Tips for Marketing Your Business SocialSocial MediaMedia Marketing:Marketing: GoogleGoogle

Intro to Getting Started Google is the number one search engine in Create your Google+ account and Google+ page the world, but with Google+ the company is integrating many applications to help  Establish a at businesses improve their online visibility, https://accounts.google.com/SignUp engage with customers, and improve to gain access to all of Google’s resources, including productivity. The focus of this document is , Google+ and more. Google+, the social media platform offering Note: If you already have a Google account, you can sign into businesses the opportunity to connect with Google+ with your existing login and password. customers and others in their business  Create a Google+ business page at community. Primary benefits include: https://plus.google.com/pages/create  Google+ is the second largest social me- You will be asked to select a business type, confirm dia platform (Global Web Index, 2013). the location, complete information such as contact  Google is the number one search engine information, business hours, business category, and a in the world. When people search on description, where you can include keywords, Google, your Google+ business page products, services and anything that makes your information appears on the right side of business unique. the results.  Google + is integrating with other Google applications. For example if you post a video on YouTube, it will automatically post to Google+ if you have that feature  The verification process can be completed through phone or postcard and includes turned on. verification of your phone number and address. At the time of this publication, Google is Note: Every business is unique and may want to work with transitioning Google Places into Google+, Google to hide their address or list multiple locations. allowing you more control of your online  If you have a Google Place page, Google began business information. For the latest infor- to automatically roll Google Place pages into mation, visit Google+ for Business, Google+ in 2013. http://www.google.com/+/business.  Enhance your Google+ page by uploading photos and videos. Quick Tip For the latest on Goggle+ profile features, circles, communities, hangouts, and more, visit the main support page. https://support.google.com/plus

Things to Know

 Your Google+ page will be assigned a number  Google Local Carousel has been used on tablet and appear like something like this, devices since December 2012. When users search https://plus.google.com/ for a local results, such as a restaurant or hotel, randomlyassignednumber. instead of the traditional vertical listings most users Note: If your profile meets the following criteria, you will now associate with Google search, there is now a be able to claim a custom URL: has a profile photo, has at horizontal carousel which features thumbnail least 10 followers and has an account that’s at least 30 days images, ratings, and the number of Google+ old. Once you meet the eligibility criteria, just visit your profile reviews. or page to begin the claiming process.  Google Notifications: When you are logged into  The +1 symbol that visitors use reflect social your Google account, the allows credibility,. you to view your Google+ notifications from https://support.google.com/plus/ anywhere on the web. Whenever you have new answer/3113301?hl=en&ref_topic=3052526 notifications of recent Google+ activity, the button will turn red and display a count of all your unread  Google+ Local: If you select the "local business notifications. Click the notification button to see a or place category," you will have a Google+ Local summary of your notifications. page. These pages are replacing Google Place.  Explore Google MapMaker,.  Photos: In 2007, Google purchased Panorama, https://support.google.com/mapmaker/ http://www.panoramio.com allowing greater topic/2370237?hl=en image quality and ability to incorporate geo-tagged images into and Google  Continue learning and benefiting from . Business Services, including Apps and Analytics. http://www.google.com/services

 Videos: Google owns YouTube. In 2013, Social media continues to incorporate new YouTube started rolling out a new commenting technologies, features and benefits. Work with others system powered by Google+ highlights relevant in your company, industry and network to make the content, connects conversations and allows video most of your owned, earned, and paid marketing com- creators review comments before they are posted. munications. To stay current with Google+, follow

them.

https://plus.google.com/ +GoogleBusiness/ posts https://plus.google.com/ +GoogleBusiness/posts. Resources Google+ for Business, http://www.google.com/+/business Google+ Channel on YouTube, http://www.youtube.com/user/googleplusupdates/videos Social Media Examiner, , http://www.socialmediaexaminer.com/google-hangouts-what-marketers-need-to-know-to-get-started Pew Internet & American Life Project, http://pewinternet.org Ohio State University Extension, Maps & Apps program, http://go.osu.edu/mapsandapps

Getting Started (Continued) Get connected  Increase visibility of your other online content and improve your Google search engine ranking results by  Find and follow people you want to interact with, linking your Google+ profile to the content created by you such as leaders in your industry, suppliers, customers, and the employees your choose through “Authorship.” relevant media, and other influences. Create Circles https://plus.google.com/authorship (categories, such as work, family, friends, acquaintances) Note: Google is working with “publishing” sites, such as to segment people to make it easy to follow and interact WordPress and Typepad, so that when you sign into the with them. You can send content to multiple circles at program with Google, the articles you publish with that sign the same time if the content is appealing to more than in will now be associated with your Google+ profile one circle. automatically. http://www.google.com/+/learnmore/circles.  Host an event. With Google+ Events you can send out  Join communities, based on your particular customized invitations and everybody attending the event interests, can use the App and “Party Mode” to share their photos to http://www.google.com/+/learnmore/communities a single photo collection. Events sync with Google

Calendar and show up automatically when a user confirms Build a following an event.

http://www.google.com/+/learnmore/events.  Begin posting on Google+, sharing comments as broadly or narrowly as you want, sharing with individuals,  Take advantage of the integration of Google+ with posting only to your designated circles, or choosing a other Google applications, such as private Google public post. From the top of your Home page, click Hangouts. “share what's new” and share comments, photo, video, http://www.google.com/+/learnmore/hangouts links, or events. or public Google Hangouts On Air, which stream live and https://support.google.com/plus/answer/1053549 are recorded to your YouTube channel.  Include keyword tags when posting your  Explore how you can generate awareness with comments by incorporating the # hashtag or + symbol. Adwords or . https://support.google.com/plus/ answer/3120322?hl=en  Create a Community. https://support.google.com/plus/answer/2872671  Mention people on Goolge+ by typing +[person's name or email address] or @[person's name or email  Integrate Google+ into your marketing address]. communications.

 Make it easy for visitors to find and follow you on Analyze and learn from your activity Google+ by adding +1 and other connections on your website. https://developers.google.com/+/web  Google tools that provide useful information include:  The Google+ Dashboard includes local in- sights such as how many times your business showed up on Google Search and Google About the Author Maps; and how many views, +1s and comments your posts receive on Google + Dr. Julie Fox, PhD, Ohio State University  , which will increasingly be integrated with Google+. As an Ohio State University (OSU) research and Ex-  Local scores, based on visitor reviews, tension state specialist with the College of Food, https://support.google.com/plus/ Agricultural & Environmental Sciences, Dr. Julie Fox answer/1723748?hl=en focuses on working with food and agricultural  Google+ Ripples creates an interactive graphic entrepreneurs interested in improving their marketing of the public shares of any public post or URL practices and community leaders interested in on Google+. https://support.google.com/plus/ improving market conditions. answer/1713320? hl=en&ref_topic=3052526 ©Copyright 2013. Trademarks belong to their respective owners. All rights reserved.  As with any marketing tactic, identify what it is http://msucares.com you want to measure. With Google+, this may MSU is an equal opportunity institution. Discrimination based upon race, color, begin with measuring the number of religion, sex, national origin, age, disability, or veteran’s status is a violation of federal people in your various circles. and state law and MSU policy and will not be tolerated. Discrimination based upon sexual orientation or group affiliation is a violation of MSU policy and will not be tolerated.