du becomes the first company in the Middle East to be appointed into Project Management Institute’s Global Executive Council

Dubai, UAE, 18 January 2012: In a prestigious development, du has become the first company in the Middle East to be appointed into Project Management Institute’s (PMI®) PMI® Global Executive Council (the Council). PMI is the world’s leading project management member association. As a Council member, du joins an elite group of industry-leading decision makers who are constantly looking for innovative ways to improve project, program and portfolio management; exchange best practices and increase the percentage of successful project-related investments within their own organisations.

“We are delighted to join the PMI Global Executive Council,” said Farid Faraidooni, Chief Commercial Officer, du. “Reviewing research, exchanging benchmarking data, and sharing best practices with this premier group of market-leading organizations will ultimately deliver both client and shareholder value that leads to long-term results. Our membership in the PMI Global Executive Council demonstrates our company’s commitment to excellence in program performance.”

The organisations approved for participation in The Council are mature and credible in their Organizational Project Management (OPM) practices, and actively utilise and promote PMI standards, programmes and services.

Like all participants in PMI’s Global Executive Council, du represents a dedicated group of professionals committed to advancing their organization’s project, program and portfolio management capabilities in order to achieve business results. Council members serve as global advocates and ambassadors for all project management practitioners and aim to create new standards of organizational project management.

For further information on du PMI – Global Executive Council collaboration, please write in to du professional services team at [email protected]. For a list of current members, please visit the PMI Global Executive Council web page.

About Project Management Institute (PMI)

PMI is the world’s largest project management member association, representing more than half a million practitioners in over 185 countries. As a global thought leader and knowledge resource, PMI advances the profession through its global standards and credentials, collaborative chapters and virtual communities and academic research. When organizations invest in project management, supported by PMI, executives have confidence that their important initiatives deliver expected results, greater business value and competitive advantage. Visit us at www.pmi.org, www.facebook.com/PMInstitute, and on Twitter @PMInstitute.

About du du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e- shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:

Saugat Chatterjee Reka Sepsy Public Relations Manager Manning, Selvage & Lee Brand & Communications Tel: +971 4 367 6154 du Mobile: +971 55 220 68 20 Mobile: +971 55 9367045 Fax: +971 4 367 2615 Email: [email protected] Email: [email protected]