The Wall Street Journal Student Guide

Student Guide Spring 2008

MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEJOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT WEEKEND GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE WSJ.COM WSJ.COM WSJ. COM WSJ.COM WSJ.COM WSJ.COMWALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEJOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCEWSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ. & INVESTING MONEY & INVESTING MONEY & INVESTING MARKETPLACE MARKETPLACE WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN- EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN- EDUCATIONWelcome WALL STREET JOURNAL to The JOURNAL-IN-EDUCATION WALL STREE WALLT STREET Journal JOURNAL JOURNAL-IN-E WALL STREETKeep JOURNAL the JOURNAL-IN-EDUCATIONWorld at Your Fingertips WALL STREET JOURNAL JOURNAL-IN- EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL

Within these pages you’ll find a section-by-section guide to The Wall Street Journal in print and online, Every day, The Wall Street Journal is packed with analysis and information that will benefit as well as content specific to your major. You’ll discover how to connect up-to-the minute business you in your classes, your career and in your personal life. news and world events to your classes and your career. Here are a few quick ways to get the most from The Journal:

Table of Contents page GUIDE TO THE JOURNAL > “What’s News”—Check out this column on the front page to quickly get up-to-speed on the day’s biggest stories from around the world. The First Section 2 Marketplace 6 > Section Fronts—Read the front page of each section of The Journal for in-depth Sign up for our analysis of the day’s top events. Student Weekly Money & Investing 10 Email! The Journal Report 14 > Company Research—Use the Index to Businesses in the Marketplace section and research tools on WSJ.com to help prepare for class projects and job interviews. Wrap-Up Personal Journal 15 Details on page 20. Weekend Journal 16 > Special Coverage—Look for specific days’ focused coverage on areas of personal interest, like Career Tuesdays and Technology Thursdays. Career Guidance 17

The Wall Street Journal Online 18 > Personalization—Customize My Online Journal on WSJ.com to easily track the companies and industries that interest you most. USING THE JOURNAL IN YOUR MAJOR

Accounting / Economics / Entrepreneurship 22 Plus, Personal Journal and Weekend Journal offer advice for your life outside of class by Finance / Information Technology / providing information on personal finance, arts, travel and more. International Business 23 Management / Marketing / Political Science 24

FREQUENTLY ASKED QUESTIONS 25

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inside The First Section The First Section First The Look for Election 2008Our Coverage Throughout the Year!

Today’s AGENDA Politics & Economics Look to this feature for the what, where and when of each day’s expected developments, These pages focus on national and international politics and economics. Rotating columns including corporate earnings announcements, releases of key metrics, press conferences, such as The Outlook, Business, Capital and Washington Wire provide inside information hearings, and more. and scoops of facts throughout the week, while World Watch keeps readers informed about business and political developments around the world.

The Economy Corporate Focus Here you’ll read about the latest news of inflation, unemployment, Federal Reserve policy, Corporate Focus takes an in-depth look at crucial developments concerning the world’s economic forecasts, and more—all with informative graphs, useful graphics and summary major corporations. This section covers developments within companies and across complete boxes to clearly communicate key implications and opportunities. sectors, analyzing the impact of individuals and events.

Leading the News OPINION The day’s top news stories (digested in “What’s News” on the front page) are reported in On these pages you’ll find the opinions of Journal writers and readers, featuring original depth, beginning on page A2 and continuing throughout the section. insights from our respected editorial board and letters from some of the most influential leaders in the world. In addition, high-profile, qualified contributors will share their insights on current events, presenting readers with original, informative perspectives.

4 WSJstudent.com 1-800-975-8602 5 MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEMarketplace MARKETPLACE THE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEGuide MARKETPLACEGuideto The to TheJournal Journal MARKETPLACE

1 marketplace Analyze the corporate battleground

A behind-the-scenes look at the marketing, management and technology issues and trends that are driving businesses today. Marketplace

1 The Top News Technology. Science. Media & Marketing. Careers. On the front page of Marketplace you’ll find major news stories from all these disciplines, because 2 all of them are the section’s regular beats. 2 The Rotating Column Usually it’s a cardinal sin for Journal reporters to inject personal opinion into their news stories. But all that changes in these columns, which offer informed judgments from seasoned Journal writers.

Mo n d a y : “In The Lead” discusses management as an art based upon relationships. Once a month, “Déjà Vu” uses today’s business news as a springboard into history.

