PROMOTION PARTNER OVERVIEW
FIRST CHECKOUT LANE FREE PROMOTION
NORTH AMERICA
KICK-START SALES WITH FREE MP6000 UNIT AND POWERFUL DISCOUNTS FOR RETAILERS Enable your mid-market retail customers to experience the power of Zebra Technologies’ MP6000 multi-plane bioptic imager—for free—with the First Checkout Lane Free Promotion (the “Promotion”). Available through December 31, 2015, this promotion offers your customers a free MP6000 unit and accessories for use as part of a pilot program. To further help you generate and close MP6000 sales, we’re also offering a 75% discount on MP6000 sales to customers following their pilot program.
By upgrading to the MP6000 from Zebra Technologies (“Zebra”), your customers can redefine throughput and the customer experience in even the busiest POS lanes. Thanks to high performance bar code capture, your customers’ POS is ready for any 1D or 2D bar code, whether it is printed on paper, a plastic loyalty card or displayed on the screen of a mobile phone. A modular design allows retailers to add new capabilities to support evolving business needs.
Take advantage of the First Checkout Lane Free Promotion to help you get in the door, build a strong relationship and set the stage for a purchase. It’s risk-free for the customer—and a powerful sales tool for you.
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 1 PROMOTION OVERVIEW
PROMOTION PERIOD January 5 – December 31, 2015
ELIGIBILITY All PartnerEmpower resellers participating in the Mobile Computing technology segment in North America that are authorized to sell the MP6000 (“Resellers”). See participation criteria below.
OFFER Participating Resellers can offer qualifying customers or prospects (“End-User Company”) one free unit of the MP6000, to be used as part of a pilot program. No purchase is required to receive the free unit. Installation of the free unit will be provided by the Reseller in collaboration with Zebra, at no charge to the End- User Company. In addition to the free units, End-User Companies also receive: Free qualified accessories, required for an MP6000 system as defined in Solution Builder Standard product warranty against defects in workmanship and materials for a period of 1 (one) year from the date of shipment on the device; serialized accessories carry a warranty of 90 days and non-serialized accessories carry a warranty of 30 days unless otherwise noted Following the pilot program, participating Resellers can take advantage of an upfront discount off list price of 75% from Distributors on qualified sales of the MP6000, when additional units are sold to the participating End-User Company. (All discounts from Distributors to Participants represent recommended discounts only. Distributors are always free to sell at the prices they choose.) Services are not eligible for the discount. In addition, please note that Advanced Services during the pilot program (other than the installation of the free unit) must be negotiated separately from the promotional offer.
RESELLER ROLE AND Eligible Resellers must complete the Promotion Application Form for Resellers (following in PARTICIPATION this document) and must be approved as meeting the Promotion criteria by Zebra. CRITERIA Resellers must offer the following to enable the End-User Company’s pilot program: Delivery of the unit to the End-User Company site and installation of the unit (in collaboration with Zebra), at no charge to the End-User Company Free support to the End-User Company for the duration of the pilot Three- and six-month checkpoints, during which questionnaires on performance of the solution and overall satisfaction are completed by the End User Company Reseller must be a member in good standing in the PartnerEmpower Program, participating in the Mobile Computing technology segment. Reseller must demonstrate prior experience with bioptic retail scanners with at least two of its current retail customers using bioptic scanners from any manufacturer. Reseller must qualify all End-User Companies and submit End-User Company Nomination Form and signed End-User Company Evaluation Agreement to [email protected]. Reseller must provide a monthly status report for any End-User Companies participating in the pilot, and coordinate the submission by each End User Company of the completed three and six-month follow-up questionnaires following installation, to [email protected].
RESELLER To order the free MP6000 unit, the Reseller must have completed the appropriate product CERTIFICATION access certification via My Learning Dashboard, depending on the model being sold: REQUIREMENTS MP6000 (Product Access Classification 4): NMVTC0002 MP6000 with scale (Product Access Classification 5): NMVTC0003
END-USER COMPANY Resellers must complete an End-User-Company Nomination Form for each company PARTICIPATION interested in running a pilot program. End-user Companies will be approved for participation by CRITERIA Zebra based on the following criteria: End-User Company must be a valid North American business with a minimum of 50 checkout lanes total in one or more stores End-user Company must have a plan in place for a bioptic imager project in the first six (6) months of 2015 in the U.S. or Canada Resellers will provide End-User Company with an Evaluation Agreement, which they must agree to sign
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 2 End-User Company must agree to serve as a reference following installation Please note: End-User Company is responsible for any WAN connectivity activation and charges. End-User Company may be responsible for third parties’ software license and support fees.
COMBINATION WITH The Promotion (i.e., the recommended 75% discount off list) cannot be combined with the OTHER PROMOTIONS discount available to the Reseller through the Deal Registration Program, Price Exceptions or any other product or solution promotion covering the Products. However, Resellers are encouraged to register the post-pilot End User Company’s opportunity to take advantage of the non-financial benefits of the Deal Registration Program.
PRODUCT SOURCING Products must be obtained by the Reseller from Value-Added Distributors to be eligible for the Promotion.
