DOCSLIB.ORG

Youtube Channel with Indiegogo Monetizing Your Youtube Channel with Indiegogo

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Youtube Channel with Indiegogo Monetizing Your Youtube Channel with Indiegogo Monetizing Your YouTube Channel with Indiegogo Monetizing Your YouTube Channel with Indiegogo 03 Introduction to Indiegogo 04 YouTube and Crowdfunding 04 Uses for Crowfunding 05 YouTubers Who Have Used Indiegogo 06 Case Studies 02 Turning Subscribers into Contributors 07 Resources Introduction to Indiegogo Indiegogo is an online platform that empowers people to fund what matters to them. Every day people are raising money for creative, entrepreneurial, and cause-related projects. Indiegogo is an open platform that gives campaigns global reach. Because there’s no application process, you could start a campaign today. YouTube Partner Page If it seems to you like YouTube and Indiegogo make a good team — we agree! We created a YouTube partner page to help showcase YouTube creator campaigns and provide them with tailored insights to maximize their crowd funding experience. Monetizing Your YouTube Channel with Indiegogo | 3 YouTube and Crowdfunding Whether you have 300 or 3,000,000 subscribers, you are on YouTube because you are passionate. Like many creatives, lots of YouTubers have day jobs and must devote their own free time and money to creating incredible content. Because video makers are also often giving their work away for free, it’s not always clear how to take their efforts to the next level. In recent years, we’ve seen more and more YouTube stars of all shapes and sizes take to crowdfunding as a way of advancing their channel and engaging with their fans. They not only gain access to valuable funds, but have also found a new way of expanding their subscriber base. At Indiegogo, we see crowdfunding as a way of connecting with like-minded audiences to make something big happen — and as a YouTuber, your advantage is that you already have a following of people who share your passions! Monetizing Your YouTube Channel with Indiegogo | 4 Uses for Crowdfunding Video Equipment Video Studio Post-production Tour Book Video Game Movie Web Series Website Swag Album Documentary Monetizing Your YouTube Channel with Indiegogo | 5 YouTubers Who Have Used Indiegogo Monetizing Your YouTube Channel with Indiegogo | 6 Case Studies Hannah Hart and “My Drunk Kitchen” The Channel “My Drunk Kitchen” is exactly what it sounds like. Hannah “Harto” Hart drinks, cooks, jokes, and gets real about life. The Concept To take “My Drunk Kitchen” on tour. The Goal $50,000 Raised $223,007 The Impact By hitting stretch goals, Hannah was able to add Australia and the UK to her tour! Strategies All of Hannah’s strategies centered around engaging with her subscribers in ways she hadn’t before — starting with her perks. For $25, you could get “E-married” to Harto (1,101 claimed this perk), for $250, you could join an exclusive Google+ Hangout with Harto, and for $5,000, Harto would visit you and make a video with you! She also encouraged friendly competition amongst her subscribers by planning the stops of her tour based on the number of contributions from each city. Her biggest crowdfunding innovation: A “12-hour Internet Party” that included special YouTube guests and a live Drunk Cooking session, which was hosted on a live YouTube stream. Monetizing Your YouTube Channel with Indiegogo | 7 Case Studies Toby Turner & Tobuscus Adventures The Channel Toby Turner is the star of two major channels: Tobuscus (with cartoon spin-off Tobuscus Adventures) and TobyGames. He uses his unique sense of humor and video skills to do everything from spoof Hot Pocket commercials to take on zombies. The Concept Turn the cartoon “Tobuscus Adventures” into a game. The Goal $240,000 Raised $642,416 The Impact By nearly tripling his goal, he was able to offer stretch goals to his audience, including additional platforms for the game (like Android) and exclusive perks. Strategies Watching one of Toby’s videos is like interacting with a force of comedic nature, and this is the energy he brought to his campaign — from hilarious update videos for his contributors to perks that could make you the subject of one of his videos. He also made excellent use of stretch goals to keep funding momentum going and expand his project’s scope, thus giving his fans even more opportunities to get involved. Monetizing Your YouTube Channel with Indiegogo | 8 Case Studies P4A: Project For Awesome The Channel Lots and lots of them. For example, YouTubers Toby Turner, George Watsky, Charlie McDonnell, and Annoying Orange. The Concept Since 2007, the YouTube community has picked a day each year to commit their content to good. YouTubers make videos about their favorite charities, and the money raised goes to the causes featured in the top five videos — as chosen by the community. For P4A 2012, the community