Tu e s d a y : “Cubicle Culture” explores the absurdities and idiosyncrasies of office life. The Journal’s classic self-help column, “Managing Your Career” appears here once a month.

We d n e s d a y : “Portals” takes an insider’s look at the latest developments in technology, business and related topics.

Th u r s d a y : Walter Mossberg is universally recognized as the single most influential journalist in the field of technology. His signature column, “Personal Technology,” is read by millions of consumers who wouldn’t even think of buying anything before reading what he has to say.

Fr i d a y : “Science Journal” and “The Numbers Guy” alternate on Fridays. “Science Journal” brings you keen insight into the latest news and analysis from the front lines of scientific research, while “The Numbers Guy” takes a critical look at the numbers shaping the news, business and politics.

Special coverage on Specific Days

Every day throughout the week, Marketplace provides coverage of specific topics.

> Mo n d a y : Managing

> Tu e s d a y : Technology, Careers, Small Business

> We d n e s d a y : Media & Marketing, Property Report

> Th u r s d a y : Technology Journal

> Fr i d a y : Media & Marketing

6 WSJstudent.com 1-800-975-8602 7 MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEMarketplace MARKETPLACE THE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEGuide MARKETPLACEGuideto The to TheJournal Journal MARKETPLACE

inside marketplace Marketplace

Index to Businesses & index to people Small Business Whether you’re tracking a specific company for a term project or want the latest news to Entrepreneurs look here for the trends, issues and legislation that affect small business— prepare for a job interview, turn to Index to Businesses on page B2. By listing every company plus illuminating stories on why some small companies succeed while others fail. covered in the day’s issue, it ensures that you’ll never miss a story. Index to People is a daily “Enterprise” explores the quirks and challenges of small business. Each Tuesday “Small list on the Who’s News page of the people who are making news, from corporate and Wall Talk” offers a Q&A to help entrepreneurs and would-be entrepreneurs deal with some of Street newsmakers to government regulators making decisions that affect business. the most vexing issues of running a small business.

Media & Marketing Technology Marketing is at center stage in the business cycle, and media companies are at center Technology Marketing magazine said it best when they called The Journal “the bible of stage of the communications revolution. That’s why we cover the media, advertising and the technology industry.” You’ll find technology covered here and throughout the paper, entertainment industries, with an emphasis on breaking the big stories first. Included here is so if you’re not reading The Journal, you’re falling behind. “Advertising,” which profiles both pundits and campaigns.

Managing On Mondays, Marketplace features management and the challenges facing managers in large and/or small companies. The “Theory & Practice” column is a weekly look at people The informed Reader and ideas influencing managers. You’ll also find the Pay Package providing brief synopses A daily feature that presents items of interest from print and online resources outside of of the latest Securities and Exchange Commission (SEC) filings. The Journal. Summaries of the best business, economic and cultural stories from around the world are found here.

8 WSJstudent.com 1-800-975-8602 9 MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTINGMoney MONEY && INVESTING Investing MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTINGGuide MONEY Guideto & The INVESTING to TheJournal Journal MONEY &

money & investing Get comprehensive markets coverage

1 The Top News Feature stories that carry the hottest financial news always get front-page treatment. And so do the regular columns that appear in Money & Investing when that day’s articles are of particular importance to a broad range of our readers.

1 2 ahead of the tape Here’s the equivalent of having breakfast with our financial editors as they 2 Investing& Money discuss what’s on tap today, from a Fed meeting to a Coca-Cola earnings report. This column is required reading for financial professionals, and an indispensable guide for everyone else.

3 Heard on the street Monday through Friday, “Heard” brings our readers the first word on subjects and stocks that Wall Street denizens are discussing among themselves. This one’s such a market-mover, nobody knows what we’re writing about until it’s in print.

3 4 Today’s Markets All of yesterday’s activities from the stock, bond and currency markets are brought together in a concise and comprehensive overview. (We call it “Today’s Markets” because it surveys all of them, but you’ll see it named for the day it covers, such as “Tuesday’s Markets.”)

The Markets Data Center at WSJ.com is your online resource for analyzing the markets—see Page 21.