PROMOTION PROCESS SUMMARY
1. RESELLER Reseller completes Promotion Application Form for Resellers within this document and APPLICATION sends to [email protected]. Zebra reviews the application, and if Reseller is approved as meeting the Promotion criteria, notifies Reseller. Zebra provides Reseller with materials needed to nominate end-users and support pilot programs (End-User Company Nomination Form, Evaluation Agreement and feedback questionnaires), as well as materials to assist in promoting the offer (could be in the form of an email template and/or customer-facing promotion overview).
2. END-USER When Reseller has identified a prospect that meets participation criteria, Reseller completes COMPANY the End-User Company Nomination Form and secures a signed Evaluation Agreement. NOMINATION AND Both documents should be sent to [email protected]. EVALUATION Zebra reviews the request, and if request is approved as meeting the Promotion criteria, AGREEMENT notifies the Reseller of approval and issues a Promotion code unique to that End-User Company. The Reseller then orders the free units. Reseller cannot order the free units before completing product access certification. The Promotion code and information on the approved Reseller/End-User Company is provided to Value-Added Distributors.
3. ORDERING Reseller orders the free unit, along with associated accessories, from a Value-Added Distributor. The promotion code must be provided when placing the order.
4. INSTALLATION The unit is shipped to the Reseller. In collaboration with Zebra, the Reseller installs the unit, at no charge to the End-User Company.
5. REPORTING Reseller must provide a monthly status report on the opportunity(s) to [email protected].
6. FEEDBACK AND Reseller must work with the End-User Company to complete a feedback questionnaire CHECK-IN three and six months after the pilot period begins. Completed questionnaires should be sent to [email protected]. In the same timeframe, Reseller should check device status, perform maintenance and discuss the End-User Company’s post-pilot needs.
7. POST-PILOT At close of pilot, Reseller should continue to pursue next steps to close a sale for a broader FOLLOW-UP implementation.
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 3 SALES TOOLS Learn more about the MP6000 and download sales resources on Partner Central.
Access the MP6000 specification sheet
FOR MORE INFORMATION
Channel Partner Questions Participants should contact their Channel Account Manager or distributor for any questions.
Distributor Information Distributors should visit Partner Central and download the VAD Terms and Processes to view Distributor participation requirements.
FREQUENTLY ASKED QUESTIONS
Q: How long will this Promotion be in place?
A: This Promotion is available January 5 – December 31, 2015.
Q: Is the Reseller required to successfully sell additional units to the customer at the end of the pilot?
No. No additional purchase is required. However, we expect the Reseller to make every effort to close a post-pilot A: opportunity.
Q: If the customer does not buy additional units, can they keep the free units?
A: Yes.
Q: Can a Reseller offer this promotion to a company that is not allowed to accept free equipment?
If the End-user Company cannot accept a free device due to restrictions (e.g., Erate), Zebra can provide a trial A: device, which can be returned following evaluation of the solution.
Q: Is there a time limit for the pilot program?
Zebra recommends that the End-User Company establish a pilot program period lasting at least six months after A: the date of installation, but this is not a condition of the Promotion.
Q: Can I combine this Promotion with other Zebra promotion offerings or incentives?
The Promotion (i.e., the recommended 75% discount off list) cannot be combined with the discount available through the Deal Registration Program, Price Exceptions or any other product or solution promotion. However, A: Resellers are encouraged to register the post-pilot customer opportunity to take advantage of the non-financial benefits of the Deal Registration Program.
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 4 Do I need to provide specific information at the time I place my order for the devices to be used as part of Q: the pilot?
Yes, when you place your order with your Distributor, you must provide the unique Promotion Code for the A: approved End-User Company, along with your PartnerEmpower Membership #. In addition, you will need to provide end-user information as required per standard sales-out reporting.
Q: If I have specific questions about the Promotion, who should I contact?
A: Please contact your Channel Account Manager or Distributor for any questions you may have about the Promotion.
PROMOTION PARTICIPATION APPLICATION FOR RESELLERS Thank you in advance for taking the time to fill out this form. We want to make sure that your participation in the promotion is successful. Please complete the fields below, review the Terms and Conditions, sign where indicated and send to Gail Goebel at [email protected].
Channel Partner Membership #
Channel Partner Name:
Channel Partner Contact Name:
Channel Partner Contact Phone:
Channel Partner Contact Email:
Channel Account Manager:
Date: Current Partner Level:
Checkout Lane Solution Information
Do you have a MP6000 already set up in a lab environment? Please describe:
Describe how you currently support your end user customers: Bioptic Background Do you provide spare parts to your end customers? Yes No
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 5 MP6000 (Product Access Classification 4): NMVTC0002 Yes No MP6000 Certification Completion MP6000 with scale (Product Access Classification 5): NMVTC0003 Yes No
Do you have an active opportunity / project Yes within the next six months? No
Yes Do you need assistance from Zebra with testing for the pilot program? No
Customer Information (i.e. customer install base accounts)
Customer Name
Manufacturer and Model Number of Bioptic Imager Used Customer Example #1 Quantity of Bioptic Imager Used
Install Date
Customer Name
Manufacturer and Model Number of Bioptic Imager Used Customer Example #2 Quantity of Bioptic Imager Used
Install Date
Marketing Plan
Please describe how you plan to promote Describe your plan: this offer and establish a pipeline of prospects.