turned to Indiegogo to make their fundraising efforts even bigger. The Goal $100,000 Raised $397,120 The Impact The YouTube community was able to give money to ten charities, including: Wildlife Waystation, Alzheimer’s Society, Harry Potter Alliance, and Save the Children. Strategies This was truly a community effort. Only running for 4 days, this campaign brought together over 15,000 contributors to nearly quadruple the original goal. They drove traffic to the campaign through a 48- hour livestream, bringing together dozens of YouTube stars, and offering perks — like a “Men of YouTube” Calendar — that fans loved. Monetizing Your YouTube Channel with Indiegogo | 9 Turning Subscribers into Contributors Whatever you decide to raise money for, there are many ways to leverage the Indiegogo and YouTube platforms (and functionality) to maximize engagement with your current audience and beyond. We’ve already outlined loads of ways to do this in the Campaigner Field Guide, but we wanted to provide some ideas that were specific to the YouTube community. Stretch Goals — If you’re like a lot of the YouTubers who use Indiegogo, then you have more than just one great idea you’d like to fund. Stretch goals — goals beyond your initial ask — can help you raise money for more than one of your ideas, and they are a great way to engage your most enthusiastic fans. For example, you’re asking for $50,000 to publish a book, but you tell your contributors that, if you raise $60,000, you’ll also be able to do a concert, if you raise $70,000 you can make an album — and so on. Harto used her stretch goals to expand her “My Drunk Kitchen” tour to the UK and Australia! Contributor Map — Like Indiegogo, YouTube is a global platform, and your audience is likely spread around the world. Crowdfunding is a way to help this community interact, and you can even create a little friendly competition — i.e. “Looks like Estonia has contributed more than New York!” You can also incorporate this into your project itself; for example, the top ten contributing cities will be the stops on your road tour. We’ve even seen campaigners post interactive contributor maps on their campaign pages to help leverage the global reach of their channels. Referral Contests — By incentivizing sharing, referral contests are another way of creating friendly competition amongst your fans. You can use the tools provided to you in Indiegogo’s Campaign Dashboard to track which individuals are driving the most traffic and contributions to your campaign — and then Monetizing Your YouTube Channel with Indiegogo | 10 reward those people accordingly. For example, you could offer a top secret perk or exclusive opportunity to the winner. Live Hangouts — What does your audience want most? YOU! Put that “You” back into YouTube by leveraging Google’s “Hangouts on Air” feature that allows you to stream live on your YouTube channel. This is a good way to interact with contributors, answer their questions, perform, make special announcements, solicit feedback about your project and perks, or just have some fun. For example, Hannah Hart (“My Drunk Kitchen”) hosted a “12 Hour Internet Party” with live cooking and special guests to build awareness, engagement, and momentum for her campaign. It was so successful that she threw a second live event, a Thank-a-thon, after her campaign ended to show her appreciation for everyone who had gotten involved. You could even incorporate live events into your perks! Video Annotation — As part of their video annotation tool, YouTube allows you to share links to Indiegogo campaigns in your YouTube videos. This gives you a perfect way to promote your campaign right out of the gate, and it’s also an opportunity for cross promotion with other YouTubers! YouTube Community — Which segues perfectly to this point! When it comes to campaigning, you don’t have to go it alone. There are bound to be opportunities for collaboration with your fellow YouTubers to help move your funding efforts forward — whether they join your campaign, offer a perk or two, or just share your campaign with their fans. You could also collaborate on a video together! P4A is a great example of the community working together on a campaign! Video Comments and Replies — Though it’s still beneficial to make use of Indiegogo’s communication tools to talk to your funders, you can also make use of YouTube’s commenting and video reply features to interact with your audience about your crowdfunding efforts and to spread the word about your campaign. Monetizing Your YouTube Channel with Indiegogo | 11 Interaction // Immersive Experiences — One thing that’s awesome about crowdfunding is that allows people to invite others to get involved with whatever they are working on. In your case, you’re giving your fans greater access to you and your videos. This is important to keep in mind as you plan your perks and campaign promotion.
