor and influence whether consumers would seek you out for their insurance needs. While a full-fledged story is unlikely, most outlets will regularly publish business briefs. Here are some suggestions for contacting your local media.

 Send a short email to your local media (in particular, newspapers, business publications, and local news websites). Explain that you have earned recognition from Safeco Insurance as a Safeco Premier Partner agency. Tell them that more information is contained in the news release you have attached. Be sure to include a professional portrait of yourself.  Here’s a sample email: o A local independent insurance agency in your community recently earned high honors from Safeco Insurance, a national personal insurance company. Please include the attached news release in your business briefs or announcements section. A photo also is attached. Please contact me directly if you have questions or need further information. Thank you for your assistance.  If you don’t receive a response, don’t worry — reporters, editors, bloggers and other media professionals are quite busy. You can follow up in one to two days with another email or a phone call to ask if they have seen your email.  IMPORTANT NOTE: Customize the highlighted areas in the news release template below and delete the instructions in gray before sending the release to your local media.

Safeco Insurance® recognizes for strong performance

– Safeco Insurance has recognized , , with a Safeco® Premier Partner Program award for performance and partnership. Fewer than 10% of independent insurance agencies countrywide that sell Safeco personal lines products receive this distinguished honor.

Only the best agencies are selected for the Safeco Premier Partner Program, which recognizes an agency’s success and its commitment to serve customers as a trusted advisor.

“We are honored to be recognized as a Safeco Premier Partner agency ,” said . “ has represented Safeco Insurance since , and we take pride in our strong working relationship and our shared commitment to helping our customers protect what matters most to them.”

About Safeco Insurance In business since 1923 and based in Boston, Mass., Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company.

Boston-based Liberty Mutual Insurance is a diversified insurer and the third largest property and casualty insurer in the U.S. based on 2013 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 78th on the Fortune 100 list of largest U.S. corporations, based on 2014 revenue. For more information about Safeco Insurance, go to www.Safeco.com.

# # # Safeco® Premier Partner 2016 Newsletter, Email or Website Article

Instructions We encourage you to personalize this article. Start by replacing the highlighted items with information relevant to your agency. Then, delete all of these gray instructions. Lastly, publish the content and the logo in your agency newsletter or blog or on your website.

Safeco Insurance® honors with membership in the Safeco® Premier Partner Program

Agency name> has been selected for membership in the Safeco Premier Partner Program, which recognizes the outstanding achievement and partnership of only the best agencies.

Fewer than 10% of independent insurance agencies that sell Safeco personal lines products receive this distinguished honor.

At , we are pleased to be among the top agencies in the country!

As a member in the Safeco Premier Partner Program, will receive access to special resources and programs that will support us in serving our customers even better with expert advice.

We strive to provide our customers with trusted guidance, so this Safeco honor makes us proud. Safeco® Premier Partner 2016 Social Media Content

Instructions Social media tools like Facebook and Twitter can help energize your customers and friends and increase awareness of your Safeco Premier Partner membership.

Here are some tips for using social media:  Edit the content below as you see fit. You know your community and social media followers better than we do, so feel free to make the information personal and genuine.  Post as often as it feels right.  Ask your followers and friends to share and retweet your content so it goes out to a larger network of people.

Facebook Posts

has been selected for membership in the Safeco Premier Partner Program– an honor given to fewer than 10% of independent agencies that sell Safeco! (Link to the content on your website)

has just received a prestigious award for top performance by Safeco Insurance. (Link to the content on your website)

Thank you, Safeco Insurance, for honoring with the Safeco Premier Partner status! (Link to the content on your website)

We’re proud to announce that has earned a distinguished honor – membership in the Safeco Premier Partner Program. (Link to the content on your website)

Twitter Tweets

has been selected as a Safeco Premier Partner by @SafecoInsurance.

is honored for top performance by @SafecoInsurance.

is proud to receive a distinguished honor from @SafecoInsurance.

NOTE: Please be aware that Twitter restricts you to 140 characters per tweet, so you may need to edit your tweets if the information you include exceeds 140 characters.