10 WSJstudent.com 1-800-975-8602 11 MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTINGMoney MONEY && INVESTING Investing MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTINGGuide MONEY Guideto & The INVESTING to TheJournal Journal MONEY &

Inside Money & Investing

Deals & Deal Makers earnings Digest

This page combines factual reporting with analytical insight to help readers understand Divided by industry—technology, energy, auto, defense, telecom and more—“Earnings Investing& Money the events and people that are moving the world’s major markets and the implications for Digest” is required reading for anyone who needs to know the numbers and what they the future. mean for companies making news in the industries.

Markets Lineup Keeping Score This statistical package brings together the highlights of the day in an easily understandable 3 This page features gainers, losers, active, volume, widely held, money flows, late trading format, including results of the Dow, Nasdaq and the S&P 500 and Russell 2000 indexes. and sector scans to help readers make informed decisions. Look also for snapshots of consumer interest rate and bond data, mutual fund performance, and a daily financial flashback to a news item of the past 100-plus years. Every Monday, this page includes a package of useful data to help you prepare for the week ahead.

World Stock Markets Each day, we review stock markets around the globe, often tapping the resources of The Wall Street Journal Asia and The Wall Street Journal Europe. in the markets / STOCKS IN THE NEWS These pages present news on a wide-ranging variety of market-related events to give readers a valuable overview of important market developments. “Abreast of the Market” provides an authoritative explanation of large-capitalization and midcap stocks, while “Small Stock Focus” Markets Data Center online—see Page 21. does the same for small-cap issues.

12 WSJstudent.com 1-800-975-8602 13 JOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT PERSONAL JOURNAL JOURNAL REPORT PERSONAL JOURNAL JOURNAL REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORTThe PERSONAL Journal JOURNAL Report PERSONAL JOURNAL JOURNAL REPORT JOURNAL REPORT PERSONAL JOURNAL JOURNAL REPORTP JOURNALersonal REPORT Journal PERSONAL

From Monday to Saturday, The Journal delivers sections that address your special interests. Starting with The Journal Report, with its single-topic in-depth focus, Personal journal followed by Personal Journal and Weekend Journal, you’ll find information to make Succeed in the business of life your life at school, work and beyond more interesting and rewarding on every level. Tuesday through Thursday, count on Personal Journal to translate news events into information you can use to manage your money, your life and your career.

the journal report PERSONAL FINANCE GADGETS In-depth coverage of the topics that matter In “Personal Finance” you’ll find powerful, This weekly feature covers the latest in practical information on everything from personal technology, including regular In The Journal Report we give our readers an in-depth look at a subject that’s insurance to taxes, mortgages to the contributions from tech guru Walter crucial to their lives, as business people, consumers and investors. With meaning of the Fed’s latest moves. Here’s Mossberg. From PDA’s to blue tooth, here’s informative, entertaining coverage that probes at an important issue from multiple the place where you’ll find Jonathan the real story about the technology that is perspectives, The Journal Report covers a kaleidoscope of topics, from finance, Clements’ highly popular column, “Getting now or will soon be part of your life. leadership and technology to closer-to-home issues, such as your health and your Going,” and the must-read “Tax Report.” investment portfolio. HEALTH & FAMILY The Journal Report/Personal Journal Report/Personal Journal The LEISURE & ARTS How do you feel? Better…after reading Taste the good life with The Journal’s this section. Coverage includes medical reviews and articles on the cultural scene, breakthroughs, relationships, insurance covering books, music, film, television, and topics that are part of your personal theater, opera, fine art, sports, antiques life. “Health Journal” provides a forum for and hobbies. consumer advocacy and a measured look at health fads and fables. “Aches and Claims” looks at the latest in health-care prevention TRAVEL and treatment and the science behind them. For armchair travelers and their extreme adventure counterparts, this section covers travel from every angle, including CONSUMER TIPS travel industry news and its impact on When you’re making an important your travel plans. “Middle Seat” and purchase, these pages should be your “Travel Watch” cover destinations and first stop. “Reinventing the Wheel” covers travel values. the latest and greatest in the automotive world. “The Cranky Consumer” critiques the customer service you get or go without. “Ask Personal Journal” and “Quick Fix” are here, too, to help and advise when you need an expert opinion.

