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FOR IMMEDIATE RELEASE Contact: Sherry Roberts | The Roberts Group | 952-322-4005 | [email protected]
Karastan Adds to Its Pacifica and Euphoria Collections
SUGAR VALLEY, GA, June 12, 2015: For the summer 2015 markets, Karastan continues to merge design with performance as it expands two collections: Pacifica, stunning rugs crafted of EverStrand, and Euphoria, SmartStrand Silk rugs in a subdued fashion palette.
Pacifica Collection Karastan is adding 10 new designs including new color ways of existing designs and new casual traditional patterns. Casual, laid-back and sophisticated, the designs of the Pacifica Collection combine modern color combinations with elegantly refined designs. Its subtle tones are fresh, soft and sun-washed. Designs include modern paisleys, mesmerizing geometrics, striking lattices, clear ikats and distinctive palmette patterns. Woven of EverStrand fiber on Van De Weile looms, these stunning rugs take style to new heights with their superior softness and durability. EverStrand is a premium recycled polyester fiber that starts clean and stays clean because it utilizes the highest-grade plastic from recycled beverage bottles. EverStrand includes up to 100% recycled content and offers inherent “stain-free” beauty.
Euphoria Collection Sixteen new designs have been added to the Euphoria Collection. They offer new color ways in existing designs and new traditional looks—all crafted of SmartStrand Silk, the only rug fiber with built-in stain resistance that will never wear or wash off. In addition to its superior durability, SmartStrand Silk is crafted from renewable corn resources. This no-fuss, eco-friendly fiber brings softness and sustainability in a selection of transitional and relaxed patterns: fretworks, suzanis, Persian designs and florals.
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Captions: Bridgeport: A playful ikat design with tribal overlapping borders, Bridgeport from Karastan’s Pacifica Collection is made of eco-friendly EverStrand. Available in Beige, Black and Grey. Briarcliff: Briarcliff, a vibrant ikat trellis from Karastan’s Pacifica Collection, is made of eco- friendly EverStrand. Available in Indigo and three new colors: Beige, Black and Coral. Galway Willow Grey: Galway Willow Grey from Karastan’s Euphoria Collection features a delightful suzani floral pattern with a delicate, narrow border. Crafted of SmartStrand Silk in the USA in trendsetting grey. Connacht Hazelnut: Diverse Suzani designs create this fascinating display in Connacht Hazelnut, a SmartStrand Silk rug from Karastan’s Euphoria Collection.
Karastan: 3032 Sugar Valley Road, Sugar Valley, GA 30721 | www.karastan.com | 800-845-8877 Atlanta Rug Market (AmericasMart 3-A-1) Las Vegas Market (World Market Center C-312) High Point: IHFC (International Home Furnishings Center) space H309
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.