Load more

Recommended publications
  • 29 Social Media, Big Data, and Critical Marketing
    29 SOCIAL MEDIA, BIG DATA, AND CRITICAL MARKETING Christian Fuchs Introduction Social media and big data have become ubiquitous keywords in everyday life. The term social media is commonly used for social networking sites (e.g. Facebook, Weibo), blogs (e.g. WordPress, Tumblr), micro-blogs (e.g. Twitter), user-generated content-sharing sites (e.g. YouTube, Flickr, Instagram), or wikis (e.g. Wikipedia) (Fuchs, 2017b, chapter 2). Big data refers to the collection and analysis of data in such vast quantities that humans are incapable of process- ing them – only algorithms can (Fuchs, 2017b, chapter 2). There are diverse sources of big data, one example being credit and debit card transactions. So, the term big data is not limited to social media. At the same time, given that Facebook has about 1.8 million monthly active users1 and Google processes more than 100 billion searches per year on average,2 these two U.S. Internet companies are probably the largest data processors in the world. This tells of an inherent link between big data and social media. While social media characterize the techno-social systems enabling human interaction on the Internet, big data are the digital results of human activities. Google, Facebook and other online platforms tend to store all data and meta-data for long peri- ods of time and therefore require huge server farms consisting of numerous supercomputers. Google and Facebook are two of the world’s largest companies. In the 2016 Forbes ranking of the world’s 2,000 largest transnational corporations, Google (the holding company Alphabet Inc.
    [Show full text]
  • Newsletter 02/13 DIGITAL EDITION Nr
    ISSN 1610-2606 ISSN 1610-2606 newsletter 02/13 DIGITAL EDITION Nr. 325 - Februar 2013 Michael J. Fox Christopher Lloyd LASER HOTLINE - Inh. Dipl.-Ing. (FH) Wolfram Hannemann, MBKS - Talstr. 11 - 70825 K o r n t a l Fon: 0711-832188 - Fax: 0711-8380518 - E-Mail: [email protected] - Web: www.laserhotline.de Newsletter 02/13 (Nr. 325) Februar 2013 editorial Wolfram Hannemann im Gespräch Hallo Laserdisc- und DVD-Fans, mit Regisseur David Sieveking liebe Filmfreunde! Kennen Sie David Sieveking? Falls nein, jährigen Oscar-Verleihung entgegen. Unsere dann sollten Sie sich diesen Namen merken. Favoriten sind schon längst klar (eine Fa- Denn der junge Mann hat bereits seinen voritin schmückt übrigens das Titelblatt zweiten abendfüllenden Dokumentarfilm dieses Newsletters) . Haben auch Sie Ihre mit großem Erfolg in die Kinos gebracht. Favoriten bereits auserkoren? Aber was Seinen Einstand gab er mit der bemerkens- sind schon die oft politischen Zwängen werten Dokumentation DAVID WANTS ausgesetzten Oscars? Da gibt es doch be- TO FLY, in der er seinem großen Regie-Idol stimmt etwas Besseres. Das jedenfalls ist David Lynch auf den Zahn fühlt. Aktuell die Meinung unserer Kolumnistin Anna, die ist seine zweite Regiearbeit im Kino zu frei nach dem Motto “Selbst ist die Frau!” sehen: VERGISS MEIN NICHT. Darin dieses Mal in ihrer Kolumne ihre ganz eige- dokumentiert David die Alzheimer-Erkran- nen Preise vergibt – die “Lasers”! Auf der kung seiner Mutter und schafft gleichzeitig nächsten Seite geht’s los! das Porträt einer ungewöhnlichen Familie. Entstanden ist dabei ein sehr persönlicher, Und damit wünschen wir wieder viel Spaß sehr bewegender und auch sehr mutiger beim Studium der nächsten 70 Seiten.
