FOR IMMEDIATE RELEASE CONTACT: [DATE] [NAME] [TITLE/DEPARTMENT]

[FACILITY NAME] NOW ACCEPTS USED CARPET FOR RECYCLING New Drop-Off location Is Part of Statewide Carpet Stewardship Program

[YOUR CITY], CA—Homeowners, carpet installers and other contractors in [NAME OF COUNTY] will be able to drop off carpet for recycling at [FACILITY NAME], effective [START DATE], at a reduced rate. The new program is made possible by an agreement with Carpet America Recovery Effort (CARE), which operates a carpet stewardship program in California designed to increase the amount of carpet kept out of landfills in the state.

Carpet can be brought to [FACILITY NAME], located at [FACILITY ADDRESS], open [HOURS OF OPERATION, list holidays closed]. Carpet must be dry, free from debris and cut into manageable sections that have been separated from the carpet pad and rolled. Proof of residence is required.

“We are very pleased to participate in the state’s carpet stewardship program and do our part to help used carpet get recycled into new products rather than ending up in our landfills,” said [TITLE & NAME OF FACILITY REPRESENTATIVE].

[FACILITY NAME] will be collecting the used carpet in a trailer provided and serviced by CARE. The facility is among 20+ carpet recycling drop-off locations in California currently participating in the program. CARE expects to increase the number of sites in the state to 50 by the end of 2017.

With more than 350 million pounds discarded each year, used carpet is one of the 10 most prevalent waste materials in California landfills. A carpet stewardship law passed in 2010 aims to increase carpet recycling opportunities. Recycled carpet fiber is made into useful new products, like carpet, carpet padding, insulation and even traffic signs. Visit the CARE website at www.carpetrecovery.org for more information.

About [FACILITY NAME]

About CARE

Carpet America Recovery Effort (CARE) is a non-profit 501(c)3 organization in charge of implementing the California Carpet Stewardship Program as required by California law AB 2398. The purpose of AB 2398 is to increase the diversion and recycling of carpet in the state of California. The Program is funded by an assessment of 20 cents per square yard paid by everyone who purchases carpet in the state, as required by AB 2398. CARE works to advance market-based solutions that increase landfill diversion and recycling of post-consumer carpet and encourage design for recyclability.

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