FORBES
WHY SHOULD one movie executive be were a bit fatigued before the hour worth three times as much as the high was over. est-paid executive in any other indus "Shortly after, a senior crossing the try? campus came upon a freshman, down Hollywood nabobs treat themselves CLOSE-UPS on his knees, praying. generously-or convince directorates " 'Freshy, what are you praying that they are super-geniuses. about?' the senior asked. In this one industry thirteen indi OF "'Oh,' said the freshman, 'I was viduals ( exclusive of stars and picture just thanking God that my father directors) , according to fi gures pub HIGH-UPS didn't send me to the Massachusetts lished by Washington, get more than nstitute of Technology.' " \ $150,000 a year, contrasted with only forty-seven receiving that amount in Two of the South's most notable char all other industries combined. acters, Jack Garner and Amon G. Car- Yet America has many enterprises ter, are glue-thick buddies. The latest greatly transcending in magnitude any "poll" records SOChicago. Samuel Goldwyn, Goldwyn, Inc ... 163,000 Although each was college-bred, all Edward J. Mannix, B. P. Schul- began at $10 a week. berg Pictures ...... 152,493 Phil Thomson exhibited unusual tal Why the movies should pay so much ents advertisingwise, was sent to New more to its leaders than chief execu PHILIP L. THOMSON York as advertising manager, next be tives of much larger companies receive came publicity manager and ten years isn't explained - perhaps unexplain ago took over direction of all public able. It certainly isn't because the sity Club in New York, prompted him relations. He has striven diligently and financial achievements of the picture to tell this anecdote: intelligently to promote ethical adver industry have excelled those of all "An old graduate of Hobart, a cler tising. He early grasped the impor other industries. There has been a gyman, came back to the college and tance of informative institutional ad shocking amount of wreckage in it, as was asked to speak at the Chapel exer vertising. For twelve years he has been thousands of stockholders painfully cises. He took it upon himself to de president of the Audit Bureau of Cir know. Its management record has not, liver a long address, using as his text culations, the publishers' extremely to say the least; set new standards. 'Hobart.' He took about ten minutes efficient self-regulating body. The ad in explaining the letter 'H,' which vertising world has bestowed on him BANKERS popularly are supposed to stood for 'honor.' He told the students many honors. Union College made have no sense of humor. Tom Lamont, what 'honor' meant to their lives, pres him an honorary A.M. in recognition right-hand partner of J. P. Morgan, ent and future. The next letter 'O' of his exemplary public achievements. has. The presence of President Comp stood for 'obedience.' · He took about With it all, Phil has maintained a ton, of the Massachusetts Institute of ten minutes for that. 'B' stood for ready smile, a genial personality, a Technology, at a dinner at the Univer- 'bravery,' and so on. The students companionable sense ofhumor.-B.C.F.
Page 19, lune 1, 1939