    [Show full text]
  • Now Lighting up a Rave Near You: City Hall Cover-Up on Homeless Death
    CITY HALL COVER-UP ON HOMELESS DEATH | NOW LIGHTING UP A RAVE NEAR YOU: GLOVING JUNE 29-JULY 5 VOL. 34/ NO. 32 LAWEEKLY.COM ( 14 ) LA Weekly / June 29-July 5 2012 / laweekly.com | As online video celebrities and fans gather at Vidcon, we bring you a guide to the new secrets of entertainment stardom aniel Grimes, a high school student online videos — better than anyone else. began airing on Cartoon Network. from Ypsilanti, Mich., fl ew to Los We’ve always performed “covers” of As Boedigheimer’s success shows, not Angeles last July for the YouTube songs in our cars and showers, but the best all of YouTube is aimless; creators now convention Vidcon. He came to see ones, such as Walk O! the Earth’s quirky make six fi gures and secure Hollywood his favorite YouTubers, including version of Gotye’s “Somebody That I Used deals. “With some of it there is an intended Toby Turner, a comedian known in to Know” (122 million views), now can fuel calculation,” Boedigheimer says. “Annoying part for his “literal trailers.” the popularity of the original song (263 Orange is to some degree me experiment- “He’ll take a video game trailer and million views). ing, hanging around, having fun, but there’s Dsing over it, describing everything that’s “Girls for millennia have been teaching always the hope of it taking o! .” happening in a painfully obvious but very each other makeup, passing along tips It’s fi tting that YouTubers are concentrat- funny way,” Grimes told me, as we sat in an through word-of-mouth — ‘I have a great ed in Los Angeles, which has always been audience of hundreds in a ballroom in the blush you should use,’"” says Will Hyde, an intersection of leisure and entertain- Hyatt Regency Century Plaza hotel .
    [Show full text]
  • BBC Children's (From Left to Right): Nigel Pickard, Lorraine Heggessey, Edward Barnes, Anna Home, Joe Godwin, Dorothy Prior, Richard Deverell, Roy Thompson
    The Children’s Media Yearbook is a publication of The Children’s Media Foundation Director, Greg Childs Administrator, Jacqui Wells The Children’s Media Foundation P.O. Box 56614 London W13 0XS [email protected] First published 2015 © Lynn Whitaker and Beth Hewitt for editorial material and selection © Individual authors and contributors for their contributions All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of The Children’s Media Foundation, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organisation. You must not circulate this book in any other binding or cover. ISBN 978-0-9575518-4-8 Book and cover design by Jack Noel EditEd by Lynn Whitaker & Beth heWitt introduction 4 Editorial Lynn Whitaker and Beth Hewitt 8 T he Children’s Media Foundation: the First three years Greg Childs 11 New Heroes Wanted: Creating Culturally-inspired Media Lady Rabia Abdul-Hakim Children’s Public Service Broadcasting industry reflections and Debates 15 BBC Children’s 42 bringing toys-to-Life Alice Webb Andy Robertson 20 Children’s Content – Crucial for 47 Taming the Future – Any Public Service broadcaster Perspectives on the digital World Jeanette Steemers from bbC Children’s Daniel Bays and Jon Haywood 22 Public broadcasting in Canada: Kids’ CbC and tVOKids 53 A Personal Experience of Kerrie-Ann Bernard and Natalie Coulter Animation Policy in Practice
    [Show full text]
  • How to Write a Song Yiay Jacksfilms
    HOW TO WRITE A SONG YIAY JACKSFILMS jacksfilms PREVIOUS YIAY â–» carriagehouseautoresto.com?v=xtG1Z. his rhyme in the beginning, saying "Yesterday I asked you to help me write a song - You would provide the lyrics - And I, would SING, ALONG". The series has run on for 75 episodes and Jack has planned a movie long special when it reaches Hitler Ate Sugar : "If you don't subscribe, that's fine. He admits that his strictness comes from having studied English. In a contest for what to call his fans, Jack now calls his fans "biches", which is a misspelling of bitches and was first discovered on the first YGS. Then quit choking down the cheeseburgers and start stroking your way to an abnormally abstract abyss. As it turns out, it even has lyrics for the Dubstep song. It was then said for a while after that YGS would be the finale of the series, and was hyped up as such for months, only for Jack to reveal in a YIAY that the series would continue afterwards. It targeted the many grammatical errors the internet has by taking comments that his fans send him and making them into an improvisational style sketch. Entitled to Have You : The parodied message of "Dubstep Solves Everything 3" is that, because Jack wins a fight over the girl, he gets to have her, regardless of her wishes. Wanna look abtastic? His first video, The Handy Pen, recently has , views. Jack once spent five days attempting to recreate a Reddit stunt on YouTube by writing over comments for one of his own videos PewDiePie : in the background Not this shit again! Check yourself into rehab if you don't habpen to get the reabtions you want! Finally lampshaded and defied in Jack: "Audible" stands for In one episode of YIAY, Jack read off some answers that viewers gave him of book sequels they'd like to see.