14 WSJstudent.com 15 CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE WEEKEND JOURNAL CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE WEEKENDWeekend JOURNAL CAREER Journal GUIDANCE WEEKEND JOURNAL CAREER GUIDANCE WEEKEND JOURNAL WEEKEND JOURNALCareer Guide WEEKEND to EDITIONGuidance The WEEKENDJournal

WEekend journal Career Guidance Spend your leisure time wisely Start your career on the right foot

Start your weekend off right with the Weekend Journal on Friday and Saturday. From Monday through Saturday, The Journal delivers articles and features that will assist you as you embark on your career. In addition, Career Journal on Tuesdays provides invaluable guidance for planning and preparing for your future beyond college. FILM SPORTS Read the reviews of Joe Morgenstern, one Here’s the place for unique postscripts and Defining your career path Jobs, internships and apprenticeships of the country’s most prominent critics, to perspectives on teams, athletes, coaches, Get in-depth information about Find your dream job in the Career Journal choose a film for the weekend. And then, owners and fans. You’ll find stories on the different industries and find out which on Tuesdays. Plus you can browse take a behind-the-scenes trip to the coast conflicts between the business of sports companies are “hot” by reading job listings and post your resume at with “Hollywood Report,” the insiders’ and the fans of the games, plus statistical The Wall Street Journal every day. CareerJournal.com. view of Tinsel Town. analyses of sports economics. Interview preparation CareerJournal.com THE WEEKEND ADVISOR CATALOG CRITIC Research companies from A-Z in the Find exclusive career resources at Gives you a weekly heads-up on the Every week, we order the same item from Index to Businesses and stay informed the Online Journal, including: coming options in entertainment. TV, several catalogs and compare the results. about current events and hiring > Resume and cover letter-writing advice books, music, sports, movies—they’re all From globes to gloves, briefcases to trends, Monday through Saturday covered here. briefs, this is one of the Weekend’s in The Journal. > Over 130 job title-specific career videos favorite sections. > In-depth company research TRAVEL Weekend Journal’s “Travel” pages send you THE HOME FRONT > Salary and recruiter information in all the right directions, with updates on How much is that house? How should we > Interviewing tips current airfares and previews of the next decorate? The answers are here, along WeekendGuidance Journal/Career “hot” destinations. “Take Offs & Landings” with our ever-popular “House of the covers current travel events and top Week” feature. travelers’ tips. TASTE TASTINGS Reflect, relax and react with this page Spouses Dorothy Gaiter and John Brecher of essays on cultural, ethical and are among the nation’s most popular wine spiritual matters, written by the staff writers. Taste their down-to-earth, fair of The Journal’s editorial section. commentary and share their love of all things wine.

16 WSJstudent.com 1-800-975-8602 17 WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ. COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.COM WSJ.

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All student subscribers wsj.com have access to the Your online resource for breaking news and in-depth research 3 Online Journal 2 4 at WSJ.com! With The Wall Street Journal Online, you’ll always be “in the know” 1 with the continuous, in-depth insight and analysis that you need to be successful in your classes and as you prepare for your career.

1 What’s News Our Home page serves as a 24/7 guide to the top news world-wide— providing The Journal’s take on “What’s News” around the clock. We provide in-depth Journal coverage all day long on the biggest stories of the day, and important news as it breaks.

2 my online journal With My Online Journal, you can personalize WSJ.com so you can automatically follow the subjects that interest you most. See page 20 for more information.

3 Multimedia & online extras The Online Journal offers exclusive features and multimedia content that you’ll only find online, including: > Features such as Emily Meehan’s “Act One” column about twentysomethings > Video Clips of top news and features, including analyses and The Online WallJournal Street interviews > Our Blogs offer noteworthy commentary updated throughout the day > Reader Discussion Forums allow you to share your thoughts with other readers and Wall Street Journal writers and editors

4 Markets Data & tools This section of the Online Journal, including the new Markets Data Center, provides you with constantly updated resources you’ll rely on for research and analysis projects. See pages 20–21 for more information.

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My Online Journal Now you can create your own Online Journal Home page, personalized to your interests, located in the center of the right hand column of the WSJ.com home page.