PARTICIPANT TERMS Promotion Period: January 5 – December 31, 2015 1. Eligibility to participate in the Promotion (by Reseller and each End User Company) must be determined and communicated to Participants in writing by Zebra Technologies (referred to throughout this document as “Zebra”) prior to offering prospective customers free devices and product discount at all times during the Promotion period. 2. Zebra will maintain a list of the channel partner program membership numbers of all Resellers approved for participation in this Promotion (“Participants”). 3. Upon Zebra’s approval of participation for an End-User Company, Participant will be provided with a Promotion code unique to that End-User Company. Participant must notify the Distributor, at the time of order, of Promotion eligibility by providing the specific Promotion code for a particular transaction, in order to receive the free units from the Distributor or the product discount at the close of the pilot program.
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 6 4. Participants must provide end-user name, country, and zip code information as well as any other sale-out information at the time of order with the Value-Added Distributor to be eligible to receive the free unit or promotional pricing. 5. Participant must provide Zebra with status report on each opportunity being pursued as part of the Promotion on a monthly basis. 6. The free units can only be provided to customers planning pilot bioptic scanner projects as described in the criteria above. 7. Any post-pilot opportunity resulting from this Promotion cannot be combined with Price Exceptions, product promotions, solution promotions or any other promotions for the same device. The Participant’s overall opportunity can be registered with the Deal Registration Program to receive the non-financial benefits of the program only. 8. The post-pilot product discount from Distributors to Participants represents recommended discounts only. Distributors are always free to sell at the prices they choose. 9. The post-pilot discount cannot be applied to accessories or services sold in conjunction with the MP6000. 10. Zebra reserves the right to audit all End-User Companies’ usage of Zebra devices as part of the pilot program to ensure that the Terms and Conditions of the Promotion (including the Zebra Evaluation Agreement) have been met, and to request additional information regarding the Promotion. 11. The Promotion is available for orders placed January 5 – December 31, 2015, and shipped no later than 30 days after the conclusion of the Promotion period. Product supply during the Promotion Period is subject to availability. 12. Zebra and its agents have the right to audit, validate, or verify any purchases/sales claimed and serial numbers submitted. 13. Zebra reserves the right to modify, withdraw, or cancel the Promotion (in whole or in part) at any time and/or in any geography for any reason or for no reason, without prior notice. 14. Any requests that do not comply with the terms of the Promotion will be rejected. The Promotion is subject to all local laws and regulations. 15. Zebra and its affiliates and agents are not responsible for any Application Partner’s or solution provider’s software solution or for the operation and functionality thereof, whether on a stand-alone basis or in conjunction with the Zebra products provided under the Promotion, nor are Zebra and its affiliates responsible for the operation of any end user’s hardware, software, or system, or the failures, thereof, or for the loss of data and unavailability of systems, which may result from a participation in the Promotion and complying with its rules. 16. The submission of false, incorrect, misleading or fraudulent information and/or documentation may result in disqualification from the Promotion and from future Zebra programs and promotions. The submission of false, misleading or fraudulent information may also result in the Reseller being subject to civil or criminal liability. 17. Based on a report that is validated by the Participant and Zebra, if a Participant violates the conditions of the Promotion, Zebra and the Value-Added Distributor have the right to bill Participant for the free unit(s). Additionally, Zebra may terminate Participant from this Promotion and/or from the PartnerEmpower Program.
ZEBRA TECHNOLOGIES | Confidential Internal Audiences Only 7 DISPUTES
THIS PROMOTION IS GOVERNED BY THE LAWS OF THE STATE OF ILLINOIS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES.
As a condition of participating in the Promotion, Participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with the Promotion, shall be resolved individually and Participant hereby irrevocably submits for itself and its property in any legal proceedings relating to the Promotion and enforcement of any judgments with respect and in connection thereto, to the exclusive general jurisdiction of the courts of competent jurisdiction located in Lake County, Illinois, U.S., and to the respective appellate courts thereof in connection with any appeal therefrom. Further, in any such dispute, under no circumstances will Participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, consequential or other damages, including attorneys’ fees, other than the fair market value of the units purchased by Participant, and Participant further waives all rights to have damages multiplied or increased and to trial by jury. Under no circumstance will Zebra be liable for any Participant’s incidental, consequential, special, punitive, or exemplary damages of any kind, including lost profits, loss of business, or other economic damage arising out of or resulting from Zebra’s offering, conducting and/or terminating the Promotion or for any amount in excess of the market value of the Zebra product(s) purchased by the applicable Participant hereunder.
Please have an authorized representative of Participant sign below to indicate Participant understands and is in agreement with the Program rules and terms & conditions described above.
Terms and conditions reviewed and accepted by: Name: ______
Title: ______
Signed: ______
Date: ______on behalf of ______(company name)
Partner Empower Designation: ______
©2015 ZIH Corp and/or its affiliates. All rights reserved. Zebra and the stylized Zebra head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. Z01-05-2015
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