    [Show full text]
  • Nominations Announced for the 3Rd Annual Streamy Awards
    For Immediate Release NOMINATIONS ANNOUNCED FOR THE 3RD ANNUAL STREAMY AWARDS The 3rd Annual Streamy Awards Presented by Coca‐Cola Will Be Streamed Live For Viewers Worldwide on February 17, 2013 from The Hollywood Palladium SANTA MONICA, CA (December 17, 2012) — dick clark productions, inc. and Tubefilter announced today the official nominations for the 3rd Annual Streamy Awards at http://www.streamys.org/nominees. The Streamy Awards honors excellence in original online video programming and those who create it, bringing together the leading creative talent from the online entertainment industry. The 3rd Annual Streamy Awards Presented by Coca‐Cola will be streamed live on February 17, 2013 from the Hollywood Palladium. The nominees for The 3rd Annual Streamy Awards demonstrate how talent from both traditional media and new media are coming together in the online video space, with programs from established studios, new emerging multi‐channel networks and independent producers. Social comedy MyMusic leads the way with nine Streamy Award nominations including Best Comedy Series, Best Direction (Rafi Fine, Benny Fine), and Best Guest Appearance (Felicia Day). Halo 4: Forward Unto Dawn, an action‐drama series based on the popular video game Halo, earned eight Streamy nominations including Best Action or Sci‐Fi Series, Best Writing: Drama (Todd and Aaron Helbing), Best Male Performance: Drama (Tom Green) and Best Female Performance: Drama (Anna Popplewell). Yahoo!’s hit web series, Burning Love, a comedy that follows a man in his quest for the perfect woman, received five Streamy nominations including Best Comedy Series, Best Ensemble Cast, Best Male Performance: Comedy (Ken Marino), Best Guest Appearance (Ken Jeong) and Best Female Performance: Comedy (Kristen Bell).
    [Show full text]
  • BACHELORARBEIT Herr Christoph Johannes Gehrke Die Bedeutung
    CORE Metadata, citation and similar papers at core.ac.uk Provided by Hochschulschriftenserver der Hochschule Mittweida BACHELORARBEIT Herr Christoph Johannes Gehrke Die Bedeutung der Multichannel-Netzwerke für die Kommerzialisierung YouTubes 2014 Fakultät: Medien BACHELORARBEIT Die Bedeutung der Multichannel-Netzwerke für die Kommerzialisierung YouTubes Autor: Christoph Johannes Gehrke Studiengang: Angewandte Medien Seminargruppe: AM10wS2-B Erstprüfer: Prof. Christof Amrhein Zweitprüfer: Dipl.-Ing. (FH) Philipp N. Neumayer Einreichung: Mittweida, 22.01.2014 Faculty of Media BACHELOR THESIS The relevance of Multichannel-Networks for the commercialization of YouTube author: Christoph Johannes Gehrke course of studies: Angewandte Medien seminar group: AM10wS2-B first examiner: Prof. Christof Amrhein second examiner: Dipl.-Ing. (FH) Philipp N. Neumayer submission: Mittweida, 22.01.2014 Bibliografische Angaben Gehrke, Christoph Johannes: Die Bedeutung der Multichannel-Netzwerke für die Kommerzialisierung YouTubes Topic of thesis 55 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2014 Abstract Vor gerade einmal 8 Jahren - im Februar 2005 – wurde YouTube von den PayPal-Mitar- beitern Steve Chen, Chad Hurley und Jawed Karim gegründet und ging kurz darauf on- line. Aus der simplen Idee, eigene Videos (“Broadcast Yourself”) ohne kompliziertes Hochladen im Netz zugänglich zu machen, ist eine Revolution in der Medienlandschaft geworden. Die Arbeit “Die Bedeutung der Multichannel-Netzwerke für Kommerzialisierung YouTu- bes” untersucht diese Umwälzung vor allem unter dem Gesichtspunkt der Professiona- lisierung. Im Hinblick auf das Unternehmen YouTube selbst ist der Aufkauf durch Google im Jahr 2006 – ein Jahr nach der Gründung - maßgeblich. Der Internetriese begann auf der Amateur-Plattform Werbung zu schalten. Auch ermöglichte man es den Usern durch Partnerschaften mit dem Unternehmen Geld zu verdienen.