> Select the companies, industries and topics you want to follow for class projects or for career research > My Portfolio allows you to track selected stocks, funds, commodities and more throughout the day > Choose your own “must-read” columnists—when they write new articles, they’ll appear on your home page markets Data Center

Markets Data Center at wsjmarkets.com is a comprehensive, easy-to-use resource from Markets Data & Tools The Online Journal that puts market statistics into perspective. The Online WallJournal Street WSJ.com provides complete news, company profiles, in-depth financials, and interactive charting. Markets Data & Tools has all the resources you need for your class projects and > The Markets Data Center summarizes all of the major markets throughout the day, for preparing for job interviews. highlights the best and worst performers, keeps you informed with the headlines that are driving the markets, and alerts you to upcoming economic and earnings reports. > Conduct in-depth research on nearly 30,000 companies in a wide variety of industries > Personalize the main page to make it easy to find what’s most important to you by moving sections, and opening and collapsing views. > Access the 90-day archive of exclusive Journal articles > Interactive charting allows you to “roll > Research financial quotes including stocks, options, commodities, mutual funds over” stocks and indexes, giving you and currencies breaking news, historical data and more > Use the personal finance tools to calculate the best rates for a car loan, mortgage at a glance. and more > Research and monitor the markets with advanced screeners and tools to analyze stocks, bonds, commodities, currencies, Student Weekly Wrap-Up Email ETFs and mutual funds. > Stay informed on the go with market Register for the free Student Weekly Wrap-Up Email and you’ll receive an email every updates delivered to your cell phone or Friday featuring articles selected specifically for student subscribers. Each email handheld device. spotlights articles that will help you gain new insight into your coursework, kick-start your career, and make the most of your leisure time. Sign up today at: wsj.com/student_email

20 WSJstudent.com 1-800-975-8602 21 WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN- EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION Guide to The Journal WALL STREETUsing JOURNAL The JOURNAL-IN-EDUCATION Journal In YourWALL STREET M ajorJOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATIONGuide WALL to STREET The JOURNAL Journal JOURNAL-IN-

using the journal in your MAJOR Find discipline-specific information

Accounting Finance With The Wall Street Journal—in print and online—you will keep To study finance you need data on a daily basis, so you can current with the most important developments in accounting participate in the pace and dynamics of the markets. The policies and practices, and discover the pivotal role they have Journal offers more financial quotes and statistics than any in key business strategies and decisions. You will be able to other printed source in the United States. And with coverage of connect real-world events with textbook theories to expand the political, economic and social changes that impact markets your understanding of your coursework. Be sure to check out minute-by-minute, you can dig into the stories behind the these sections for information of special interest to Accounting headlines. You’ll have your finger on the pulse of the financial students: world by reading these:

> Ma r k e t p l a c e : Digest of Earnings Report > Fi r s t Se c t i o n : The Economy

> Mo n e y & In v e s t i n g : Outside Audit > Mo n e y & In v e s t i n g : Ahead of the Tape, Markets Diary

> WSJ.c o m : News by Industry > WSJ.c o m : Markets Data Center

Economics Information Technology Find out how and why money makes the world go ‘round We live in the Information Age, and to succeed in college and with The Journal’s 360-degree coverage, straightforward beyond requires keeping current on trends in technology. And explanations and comprehensive statistical reporting because technology touches every part of our lives, The Journal about the world’s money markets. Get unique insight covers it end-to-end—from consumer and economic impacts, into how market fluctuations, leading indicators, political to marketing, law, finance, telecommunications and more. events and policy changes affect the economy. Apply that Keep pace with the speed of technology in these pages: information to your studies with examples you will find in these sections: > Ma r k e t p l a c e : Technology Journal, Personal Technology > WSJ.c o m : News by Industry > Fi r s t Se c t i o n : The Economy, Politics & Economics

> Mo n e y & In v e s t i n g : The Ticker, World Stock Markets

> WSJ.c o m : Markets Data Center, Economic Forecasting Survey International Business Global business information and perspectives are more critical

than ever to every business student, business leader and future In Using Journal YourThe Major Entrepreneurship business leader. The Journal covers the world of business, From features that focus on the elements of business including multi-national corporations, the international operations success and failure, to direct connections to business of domestic companies, the world stock markets and more. Up-to- planning tools and financial resources, The Journal gives the-minute international coverage is available at WSJ.com. For an you a vast playing field for opportunity in class and in expanded view of world business, check out these sections: your future career. Budding entrepreneurs won’t want to > Fi r s t Se c t i o n : Politics & Economics miss the information in these sections: > Mo n e y & In v e s t i n g : World Stock Markets > Ma r k e t p l a c e : Small Business > WSJ.c o m : World Economy, Europe/Asia/Americas Editions > Mo n e y & In v e s t i n g : Deals & Deal Makers