    [Show full text]
  • Innocence’: Comparing Responses to Criminal Accusations Across Legal and Non- Legal Settings
    THE CONSTRUCTION OF ‘INNOCENCE’: COMPARING RESPONSES TO CRIMINAL ACCUSATIONS ACROSS LEGAL AND NON- LEGAL SETTINGS by Louise White A DOCTORAL THESIS Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy at Loughborough University August 2018 © Louise White, 2018 ABSTRACT This thesis explores the discursive construction of ‘innocence’ in responses to criminal accusations across different interactional settings. Constructing ‘innocence’ here refers to the achievement of interactional tasks, such as deflecting or avoiding blame, across both admissions and denials. With the birth of the television and the internet, accountability for a criminal act does not stop and start within legal settings. Suspects may construct ‘innocence’ publicly, and regardless of any legal decision made. It is important to examine this in order to demonstrate the discursive resources accessible to suspects responding to criminal accusations in their specific interactional setting compared to suspects responding to criminal accusations in others. The data acquired for this study therefore comprises police interviews, television journalist interviews, and internet vlogs. The pre-existing and naturally occurring interactions collected each contain an individual’s response to a criminal accusation. These interactions are analysed using discursive psychology (DP) to examine how psychological matters are discursively negotiated as part of suspects’ minimisation of blame. The analysis also explores the role of context, and if and how suspects’ discursive exonerative practices orient to affordances of the interactional setting within which they are performed. The three analytic chapters of this thesis respectively demonstrate how suspects’ responses to criminal accusations: 1) claim epistemic primacy about their level of involvement in the alleged offence; 2) detach the alleged crime from a criminal category, and themselves from incumbency in that category; and 3) claim incumbency in the category ‘victim’.
    [Show full text]
  • Vol. 3 Issue 1
    Volume 3 Issue 1 December 1, 2014 ΤΗΕ ΤΙΤΑΝ ΣϹΗΟ THE STUDENT PUBLICATION OF GRAND TERRACE HIGH SCHOOL Temperatures soared and students scrambled for relief Page 4: Principal explains why Titan Town has no cover Story by Crystal DeBerry Photo by Jonathan Guerra A Shady Situation: Will Titan Town Ever Get a Roof? Inside: Ebola fear is misplaced. Find out what you should be worried about. Also: Is Titan Town low on school spirit? The Echo takes a poll. Page 6: Poly Club sets the record straight on “Twerk Team” label! Opinion Volume 3, Issue 1 P a g e 2 Ebola is Not the Enemy; the Enterovirus Is Elisabeth Martin (2016), Campus the Enterovirus- D68. Writer The Enterovirus- D68 is a NON- Polio TITAN TOWN - The Ebola outbreak strand virus that causes respiratory dis- in Africa has infected the body of tress. It targets people with weak or un- a man in Texas and the minds of derdeveloped immune systems, so in- the students at Grand Terrace fants, children, and teenagers generally High School. Students are claim- between the ages of two and fourteen, ing that their fellow classmates states the Center of Disease Control. The “have Ebola” when they cough, CDC is the government organization that but only about half of them are handles outbreaks and other virus or joking while the other half is seri- disease-related problems in the states already, confirmed the CDC. It’s pre- ously panicked. U.S. Those who have asthma or any dicted to die down in November. Ebola is obviously no laughing other respiratory ailments are more likely One is advised to take caution by washing matter.
    [Show full text]
  • Endemol Beyond USA Announces New Digital-First Networks to Launch in 2015
    Los Angeles 05.07.2015 Press Release Endemol Beyond USA Announces New Digital-First Networks To Launch in 2015 On Heels of Recently Launched ICON Network with Digital Pioneer Michelle Phan, Endemol Shine To Extend Innovative Premium Content Model New Networks Looksy & Smasher To Target Millennials By Focusing on Pop Culture and Sports & Gaming Global Music Superstar Pitbull Unveils Two New Original Series Digital Stars Toby Turner (“Tobuscus”) and Jesse Wellens (“PrankvsPrank”) Set To Front New Series Imported From Successful UK Formats “Americal Idol” Alum Jessica Sanchez Signs Talent Deal with Endemol Beyond New Scripted Series “Neurotica” From Writers/Producers of “The Office” and HBO’s “Hello Ladies” “True Internet Tales” to be Produced by Emmy-Nominated “E! True Hollywood Story’s” Michael Lynn Following the successful global launch of the ICON Network with digital pioneer Michelle Phan, Endemol Beyond USA, the premium content network of Endemol Shine North America, today announced plans to launch two new digital-first networks, including pop culture focused Looksy and Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers. Endemol Beyond USA is also set to launch two new series with global music superstar Pitbull in 2015— “MasterClass” and “Pitbull Presents.” The announcements were made today by Vivi Zigler, President, Digital, Brand & Audience Development, Endemol Shine North America and Will Keenan, President, Endemol Beyond USA at Endemol Beyond USA's NewFront presentation in NYC. The two new premium networks, each with their own distinct voice, are optimized to deliver value for world-class brand partners, social amplification and distributors.
    [Show full text]
  • Global Super Stars Head to Singapore for the Inaugral
    GLOBAL SUPER STARS HEAD TO SINGAPORE FOR THE INAUGRAL SOCIAL STAR AWARDS WITH FIRST TIME FULL LIVE CONCERTS IN SINGAPORE FROM AEROSMITH, CEELO GREEN & BLUSH PLUS VERY SPECIAL GUEST APPEARANCE FROM PSY AT ULTIMATE POST-AWARDS CONCERT WEEKEND THE SINGAPORE SOCIAL, SOUTH EAST ASIA’S ENTERTAINMENT EVENT OF THE YEAR FOR GENERAL RELEASE 09.00 TUESDAY 23RD APRIL 2013 On Thursday 23rd May, Starcount will unveil the winners of the inaugural Social Star Awards at a multi -genre international A List celebration at Marina Bay Sands®, Singapore. The Social Star Awards will be a unique 24 hour event with an incredible 288 awards (one every 5 minutes) presented to the biggest stars and brands across the world. The Awards show at Marina Bay Sands will feature live performances from Aerosmith, CeeLo Green, PSY, and Blush all of whom will also perform at the ultimate post-Awards concert weekend, The Singapore Social. At the Social Star Awards the world will shine a spotlight on Singapore to discover the world’s most popular stars in social media globally over the past 12 months in this 3-hour celebration event. America’s greatest rock and roll band, first time performers in Singapore, and Rock and Roll Hall of Fame inductees Aerosmith have sold over 150 million albums worldwide and have been recognized with uncountable accolades including 4 Grammy’s, 6 Billboard Awards and 12 MTV Music Awards. “The Bad Boys from Boston” and one of the most beloved bands of all time have dominated popular culture for decades, and their classic hits like I don’t Want to Miss a Thing, Love in an Elevator and Living on the Edge have brought millions of fans to their feet.
    [Show full text]