> WSJ.c o m : wsj.com/SmallBusiness

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Management As the network that ties the world’s businesspeople together, we keep you in touch with companies and markets, and how they compete, interact and perform. From employment issues frequently asked questions to guest columns by business and political leaders, The Journal gives you a well-rounded collection of insight, advice and Q: Who is available to answer Q: What happens if I forget my user name information you can apply to your classwork. Future managers customer service questions? or password for WSJ.com? will get added insight by absorbing the information contained in these sections: A: Questions about starting or renewing A: Simply visit wsj.com/password and a print subscription to The Journal, follow the prompts. > Fi r s t Se c t i o n : Lead Stories as well as address changes or vacation > Ma r k e t p l a c e : Managing suspensions, are answered at Q: How can I manage my subscription > WSJ.c o m : Company Research 1-800-975-8602 or at [email protected]. during school breaks? Technical questions regarding access and navigation on WSJ.com are A: If you’re headed home for a break, Marketing answered at 1-800-369-2834 or at you can easily change your address so [email protected]. that The Journal goes home with you. The Marketplace section gives you a broad knowledge base If you’re leaving for vacation, you can covering the products, companies, market trends and Q: How do I provide an alternate Saturday temporarily suspend delivery; we’ll add marketing practices that move products and services in our delivery address for the Weekend Edition? your unused time to the end of your global economy. You’ll get a behind-the-scenes look at the subscription. Visit services.wsj.com for media, marketing strategies and newsmakers in the world A: The Weekend Edition is a standard part convenient, 24/7 customer service, or call of advertising. Regular reading of The Journal gives you of every educational subscription. You can 1-800-975-8602. Changes take effect the edge you need to succeed in class and in your future request Saturday delivery to a different within three business days. endeavors. Delve deeper into the world of Marketing in address by visiting WSJstudent.com. the following sections: Q: What is the Student Weekly Wrap-Up, and > Fi r s t Se c t i o n : Corporate Focus Q: Can I subscribe online? how do I sign up for it?

> Ma r k e t p l a c e : Media & Marketing, Advertising A: Visit WSJstudent.com to place your A: The Student Weekly Wrap-Up order. You’ll be asked which professor > WSJ.c o m : News by Industry, Media & Marketing Edition is a free weekly email featuring Journal referred you to The Journal. As a student articles selected specifically for student subscriber you’ll receive the lowest rates subscribers. Students can sign up Political Science available and immediate access to WSJ.com. to receive the emails at: wsj.com/student_email Politics affect everything, from the stock market to tax law reform to funding for the arts. The Wall Street Journal helps make sense of the complexities of the political scene, with thorough and thoughtful coverage of the events and people More questions? Frequently Questions Asked that impact business and the culture at large. Visit WSJstudent.com or call us at 1-800-975-8602.

> Po l i t i c s & Ec o n o m i c s : has wide-ranging articles on politics at every level, from local to state to federal. Additional Journal Contacts > Th e Ou t l o o k : provides a global perspective on policy and trends both in the U.S. and abroad.

> Th e Ed i t o r i a l Pa g e s : feature a variety of columns and Letters to the Editor: Fax 1-212-416-2255 or email [email protected] opinions meant to affect policy, influence the nation’s direction, and most importantly, engender meaningful debate. Campus Edition – Journal content for your school newspaper: www.collegejournal.com/partners/campusedition > Get up-to-the-minute El e c t i o n 2008 c o v e r a g e at Free Annual Report Service: wsj.ar.wilink.com www.wsj.com/election2008: Here you can find the latest political articles, special trackers such as “Money Race” and Barron’s Educational Program: 1-800-544-0422 “Nationwide Trends,” political polls, a “Candidate Scorecard” and much more!

24 WSJstudent.com 1-800-975-8602 25 Deepen Your Connection To the World Around You To learn more, visit WSJstudent.com.

Inside or outside the classroom, The Wall Street Journal provides you with the perspective you need to anticipate trends and understand rapidly changing events that affect your life. For Class—correlate current events with textbook theory and conduct online research For Your Career—achieve your professional aspirations with the help of print and online resources from The Journal For Personal Interests—turn to The Journal for coverage of personal finance, entertainment, food, travel and other activities